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Social Media Tip
Using LinkedIn Groups and Discussions
Karl Dolder
Why Join Groups?
LinkedIn Groups are another version of networking
Meet new people from all over the world
Introduce yourself!
Become known as a person with expertise and insights
Group membership also provides access
What groups should I join?> Professional societies> Alumni groups
Your goal is to network, make connections, and establish your expertise, so choose accordingly
Group membership provides access to valuable information
Become a top contributor
Start a new discussion, or participate in a discussion“Give to get”
Automatically keep in touch with your group with e-mail updates
Weekly or daily updates
Which Discussions?
Discussions are an ongoing conversation among group members
What discussions should I participate in?
Remember your personal brand
Establish and maintain your credibility and expertise
Starting discussions: look for interesting topics (Google Alerts)
Become known as an expert who stays up-to-date
“Group participants get 4x the number of profile views”
Participate and help these folks get to know you
Social Media Help
One-on-One Social Media Help:• Tuesdays 9:30 am.
• Wild Boar Coffee Shop
basement
• LinkedIn Handout on Back Table
• NoCoNet.org Social Media Committee page
• Social Committee Business Meeting • Tuesdays at 8:30 am to 9:30.