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Social PhotoTips & Tricks
How to snap pix like a pro
#FAphotopro
MEET ANDREA GENEVIEVE
By Day
I’m a Social Media &
Business Strategist
By Night
I’m a blogger, podcaster,
tech nerd & maker.
Also, I run two Etsy shops.
I SEW!
In Between I...
•Am a mom!
•Drink & eat
yummy Austin
food
•Spend time exploring
outdoors
web: www.andreagenevieve.com | e-mail: [email protected] 1Andrea Genevieve
Your Savvy Social Media Guide
@AndreaGenevieve
AGENDA
2
What you’re going to learn.
TOOL & RESOURCES
WHY PHOTOS MATTER
EQUIPMENT FUN STUFF
web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
3web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
A PICTURE TELLS 1000 WORDS...
SHOW YOUR STORY
● What resonates with audiences in your industry?
Ex: Restaurants post close up of food. Retailers post flatlays
● Set up your shot. Think about composition
● Use graphic design tools
● Behind the scenes
● Day-in-the-life
● Lifestyle
https://www.brandwatch.com/2015/01/top-5-instagram-trends-watch-2015/
PINTEREST● Monday – Fitness
● Tuesday – Technology
● Wednesday – Inspirational quotes
● Thursday – Fashion
● Friday – Humor
● Saturday – Travel
● Sunday – Food and craft ideas
CAPITALIZE ON TRENDS
CULTURAL HASHTAGS#TBT#FollowFriday#WIDN#nomnom#motivationalmonday
BRANDED HASHTAGS● #TheSweatLife● #WellTraveled
TIPS & TRICKS
BECOME A PHOTO PRO
Remember, Instagram is SQUARE! Facebook is a RECTANGLE!
Think of subjects in a grid.
Tips for great photos:
•Use natural light
•Get CLOSER
•Find angles
•Focus on one thing
•Simple is better
•Fill the frame
*
COMPOSITION
web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
•Use Diagonals
•Be aware of empty space
•Let the photo tell a story
•Rule of thirds
•Test the edge
•Capture, then crop
4web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
EQUIP YOURSELF
THINGS YOU MAY NEED
● Natural Light
● High resolution camera
● iPhone
● Tripod
● Portable lighting
● Light reflector
● Backdrops
● Props
● Backgrounds
● A steady hand!
Image from: southerncurlsandpearls.com
5web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
PHOTO TOOLS APPS
•A Beautiful Mess
•Diptic
•Picstitch
•Flipgram
•Over
•FontCandy
•Repost app
•Instatag
•Afterlight
•Wordswag
APPS
GROW YOUR AUDIENCE
#####HASHTAGSAdding a hashtag to your updates expands your photo reachOn Instagram, the more the better30 is the limituse Hashtagify.me to find relevant tags
INTEGRATION Don’t think of photos as a silo, include it in ALL other marketing initiative.
CONTESTS & GIVEAWAYSPartner with like-minded businesses
web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
6web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
LEARN MORE
● Iphone Photography School
● Social Media Examiner
● Take a class
Check the Android market or iTunes for more photography
apps.
Or ask your network!
<<TIP: This Tumblr account reviews new photo apps almost daily:
http://photoappsnerd.tumblr.com
RESOURCES
YOUR MISSION
SCAVENGER HUNT
Now it’s time to put your quickly learned knowledge
to the test. We’re going to have a mini Instameet!
RULES:
Each person must take all photos and capture the
theme listed.
Use the hashtag to categorize your photo. Be crafty
and include at least 3 other hashtags or @ tag those
in the photo. Bonus points for sharing to a
social network!
THEME: WORK•Workspace•#WIDN•NewConnections (tag new friends!)
*
TIME LIMIT: 5 MIN
HASHTAG: #FAphotopro
TAG @AndreaGenevieve and
@FreelanceAustin
web: www.andreagenevieve.com | e-mail: [email protected] Genevieve
THANKS!Questions?
Let’s connect.
CONTACT INFO
*
PHONE: 716.432.1024
WEBSITE: andreagenevieve.com
E-MAIL: [email protected]
FACEBOOK: facebook.com/AndreaGenevieveMichnik
CONNECT
Have more questions or want to learn more?
Connect with me!
TWITTER: @AndreaGenevieve
LINKEDIN: linkedin.com/in/AndreaGenevieveMichnik
INSTAGRAM: instagram/andreagenevieve
Because I know you’re going to have questions later.
web: www.andreagenevieve.com | e-mail: [email protected] Genevieve