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SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
1
SOME “SOCIETY”“SOCIETY” ISSUES
OF SCIENCE, TECHNOLOGY
& SOCIETY [STS]
FRANK J. GADEK, PH.D.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
2
ONE ASPECT CAN BE
““MUSIC”MUSIC”
WITH RESPECT TO
COMMUNICATION
& EVOLUTION OF
SOCIETY
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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AN INITIAL VERY BRIEFAN INITIAL VERY BRIEFEXPLORATIONEXPLORATION
TO STIMULATE FURTHERINVESTIGATION
VERY COMPLEX ISSUEMANY DRAMATIC,
UNEXPECTED& FAR REACHING
EFFECTS
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
4
CAN ASSIST IN:CAN ASSIST IN:
APPRECIATING CONTINUING EVOLUTION OF MUSIC
PERSPECTIVE
CONTEXT
“MUSIC OF TODAY”
“MUSIC OF FUTURE”
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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ONE VERY SIGNIFICANT & DRAMATIC EFFECTONE VERY SIGNIFICANT & DRAMATIC EFFECT
ETHNIC MUSICHELPED TO “ASSIMILATE” NEW IMMIGRANTSALSO HELPED THEM TO “COPE / MANAGE /
UNDERSTAND” –TRANSITION FROM “OLD COUNTRY” TO “NEW COUNTRY” – CUSTOMS,TRADITIONS, “WAYS OF DOINGTHINGS,” LANGUAGE, DAILY LIFE,ETC.
SEEN TODAY WITH NEW ETHNIC GROUPS –HISPANICS, ASIANS, ETC.
ESPECIALLY DUE TO NEW “GLOBAL ECONOMY& MOBILITY”
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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“MUSIC” COULD ASSIST
SOCIETY WITH ADAPTING
TO SCIENCE & TECHNOLOGY[STS]
DRAMATIC & FAR REACHING
EFFECTS, ESPECIALLY ON
DAILY LIFE, CULTURE, BELIEFS,ETC.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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ETHNIC MUSIC COULD:ETHNIC MUSIC COULD:
HELP REMEMBER “OLD COUNTRY”INEXPENSIVE ENTERTAINMENT,
ESPECIALLY FOR LOWERPAID BLUE COLLAR WORKERS
SOCIALIZING – DANCINGCELEBRATE IMPORTANT EVENTS
- WEDDINGS, ANNIVERSARIESKEEP TRADITIONS ALIVEFAMILIARIZE OTHERS WITH
DIFFERENT ETHNIC GROUPS
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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ETHNIC MUSIC:ETHNIC MUSIC:
ORIGINAL IMMIGRANTS – DEPENDED ON IT
FIRST GENERATION – DRIFTED AWAY TO MORE CURRENT & POPULAR MUSIC, BUT RETAINED SOME HAPPY MEMORIES & LOYALTY TO IT
OTHER GENERATIONS – LOST INTEREST & / OR DID NOT KNOW OF IT IN ANY DETAIL
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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TO SURVIVE ETHNIC MUSIC BANDS ADJUSTED TO CHANGING:
POPULAR MUSIC & CONSUMERS[DEMOGRAPHICS]
ECONOMIC ASPECTS OF MUSIC
NEW TECHNOLOGY – CD’S, INTERNET, ETC.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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THUS, “PURE” ETHNIC MUSICTHUS, “PURE” ETHNIC MUSIC
GRADUALLY DILUTED OVER TIME BY CHANGING TIMES!
BECOMES MORE OF AN HISTORICINTEREST / CURIOSITY
SOME SHORT TERM REVIVALS ASOTHERS DISCOVER IT
BUT DECLINE IS INEVITABLE / PREDICTABLE / EXPECTED,ALTHOUGH REGRETTED
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOME ETHNIC GROUPS IN MUSICSOME ETHNIC GROUPS IN MUSIC
AROUND 1900 – EARLY IMMIGRANTS
IRISHSLOVENIANCZECHPOLISHITALIANGERMANLITHUANIANFINNISH
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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PRESENT IMMIGRANTS
HISPANICASIANMIDDLE EAST
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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EARLY REGIONS FOR ETHNIC MUSICEARLY REGIONS FOR ETHNIC MUSIC
IOWAMINNESOTATEXASCLEVELAND, OHIOMILWAUKEE, WISCONSINEASTERN USA
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOME INSTRUMENTS USED IN ETHNIC MUSICSOME INSTRUMENTS USED IN ETHNIC MUSICACCORDIONFIDDLECLARINETSAXAPHONETRUMPETTUBATROMBONEDRUMSBASSBANJOMANDOLINGUITARPIANO
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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ETHNIC BANDS DERIVED FROM LOCALBRASS BANDS USED FOR CIVIC FUNCTIONS
MILITARY TRAINED MUSICIANS FOR THEIR BANDS – USED FORCOMMUNICATION ON BATTLEFIELD& TO BOOST MORAL
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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COMMUNICATIONCOMMUNICATION
USE 5 SENSES – HEARING, SIGHT, FEEL, TASTE, SMELL
“6TH” SENSE?
LANGUAGE – E.G., “GRUNTS,”WORDS, SENTENCES
SOUNDS – E.G., DRUMS
SIGHT – E.G. HAND & SMOKE SIGNALS
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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ENTERTAINMENT / ENTERTAINMENT / SELF EXPRESSIONSELF EXPRESSION
INDIVIDUALINFORMAL GROUP GATHERINGSCELEBRATIONS / FESTIVALSRELIGIOUSTO COMMEMORATE EVENTS
[RECORD HISTORY]MILITARY
ETC.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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““MUSIC”MUSIC”
VARIOUS DIVERSE REGIONAL FORMS DEVELOPED
VOCAL
INSTRUMENTAL
BOTH
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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INSTRUMENTSINSTRUMENTS
INITIALLY VERY CRUDE
INDIVIDUALLY MADE BY HAND
PERCUSSION – E.G. DRUMS
WIND – E.G. FLUTELIKE
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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COMMERCIALLY MADECOMMERCIALLY MADE
SIMPLE FIRSTFLUTELIKE BANJO, FIDDLE, GUITAR, DRUMS
MORE COMPLEXPIANO, ACCORDION, BRASS
INCREASED USE OF MUSIC & HELPEDTO STANDARDIZE IT
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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WRITTEN FORM OF MUSICWRITTEN FORM OF MUSIC
HELPED TO STANDARDIZE & PUBLICIZE MADE MORE “PORTABLE”PRESERVEDMORE RATIONAL MODIFICATION
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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RECORDED MUSICRECORDED MUSICTHOMAS EDISON LATE 1800’S
BECAME MORE POPULAR EARLY 1900’S
DEVELOPMENT OF RECORD DISKS / PLATTERS
INITIALLY 78 RPM – ONE SONG / SIDEBECAME LESS EXPENSIVEMOST COULD AFFORD THEM
DEVELOPMENT OF RECORD PLAYERSBECAME LESS EXPENSIVEMOST COULD AFFORD THEM
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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RECORDED MUSICRECORDED MUSIC
ALLOWED MUSIC IN HOMES & OTHER PLACESWITHOUT “LIVE” MUSICIANS / INSTRUMENTS
COULD BE ENJOYED AT LEISURE & ANYTIME
VERY INEXPENSIVE / AFFORDABLE FOR MOSTCREATED THE “MUSIC INDUSTRY” FOR
SUBSTANTIAL PROFITS!!!
FURTHER POPULARIZED DIFFERENT MUSIC FORMSINCREASED “PORTABILITY” OF MUSIC, EVEN
WORLD WIDE
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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BEFORE RECORDED MUSICBEFORE RECORDED MUSIC
PEOPLE HAD TO PROVIDE THEIR OWNBY PLAYING IT ON THE INSTRUMENTSTHEY HAD, IF THEY KNEW HOW
GO OUT TO “SHOWS” – WHY VISITINGCIRCUSES, MINSTRELS, VAUDEVILLES,& OTHER PERFORMERS SO POPULAR
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOME ERAS / GENRE OF MUSICSOME ERAS / GENRE OF MUSIC
FROM 1600’S ???CLASSICALOPERA
FROM 1700’S ???FOLKCOUNTRY
FROM LATE 1800’S???CIRCUSMARCHESMINSTRELS
EARLY 1900’SVAUDEVILLE “ETHNIC”TIN PAN ALLEYHONKY TONKRAGTIME
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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FROM 1930’SBIG BANDMOVIES
FROM 1950’SROCK & ROLLBLUE GRASSJAZZ
FROM 1960’SRYTHYM & BLUES [R & B]FOLK – REVIVAL?
TODAY“WORLD”RAPMTVINTERNETSYNTHESIZEDCD’S / DVD’SETC.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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MANY GOOD BOOKS &INTERNET SITES FORADDITIONAL DETAILEDINFORMATION, ESPECIALLYON SOME OF THE LESSERKNOWN MUSIC
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOME BOOKSSOME BOOKS“EVOLUTION OF MODERN POPULAR MUSIC”BY MARK VINET
“AMERICAN POPULAR MUSIC”BY LARRY STARR & CHRISTOPHER WATERMAN
“RECORDED MUSIC IN AMERICAN LIFE”BY WILLIAM HOWLAND KENNEY
“RADIO READER”EDITED BY MICHELE HILMES & JASON LOVIGLIO
“A PASSION FOR POLKA”BY VICTOR GREENE
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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RADIORADIO1920’S START1930’S VERY POPULAR
DEPRESSION –INEXPENSIVEHOMEENTERTAINMENT
1940’S WW II BOOM!1950’S TELEVISION
COMPETITIONTODAY – VERY COMPLEX,
MIXED RESULTS,MUCH CHANGE!!!
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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RADIORADIO
PROVIDED MUSIC, ENTERTAINMENT, NEWS, ETC. IN THE HOME, AT ALMOST NOEXPENSE, 24/7, FROM THE WORLD!
HAD AN INITIAL NEGATIVE EFFECT ON SALE OF RECORDS AND PHONOGRAPHS
PORTABLE – COULD BE TAKEN ANYWHERE[BATTERY OPERATED / IN AUTOS]
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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AUTOS ALSO MADE IT EASIER
TO GO TO WHERE THE MUSIC
WAS BEING PLAYED, INSTEAD
OF WAITING FOR IT TO COME
TO YOU – E.G. POPULARITY
OF DANCE BANDS & BALLROOMS
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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MOVIESMOVIES
MANY WERE MUSICALSOR HAD ELABORATEMUSICAL ASPECTS
SO POPULARITY OF MUSIC FROM THE MOVIES
ON RADIO, TV, RECORDS,ETC.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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TELEVISION NATURALLY PROVIDED THE VERY ATTRACTIVE “VISUAL ASPECT”MISSING FROM RADIO
SO RADIO DECLINED / CHANGED TOBETTER ACCOMMODATE NEWAUDIENCES / MARKETS – “DRIVETIME,” MINORITIES, RELIGIOUS,TALK SHOWS, SPORTS, ETC.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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TELEVISION ALLOWED ORIGINAL
VAUDEVILLE SHOWS TO COME INTO
THE HOME, SO THERE WAS A REVIVAL
& MANY VAUDEVILLE STARS FOUND
TV AS A NEW OUTLET FOR THEIR
VISUAL ACTS THAT COULD NOT BE
AS POPULAR ON RADIO
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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BRITISH BENNY HILL
IS A VERY GOOD
EXAMPLE OF HOW
TV MADE HIS CAREER
ONE OF FIRST IF NOT
FIRST FOR THIS TO HAPPEN
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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BENNY HILL’S FACIAL EXPRESSIONS& VISUAL COMEDY COULD BE MOREEASILY APPRECIATED WITH THE “CLOSEUP” VIEW & DIFFERENTVIEWING ANGLES TV PROVIDED,COMPARED TO LARGE VENUEPERFORMANCES
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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INTERNETINTERNET
ALLOWS “REAL TIME” BROADCASTOF BOTH RADIO AND TELEVISION
LOCAL STATIONS AVAILABLEWORLDWIDE
CAN INCREASE COMPETITION SOONLY BEST & / ORMOST POPULARSURVIVE
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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FUTURE???FUTURE???NATURALLY, VERY COMPLEX,
SO ONLY TIME WILL TELLBUT THOSE WITH VERY SPECIFICLISTENING INTERESTS NOW HAVEMANY WAYS TO OBTAIN WHAT THEYLIKEALSO, MANY NEW FORMS OF LISTENINGARE MORE READILY AVAILABLE [E.G.,WORLD MUSIC]
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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OTHER RELATED TOPICSOTHER RELATED TOPICS
TO MUSIC / COMMUNICATIONTO MUSIC / COMMUNICATION
THAT COULD BETHAT COULD BE
EXPLORED MOREEXPLORED MORE
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOUND QUALITYSOUND QUALITYORIGINALLY YOU HAD TO BE VERY LOUD
TO BE HEARD IN LARGE VENUES[MEGAPHONES]
PERFORMERS ADJUSTED ACCORDINGLY, BUTINTIMATE & FINE DETAILS LOST
MICROPHONE GREATLY ASSISTED INAMPLIFYING MUSIC – INSTRUMENTS& VOICE – E.G. “CROONERS” OF1930’S – 1940’S
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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ELECTRONIC REVOLUTIONELECTRONIC REVOLUTIONIN IMPROVING SOUND / VISUALIN IMPROVING SOUND / VISUALQUALITYQUALITYRECORDS
DISKS VS CYLINDERSMICROGROOVE33 1/3 RPMHI-FI [HIGH FIDELITY]STEREO
CD’S / DVD’S – DIGITAL VERSUSANALOG
HIGH DEFINITION – RADIO / TV
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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HOME THEATER / ENTERTAINMENTCENTERS
SATELLITEBROAD BANDWIRELESSINTERNET
FUTURE???
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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DRAMATIC IMPROVEMENT IN SOUND QUALITY HAS IMPORTANT / CRITICAL MILITARY / INTELLIGENCEIMPLICATIONS
E.G. “HUNT FOR RED OCTOBER”MOVIE AND USE OF SOUNDTO DETECT SUBS & NEWSILENT “CATERPILLAR” PROPULSION SYSTEM
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOUND AVAILABILITYSOUND AVAILABILITY“LIVE”RECORDSRADIOTVCD’S / DVD’SCOMPUTERSIPODSWIRELESSSATELLITE – RADIO
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOUND MANIPULATIONSOUND MANIPULATION
TRIVIAL TO MAKE YOUR OWN AUDIOCD’S / DVD’S AT HOME
IMPROVE QUALITYMODIFY TO YOUR SPECIFIC “TASTES” SYNTHESIZEDOWNLOAD FROM INTERNET
“SO WHAT IS REAL???”DOES IT REALLY MATTER???
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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TYPES OF RADIOTYPES OF RADIO
1912 TITANIC & MARCONI & WANAMAKER OF PHILADELPHIA, PA
WIRELESSSHORT WAVELONG WAVEAM VS FMSCANNERSWALKIE / TALKIESMILITARY / SECURITY / EMERGENCYOTHER???
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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COMMON COMMON INEXPENSIVEINEXPENSIVE MUSIC / MUSIC / COMMUNICATION SOURCESCOMMUNICATION SOURCESLIVE ENTERTAINMENTRECORDSPHONOGRAPH / RECORD PLAYERSRADIOTVINTERNETWIRELESSCD’S / DVD’SSATELLITEOF COURSE – PHONE – LAND LINE & CELL
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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MARKETING KEYSMARKETING KEYS
MAKE IT INEXPENSIVEMAKE IT READILY AVAILABLE“GIVE PEOPLE WHAT THEY WANT”
[E.G., GUY LOMBARDO, ETC.]CREATE DEMAND IN CREATIVE
WAYS
BUY LOW SELL HIGH
““SIT BACK & PROFIT!!!”SIT BACK & PROFIT!!!”
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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MUSIC / COMMUNICATIONMUSIC / COMMUNICATIONINDUSTRY INDUSTRY
DID ALL OF THESEDID ALL OF THESE& WAS / IS HIGHLY& WAS / IS HIGHLYSUCCESSFUL [?]SUCCESSFUL [?]
BUT EXPLOITATION, MORALS /BUT EXPLOITATION, MORALS /ETHICS, QUESTIONABLEETHICS, QUESTIONABLEBUSINESS PRACTICES, ETC.BUSINESS PRACTICES, ETC.
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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BUT OVERALLBUT OVERALL
MANY PEOPLEWERE MADE HAPPY& SATISFIED
SO WHAT IS IT REALLYALL ABOUT???
YOUR PERSONAL VALUES / BELIEFS
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOME BOOKSSOME BOOKS“EVOLUTION OF MODERN POPULAR MUSIC”BY MARK VINET
“AMERICAN POPULAR MUSIC”BY LARRY STARR & CHRISTOPHER WATERMAN
“RECORDED MUSIC IN AMERICAN LIFE”BY WILLIAM HOWLAND KENNEY
“RADIO READER”EDITED BY MICHELE HILMES & JASON LOVIGLIO
“A PASSION FOR POLKA”BY VICTOR GREENE
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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OVERALL / CONCLUSIONOVERALL / CONCLUSIONWITH ALL CHANGES IN MUSIC / COMMUNICATIONINDUSTRIES & MUCH MORE TO COME
BEST APPROACH MAY BETO BE INDEPENDENT & PROVIDE YOUR OWN SPECIALIZED MUSIC / COMMUNICATIONWHEN & WHERE YOU WANT IT
THIS IS NOW VERY POSSIBLE& RELATIVELY VERY INEXPENSIVE
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SO SCIENCE & TECHNOLOGY [ “ST” ]
CAN PROVIDE “MORE OPTIONS”
FOR CONSUMERS [SOCIETY – { “S” }] TO CONSIDER
FOR THEIR OWN PERSONAL SATISFACTION
HOWEVER, IT ALL DEPENDS ON THECONSUMER’S PERSONAL VALUES / BELIEFS – WHAT IS ULTIMATELY IMPORTANT & SATISFYINGTO THEM SPECIFICALLY / INTIMATELY
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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““STS”STS”SCIENCE = NEUTRAL – JUST EXPLORE
NATURE TO UNDERSTAND ITBETTER [BASIC RESEARCH]
TECHNOLOGY = TO MAKE “$” FROM SCIENCE[APPLIED SCIENCE]DEPENDS ON WHAT SOCIETY[CONSUMERS] WANT
SOCIETY = CONSUMERS – WHAT DO THEYWANT & WHAT DO THEY WANTTO PAY FOR IT???
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SO SOCIETY IS BETWEEN SCIENCE AND TECHNOLOGY
SO IT SHOULD BE:
“SST” = SCIENCE SOCIETY TECHNOLOGY
WHAT WANT CONSUMER WHAT WILL PAY $
SO “SOCIETY” SHOULD DETERMINE WHAT SCIENCE & TECHNOLOGY SHOULD DO - NOT THE REVERSE!
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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BUT HOW ARE “VALUES / BELIEFS”ULTIMATELY FORMED IN EACHINDIVIDUAL???
DEPENDS ON MANY FACTORS, NOTJUST EDUCATION
SO SHOULD HAVE PROGRAMS TODO THIS FIRST & NOT JUST SCI / TECH
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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SOME OTHER ISSUESSOME OTHER ISSUESABUSE / MISUSE OF STS – MUSIC / COMMUNICATION
PROPAGANDARELIGIONRACESCANDALSPOLITICSGENDERREBELS / UNDERGROUNDPORNOGRAPHYMORALS / ETHICSNATIONAL PUBLIC RADIO [NPR]CULTURETALK RADIOREGULATIONPUBLIC INTERESTBUSINESS ASPECTSCHARACTER / INTEGRITY
SOCIETY OF STS - MUSIC
COPYRIGHT F. GADEK 01/15/2007
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WHAT IS “GOOD” MUSIC / RADIO / TV???WHAT IS “GOOD” MUSIC / RADIO / TV???
QUALITYOBJECTIVE – MEET TECHNICAL SPECS
SUBJECTIVE – “HEDONIC” LIKE / DISLIKE
FROM MY ENOLOGY [WINEMAKING] EXPERIENCE – “BEST WINE???”
COMMON DENOMINATOR – MCDONALDS HAMBURGERS – POPULAR,INEXPENSIVE, BUT NOT QUALITY FOOD
LONGEVITY – ACHIEVED COMMON DENOMINATOR FOR LONGPERIOD???
PROFITABLE
CREATIVE / DIVERSE / DIFFERENT