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Social Sports PollTM 2012 Opportunity
Understand your social & mobile fans, increase the value of your digital fanchise
Invitation only – confidential – invitation only – confidential – invitation only - confidential
Why the Social Sports PollTM?
• Most sports properties are struggling to keep pace with the rise of digital information and changes in digital technology
• And change in the social world isn’t slowing down
• In fact, fan behaviors and preferences are changing faster than ever
• Sports properties need help sorting the noise from the real value. They need information they can use at a price that fits their budgets.
• Social Sports Poll is a dependable, affordable resource which helps sports properties understand social and mobile fans, and gain insights that can lead to increased revenue from digital.
Pat Coyle is founder of the Sports Fan Graph TM and curator of the Social Sports Poll TM
Social & mobile sports fans on the rise!
Global Sports fans following sports properties
Sportsfangraph.com Social Sports Poll data 2011
400 million fans following sports
What is keeping your team from profiting?
5 billion mobile phones, 85% access Web
Where’s the revenue?
64% believe there is value in social…
But so far, all we can do is count followers and likes…
Team digital & marketing staffers are overwhelmed with data and vendors and new technologies and putting out fires and meetings and games and sponsor needs and owner demands and and and…
Join the Social Sports Poll1. Purpose – To help sports properties to better understand fan opinions, preferences and behaviors in
web, social media and mobile channels
2. Participants – qualified professional and college teams, sports media
3. Methodology – E surveys distributed via Facebook, Twitter, Web, E mail
4. Analysis - Coyle Media + Indiana University School of Sports Management lead by Galen Clavio, PhD.
5. Benefits – Valuable team specific + global market information, updated frequently, at a fraction of the cost it would take to do it on your own. Teams receive data / results from their fans along with a detailed report which reviews findings across all participating teams, and draws insights and application points.
6. Opportunity – In addition to reports and data, participating teams are invited to collaborate with other teams on conference calls and in face-to-face meetings to dig deeper and find more ways to apply the findings.
7. Timing – Surveys fielded quarterly to keep data fresh and relevant to the latest developments in fast-moving digital marketplace
Participating teams to date…
North America Australia Europe
…And growing!
NBA NCAA NFL NHL AFL / Rugby EPL / ICC
Sample data
• Social Media fan demographics, behaviors & preferences
• Mobile fan behaviors
• Web preferences
• Team attitudes
• And more
Let your fans direct your strategy
• Information resource• Ongoing stream of data• Global perspective• Collaborative• Targeted• Efficient• VALUABLE
Use Social Sports Poll to sharpen your strategy, and drive ROI from social & mobile
Social Sports Poll TM
Build the value of your FANchise
