SOCIAL MEDIA TOOLKIT - ILHPPILHPP.ORG/PRESCRIPTION-PLAYBOOK/ SOCIAL MEDIA TOOLKIT TABLE OF CONTENTS INTRODUCTION 3 HOW TO USE THIS TOOLKIT 4 SOCIAL MEDIA POSTS EDUCATION AND …

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The Prescription Playbook is an education and awareness campaign for parents and coaches to prevent opioid pain reliever diversion, misuse, and abuse by adolescent athletes.

I L H P P . O R G / P R E S C R I P T I O N - P L A Y B O O K /

SOCIAL MEDIA TOOLKIT

TABLE OF CONTENTS

INTRODUCTION 3

HOW TO USE THIS TOOLKIT 4

SOCIAL MEDIA POSTS

EDUCATION AND CONVERSATION 5SAFE USE 7SAFE STORAGE 8SAFE DISPOSAL 9

SAMPLE TIMELINE 10

INTRODUCTION

Opioid overdoses in Illinois have increased exponentially in recent years. In 2016, there were 1,946 opioid overdose fatalities in Illinois – nearly twice the number of fatal motor vehicle accidents and more than one and a half times the number of all homicides.1 Many of these overdoses result from illicit use of opioids such as heroin and highly potent types of synthetic opioids such as fentanyl. However, various types of prescription opioids have the potential to be just as dangerous if used improperly. Prescription opioids have contributed to higher rates of addiction and opioid related fatalities, while furthering the potential for misuse of other substances. With as many as 80 percent of heroin users first reporting misuse of prescription opioids, it is extremely important to provide education and awareness on safe practices of prescription opioids.2

Many parents report improper storage methods of opioid pain relievers in the household and lack an understanding of these substances to initiate important conversations with their adolescents about making safe decisions if prescribed a medication.

The teen brain continues to develop through adolescence until the mid-late 20's. These years are critical for development of the brain, especially the prefrontal cortex which is responsible for impulse and emotional control. Misuse of prescription drugs, particularly at ages when adolescents are prone to exhibiting risky behaviors, can alter development, affect the reward system, and lead to increased risk of addiction as an adult.

For adolescent athletes specifically, there is the potential that they may access various types of pain medications such as opioid pain relievers due to the elevated risk of injury. With nearly 8,000,000 athletes who participate in high school sports each year, there are 2,000,000 injuries that come as a direct result of play.3 With the increased risk of accessiblity of these substances, athletes need education and awareness on safe use of their medications so they do not misuse or divert (the sharing or selling of one's own medication) substances to their peers.

According to the most recent Illinois Youth Survey and the Monitoring the Future data reports, adolescent misuse of prescription opioids has been declining in recent years. This provides a solid foundation to continue education and awareness efforts and encourage safe use, safe storage, and safe disposal of opioid pain relievers and other prescription medications.

Parents and coaches have the ability to educate themselves through conversations with doctors, healthcare professionals, and pharmacists and inform others by disseminating information about safe practices of medications.

1 Prescription Opioids and Heroin. (n.d.) Retrieved from http://www.dph.illinois.gov/opioids/home

2 Lankenau SE, Teti M, Silva K, Jackson Bloom J, Harocopos A, Treese M. Initiation into prescription opioid misuse amongst young injection drug users. Int J Drug Policy. 2012;23(1):37-44.

3 Comstock, R., Collins, C., Corlette, J., & Fletcher, E. (2013). National High-School Sports-Related Injury Surveillance Study, 2011-2012 School Year Summary. Columbus, OH: The Research Institute at Nationwide Children’s Hospital; 2010.

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HOW TO USE THIS TOOLKIT

The posts from this toolkit are designed to be utilized on various social media platforms such as Twitter and Facebook, but can be adjusted to meet other platforms as well.

This toolkit includes three social media posts for each category. Twelve posts have been designed to educate and encourage parents to speak with their adolescent athletes about safe practices of opioid pain relievers. An additional set of three posts has been developed to encourage coaches to start the conversation with parents and athletes about similar practices for safe use of medications.

A message for each post contains a web link to The Prescription Playbook to inform parents, coaches, and athletes of further steps they can take to learn more about safe practices for prescription opioids.

TARGET AUDIENCE

Parents and coaches are the target audiences for this toolkit. The following social media posts are categorized by messages that address education and conversation, safe use, safe storage, and safe disposal of prescription drugs, particularly opioid pain relievers, for parents and coaches. These posts will encourage both audiences to educate themselves and have conversations with others to influence a culture of safe chemical health decisions.

The hashtag #EOM (Ending Opioid Misuse) has been included within a number of posts. This abbreviation has been widely used as a campaign message across the state of Illinois to bring awareness to prescription opioids.

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Don’t Be a Spectator

when it comes to talking to your athletes about safe use of opioid pain relievers and other prescription drugs

ilhpp.org/prescription-playbook/

1. Don't Be a Spectator. Talk with your athletes about safe use of pain relievers such as prescription opioids.

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/SpectatorSocial.jpg

MESSAGE: DON'T BE A SPECTATOR

EDUCATION & CONVERSATIONCOACHES


when it comes to educating your athletesand their parents about prescription opioids


SAFE USE

SAFE STORAGE

SAFE DISPOSAL

2. Don't Be a Spectator. Educate your parents about safe use, safe storage, and safe disposal of pain relievers such as prescription opioids.

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/SpectatorCoach.jpg


when it comes to educating your athletesand their parents about prescription opioids


3. Don't Be a Spectator. Create a winning culture that strives to make safe and informed chemical health decisions.

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/SpectatorCoach1.jpg

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Safe Decisions Begin WithSimple Conversations

1. Talk to your doctor & ask questions about drugs prescribed to you or your child

2. Express concerns & explore any alternatives for potentially addictive prescription drugs

3. Speak with your adolescents about methods for safe use of prescription drugs


4 The MetLife Foundation: Partnership for Drug-Free Kids. The Partnership Attitude Tracking Survey (2013). Accessed from https://drugfree.org/wp-content/uploads/2013/04/PATS-2012-FULL-REPORT2.pdf

5 Children’s Health Evaluation Research Unit. Narcotics in the medicine cabinet: provider talk is key to lower risk. C.S. Mott Children’s Hospital National Poll on Children’s Health. 2016;26(4). http:// mottnpch. org/ reports- surveys/ narcotics- medicine- cabinet- provider- talk- key- lower- risk.

1. Encourage others to learn more about safe use, storage, and disposal of prescription opioids #EOM

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/safedec.jpg

MESSAGE: SAFE DECISIONS BEGIN WITH SIMPLE CONVERSATIONS

EDUCATION & CONVERSATIONPARENTS



1. Learn the Facts

2. Start the Conversation

3. Know the Signs

2. Teens who learn about the risk of drugs from their parents are up to 50% less likely to try them #EOM 4

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/simple.jpg



1. Talk With Your Doctor

2. Speak to Your Pharmacist

3. Inform Your Adolescents

3. Parents who talk with their healthcare provider are less likely to leave leftover pain medications at home #EOM 5

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/simple2.jpg

MESSAGE: SAFE USE STARTS WITH YOU, PLAY TO WIN

SAFE USE PARENTS


Winning teams work together to

HOME AWAY

HOME TEAMHOME TEAM AWAY TEAMAWAY TEAM

Play to Win

make safe chemical health decisions!

2. Help your adolescent athletes achieve optimal performance and find success on and off the field by teaching them about safe use of medications #EOM

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/scoreboard.jpg

Safe UseStarts With You1. Listen to your doctor or pharmacist whenever instructions are given

2. Only take medications prescribed to you

3. Never take medications in higher doses than prescribed or directed

4. Do not take someone else’s prescription or give away your own


Rx

1. Speak with your doctor and learn practices for safe use of prescription opioids #EOM

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/safeuse.jpg


Only take medications prescribed to you and never give away your own medications.

Safe UseStarts With You

3. Safe Use Starts With You. Keep others healthy and safe by keeping your medications to yourself. ilhpp.org/prescription-playbook/

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/safeuse2.jpg

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Safeguard Your Prescriptions

1. Always know where medications are located in your household

2. Avoid leaving medications on counters, tables, or easy to access areas

3. Return medications to a safe location not visible to others after each useilhpp.org/prescription-playbook/

Rx

1. Safeguard Your Prescriptions. Many parents report unsafe storage methods of opioid pain relievers, even in households with children and adolescents. 6

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/safeguard.jpg

MESSAGES: SAFEGUARD YOUR PRESCRIPTIONS, MONITOR THE MEDICINE CABINET, SAFE STORAGE IS WITHIN REACH

SAFE STORAGEPARENTS

Monitor YourMedicine CabinetKnow the medications and prescriptions that are in your medicine cabinet and ensure that others don’t have access to them.


2. Keeping your medications in closed cabinets is not enough. Administer and count the number of doses that remain after each use #EOM

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/monitor.jpg


Safe Storage isWithin Reach

1. Keep medications up & away and out

of sight from others

2. Store in locking medicine cabinets,

Rx lock boxes, or household safes

3. Count the number of doses that

remain after each use

3. Lock Equipped Medicine Cabinets. Household Safes. Prescription Lock Boxes. Safe Storage is Within Reach #EOM

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/StorageSafe.jpg

6 McDonald, E. M., Kennedy-Hendricks, A., McGinty, E. E., Shields, W. C., Barry, C. L., & Gielen, A. C. (2017). Safe storage of opioid pain relievers among adults living in households with children. Pediatrics, e20162161.

Guard & Discardyour prescriptions and medications


1. Avoid leaving medications on counters, tables, or easy to access areas

2. Always return medications to a secure location up & away and out of sight after each use

3. Discard unsused medications at prescription take back locations such as police stations

There are free take back locations near you open year round for safe disposal of your prescription drugs.

Safe Disposal is a SolutionGO TEAM!

find prescription takeback locations near you

ilhpp.org/prescription-playbook/safe-disposal/

1. Properly store your prescriptions and dispose of unwanted medications to keep others from accessing them #EOM

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/guard.jpg

MESSAGES: GUARD AND DISCARD, SAFE DISPOSAL IS A SOLUTION

SAFE DISPOSALPARENTS

Rx Take Back

Safe Disposal is a SolutionYou can properly discard your unused prescriptions at free drug take back locations near you. To find disposal sites in your area visit:

ilhpp.org/prescription-playbook/safe-disposal/

3. Prescription take back locations help keep unwanted prescriptions out of reach from others. ilhpp.org/prescription-playbook/safe-disposal/

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/safedisposal.jpg

2. Visit ilhpp.org/prescription-playbook/safe-disposal/ to find prescription take back locations near you!

Download Image: https://ilhpp.org/wp-content/uploads/Prescription/Toolkits/play2to.jpg

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SAMPLE TIMELINE

The following sample timeline has been developed to promote social media posts that encourage conversations about practices for safe use, storage, and disposal of prescription drugs. Posts can be sent out daily, a few times a week, and can be adjusted to repeat or run for continous months. Please refer to additional materials from The Prescription Playbook for supplementary educational materials to provide to your audiences.

www.ilhpp.org/prescription-playbook/

WEEK ONE:

Feature two posts from each category on separate days:• Education and conversation for coaches• Education and conversation for parents

WEEK TWO:

Feature two posts from each category on separate days:• Safe Use• Safe Storage• Safe Disposal

WEEK THREE:

Feature one post from each category on separate days:• Education and conversation for coaches• Education and conversation for parents• Safe Use• Safe Storage• Safe Disposal

WEEK FOUR:

Feature one post from each category on separate days:• Safe Use• Safe Storage• Safe Disposal

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Other ResourcesStart Talking Now - www.starttalkingnowtoolkit.org/wp-content/uploads/2017/04/Opioid-Prevention_Social-Media-Toolkit.pdf

NIDA for Kids - www.teens.drugabuse.gov/drug-facts/prescription-pain-medications-opioids

CDC - www.cdc.gov/drugoverdose/opioids/index.html

FDA - www.fda.gov/Drugs/DrugSafety/InformationbyDrugClass/ucm337066.htm

Partnership for Drug Free Kids - www.drugfree.org/drug/prescription-pain-relievers-opioids/

Illinois Youth Survey - www.ys.cprd.illinois.edu/

Monitoring the Future - www.monitoringthefuture.org/

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Developed and funded in whole and or part, by the Illinois Department of Human Services and/or Substance Abuse and Mental

Health Services Administration. The views, opinions, and content of this publication are those of the authors and contributors,

and do not necessarily reflect the views, opinions, or policies of IDHS, SAMHSA, or HHS, and should not be construed as such.

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SOCIAL MEDIA TOOLKIT - ILHPPILHPP.ORG/PRESCRIPTION-PLAYBOOK/ SOCIAL MEDIA TOOLKIT TABLE OF CONTENTS INTRODUCTION 3 HOW TO USE THIS TOOLKIT 4 SOCIAL MEDIA POSTS EDUCATION AND …