Emer Lawn

Social Media

1. Every good conversation starts with good listening

2. Content is still King

3. Social media interaction is device neutral

4. Innovate to stand out

5. Believe that social media can deliver return on investment

1

Every good conversation starts with good listening

Zillions of conversation are happening through social channels as we speak

Over 1.3 Million people will visit Facebook Today

There are approximately 600 tweets per second

And approximately 45 hours of video

uploaded to YouTube every minute

Those of us who listen to these conversations have found…

Those of us who listen to these conversations have found…

Those of us who listen to these conversations have found…

Implement social listening

• Use Available Tools to activate

Implement social listening

• Apply the Insight

SOCIAL MEDIA

MARKETING

PRODUCT FEEDBACK

CUSTOMER CARE

BRAND SENTIMENT

SHARE OF VOICE

2

Content is still king

Social content is not advertising

Give content enough focus

Create a Content Schedule

Observe how people react to your Content

Keep Content Fresh

Create a content checklist

Ask if your Content is Worth Sharing?

Would someone SHARE this message WITH CLOSE

FRIENDS?

Is this content EXCLUSIVE to my business?

Is there something in it for ME?

Is content delivered by a TRUSTED source?

YES.

3

Social Media interaction is device neutral

Social Media is mobile

Over 50% (1M Mobile Users)

in Ireland*

Estimated 75% mobile access

in Ireland (429K Users)

*Facebook (Nov 2012)*Estimate based on 80% mobile Twitter access in the UK (Oct 2012)

Ensure your content is mobile friendly

4

Innovate to stand out

Brand Who?

Remember…

People will only like 5 of their favourite brand pages

We’re not competing against just our usual competitors

Within our group alone…

48%

10%

976,778 Facebook Fans that we have grown across client Facebook Pages, a total of 48% of Facebook’s total Irish user base.

37,255 Twitter followers that we have gained across client Twitter accounts, a total of 10% of Twitter’s total Irish user base.

Total number of social media profiles we have created or now look after.

37,255

976,778

Remember…

People will only like 5 of their favourite brand pages

We’re not competing against our usual competitors

Its about our Customers, what do they want?

5

Believe that social media can deliver ROI

The Power of social influence

*Facebook - Nielsen, April 2012: “Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance.’

92% Trust word of mouth of

friends & family

47% Trust traditional

advertising

What does ROI mean for you?

ENTER THE SPACE

ESTABLISH CLEAR BUSINESS KPIs

REVIEW OPPORTUNITIES & INSIGHTS

LISTEN

ENGAGE

What does ROI mean for you?

Insight

Traffic/Footfall

Cost Savings in another area

Advocacy

Increase in Purchase Intent

Converting Lead

Creating Conversation on

key message

1. Every good conversation starts with good listening

2. Content is still King

3. Social media interaction is device neutral

4. Innovate to stand out

5. Believe that social media can deliver return on investment