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SOFTLANDINGPROGRAM IN MEXICOT H E F I R S T E N T R E P R E N E U R S H I P
C A M P U S I N M E X I C O
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ACCESS TO MARKETSAND FUNDS
ACCESS TO MARKETS
WE HAVE ACCESS TO 60% OF THE GLOBAL MARKET
THROUGH 12 FREE TRADE AGREEMENTS WITH 44
COUNTRIES
OF THE 122 MILLIONS INHABITANTS, 33.3 MILLIONS
HAVE SMARTPHONES
44% HAVE INTERNET ACCESS
70% OF EXPORTATIONS GOES TO USA.
50% OF IMPORTATION COMES FROM USA
ENTREPRENEURSHIP BRIDGE BETWEEN USA AND LATIN AMERICA
1ST COUNTRY TO DO BUSINESS IN LATIN AMERICA, ACCORDING TO “DOING BUSINESS” INDEX FROM THE WORLD BANK
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HUMAN CAPITAL
66% OF PEOPLE AT HIGH SCHOOL WANTS TO OWN
THEIR BUSINESS
6TH COUNTRY WITH MORE GRADUATED ENGINEERS, AT A
GLOBAL SCALE
80% OF PEOPLE IN UNIVERSITIES WANTS TO BE
AN ENTREPRENEUR
40% OF THE POPULATION HAS BETWEEN 18 AND 30 YEARS OLD
WE GRADUATE MORE THAN 118 000 ENGINEERS EACH YEAR
FONT: YOUNG BUSINESS TALENT
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ENTREPRENEURSHIP ECOSYSTEMIN THE PAST 3 YEARS
204 PUBLIC INSTITUTIONS AND 124 PRIVATE
INSTITUTIONS OFFER INCUBATION PROGRAMS
THE GOVERNMENT, THROUGH THE INADEM, HAS 1USD
BILLION TO INVEST UNTIL 2018
MORE THAN 1500 MILLION PESOS WERE INVESTED ON
THE CREATION OF 37 NEW FUNDS WITH CAPITAL FOR
ENTREPRENEURS
MORE THAN 8500 ENTREPRENEURS HAVE RECEIVED SEED CAPITAL
870 MILLION PESOS WERE INVESTED ON AROUND 400 HIGH IMPACT COMPANIES
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- PRINCIPAL ACTORS -MEXICAN ENTREPRENEURIAL ECOSYSTEM
INTERNACIONAL
PRINCIPAL ACTORSMEXICAN ENTREPRENEURIAL ECOSYSTEM
NACIONAL
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WHAT IS SUM?
Incubation programAcceleration programBootcamps, workshops and specialized coursesConferencesCoworkingOffice rentAuditoriumGame room and relaxed areas
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CDMXQueretaroLeonNuevo Laredo
GuadalajaraOaxacaMerida
7 Campus
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+$120 MILLIONS OF MEXICAN PESOS IN SALES OF OUR COMPANIES
High quality selection processNew projects according to market.
13 tools that strengthen your business
TOP RANKINGUNCUBATOR IN LATAM
Only campus that offers theinfrastructure in the Country.
7 Campus in the country:CDMX, Querétaro, León, Mérida, Nuevo
Laredo, Guadalajara y Oaxaca.
$8,000,000 USD IN INVESTMENTS
314 Start-ups incubated+800 Jobs generated
+45 soft landings in México
EVENTS AND IMPACT ON ECOSYSTEM
Switch Festival de Acceleration. International Partner of global competitions Challenge Cup y Slush.
+150 GLOBAL MENTORS
Members of Startup Nationsand Startup Federation.14 Strategic partners to support your company's growth.
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OBJECTIVE
Help foreign startups to establish operations in Mexico, by providing tools, contacts and infrastructure needed to introduce and accelerate
themselves and to spot opportunities to boost their business.
SOFTLANDING PROGRAM
- OUR PROGRAM -
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011 Month Program to start sales in Mexico
Market FIT and *Legal Processes
02Suport to adapt the product,
Price evaluation and lead generation Go to Market and Mentory
036 Moth
Housing | Co-working
04Access to more than 200 events
One year of SUM membershipNetworking and Capital Raising
MARKET FIT
Install
Legal Structure workshop.
Migration law workshop.
Import and Export workshop.
Labour law workshop.
Tax workshop.
Incorporation of Company.
Trademark registration.
Legal services.
Accounting services.
Migratory assistance.
Grow
Sales workshop.
Strategy workshop.
Mexican grants and funds workshop.
HR services.
PR services.
Events and media.
Validate
Doing Business in Mexico Workshop.
Industrial context in México Workshop.
PI, Law and patent Workshop.
Validation workshop.
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GO TO MARKET
Value proposition
Products and solutions by segment Price strategy by segment
Attention model
Sales channels definition according to each segment.Attention channels definition according to segment.List of main redistributors.List of relevant events and expo.List of Chambers and other relevant actors.
Clients (market fit)
Relevant Client segmentation in Market.Potential sales by segment.Profiles of clients with biggest potential value and higher likelihood for purchase.Principal levers of purchase in each segment.List of potential clients to start prospection.
Once we have a clear idea of the segment, we provide the startup a strategy of lead generation in order to have at least 20 meetings with potential qualified clients
Co-Working @ Startup México
7 campuses in mexico with an adecuated atmosphere that facilitates collaboration and inspires next generation of innovators, entrepreneurs and leaders.
Collaborative spaces
Meeting rooms
Innovation rooms
Perks
Services included
Play room
Beach
Xbox room
HOSTING
Linkage with main actors of the Mexican ecosystem.
Meetings with Commerce Chambers and Industrial associations.
Meetings with specialists in order to understand
the Mexican ecosystem.
Visits to innovations hubs.
Participation in a exclusive Demo Day with investors and potential strategic partners.
NET WORKING AND CAPITAL RAISING
6 month co-working space (CDMX, Queretaro, Merida, Nuevo Laredo, Leon, Oaxaca or Guadalajara).
Market FIT consultancy.
Program GO TO MARKET.
Workshops and Talks adapted to specific interest of each startup.
Meetings with specialists to understand Mexican context and industrial differences.
Workshops and talks about specific legal aspects.
Meetings with potential investors and partners and eligibility to local funds.
One year of SUM membership.
Professional (country manager) and part time or full time as part of your team in Mexico.
Feedback sessions (Follow-Up) - Diagnostic.
Networking with relevant actors of the Mexican ecosystem.
Tours of innovation centres.
+$200,000 pesos in credits for web hosting, analytics, support services, etc. With Startup Mexico partners.
Access to opportunities to grow globally through Startup Mexico partners.
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INCLUDES
ADDITIONAL SERVICES
Personal accounting
Business accounting
SAT - Taxes
Personal legal advice
Business legal advice
Import standard
Company creation
Migration - work visa
Opening bank account
Audio
Video
Animation
Design
Web development and app development
Digital marketing
Equipped offices
Talent bank
* We quote these services for the needs of each e Start Up!!!
5% for the capital raising.
10% on sales in Mexico for 60 months.
$12.000 usd for half time personal company for 6 months.
$24.000 usd for full time personal company for 6 months.
BUSINESS MODEL
www.startupmexico.comContacto
[email protected](+52) (55) 6137 0808
Dirección
Ignacio Allende 21, Col. Ampliación Torre BlancaMéxico DF, 11289 / México