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Social Media:The Basics, The Rules, and the
Rock n’ Roll
KiKi L’Italien, Senior ConsultantDelCor Technology Solutions
Story: Learning to Play Guitar
Sometimes all you need are the basics
You have to know what the rules are before you break them
Know what you need before you spend your hard-earned cash
Lessons: Learning to Play Guitar
The Basics
• Social Media has changed the way we communicate
• People are social animals• Marketing spiel doesn’t work on social media• Companies and organizations are expected to
have a social media presence (just like having a phone)
Don’t Understand
It
Don’t Know Where to
Start
Don’t Know How to
Educate Audience
Don’t Have the Time
Don’t Have the
Resources
Don’t Have the
Resources
The Rules
• Authenticity• Being Human• Transparency• Give Back
Social Media Maturity
Knowing What You Need
How to Set Yourself Up for Success in Social Media Using POST Methodology
Three Social Media “Must Haves”
1. Social Media Monitoring
2. Social Media Policy
3. Social Media Plan
Your Social Media Plan: POST Methodology
• P – Who?• O – What?• S – How? When?• T – What? Where?
The Power of Community - Education
“Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime”
—Author unknown
Fishing is Good, but it’s better to Rock.
Questions?
KiKi L’ItalienSr. Consultant, Technology
ManagementDelCor Technology [email protected]@kikilitalien
