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iMission Institute
A Clear Strategic Framework Needed
The Social Seige: Too Many Options Coming Too Fast
iMission Institute
Social Network Fun Fact
• Learning: Your Friend’s Friend Will Have More Friends Than Your Friend.
• Action: Create opportunities for your friends to asks friends to asks friends.
• Example: Ice Bucket Challenge – Pour ice water while asking 3 friends to participate.
iMission Institute
Strategic Dimensions of Social Networking4. Coalition Building – Linking Formal Networks
iMission Institute
Strategic Dimensions of Social Networking5. Influencer Building – Linking Formal & Informal Networks
Through People Central to Network
Top 5% of influencers reach 85% of your extended online reach
iMission Institute
Strategic Building Blocks - Review
• Primary Connections– bonds between you and your stakeholder. • Community Building – bonds among primary stakeholders.• Node building – get primary connections to organize their relationship
to act together on behalf of the organization. • Web building – bridging to other informal networks• Coalition building - bridging to other formal networks.• Influencer Networking – get folks central to networks amplifying each
others messages.
iMission Institute
Ice Bucket Challenge ‘Rules’
Nominated via Social Media
Accept the Challenge…within 24 hours … or pay.
Add donation link
Tag ‘@’ people you want to challenge
Upload to social media with #tags
Scripted activity with video
Challenge 3 Others During Your Pour & State the You are Donating
Donate