Social Media

The statistics below were published by Pew Internet Research in June 2015 http://www.pewinternet.org/2015/06/26/americans-internet-access-2000-2015/.

Trends and demographics for the big five social networks (U.S. only):

Facebook – Largest social network by far, better for women, above average for Hispanics and low-income users, below-average for blacks.

Twitter – Smallest social network of the big five, better for men than women, above average for blacks and Hispanics, below average for whites and low-income users.

Instagram – Better for women and young people, significantly higher use by blacks and Hispanics, above average for low-income users, below average for whites.

LinkedIn – Better for high-income and highly educated whites, above average use by Hispanics, very low use by blacks and low-income users.

Pinterest – Better for high-income white women, very low use by blacks, Hispanics, low-income users and men.

Social networks appropriate for official use:

Facebook Twitter YouTube Flickr Pinterest Instagram

LinkedIn Google+ Blogs (e.g. WordPress) Vimeo Tumblr Nextdoor

Social media pages and what they’re good for:

NameEasy to manage

Good for media

Good for employees

Good for web traffic

Good for community

Good for video

Good for images

Facebook • • • • • •Twitter • • • • •YouTube • • •Flickr • • • •Pinterest • • • • •Instagram • • • •LinkedIn • • • •Google+ • • • • •Blogs • • • • •Vimeo • • •Tumblr • • •Nextdoor • •

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