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Soft Power Engineering®

The path to Public, Private Partnerships

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Soft Power

• Nye defined soft power as “the ability to get what you want through attraction rather than through coercion.”

• We built upon the definition and refined soft power to be - Community stability and security through co-creation

• The refined definition is actionable – bringing relevant solutions to the point of need

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Soft Power Engineering®

• Definition– The repeatable scientific

method for delivering predictable, quantifiable factors and elements to support community stability and security

• Purpose– To make a repeatable

process for teaching and implementing soft power

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Soft Power Engineering®- Scientific Methodology – ABCDE©

Assess Desired

End-State

Build Capacity

Bringing together the best of Public, Private Partnerships

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Soft Power Engineering®- Defining Soft Power Measures• CREW© – defining a community’s natural capacity

– Climate– Resources– Energy/Environment – Water

• PRIME© – defining a community’s modifiable capacity– Perception and education– Religion and Ideology– Improved energy and environment– Medical and health– Economics

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Soft Power Engineering®- Results

• Promotes stakeholder cooperation and collaboration– Improves effectiveness of plans and execution through

Community centric capacity building– Addresses challenges by combining course of action analysis

with technology– Defines and collects measurable metrics– Grows and strengthens international partnerships

• Shapes perceptions and influences the behavior of state actors• Improves partner nation emergency management capabilities• Develops effective emergency response infrastructure• Conducts training, seminars, and evaluations

Defines entry and exit steps in Public Private Partnerships

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Soft Power Engineering® - The Pakistan Engagement : Outcomes

• Goal: Used Soft Power Engineering® to assess and course of action analysis to effectively engage Pakistan communities affected by recent floods.

Day 1

Day 2-6

Day 6-12

• Results– 24 public/private partnerships

enhancing community stability & security

– Local partnerships that advocated for the US mitigating aftermath of Holy Qur’an burnings and the recent murders

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Soft Power Engineering®- Pakistan Engagement – Day 1

• Broad overview

• Culture immersion

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Soft Power Engineering®- Pakistan Engagement: Day 2-5

• Working with locals• Understanding their

needs• Disaster relief plans• Meeting with the

universities, religious leaders and businessmen

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Soft Power Engineering®- Pakistan Engagement: Days 6-12

• Meetings with businessmen, government leaders, religious leaders

• Second round of concepts presented

• MOUs prepared

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Soft Power Engineering® - The Pakistan Engagement : Outcomes

• Goal: Used Soft Power Engineering® to assess and course of action analysis to effectively engage Pakistan communities affected by recent floods.

Day 1

Day 2-6

Day 6-12

• Results– 24 public/private partnerships

enhancing community stability & security

– Local partnerships that advocated for the US mitigating aftermath of Holy Qur’an burnings and the recent murders