Data analysis and interpretation

1. Gender

Gender respondents percentagemale 60 60%female 40 40%total 100 100%

InterpretationAbove graph shows that 40% of the customers are female, and 60% are male

2. Age

InterpretationAbove table shows that 15% of the responders fall under the age group of below under 25. 25% of the responders fall under the age group of 25-35 years .The higher percentage (45%) of the responders are 35-45 years. And 15% of the responders fall under the 45 & above age group.

60%

40%

respondents

male female

under 25 25-35 35-45 45 &above

Series1 0.15 0.25 0.45 0.15

3%13%23%33%43%

Age

%

age respondents percentageunder 25 15 15%25-35 25 25%35-45 45 45%45 &above 15 15%total 100 100%

3. Occupation

OCCUPATION RESPONDENTS PERCENTAGEPROFESSIONAL 35 35%SERVICE 7 7%SELF-EMPLOYED 15 15%STUDENT 28 28%HOUSE-WIFE 15 15%TOTAL 100 100%

Interpretation Above table shows that 28 % of the respondents are students, 35% of the customers are professional, 15 % of the respondents are house-wife, 15% of the customers are self-employed and, 7 % of the customers are service employees.

4. Income level

Interpretation

PROFES-SIONAL

SERVICE SELF-EM-PLOYED

STUDENT HOUSE-WIFE

Series1 0.35 0.07 0.15 0.28 0.15

3%8%

13%18%23%28%33%

occupation

%

BELOW-10000 10000-20000 20000-40000 40000&ABOVE

Series1 0.43 0.15 0.32 0.1

3%

13%

23%

33%

43%

income level

%

INCOME(Rs.) RESPONDENTS PERCENTSGEBELOW-10000 43 43%10000-20000 15 15%20000-40000 32 32%40000&ABOVE 10 10%TOTAL 100 100%

Above table shows that 43% of the respondents fall under the income group of below Rs.10000 15% of the customers fall under the income group of Rs.10000-20000, 32% percent of respondents fall under income group of Rs.20000-40000 and 10% of the respondents fall under income group of 40000 and above.

5. How frequently do you visit to cinema hole?

FREQUENCY RESPONDENTS PERCENTAGEONCE IN WEEK 12 12%ONCE IN 15 DAYS 32 32%ONCE IN MONTH 15 15%ONCE IN 6-7 MONTH 41 41%TOTAL 100 100%

InterpretationThe above table shows percentages of responders frequently visit to cinema (e.g.-to watch movies…etc.) so 12% of the customers visit once in a month, 32% of the customers visit once in a week, 15% of the customers visit once in 15 days, 41% of the customers visit once in 6-7 months.

6. Which products do you purchase more often from outside?

PRODUCTS RESPONDENTS PERCENTAGECLOTHES 39 39%FOOD 28 28%ELECTRONICS 15 15%HOME-ITEMS 11 11%ACCESSORIES 7 7%TOTAL 100 100%

ONCE IN WEEK ONCE IN 15 DAYS

ONCE IN MONTH

ONCE IN 6-7 MONTH

Series1 0.12 0.32 0.15 0.41

3%8%

13%18%23%28%33%38%43%

cinema

%

InterpretationAbove Table shows that 39 % of the customers are purchasing Clothes from outside, 28% of the customers purchased food items from outside, 15% of the customers purchased electronic items. 11% of the customers purchased home products. 7% of the customers are purchased accessories.

7. Which source made you to buy products from outside?

SOURCE RESPONDENTS PERCENTAGEF.M RADIO 8 8%TELE-VISION 17 17%NEWS PAPER 52 52%FRIENDS/OTHERS 23 23%TOTAL 100 100%

InterpretationAbove table shows that 52 %of the customers are buy products by source of news-papers, 23% of the customers are buy products by source (influenced

by) of Friends & others, 17%of the customers are buy products by source of Televisions. 8% of the customers are buy products by source of F.M radio

CLOTHES FOOD ELECTRONICS HOME-ITEMS ACCESSORIES

Series1 0.39 0.28 0.15 0.11 0.07

3%8%

13%18%23%28%33%38%

Out side%

F.M RADIO TELE-VISION NEWS PAPER FRIENDS/OTHERS

Series1 0.08 0.17 0.52 0.23

5%

15%

25%

35%

45%

55%

source

%

8. Main consideration that you made to purchase the product from outside?

InterpretationAbove table shows that 33% of the customers approached to purchase products from outside due to better-quality, 45% of the customers approached due to low-price of products 12% of the customers approached due to variety of products, 10% of the customers approached due to availability various brands

9. Do you prefer go outside to get your meals (Eg-breackfast, lunch & dinner)

InterpretationAbove table shows that 52% of the customers want to have their meal from outside.48% of the customers don’t want meal from outside

BETTER-QUALITY LOW-PRICE VARIETY OF PRODICTS

VARIOUS BRANDS

Series1 0.33 0.45 0.12 0.1

3%

13%

23%

33%

43%

Consideration

%

YES NO

Series1 0.52 0.48

46%

48%

50%

52%

Meal

Axis

Title

REASON RESPONDENTS PERCENTAGEBETTER-QUALITY 33 33%LOW-PRICE 45 45%VARIETY OF PRODICTS 12 12%VARIOUS BRANDS 10 10%TOTAL 100 100%

RESPONSE RESPONDENTS PERCENTAGEYES 52 52%NO 48 48%TOTAL 100 100%

10. What are your intentions to re-inter the shop?

InterpretationAbove table shows that

29% of the customer’s intention is to re-enter into the shop is product quality & availability. 35% customer’s intention is to re-enter into shop is low prices. 23% customer’s intention is to re-enter in to shop is seasonal offers & discounts.11% of the customer’s intention is to re-enter into shop is customer service. 2% of the customer’s intention is to re-enter in to the shop is Ambience.

11. How do you feel (SATISFIED) after SHOOPING from open market

RESPONSE RESPONDENTS PERCENTAGESATISFIED 23 23%FEEL-VERY SATISFIED 12 12%NOT-SATISFIED 65 65%TOTAL 100 100%

Product quality &

availability

Customer service

Seasonal offers &

discounts

Ambience Low-prices

Se-ries1

0.29 0.11 0.23 0.02 0.35

3%

13%

23%

33%

Intentions

%INTENTIONS RESPO

NSEPERCENTAGE

Product quality & availability 29 29%Customer service 11 11%Seasonal offers & discounts 23 23%Ambience 2 2%Low-prices 35 35%TOTAL 100 100%

InterpretationAbove table shows that the 12%of the customers are respond they can feel very-satisfied after shopping at from open market. 23% of the customers are respond they can feel satisfied after shopping from open market. Higher percentage of the customers respond they can feel not-satisfied after shopping from open market.

SATISFIED FEEL-VERY SATIS-FIED

NOT-SATISFIED

Series1 0.23 0.12 0.65

5%

15%

25%

35%

45%

55%

65%

Satisfaction%