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Social Networking: Practical Uses for You and Your Firm
Presented by:Jenn SteeleMike McBride
Agenda
• Who are you?
• Twitter Demo (#ilta09SN)
• Social Networking vs. Business/Personal Networking
• Tools, Tips, & Tricks
Who are you?
• For the 30 of you NOT in the Susskind Session…
Twitter Demo
• http://twitter.com
Why the Jury Room?
A.K.A.- Benefits of Networking
• Educational
• Visibility
• Peer Group - Connections
My Network
Who don’t I know?
My network connects me to ????
“Here comes a regular”
“Hangin’ on the telephone”
“You got your own newsgroup,
alt.total-loser”
Don’t Be Stupid!
Don’t Associate with Stupid
Follow Policies/Laws
Be Prepared for Anything
Social Networking Strategy
• Blogs
• Legal-Specific Sites
Tools DefinedGeneral Use
• Website– Information
• LinkedIn– Resumé
• Twitter– Conversation, links
• Facebook– The water cooler
• Blog– My personal document
and ideas
ILTA Use
• Website– Detailed conference information
• LinkedIn– ILTA Group (limited to ILTAns)
• Twitter (@ilta09, #ilta09)– Conversation, announcements, links
• Facebook Group– Pictures, casual chat
• Blog (http://blog.iltanet.org)– Interviews, spotlights, profiles—
“behind the scenes” information
ILTA LinkedIn
• ILTA Group
• Members Only
• Disabled Discussions (good idea??)
How Firms Can Use LinkedIn
• From http://www.compliancebuilding.com– 88,284 Lawyers– 291,500 Attorneys– 324,168 listed as being in Legal Services
• Company pages
• Discussions
• Questions (rich content!)
Twitter at ILTA ‘09
• http://twitter.com/ilta09– Announcements– Conversations
• Followed other ILTAns
• Social Networking Community of Interest
• Live-Tweet sessions
• Search for #ilta09 and #ilta
How I Use Twitter
How Can Firms Use Twitter?
ILTA ‘09 Facebook Use
• Social/networking site (Facebook Group)
• Have longer or more casual conversations
• Post work-appropriate pictures, movies, links, etc.
• Links to sites of interest & networking events
• Vendors allowed to join
My Facebook History and Use
• Joined for business
• Connect to co-workers, business school classmates
• Keep up with the “social” side of social networking
• Younger staff and associates live by it
Firms on Facebook?!?!?
• Think client
• Private/public mix
• Younger staff and associates live by it
The ILTA ‘09 Blog
Legal-Specific Sites
• Martindale-Hubbell Connected– 11,000+ members (7/09)
• Legal OnRamp– 9,000+ members (7/09)
• Legally Minded– 2,000+ members (7/09)
• LawLink– 5,000+ members (7/09)
