Social Concert

This presentation will be wrapped in an analogy to

help you grasp a picture of the concepts we’ll cover.

So every time you see this theme, just know we’re

going back to the over-arching analogy.

Dialogue seeks to build a

bridge – Debate tends to

reinforce a fortification.

Dialogue vs. Debate

Dialogue > Debate

The goal today is to give you the tools,

through social media, to either begin building

your bridge to the community you care for or

begin reinforcing a bridge you’ve already

built.

Favorite platform?

Concerts?

Social Concert

Traditionally, you want be in a place that has good

acoustics because that equals a good experience.

Each platform (channel) has its own stage and there

are certain ways to measure whether your stage is

setup with great acoustics so that your community

can have the best experience possible.

Social Measurements

Impressions

Number of times

your message was

shown or sent to

your audience

Reach

Number of people

who saw or

received your

message

Your Acoustics: Impressions

Impressions

Sources

and

Echoes

Your Audience: Reach

Reach Receptive

Crowd

Your Concert

With the right content strategy, you can

transform people into mini-acoustics.

This impacts both your reach and

impressions.

Most people are listening to

respond, rather than listening

to understand.

Social Listening

Social Listening

Intro

Social Media is either

an introduction into

experiencing your

brand, or an opportunity

to extend that

experience.

XP Extend

Social Concert

After concert buzz, but you have the opportunity to extend the conversation (ex. Meet and Greet).

Our clients in the medical field typically have the opportunity to extend conversations more than other industries because the experience has already occurred.

Most clients who take this opportunity receive good feedback from their communities.

Social Listening

How?

First listen to what’s being said – the conversational trends.

Second - have a readied response for positive or negative conversations.

FB Responsive Tag

Share with the intent to

connect not with the intent to

speak.

Social Sharing

Social Sharing

If you’re listening properly, not only will

you pick up on the conversational trends

of your audience but also on the topics

that receive good feedback (engagement).

Don’t just post to post. Share to connect.

Social Sharing

Social platforms and third-party SMS

can indicate where your content is

striking a chord with your audience.

Social Concert

Good artists don’t just play to play. They play to connect.

They play what the audience is expecting to hear.

Most of the time they do this by playing their most popular songs to get the audience engaged (reactingpositively).

When it comes to content, you need to play the popular songs to get your audience engaged.

Social Sharing

Social’s Pop Hits: The classic stories

Company History

Company Values

Valuable company or industry info

Company impact

Finale

Let your audience become mini-acoustics by:

Being authentic

Playing the popular songs (your classic stories)

Listening to the audience reactions

Adjusting the concert based on the audience feedback