Social Responsibility & Ethical Issues in International Business

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    Is understood as an obligation totake actions that protect & improve

    the welfare of society as a wholealong with Business interests

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    Arguments for CSR Arguments against CSR

    1. Changed Public expectations 1. Profit Maximization

    2.Better environment for business 2. Society has to pay the cost

    3.Balance power with responsibility 3. Lack of social Skills

    4.Business has resources 4.Business has power

    5.Prevention is better 5.Social overhead cost

    6.Moral responsibility 6.Lack of accountability

    7.Globalization 7.Experts views

    8.Better employees 8.Scalability of the concept

    9. A Way to resolve conflict 9. Lack of broad support

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    Corporate Socialresponsibilityprogrammes

    Shareholder/Investor

    Govt. ProgrammesCommunity

    Forces

    Philanthropicrequests and

    initiatives

    crises Competitiveadvantage

    Environmentalconcerns

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    Factor Conditions

    Context for strategy &Rivalry

    Related & Supporting Industries

    Demand Conditions

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    I.Policy

    II.Learning

    III.OrganizationalCommitment

    IV. Social Audit

    Time (Years)

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    Rejection Adversary Resistance Compliance Accommodation Proaction

    Absence of socialresponsibility

    Social Responsibility High Social Responsibility

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    How to tackle the problem and make newpolicy work.

    Specialized learning

    Administrative learning

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    Institutionalization of the new social policy bythe firm.

    New policies well accepted throughout the

    firm and are considered to be normal part ofdoing business.

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    Last stage

    Social audit leads to a report on the socialactions of the firm.

    Decisions with high profitability but negativesocial effects (ex. cigarrette manufacturing)should be avoided.

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    Cost

    Efficiency (pressure of local community to keepan outdated model)

    Relevance (Freidman law)

    Scope & Complexity Environmental pollution,health problems, racial discrimination etc.

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    Leadership (Tata, Aziz Premji, Narayn Murthy)

    Mission Statements (NTPC mission statementDevelop and provide reliable power related

    products and services at competitive prices,integrating multiple energy sources withinnovative and eco-friendly technologies andcontribution to the society)

    Social issues : managers should detect, classify,analyze, track and prioritize issue.

    Alignment of structure, culture & process

    Corporate Social reporting(ex. ITC)

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    Religion

    Culture (hunting & gathering, agriculturalstage, industrial Stage)

    Legal System

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    Ethics corresponds to basic human needs

    Value creates credibility with the public

    Value gives management credibility with

    employees Values help better decision making

    Law cannot protect society, ethics can.

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    Top Management

    Codes of ethics

    Ethics Committees

    Training Programmes

    Ethics hotline

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    Stakeholder Affected Ethical/ Social responsibility Issue

    Customers Product SafetyFair PriceProper disclosures and information

    Stockholders Fair ROIEmployees Fair Wages

    Safety on working conditionsChild labourDiscrimination by Sex, race, colour or creed

    Host- Country Impact on local economiesFollowing local laws

    Society in General Environmental protectionRaw material depletion