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Social Networking and Living Labs
Pieter Ballon, Manager IBBT iLab.o
Kristof Michiels, App. Development Leader IBBT iLab.o
35th International ICT Symposium, Brussels, October 1st 2008
Outline
2
Introduction
Social Networking: communities in control
Why do we need Open Innovation Platforms?
Living Labs: Open Innovation Platforms for community interaction
iLab.o: Supporting Living Labs in Flanders
The AirGraffiti platform and applications
Introduction
3
Introduction
IBBT: Interdisciplinary Institute for Broadband Technology Independent research institute founded by the Flemish government to
stimulate ICT innovation 5 Domains
New Media, Mobility & Logistics, eHealth, eGovernment, Enabling technologies
600 researchers in all Flemish universities Technical and non-technical expertise
3 iLabs: experimental facilities iLab.o - open innovation in ict iLab.t - technology centre iLab.u - usability testing
Social Networking: communities in control
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6
Fixed internet: Web 2.0 From content to communities and contact Simple and user driven Beta culture - try fast, fail fast Successful applications become Platforms New revenue models based on cross-subsidisation and personal advertising Internet as open innovation environment: continuous experiments, low thresholds, critical mass of users and producers
Social Networking: communities in control
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From the fixed Internet towards the ubiquitous Internet
Future Internet: Internet as ubiquitous infrastructure Laptops, Mobile phones, Game consoles, Music players GPS receivers, Cars, Public Transport Public space and buildings Classrooms and Offices Personal & Environmental Sensors, Monitors
Ubiquitous Web 2.0 = Local Web 2.0 !!
Internet Everywhere + Always Link between virtual and physical world Great importance of personalisation & interaction with local context and communities Competition is global, opportunities are local
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Ubiquitous Internet: Communities in control ?!
Building blocks of ubiquitous web applications
smart identity management context awareness community involvement
Examples Local social networking Experience, shopping and tourism Commuter and traffic services Health and wellbeing M-government Culture, education and entertainment Communication and productivity
A local Open Innovation environmentfor the global ubiquitous web!?
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Why Open Innovation Platforms?
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Why Open Innovation Platforms?
Innovation in ICT is Systemic Innovation in ICT is Systemic (Edquist)(Edquist)
Collective effort of firms & non-firms, producers and usersCollective effort of firms & non-firms, producers and users Systemic failures: too little/too much interaction, path dependency & lock-in, Systemic failures: too little/too much interaction, path dependency & lock-in, missing or inadequate institutionsmissing or inadequate institutions Lesson: enable open experiments in trusted settingLesson: enable open experiments in trusted setting
Benefits of Open Innovation Benefits of Open Innovation (Chesbrough)(Chesbrough)
Improved access to external ideasImproved access to external ideas Higher speed of development Higher speed of development Lesson: knowledge brokerage not just generationLesson: knowledge brokerage not just generation
User-centric Innovation User-centric Innovation (Tuomi)(Tuomi)
Innovation = when daily, social practice changes Innovation = when daily, social practice changes User no longer problem, but solution: creates valueUser no longer problem, but solution: creates value Lesson: involve users in innovation process using realistic settings Lesson: involve users in innovation process using realistic settings
=> Open Innovation Platforms:=> Open Innovation Platforms: Constant sourcing of innovative power of multiple stakeholders in trusted context
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Living Labs as Open Innovation Platforms
Living Lab as open innovation platform for community interaction Real-life experimental introduction of new services and products Local and Trusted environment Critical Mass of users
Ballon, Pierson & Delaere, 2005
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Living Labs
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Living Labs
Three phases, with iteration Concept development Trial and Co-design Evaluation
Three major assets Living Lab Panel Living Lab Methodology Technical Platform
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MIT Labs Philips HomeLab
In-house real-life labs Helsinki Virtual Village Kenniswijk Eindhoven
Urban FTTH neighbourhood developments
i-City Mobile City Bremen
Mobile applications living labs
European Network of Living LabsEuropean Network of Living Labs Currently 50 members, including IBBT iLab.oCurrently 50 members, including IBBT iLab.o General Living Labs, Ehealth Living labs, General Living Labs, Ehealth Living labs, Logistics Living Labs, Sustainability Living Labs,..Logistics Living Labs, Sustainability Living Labs,..
Living Lab examples
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IBBT iLab.o: supporting Living Labs
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At different locations in Flanders Temporary labs Permanent labs
All relevant expertise in Flanders 600 IBBT researchers Integration i-Cities
Facilitation Panel selection and management Logging and monitoring Application Co-design
Methodology User & Social requirements Market Potential & Business model
Living Lab hub Link with local and European industry Link with local and European subsidiy programmes
IBBT iLab.o: supporting Living Labs
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IBBT expertise in Living Labs 12-15 Living Lab projects so far in mobile, media & e-health services Flanders Interactive (300)
Pioneer project of interactive TV in Flanders Partner: Telenet
E-Paper (200) World’s first digital newspaper reader Partners: De Tijd, Philips, Belgacom, iRex,…
Mobile TV (100) Pioneer project on DVB-H in Flanders Partners: VRT, Belgacom, Telenet, Siemens, Option,…
WeConnect (800) New multiplatform broadcast tool Partner: Microsoft
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IBBT iLab.o and iBrussels
Urbizone VUB-ULB WiFi mesh Urbizone network set up by Brussels Region 1 km2 outdoors coverage, extended to indoors Mobile VOIP tests ongoing Currently 400 users per day Scaling up to full demo and test zone Open to all partners
AirGraffiti Platform and applications How to support Ubiquitous / Local service innovation Open application environment Easy and attractive community interaction Including local urban context
AirGraffiti platform and applications
10/04/23 19 iBrussels
AirGraffiti engine
AirGraffiti application
Twinic.com
AirGraffiti – the engine
10/04/23 20 iBrussels
Innovative engine for building context aware applications
Allows people to tag their environment with virtual content (= geo-spatial content-creation)
Rich in context: takes into account social network of users, relation between objects (Internet of things)
Mission is research driven: explore the benefits and threats of ubicomp, the ‘Internet of Things’ and the future of social networking
AirGraffiti – application ecology
10/04/23 21 iBrussels
AirGraffiti – the engine
10/04/23 22 iBrussels
AirGraffiti – the application
10/04/23 23 iBrussels
Personalised and contextualised mobile city companion
Strong emphasis on interaction with the physical environment Disruptive content creation
Targeted at all “users” of the city
Use Cases: Urban explorer, Muse- um explorer, Mobile quest & Wild discovery
Twinic.com – the application
10/04/23 24 iBrussels
Social publishing application: context aware group communication & knowledge sharing
Context aware e.g.: ‘ad hoc’ communication with people who are in the vicinity of the communicator involving physical objects in the (group) communication process (RFID, internet of things).
Built on top of the AirGraffiti engine / fixed + mobile
In private alpha since sept 15th
Twinic.com – the application
10/04/23 25 iBrussels
Twinic.com – the application
10/04/23 26 iBrussels
Twinic.com – the application
10/04/23 27 iBrussels
Twinic.com – the application
10/04/23 28 iBrussels
Rationale for building AG in campuszone
10/04/23 29 iBrussels
Usable as a tool within campus context (students, VUB community as a whole, research departments, researchers, …)
Ongoing iterative process: co-design (research driven), incremental development cycles
From software to service to platform(?)
Abstract and isolate functionality into services components
The only possible way these days => virtual mobile services platform
Timeframe
10/04/23 30 iBrussels
Twinic: at the moment in private alpha -> next 1-2 months -> public alpha
Air Graffiti: currently in development -> ca. end october in private alpha
AirGraffiti engine API for other applications -> aim at beginning 2009
