Social MediaBasics & Beyond

Social Media is about making connections,

forming relationships,sharing information,exchanging ideas...

Blogs

Microblogs

Social Networks Geo-

Networks

Video Sharing

Photo Sharing

Content Rating

Bookmark Sharing

Podcasting

RSS FeedsWidgets

Cloud Working

Mobile

Social Gaming

Augmented Reality

Shiny New Thing

Website

www.alizasherman.com

Social Media

Communicate

Conversations

Find Info

Community

Do business

Connections

Listen ParticipatePromote Publish Build Community

Original concept by Beth Kanter

15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk

Social Media takes TIME.

Low Engagement

High Engagement

Content IntensiveNo Engagement Broadcast/Share

+ + + +

Where do you start with social media?

personal

news & info

video

photos

photosvideosnews

video

.......

............

..................................

profile

professional

videophotos

video

......

..................................

news & info.......resume..............

page

ProfileFriendsStatus Updatescommentslikes

Groups

Private

PageTabsUpdatescommentslikes

Applications

Public

Account/PageBioFollowingFollowersTweets yoursothers

140 characters

Profile (resume)ConnectionsUpdatescomments

RecommendationsBusiness directoryAnswersPolls

networking

How do you start using social media?

Listen

Ask

Respond

Thinking about social media...

WHO?

Who are you trying to reach?

How?

How do they communicate?

WHAT?

Leads

Deals

Revenue

Promotions

created by Aliza Shermanwww.mediaegg.com

aliza@mediaegg.com