Soct213 Lecture Two

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    Convergent Journalism

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    What is convergent journalism?

    How to understand convergence?

    Convergence and the newsroom

    Convergence and user-generated content

    (UGC)

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    What is convergence injournalism?

    Multiple-platform journalism

    A synonym for rapid developments in media

    technology, markets, production, content and

    reception.

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    Five forms of convergence

    Ownership convergence

    Tactical convergence

    Structural convergence

    Information gathering convergence

    Story-telling convergenceRich Gordon (2003) The meanings and implications of convergence in

    Kevin Kawamoto(ed) Digital Journalism: emerging media and the

    changing horizons of journalism Lanham MD: Rowman and littlefield

    Publishers 57-73

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    Mainstream mass media has lost stability andauthority as it faces competition from multi-

    faceted, constantly mutating information and

    entertainment sources.

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    Convergence is a dangerous word?(Silverstone 1995)

    Electronic hybridity

    Two claims: inevitable and necessary?

    convergence in one domain, usually thetechnological, will have inevitable

    consequences in another, usuallyconvergence in use.

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    The cultural sources ofconvergence

    The changing attitudes and lifestyles of news

    consumers Market fragmentation in advertising

    Henry Jenkins: convergence is both a top-

    down corporate-driven process and a bottom

    up consumer-driven process

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    Barriers to convergence

    Legislation

    Union concerns

    the lack of adequate business models

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    Examples of convergence

    A structure of convergent multimedia newsorganization has been emerging since the

    mid1990s.

    www. FT.com

    Financial Times

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    In June 2008, the BBC News web team moved

    in alongside their television colleagues tocomplete the transformation of the BBC

    Multimedia newsroom.

    Sky News, ITN and Channel 4

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    Peoples Daily

    CNTV

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    Convergence and the newsroom

    Gatekeeping roles

    the fiercely guarded ethic of professionalindependence

    a participatory, networked information

    environment

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    Research into convergence and thenewsroom

    ethnographic observations

    case studies questionnaires

    journalists have approached convergence with

    considerable trepidation

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    UK

    Germany US

    a potentially significant shift in newsroomculture

    conflicts over staffing and time management,and difficulties related to news flow

    A sticking point

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    Convergence and user-generatedcontent

    a networked digital media environment

    Blogs and journalism other forms of user-generated content

    wikinews

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    By the mid 2000s, some mainstream media

    were beginning to include user-generatedcontent in their own online news sites

    a truly participatory media culture that breaks

    the publication monopoly of institutionalised

    media

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    Better journalism or a betterbusiness model?

    Journalistic standards Financial sustainability

    Democracy?

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    Indymedia

    My Sun features

    Guardian blogs