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7/29/2019 Socialbakers World Tour - stanbul
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World Tour2013#SBworldtour
by
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Agenda,Istanbul, March 6th
4:30pm
- 5:00pm
Registration
5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers
5:45 pm 6:45 pm Speakers session and Panel discussion with
Garanti Odeme Sistemleri - Bengi Kepkep
Global Bilgi - Tunca MeriVestel - Alper Ceylan
Sabah News Group - Esat Dumlupnar
P&G - Murat Gen
6:45 pm - 7:00 pm Questions & Answers
7:00 pm - 9:00 pm Dinner buffet
Murat Gen of P&G
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World Tour2013
NOW: Istanbul Next Stop: Dubai (March 7th)
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Introduction
Jan Rezab, CEO & Co-Founder@janrezab
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About Us
20 % of
FORTUNE 500Companies
Marketers
monthly across100+ countries
Customers
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Social is changing all the Time
Brands are changing 1 billion Usersare changing = increasing noise
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Constant change
Facebook 2009: Facebook 2013:
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What Users cope with on Facebook (from Brands)
1 userlikes 4,5 pages
Pages post on avg. 5 times
1 userlikes 40 pages
Pages post on avg. 36 times
23 updatesper month
2009 2013
1440 updatesper month
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Turkish Users
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Turkish Brands post less in average
0
5
10
15
20
25
30
35
40
45
Turkish Brands
Worldwide Brands
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An average Turkish user is a fan of44 pages
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Average Turkish user is a fan of 44 pages
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Brand pages liked by an average Turkish user
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What brands post and what users like to share
Post SharesPost Types
0%
25%
50%
75%
100%
Status
Photo
Link
0%
25%
50%
75%
100%
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Most favorite brand posts
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Top 5 Facebook Brands by Number of Local Fans
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Top METRICS in Social Media
Being social is not
about one metric.
Its about all of them.
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Return On Engagement
Fans and Fan
Growth
Activity of
Your Page
Engagement
Rate and Reach
Response Rate
Response Time
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Engagement Rate
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The Alpha and omega of successful social strategy
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0
10
20
30
40
50
60
70
0
500
1000
1500
2000
2500
1 11 21 31 41 51 61
Likes
Impressions
Average organic unique
impressions
AverageLikes
Time in Minutes
Gaining the Reach and Engagement in Minutes
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Science of Posting
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Science of Posting
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
1.80%
0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Weekly Traffic
Weekend Traffic
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Questions answered on Facebook
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Top 5 Socially Devoted FB Brands in Turkey
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Electronics Case Study
Are responded51%
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BrandLove
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Recommendation for 2013
Monitor and measure your activity
Drive the industry and invest in innovations
Devote resources into social customer service
Post only local and relevant content in a timely manner
Make sure you get into News Feed
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How We can help You to get there.....
Data CategorizationBrand Graph
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How We can help You to get there.....
BenchmarksCategorizationBrand Graph
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Brand Graph
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O
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...with Our Products
Platform
ad
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Ad A l ti
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Ad Analytics
Ad Analytics is divided into two parts:
Social Ads Analytics Tool
Social Ads Management Tool
Ad A l i F
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Ad Analytics Features
Key Competitors Fan Overlay: advertisers can see how many fans
are over-connected with competitors.
Ad A l ti F t
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Ad Analytics Features
Ad Placement Distribution: find out which type of placements are
performing the best.
Ad A l ti F t
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Ad Analytics Features
Demographics Overview: find out more about people that you target.
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How to get the best out of Socialbakers?
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How to get the best out of Socialbakers?
Get our Socialbakers Analytics products
Check out our Builder management solution
Have us help you build a social competitive scorecard
Utilize our Socialbakers Plus team to help build custom solutions
Utilize the innovation of Socialbakers such as Brand Love
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Thank you
Jan Rezab, CEO of@janrezab