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Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
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Oren TodorosNew Media Strategist, Loving what I do. Founder of Oren Todoros New Media Consulting
We work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience.Services: SEO, SEM, Social Marketing, PR & AR
Clients: Starhome | Modu Mobile| Retalika
Quick Self Intro
My Background
Then Something Magical Happened
Think Your Product Can’t Be Social?
THE SOCIAL REVOLUTION!
Social Media Revolution?Lets go back 5000 years and find out…
Hieroglyphics – The 5000 Year Old Social Network
Social Media Revolution?
= ?
Topics of conversation…
Cleopatra @Ruth_Z
Social Media Revolution?Somewhere in the late 80’s…
Long before the Internet escaped from the lab, connected the planet and redefined what it meant to use a computer, there were BBSes.
Our Social HistorySoftware that you basically ran off your computer 24 hours a day, 7 days a week. It would allow people to call up your computer, register as users.
Our Social History
= HEADACHE !
Our Social HistorySPY ON NEIGHBORE’S CALLS
SPEAK TO OTHERS
LISTEN TO THE POLICE
WHAT MORE CAN A KID ASK FOR?
If You Can Write or Type You’re in The Right Direction
New Tools / Same Message
Traditional vs. New Media
Newspapers
Television
Radio
CDs
Portals and Blogs
YouTube
iTunes – Playlists
Cloud Apps
WE WERE LOUD AND COOL TOO…
Social Media Puzzle
Organize Your Social Strategy
Twitter? There too.
Yup, me On YouTube.
Viddler.com There I am
Here’s where I live - My Blog.
Bottom LineBe Available, Be Interessting.
So How Many Ways Can People Interact Online?
Searching Content
Reading Content
PostingContent
There’s A Very Thin Line…Between Social Media And Spam
MIND BLOWING STATS – sort of
• YouTube – 2nd Largest Search Engine
• Twitter - Information Going Live Quicker Than Blogs or News
• Facebook – If it was a country, it would be the 4th biggest
• LinkedIn – Over 50 Million Users Worlwide
Question: So what do we do with this information?Answer: Manipulate Google Results.
Google Results Snapshot
Manipulating Google
Manipulating Google
Manipulating Google
Real Time Search
Real Time Search
Google Adwords
The $25,000 QuestionYou’re given $25,000 to invest in marketing.
Do you:
a. Invest in newspaper / online ads?
b. Save the money and invest in social media marketing?
Right Answer – Google Adwords
Google Adwords
Google Adwords
Google Adwords
Google Adwords
Google Adwords
Google Keyword Tool
Google Adwords
Google Analytics
Back To The Fun Stuff
Old Spice Campaign
United Airways – Guitar StoryLaunched in July 2009
Instant media frenzy across all major global networks and sources (including the likes of CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few).
1 year ago8,841,528 views
If Facebook is about the people you know,
Twitter is about the people you’d like to know.
Twitter “a micro-blog” started with a simple question:
What are you doing?
15 Million Users Later…
Twitter, What’s the Story?
Twitter’s Story
Evolved in Unexpected ways 45 Million Unique Visitors Extremely Profitable Deals Sparked a whole industry of
Twitter related services. TwitPic TweetLater Twollow Twitteranalyzer
Share The Important Stuff
Share The “Not So” Important Stuff
CEO on Twitter Funny, helpful and trustworthy Many employees are Tweeting $1 million in Twitter Related sales Also on Facebook and Blogs Acquired by Amazone.com
Zappos
Turned user feedback into a social network 15,000 Followers Employees dedicated to community Generated $3 Million sales @DellOutlet Critical relationship builder.
Dell
Advanced Techniques Twitter
Twitter Services to Enhance The Experience
Twitpic - ImagesTwiddeo - VideoTwtpoll – PollsTwilert – Keyword UpdatesTwitSay – 10 second voice
30+ Interesting Twitter services and applications
Facebook Pages
Facebook Pages Insights
Advanced Techniques Facebook
Utilize Involver Upload video Vanity URLs About Text – Use Link Dig into fan page insights
Own Your Brand - Everywhere
Social Metrics
Look beyond Google Analytics Track Followers / Fans progress Wordpress Stats / Feedburner Social Search Services
What’s Next?
Where we’ve been:
BBSes, Amateur Radio, etc…
Where we are:
Social Media – Facebook, Linkedin, Twitter, etc…
Where we’re going:????
Mobility
Take-Aways
Care. Interact – a LOT Be ready for change Get involved early Video – Use it Focus on ROV (Return on Value)
Oh by the way… Your competitors already know this.
Oren Todoros
Twitter | @OrentodorosSkype | Oren.TodorosFacebook | http://bit.ly/aVen0Mwww.OrenTodoros.com
THANK YOU !!
