Social Networking For Insurance Agents Billy R. Williams, PhD President Inspire a Nation Business Mentoring 877-206- 5925

Social NetworkingSocial Networking For Insurance Agents For Insurance Agents

Billy R. Williams, PhDPresident

Inspire a Nation Business Mentoring

www.inspireanation.net 877-206-5925

Social Networking Social Networking For Insurance AgentsFor Insurance Agents

In order to be competitive in 2010 agencies must:

• Have the largest prospect database possible – Cole X-Dates• Leverage other people’s networks – Social Networking• Show your expertise – Blogs, website, Social Networks• Tell your individual story to the largest audience possible – YouTube,

Social Networking Sites• Build as large of a network as possible – Social Networking• Keep your product and expertise in front of your network on a regular

basis at the lowest cost possible – Social Networking• Keep a connection with former customers and prospects – Social

Networking• Make it easy for prospects and customers to contact and/or learn

about the agency at times and in ways that are convenient for the customer - Text Messaging, Agency videos, Blogs, YouTube

• The agency needs to have a high placement in search engines like Google and Yahoo – Agency Videos, Blogs, Agency Website




What are you doing to fill your prospect funnel?



Social Networking should be an important tool in your toolbox



Social Networking should be a part of your everyday agency Processbecause it can help an agency in 4 critical areas in the agency: 1.Increasing the agency’s prospect pool2.Increasing Policies3.Increasing referrals4.Allows the agency to brand and market itself to a large audience at a low cost.



Lets look at a few of the various social networking sites



The “Big Dog” of the social networking sites

Use the facebook business pages to promote your agency

How do you sign up for a facebook business page



Not as popular as it once was, but it is still a formidable force in the Social Networking world.

It is more playful and may appeal to a younger audience



The “king” Of business Social Networking



It does Have a place in your Social Networking toolbox.

Use it for general announcements, holiday greetings, birthday wishes, etc.,



The “unwritten” rules of using social networking in insurance: 1.Do not use your site as an additional website2.The power is in how many of your customers, prospects, and networking partners have referred you on their Social networking site3.Always drive customers back to your primary site. Do not leave them lost in cyberspace4.Our research shows that a “connection” that is also a customer will absorb 8 – 12% more rate increase than a non connection

Social NetworkingSocial Networking For Insurance Agents For Insurance Agents

Billy R. Williams, PhDPresidentInspire a Nation Business Mentoring

To download this presentation visit our website www.inspireanation.net (Monthly Member page)


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Social Networking For Insurance Agents Billy R. Williams, PhD President Inspire a Nation Business Mentoring 877-206- 5925