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Social Media: Taking It to the Next Level Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email protected] www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal

Social Media : Taking It to the Next Level

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Social Media : Taking It to the Next Level. Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email protected] www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal - PowerPoint PPT Presentation

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Page 1: Social Media :  Taking It to the Next Level

Social Media: Taking It to the Next Level

Cindy Royal, Ph.D

Associate Professor

Texas State University

School of Journalism and Mass Communication

[email protected]

www.cindyroyal.com

www.onthatnote.com

tech.cindyroyal.net

twitter.com/cindyroyal

facebook.com/cindyroyal

slideshare.net/clroyal

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Social's Influence• Facebook – 800 million active users; added 200 million in 2011

• Twitter – more than 140 millions active users making 340 million tweets per day.

• LinkedIn has 150 million + active users

• Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month.

• 98% of 18- to 24-year-olds access social accounts monthly.

• Approximately 40% access accounts through mobile

• Social media adoption amongst small business doubled from 2009 to 2010.

• 51% of Facebook users and 64% Twitter users are more likely to buy from a brand they follow.

*http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/

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Social Media Musts

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Twitter: some hidden benefits

• Don't need to be a user to see someone's tweets

• Use a widget to repurpose tweets on your site.

• Twitter is one-way, not a reciprocal relationship

• Twitter is a better for connecting with those you don't already know

• Real-time search – can see what people are saying about something right now.

• Use a Twitter Alert tool to get immediate updates.

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Give it a try

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TXST in Fast Company

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Drake University Pinterest

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Keep an eye on

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Social Media Strategy• The 3 most important reasons small businesses leverage

social media are:– Connecting with customers– Visibility– Self-promotion

• What are your goals for social media?– Outreach– Engagement/Interaction– Promotion

• How does social fit into larger company or digital strategy?– Web presence– Mobile

• What is the value you are adding to the community?– Thought leadership– Resources– Discussion

• What value is your social media activity bringing to you? How can you measure effectiveness?

• Develop guidelines, support best practices

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Key Considerations

• Strong website/blog is still important

• Authenticity

• Transparency

• Engagement

• Fostering community

• Thought leadership

• Branding

• Promotion

• Sharing – How easy do you make it?

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How are you integrating your social platforms?

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How are you integrating your social platforms?

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How are you integrating your social platforms?

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How are you integrating your social platforms?

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Measurement

• Traffic

• Followers/Fans

• Retweets

• Replies

• Mentions

• What people are saying about you online – mine blogs, Twitter, Facebook, even Yelp

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Google Analytics

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Twitter Analytics

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Twitter Analytics

Tweet Stats

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Twitter Analytics

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Twitter Analytics

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Facebook Insights

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Ustream Analytics

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Klout

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Klout

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Klout

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Klout

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Klout

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Klout

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Search Engine Optimization

• Can get complicated, but the basics are:– Incoming Links

• Interaction on social media

• Commenting• Excellent content

– Keywords/phrases

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Consider How to Incorporate Data

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Consider How To Incorporate Data

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Tips• The biggest mistakes you can make are not trying, not

paying attention

• Have qualified, related person/people working with your social media

• Engage, don't just promote

• Regular maintenance and updates

• Must try tools on your own to understand how you might use professionally

• Emulate best practices

• Have fun; be creative

• Remember, customers/clients are making judgments about your schools and programs based on the social media presence.

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Best Practices

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Best Practices

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Best Practices

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Best Practices

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Best Practices

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Best Practices

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Resources• Crush It and Thank You Economy by Gary Vaynerchuk

• Delivering Happiness by Tony Hsieh

• Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words; Wired; tech section of NY Times and FastCompany.com

• SXSW Interactive - sxsw.com

• Links

– www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html

– www.usatoday.com/money/smallbusiness/story/2012-03-11/cnbc-pinterest/53443230/1

– pinterest.com/mshahab/brands-businesses-blogs-on-pinterest/

– www.mediabistro.com/alltwitter/small-business-social-media_b14294

– www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/

– searchenginewatch.com/article/2163408/Twitter-Turns-6-From-140-Characters-to-140-Million-Users

– econsultancy.com/us/blog/7171-the-top-50-brands-in-social-media

– wiki.kenburbary.com/social-meda-monitoring-wiki

– www.socialable.co.uk/12-killer-analytic-tools-to-measure-your-success/

– mashable.com/2012/02/09/social-media-analytics-spreadsheets