Social Media Trainer, Consultant and Speaker

8/3/2019 Social Media Trainer, Consultant and Speaker

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Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information,brilliant ideas, and resources for small and large companies alike. inc.com

EDUCATE, ENLIGHTEN AND MOTIVATE YOURGROUP TO TAKE ACTION AND GET RESULTS NOW!

An accomplished speaker, trainer and business leader, Barbara knows how to motivate anaudience to start taking the action they need to succeed while theyre still in the room.

Choose from of one of these popular presentations or commission a custom action-oriented presentation for your group.

Wired PR Works! A Simple, Strategic and Savvy Social Media SystemGlide through the social media swamp to clear a digital, direct and dynamic path with the

WIRED system. Connect with your community as you become recognized as the leadertheyre looking for.

3D BizDev: W-I-R-E-D Social Media and Sales WorkshopsLearn how to attract attention, generate leads, convert browsers into buyers and nurture

client relationships on social networks. Presentations may be platform specific andcustomized.

Deploying Brand Envoys: Navigating Effective Influential Outreach PlansLearn how to forge productive corporate marketing mergers by leveraging existing

influential networks. Explore how to plan for the best outcomes before you activate ablogger outreach plan.

NextGen PR: How to Get Completely Covered by Being Fully ExposedLearn how to weave search, social and story together for digital, direct and dynamic

results. Developed especially for marketing, advertising and PR professionals, this contentis accessible to everyone.

LinkedIn Power Strategies: How to Go from the Sidelines to Superstar StatusDiscover how to stand out and be sought. Job seekers, college students and professionalswill learn the steps they need to take to go from the sidelines to becoming a superstar.

LinkedIn: How to Play it The Company Way

Commissioned by Ragan Communications and delivered in fall 2010, this presentationshows companies how to integrate LinkedIn into sales, customer service, marketing or PRefforts for immediate and long-term impact throughout the organization and community.

9 Keys to Consciously Creating an Inspired Business and an Enriched Life or BrandBased on WeatlhyMind principles, this magical presentation brings out surprising results.

Have an event in mind? Call 630.207.7530 to check Barbaras availability.Last-minute requests okay.


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Digital Pioneering Forging New Frontiers Since 1990

Corporate Communicator :: Sales Trainer :: Published Author ::

Entrepreneur :: Photographer :: Mom 3xs :: Hungarian :: PR ThoughtLeader :: Community Builder Founder of Social Media Club Chicago ::Sears Blue Blogger Crew Brand Envoy :: Passionate Educator

Corporate and Conference Presentations

Affliate Summit West 2011, Midwest Moms Summit 2011, Ragan Communications SocialMedia Bootcamp, UnGeeked Elite, White Sox Social Media Night, Illinois Parks and

Recreation Association Annual Conference, SOBCon, International Social Media Association,Office Depot Web Caf, The Business Ledger Newsmakers Forum, Chicago Suburban PRSA,DePaul University Kellstadt Marketing Group, Community Media Workshop Making Media

Connections, National Speakers Association Illinois, Citibank, Glen Ellyn Chamber ofCommerce, Lombard Chamber of Commerce, Naperville Chamber of Commerce, WheatonChamber of Commerce, adjunct faculty member at College of DuPage, BizNetExpo, WITI,

Midwest Entrepreneurs Forum, Social Media Club Gold Coast, Chic to be Geek, JointCommission on Health Care Accreditation, JSH&A

Recognition and Media Mentions

Mashable, TechCrunch, NBC 5 Chicago, Inc.com, Chicagonista LIVE!, SOHO Magazine,NFIB.com the Voice of Small Business, LawMarketing.com, Alltop PR, AdAge Power 150,lowesforpros.com, Liberty Suburban Press, West Suburban Living, BizTalk Radio, AdviceRadio, PepsiCo at BlogHer, The Business Ledger, BIGG Success Radio, Chicago White Sox,

Sears Blue Blogger Crew, Social Media Club Chicago Founder, Top 20 PR Experts on twitterby erleases.com, Linkedin In expert in Sticks and Stones: How Digital Business

Reputations are Created Over Time and Lost in a Click by Larry Weber and mentioned inThe New Rules of Marketing and PR by David Meerman Scott

About Barbara Rozgonyi

Barbara Rozgonyi is a speaker, author and leader of CoryWest Media, LLC, a strategicmarketing consultancy founded in 1990. As publisher of http://wiredPRworks.com, listed

on Alltop and in AdAges Power 150, Barbara reports on ways to grow business, buildbrands, and connect communities. The founder of Chicago s Social Media Club chapter,

Barbara is a frequent keynote speaker, an accomplished corporate trainer, and anexperienced educator who develops social media marketing and PR instructional programsfor colleges, associations, corporations and online communities. An author with over 820

blog posts to her credit, Barbara contributed the LinkedIn chapter to the best-sellerSuccess Secrets of the Social Media Marketing Superstars. Named one of the top 30 PR

twitter experts to follow by ereleases.com, Barbaras digital brand, @wiredprworks, is alsoan iPhone app. The mother of two college students and one high school student, Barbara

and her husband, a marathon runner and EDI guy, live in Chicagos suburbs.


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Selected Speaker Reviews for Barbara Rozgonyi

"Your presentation was so beneficial and I LOVE yourstyle, Barbara. You are great with our local audience;not too preachy but very informative!! Even not being abusiness owner I took away so much!! I work withbusiness in other cities from my previous line ofbusinesses so I will make sure to pass your name on!!

Thank you so much!!!"Erica Cervantes, Account Executive, Time Warner CableBusiness Class, sponsor of an event for Terre HauteChamber of Commerce in August 2010

As I said to you personally, when I was looking forteacher suggestions, four different people mentionedyour name. And they were certainly correct! Based on my observations, and the enclosedstudent evaluations, the class was very successful. Everyone commented on your depth ofknowledge and your engaging style of teaching. Kathy Doyle, Academy for Non-ProfitExcellence, College of DuPage

Barbara ran a workshop for a conference [Federal Reserve WEDGE] where she offered

hands-on training, tips and resources to take social media to the next level and offeredsome insight into the future direction of SM for business. She did an outstanding job andwe've received nothing but the highest praise from even the most experience social mediamanagers. Kathy Moran, Chicago Fed

Barbara did a great job of explaining and illustrating the value of social media to 350+administrator and faculty from higher education institutions. She has current, relevantinformation to share, and a lively, engaging manner for sharing it. Higher LearningCommission Annual Conference, April 2011, Stephen D. Spangehl

Barbara enthusiastically shared her wisdom of LinkedIn 101, with our woman's group. Ifound her wonderfully open to working with the various levels of need. She was thorough,lively, warm and generous with her presentation style. I loved having the opportunity to

work with her. I'd recommend Barbara as a speaker and as a social media expert. KarenHanrahan for West Suburban Women Entrepreneurs

"I've known Barbara Rozgonyi for over 8 years. During that time, she has consistently beenon the cutting-edge of marketing, leveraging the latest technology to produce big results ...whether teaching entrepreneurs how to write for the web, landing top blog rankings orusing social media to connect with an audience. I've learned to listen carefully whenBarbara talks about the newest tool she's been "playing" with ... because within 12 to 24months, it's bound to be something that mainstream marketers are using and teaching. Ifyou want help navigating the fast-changing world of social media, Barbara Rozgonyi is your

guide."Jenny Hamby, seminar marketing coach and copywriter

Barbara is smart, communicative and reliable in terms of moving the project along and

delivering a quality product but also flexible and accommodating to her clients' needs. AtWomen Employed, we engaged Barbara's services to create a customized three-hourEnlivened Writing Workshop. Our goal was to develop a stronger writing foundation styledwith persuasive elements. Now we feel like we have a higher quality standard and anintegrated vision."Rebecca Wellisch, Director of Marketing and Communications

Image credit: Steve Hall for Affiliate Summit West 2011

Preview Barbaras presentations online at http://slideshare.net/wiredprworks


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Presentation Options: Keynotes/ Breakouts/Panels/Workshops/Training

Keynotes: Bring Barbara in as a keynote speaker toopen or close your program. Choose from a provenpresentation or engage Barbara to craft an originalperformance with custom slides and stories.

Breakouts: Included in the event program as anauthority in a 30 to 90 minute presentation.

Panels: Voicing a distinct view as one of several ormoderating a 30 to 90 minute discussion.

Workshops: Select from Barbaras repertoire orcommission her to create an original workshop.

Brand envoy: Contracts may cover a specific event or time period. Options include blogposts, show coverage, event appearances, photography, videos, interviews, webinars, mediareleases, social media exposure and advertising space on wiredprworks.com. A member ofSears Blue Blogger Crew, Barbara is pictured here at the 2011 Consumer Electronics Show inLas Vegas.

Professional Speaker and Trainer Investment Guide

Budgets drive decisions. But before you settle on a specific speaker - or number, think abouthow want the speaker to engage your audience: as an entertainer, motivator or educator.

Even though speakers may cover similar topics, each has a unique delivery style. Based onher real life experiences as a consultant, thought leader, industry analyst and educator,Barbara highlights her presentations with her original photography. A former national salestrainer, Barbara knows how to engage, enlighten and motivate her audiences to take action.

Choose a speaker whose personality, presentations and experience best matches the needsof your group. While most speakers are willing to negotiate fees, the actual time they investin developing an outstanding experience for your group is much more than the amount ofactual presentation time.

Investment levels vary depending on a variety of factors. For example, selecting an existing

presentation is much less than commissioning a custom production with a more impressiveimpact.

For comparison purposes, professional speechwriters may earn around $7500 for a 50-minutespeech, or $150 per minute. Published authors and celebrities may command $10,000 and upper appearance.

Look for ways to get added returns on your investment. A speaker with an influential socialnetwork can bring visibility and attention to your group. As founder of Social Media ClubChicago and a popular blogger, Barbara is open to talking about promoting your events viawiredPRworks social networks.

Sponsor Promotion Partnerships

Barbaras sponsor promotion partnerships deliver added value in the way of digital, direct

and dynamic exposure throughout wiredPRworks social networks, video and digital PRchannels; bringing targeted online attention to the event, speaker sponsors and attendees.

How to Book Barbara Rozgonyi to Speak at Your Event

Complete a speaker reservation request and investment inquiry. Interview Barbara, finalizedetails and return a signed speaker agreement with a deposit. Its that easy!

Call 630.207.7530 or email [email protected] to get started.


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How the WIRED System Connects Organizations with Communities

By Barbara Rozgonyi, Social Media Transformer

Mixing marketing with social media canbe time-consuming, confusing and notvery effective unless you have anorganized system that mixes search,marketing, social, community andplanning. Thats why I developed the W-I-R-E-D system [(c) 2009-2011 BarbaraRozgonyi] for my clients, students andaudiences.

WORDSLets start at the very beginning. Communication is based on language.

So is search. Sure, pictures are worth thousands of words and thats why I take

thousands of pictures every year. But, words are how we convey messages and asimportantly, how people find what theyre looking for online. Try searching bydrawing a picture. You cant.

What kinds of words do you need? Check out Googles keyword suggestion tool forideas.

INTENTIONS

One of the biggest mistakes most companies and organizations make is not beingintentional enough about what theyre doing.

Its business as usual, what ever usual is. What if the approach became business as

unusual?

Wouldnt that get more attention and better results?

Borrowing a tip from journalism classes, think about who, what, when, where, howand most importantly, why youre in business or why youre working where you are.If you dont know why youre doing what youre doing and for money or to fundprograms is not a good answer then maybe its time to be the why you want to be.

Then, how can you stretch your business out to reach your most profitable customersegments?

ROUTESCommunications, like water, flows through many channels.

The internet is a sea, twitter is a stream, Facebook is a great lake and LinkedIn

is a well-stocked pond.


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Internal communications is like backyard pools and PR rains stories.

One of the biggest objections we hear about new marketing is the sense ofoverwhelm and confusion that all of these options cause for not only the companies,but their people and customers. Its true. There is too much information out there.

So, how do you keep track of it and stand out so people can find you? Social media is

resolving this problem with lists, groups and feeds. Set up yours so you can find yourpeople and they can find you.

EXPERIENCES

Stories are everywhere: do you tell yours?

Asking people to tell their stories, both good and bad, gives you insights into youragency you cant get anywhere else. Capturing and conveying emotions in yourmarketing brings people closer.

And, how people feel when they interact with your organization everywhere builds

your brand. Inviting people to share their stories improves relationships and getsothers talking and sharing your good news.

DESIGN

Now that you have your words, intentions, routes, experiences, youre ready todesign your 3D wired branding approach.

Think of your organization as a publisher. What news, special features andcommunity events do you need to let people know about? Plan your communicationsaround the W-I-R-E-D approach, align your communications with your business goals,choose a few metrics to measure and get started. Youre on your way to successful

social media marketing that conserves budgets, maximizes time and nurtures your inreal life and online communities.


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360 Social Media and Marketing Audit

Based on CoryWest Medias Marketing Transformation Process, the 360 social mediaand marketing audit reviews your current plans and investments, assesses your goalsand recommends ways to reach your customers more quickly, creatively andefficiently using social strategies, content marketing and digital PR.

Well compare you to your top three competitors. Then, well present you withrecommendations. You set priorities, select solutions and realize results. Investmentis in three installments: $1500 deposit, $1500 audit, $1500 recommendations. Getresults in 6-8 weeks and be on your way to mastering social media marketing.

Non-profits and small businesses $4500Corporations, investment based on plan

Executive and Leadership Training

Designed to address both professional and business development interests,customized presentations map out how social media strategy and ROI.

Get an informed and objective opinion about how to raise visibility, advanceinfluence and connect with your community to generate leads and develop businessopportunities digitally, directly and dynamically.

Overview, Business Case Discussion, Planning $3500

Half-day session, onsite in Chicago area

LinkedIn for People and Their Companies $2500

Based on the best-seller Success Secrets of the Social Media Marketing Superstars, a60 minute presentation with 30 minutes for q and a

Presentation on the case for social media $1500

45-minute presentation with 15 minutes for q and a, add $1000 for customization

Social Business Consulting

Maybe you already have a social media manager, but you want a more experiencedguide with inside insights to reduce the learning curve and accelerate results.

Weekly calls to strategize and optimize $1500/month

45 minutes with unlimited email between calls

Quarterly or Monthly Strategy Sessions $2500

Two hour sessions, onsite in Chicago area, must be a current client


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Client Success Stories

Sears, Roebuck & Co.

Consultant integrated into internal communications team and marketing consultant for Sears DealerStores. Writing projects covered contributing to the management journal, including I Am Sears coverstory, used in management training and online content for credit, government affairs and compliance.As the Intranet project manager, Barbara orchestrated the development and launch across 16departments. Barbara researched and authored Sears and Dealer Stores relationship review andrecommendations and developed communications to improve customer relationships.

Summit Investor GroupClient: Fortune 500 printing industry manufacturerGoal: Develop fictional, but realistic and ideal marketing communications models for printing industryCreated and named model company, selected logo, developed collateral suite: invitation, newsletter,transaction statement and capabilities brochure as an industry reference model for printers whorepresent financial service industry clients. Also created real estate and insurance industry models.

www.SimpleTruths.com

Goal: Become the destination for inspirationApproach: Marketing Transformation process recommended site improvements, PR plan, social mediastrategies, including hiring a social media manager Success: PRNewswire release appeared on over 60sites; set up online newsroom; social media stats 23,000 Facebook fans, 9694 twitter followers, 1445LinkedIn group members in six months; designed blog strategy blog relaunched as the destination forinspiration

Drury Design Kitchen & Bath StudioGoal: Become the destination for client-focused designSuccess: National coverage, including an eight-page feature in Better Homes & Gardens, special eventswith partners like Wolf and Sub-Zero, launched design blog in 2009 and upgraded in 2010, integratingsocial media

Bridge Communities . . . Connecting Homeless Families to a Brighter FutureGoal: Become a household word by sharing communications with communitiesSuccess: Sleep Out Saturday communications and promotions that reached beyond DuPage countyto nationally syndicated TV coverage, local radio and community relations management to 42 partnergroups.

Spader Business ConsultingGoal: Become dealers destination for business managementSuccess: Developed branding, marketing and customer service guidelines and recommendations basedon 45 customer interviews, team interviews, competitive analysis and company goals.

Social Media Club ChicagoGoal: Become the destination for social media informationSuccess: One of the largest SMC chapters in the world with over 2400 Facebook friends; partnershipswith major conferences; attendees who make profitable connections at events whether or not theyare active in social media; advancing social media knowledge and applications around the world

Disclosure: SMC Chicago is not a client, but is an organization that receives dedicated time fromBarbara Rozgonyi, who founded the local chapter in October 2008.

http://wiredPRworks.comGoal: Become the destination for social media and PR innovationSuccess: Listed on AlltopPR.com and AdAge Power 150; content mentioned in two books, continuouscoverage of conferences, over 880 marketing, PR and social media posts authored by BarbaraRozgonyi

Documents

Social Media Trainer, Consultant and Speaker