Social ProductsTemplate Guide2010 Product Template Guide for Integrated Marketing Deck 1

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Social Products – Table of ContentsBookmarks to each of the individual mocks (you must be in presentation mode to utilize bookmark slide links)

• Community Trends & Insights [TOC Editorial, TOC Sponsored]

• Community TV [TOC]

• Editorial Community [with Editorial Guest Expert, with Sponsored Guest Expert]

• Branded Community [TOC]

• WebMD Answers [Homepage]

• Funded [Search Results, Editorial Answer, Top Answers Destination TOC, Top Answers Destination Tool]

• Sponsored [Search Results, Search Results with ISI, Sponsored Answer, Sponsored Answer with ISI, Top Answers Destination TOC, Top Answers Destination Tool]

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Community TV (part 1 of 2)

1. Page Title (Max 50 characters)• Funded by (company name)

2. Funded by (company logo)

3. Video Content• Video Title• Image Target

4. Video Thumbnails (no more that 4 up)• Image target for thumbs• Greek text

5. Editorial Community Driver• Community name• Link text (or greeked)

6. Guest Expert Module• Usually keep greeked• Request otherwise for image; Dr name;

description text

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Community TV (part 2 of 2)

7. Discussion – greeked unless specified

8. Ads [company]

9. ICM• Title (Max 52 Characters)• Links (up to 3 bullets; Max 50 characters per

bullet)• Logo

10.Related From WebMD• Featured Image Target• Featured article title (Max 50 Characters)• Featured article description (Max 110

characters)• Secondary 1 Article link (Max 50 characters)• Secondary 2 Article link (Max 50 characters)• Secondary 3 Article link (Max 50 characters)• Secondary 4 Article link (Max 50 characters)• Secondary 5 Article link (Max 50 characters)

11.Event Library – greeked unless specified

12.Upcoming Events – greeked unless specified

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Community Guest Expert Trends & Insights – Editorial

1. Page Title (Max 50 characters)• Funded by (company name)

2. Add community name & image target

3. Funded by (company logo)

4. Related From WebMD• Featured Image Target• Featured article title (Max 50 Characters)• Featured article description (Max 110 characters)• Secondary 1 Article link (Max 50 characters)

5. Ads [company]

6. ICM• Title (Max 52 Characters)• Links (up to 3 bullets; Max 50 characters per bullet)• Logo

7. Poll Title (Max 25 characters)• Poll Question • Poll Answers/Options

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http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

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Community Guest Expert Trends & Insights – Sponsored

1. Page Title (Max 50 characters)• Sponsored by (company name)

2. Sponsored by (company logo)

3. Main promo art (look and feel of brand)• Promo text

4. Sponsored Expert (greeked unless requested)

5. Ads [company]

6. Related From WebMD• Section title (greek unless requested)• Featured Image Target• Featured article title (Max 50 Characters)• Featured article description (Max 110 characters)• Secondary 1 Article link (Max 50 characters)

7. Poll Title (Max 25 characters) – branded • Poll Question • Poll Answers/Options

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http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

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Editorial Community – with Editorial Guest Expert

1. Editorial community (provide a link to a current editorial community destination)

2. Editorial Expert Module (Expert Tag)• Expert Name or greek• Image target for expert• Descriptive Text: Write or Greek

3. Editorial Guest Expert Module (Guest Expert Tag)• Expert Name or greek• Image target for expert

4. Editorial Guest Expert Post (Guest Expert Tag)• Post Title or greek• Beginning of post (Max 50 Characters)

5. Editorial Expert Post (Expert Tag)• Post Title or greek• Beginning of post (Max 50 Characters)

6. Ads [company]

http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

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Editorial Community – with Sponsored Guest Expert

1. Editorial community (provide a link to a current editorial community destination)

2. Sponsored Guest Expert Module• Expert Name• Image target for expert

3. Sponsored Guest Expert Post• Post Title• Beginning of post (Max 50 Characters)

4. Ads [company]

http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

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Branded Community – Sponsored

1. Page Title (Max 50 characters)

2. Sponsored by (company logo)

3. Center Well Branded Content Box• Brand Style• Subtitle (Max 50 Characters)

4. Discussions• Entry 1

• Discussion | Resource | Tip (choose one)• Link Quote• Description• Poster’s name

5. Experts• Main Expert

• Name or Greek• Descriptive Text: Write or Greek

• Secondary Expert• Name or Greek

• Sponsored Guest Expert• Name or Greek

6. Ads [company]

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http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

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WebMD Answers – Homepage

1. Ads [company]

1

http://www.answers.webmd.com

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WebMD Answers – Funded Search Results (Editorial)

1. Question (Max 50 characters)

2. Navigation links• Write or Greek• Write or Greek• Write or Greek

3. Answers From WebMD Experts • Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

4. Answers From WebMD Medical Reference• Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

5. Ads [company]

6. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

7. Notes:• Funded logo or attribution does not appear on Result

pages • The 2 paragraphs of disclaimer text appears at the bottom

of all pages

http://answers.webmd.com/answers.aspx?ques=Do+I+have+a+cold

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WebMD Answers – Funded Answer (Editorial)

1. Question (Max 50 characters):• Brought to you by: [brand/company logo]• Doctor’s name: Write or Greek• Institution: Write or Greek• Answer content: Write or Greek• Photo target (optional):

2. Next Question: Write or Greek

3. Ads [company]

4. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

http://answers.webmd.com/

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WebMD Answers – Funded Top Answers Destination TOC (Editorial)

1. Top [Insert Topic] Questions (Max 50 characters):• Brought to you by: [brand/company logo]

2. QA Main Answer Module• Featured QA

• Category: (ie Joint Pain)• Question: Write or Greek• Doctor’s name: Write or Greek• Institution: Write or Greek

3. Health Community Editorial Driver• [Topic] Community• Subtext: Write or Greek

4. Editorial Driver• Title: Write or Greek• Subtext: Write or Greek• Button text: Write or Greek

5. Attribution• Company/Brand logo:

6. Ads [company]

7. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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http://answers.webmd.com/

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WebMD Answers – Funded Top Answers Destination Tool (Editorial)

1. Top [Insert Topic] Questions (Max 50 characters):• Brought to you by: [brand/company logo]

2. Tool Navigation Topics• Topic (1) [Highlighted]• Topic (2)• Topic (3)• Topic (4)

3. QA• Question:• Answer

• Doctor’s name: Write or Greek• Institution: Write or Greek• Answer Content: Write or Greek

4. Next Question: Write or Greek

5. Attribution• Company/Brand logo:

6. Ads [company]

7. Editorial Driver• Title: Write or Greek• Subtext: Write or Greek• Button text: Write or Greek

8. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers• WebMD Answers Module

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http://answers.webmd.com/

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WebMD Answers – Sponsored Search Results

1. Question (Max 50 characters)

2. Navigation links• Write or Greek• Write or Greek• Write or Greek

3. Answers From our Sponsor• Sponsor logo: [brand/company]• Question (1): Write or Greek

• Doctor’s name: Write or Greek• Medical Institution: Write or Greek• Answer teaser: Write or Greek

4. Answers From WebMD Experts • Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

5. Answers From WebMD Medical Reference• Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

6. Ads [company]

7. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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2

http://answers.webmd.com/

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WebMD Answers – Sponsored Search Results with ISI (option1)

1. Question (Max 50 characters)

2. Navigation links• Write or Greek• Write or Greek• Write or Greek

3. Answers From our Sponsor• Sponsor logo: [brand/company]• Question (1): Write or Greek

• Doctor’s name: Write or Greek• Medical Institution: Write or Greek• Answer teaser: Write or Greek

4. Answers From WebMD Experts • Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

5. Answers From WebMD Medical Reference• Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

6. Brand ISI Box (Pharma)• Write or Greek

7. Ads [company]

8. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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2

http://answers.webmd.com/

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WebMD Answers – Sponsored Search Results with ISI (option2)

1. Question (Max 50 characters)

2. Navigation links• Write or Greek• Write or Greek• Write or Greek

3. Answers From WebMD Experts • Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

4. Answers From WebMD Medical Reference• Question (1): Write or Greek

• Answer teaser: Write or Greek

• Question (2): Write or Greek• Answer teaser: Write or Greek

5. Answers From our Sponsor• Sponsor logo: [brand/company]• Question (1): Write or Greek

• Doctor’s name: Write or Greek• Medical Institution: Write or Greek• Answer teaser: Write or Greek

6. Brand ISI Box (Pharma)• Write or Greek

7. Ads [company]

8. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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2

http://answers.webmd.com/

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WebMD Answers – Sponsored Answer

1. Question (Max 50 characters):• From our Sponsor: [brand/company logo]• Doctor’s name: Write or Greek• Institution: Write or Greek• Answer content: Write or Greek

2. Sponsored Next Question: • Write or Greek

3. Ads [company]

4. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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http://answers.webmd.com/

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2

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WebMD Answers – Sponsored Answer with ISI (option1)

1. Question (Max 50 characters):• Brought to you by: [brand/company logo]• Doctor’s name: Write or Greek• Institution: Write or Greek• Answer content: Write or Greek

2. Sponsored Next Question: • Write or Greek

3. Brand ISI Box (Pharma)• Write or Greek

4. Ads [company]

5. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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http://answers.webmd.com/

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WebMD Answers – Sponsored Answer with ISI (option2)

1. Question (Max 50 characters):• Brought to you by: [brand/company logo]• Doctor’s name: Write or Greek• Institution: Write or Greek• Answer content: Write or Greek

2. Brand ISI Box (Pharma)• Write or Greek

3. Sponsored Next Question: • Write or Greek

4. Ads [company]

5. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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http://answers.webmd.com/

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WebMD Answers – Sponsored Top Answers Destination TOC

1. Top [Insert Topic] Questions (Max 50 characters):• You Ask, [brand/company] Answers

2. QA Main Answer Module• Featured QA

• Category: (ie Joint Pain)• Question: Write or Greek• Doctor’s name: Write or Greek• Institution: Write or Greek

3. Health Community Editorial Driver• [Topic] Community• Subtext: Write or Greek

4. Editorial Driver• Title: Write or Greek• Subtext: Write or Greek• Button text: Write or Greek

5. Attribution• From our sponsor: [Company/Brand logo]

6. Ads [company]

7. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers

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http://answers.webmd.com/

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WebMD Answers – Sponsored Top Answers Destination Tool

1. Top [Insert Topic] Questions (Max 50 characters):• You Ask, [brand/company] Answers

2. Tool Navigation Topics• Topic (1) [Highlighted]• Topic (2)• Topic (3)• Topic (4)

3. QA• Question:• Answer

• Doctor’s name: Write or Greek• Institution: Write or Greek• Answer Content: Write or Greek

4. Sponsored Next Question: Write or Greek

5. Attribution• Company/Brand logo:

6. Ads [company]

7. Editorial Driver• Title: Write or Greek• Subtext: Write or Greek• Button text: Write or Greek

8. Other Right Rail Module Options• ICM• Accordion ICM• Top Answers Accordion • Editorial Drivers• WebMD Answers Module

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http://answers.webmd.com/

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For more information, please contact your Integrated Marketing Design Team.