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Social Networking Sites
National Center For Missing and Exploited ChildrenDialogue on Social Networking Web SitesJune 22, 2006Washington, DC
Feb. 17, 2006 -- Washington, DCParents & Teens: IEF
Methodology
• Interviewed 1100 parent-child pairs via telephone
• Sample pulled from RDD samples
• 4 focus groups with MS & HS students (2004) and 7 focus groups (2006)
• Tracking surveys of Adult Americans
Feb. 17, 2006 – Washington, DCParents and Teens: IEF
Teen & Parent Internet Basics• 87% of teens 12-17 online• 80% of parents online• 73% of all adult Americans online• Of 13% of teens who don’t go online, 1 in 10 say that
fears, bad experiences, or their parents keep them offline
• 47% of offline teens once went online • Overall only 7% of all American teens have never
used the internet.• 62% of online Americans have broadband
Feb. 17, 2006 – Washington, DCParents and Teens: IEF
Social Networking
• “Online Social Networks are web spaces where individuals can post information about themselves, usually by creating a profile or website, and where they can connect with others in the same network.”
• Two main elements to social networking that relate to its appeal to teens (and young adults)– Connecting and communicating with others– Content creation a.k.a. self-expression
Feb. 17, 2006 – Washington, DCParents and Teens: IEF
Connecting and Communicating
• 89% of online teens have ever sent or received email• 74% of online teens use instant messaging• 45% of ALL teens have a cellular phone• 38% of teens have sent a text message from a cell phone
• Other activities of similar popularity –
*84% of online teens have visited websites where they could learn more about movies, tv shows, music groups or sports stars
*80% of online teens have played online games • You can do these things on the most popular social
networking sites, too
Feb. 17, 2006 – Washington, DCParents and Teens: IEF
Teens and Content Creation
• 57% of online teens have created content for the internet– 19% Blog– Website: personal (22%), group or school assignment (32%)– 33% Share original content
• Artwork • Photos• Writing• Videos• Songs
– 19% Remix content found online into a new creation
Feb. 17, 2006 -- Washington, DCParents & Teens: IEF
Online Behavior Parent & Teen Attitudes
• 81% of parents and 79% of teens agree that kids are not as careful as they should be about the information they give out online
• 62% of parents and 62% of teens agree that kids do things online that they wouldn’t want their parents to know about
• Overall, most parents believe that the internet is a good thing for their children
Amanda LenhartSenior Research SpecialistPew Internet & American Life Project
http://[email protected]