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Software- and Metric-Based Sustainability Impact Assessments
Lexi Clark
Field to Market
27 June 2018
Dannone
Ceres Solutions Cooperative
© Jim Buckley
Big Pine Creek Watershed RCPP & Fieldprint Project
“Encouraging growers to work with their CCAs, ag retailers, and other trusted advisers to implement their strategies and prioritize conservation practices and systems to maximize the return on investments in conservation.”
Uniting the Supply Chain to Deliver Sustainable Outcomes for Agriculture
Program GoalsField to Market is working to meet the challenge of producing enough food, fiber and fuel for a rapidly growing population while conserving natural resources and improving the ability of future generations to meet their own needs by driving sustainable outcomes for commodity crops.
To deliver these outcomes, Field to Market’s membership has pledged to:
Improve land use efficiencyDrive sustained improvements by increasing productivity on U.S. cropland, conserving native habitat and enhancing landscape quality.
Improve water qualityOffer sustained contributions to solving regional water quality problems by reducing sediment, phosphorus, nitrogen, and pesticide loads from U.S. cropland.
Improve irrigation water use efficiencyProvide sustained contributions to solving regional water scarcity problems through continual improvement in irrigation water use efficiency and conservation.
Improve energy use efficiencyDrive sustained improvement in energy use efficiency from U.S. crop production.
Reduce greenhouse gas emissionsDeliver sustained reductions in greenhouse gas emissions from U.S. cropland per unit of output.
Reduce soil erosionProvide sustained reductions in soil erosion to tolerable levels or below on all U.S. cropland.
Designed for ImpactField to Market Metrics are designed to measure a specific environmental outcome:
• Ensuring environmental sustainability
• Farm operation scale• Responsive to farm
management changes• Robust scientific
understanding supports high confidence in modeled results
• Available tools balance robustness and simplicity
Field to Market Sustainability Metrics
Biodiversity: An assessment of the potential of all lands on a farm to support a diverse ecosystem.
Energy Use: A measure of energy use for all activities related to production on a field in one year.
Greenhouse Gas Emissions: A measure of emissions from energy use, residue burning, soil N cycling and methane (flooded fields only) related to the production on a field in one year.
Irrigation Water Use: A measure of the efficiency of irrigation water applied.
Land Use: A measure of the efficiency of land use.
Soil Carbon: A measure of the likelihood that a field is gaining or losing soil carbon in a given year.
Soil Conservation: A measure of soil lost to wind and water erosion.
Water Quality: A measure of the potential losses of nutrients, sediment and crop chemicals from a field.
Helps growers evaluate their farming decisions and compare their sustainability performance against:
• Their own fields• Previous year’s
performance• Project, state and
national averages
Current Crops• Corn
• Cotton
• Potato
• Rice
• Soybeans
• Wheat
New Crop Additions• Alfalfa
• Barley*
• Corn for silage
• Peanuts
• Sugar Beets*
• Sorghum (early 2019)
Supply Chain Sustainability Program
Corn
Cotton
Potatoes
Soybeans
Rice
Sugar Beets
Barley
Wheat51 active Fieldprint Projects across 33 States
Real-time Sustainability in Agriculture Communities
Luke Zwilling
Agrible
June 27, 2018
About Agrible
• Science and Technology company focused
100% on agriculture
• Delivering solutions that span the entire
season
• 50+ team located in Champaign, IL
• Experience in 82 countries
• Crop supported (corn, soy, wheat, barley,
peanuts, and cotton)
• Forward-looking analytics
• Proprietary weather information
Integrated Farm Management and Data Analytics Platform
Weather Agronomy Logistics Revenue
The Agrible Vision: Bringing Next Generation Tech to Agriculture
“Creating the knowledge of agriculture by connecting
growers, systems, and communities using science, technology, and predictive analytics to provide for all.
Footprint of Agrible in the U.S.
• Over 16,000users
• Over 10 millionacres
Real-Time SustainabilityRight information at the right time to make the right decision
Making Data Valuable: Nudging the Grower Towards Action
Predict
Analytics drive the conversation
regarding management.
Confirm
Drone flight review, Scouting, and In-Season services
confirm the problem.
Decide
Using recommendation
engines, services are recommended to
the grower.
Take Action
Actions are taken by the grower, by the
agronomist, or by the retailer to complete the
process.
Self-Learning
Artificially-intelligent systems learn to be better while improving for each user experience
Agrible Tools for Sustainability
Forward-looking, mobile-responsive, web-based agricultural software platform with field-specific:
• Field To Market Integration• Weather Forecasting• Soil Conditions• Yield Forecasting• Nutrient Forecasting• Seed Recommendations• Drone Imagery• Spray Condition Forecasts
Key Points of Differentiation
• Sustainability data capture and analytics
• Complex permissions model makes sharing data easy with those
you trust
• Integrated Nutrient and Yield Engines
• Pest Engine™ creates forecasted pest alerts
• Integrated drone scouting system
• Expanded market reach through Pocket Rain Gauge™
The Agrible Community
• Creating a digital experience for growers and their input providers
• Helps growers work with their trusted partners to make more sustainable decisions
• Communicate
• Benchmark
• Educate
ADM Milling, General Mills, and Agrible have partnered together on a Southern Plains Hard Wheat
Fieldprint Project.
Public Data SourcesWeather Data Sources● NWS, NOAA, Global
Forecasts, Mesonets, Global Station Networks
● Automated station data processing protocols
Soils, Elevation, Imagery● SSURGO, Global Soils,
Sovereign State Sources, CDL, etc.
Trials, Seeds, Chems● “Public” data sources we have
turned into actual data
Private Data Sources (Over 3 Million points)
Organize the data
Converting Data to Information
Using Predictive Analytics
Forecast / Historical
Weather
Weather Forecasts
are generated.
These are from
multiple sources
across the world.
Historical data
sources have been
compiled in our
system.
Agronomic
Management
Field Story field
management is
reviewed and
compiled for
simulation. Factors
are integrated into
the system
including irrigation,
application rates,
and other details.
Simulation
Simulations are
completed for all
forecasting. Crop
growth is simulated.
Stresses are derived.
Yields and nutrient
requirements are
simulated. Ensembles
are generated
Yield and Nutrient
Knowledge
Product data are
generated, data
science is
implemented to
derive knowledge
from the data.
Product data are
generated to inform
the user.
1 2 3 4
Benchmarking
How is YOUR data being used?The Ag Data Transparency Evaluator is a
non-profit corporation backed by farmer-led
industry organizations and Ag Technology
Providers (ATPs)
•Farmer-led organizations must approve all
significant decisions made by the corporation.
•Companies under evaluation cannot influence the
review process.
•The ATPs involved include all sizes, from multi-
billion dollar corporations to start-ups.
•Only companies receiving approval are allowed to
use the “Ag Data Transparent Seal”.
How do growers use it?
•Look for the “Ag Data Transparent”
seal which indicates a company has
been through the review process.
•Go to the Ag Data Transparent
website and compare different
company offerings.
Summary
Agrible’s mission is to analyze and provide agronomic information using science and technology to transform results into globally-useful knowledge. We give all agricultural communities the insights, services, and connections to make their decisions easy and sustainable and their operations seamless. Connecting parts of this larger agricultural community to each other through our platform is important to us and is something we do. Join us in our evolution of agriculture.™ Learn more at agrible.com.
Thank you! Luke Zwilling
Sustainability and Integration Manager
Agricultural Engineer
Agrible
217-218-3565
Where do we go from here? For support and education resources visit: www.fieldtomarket.org/SPARC
For more information about Fieldprint Projects email Lexi at [email protected]
Thank you! Lexi Clark
Program Manager
Field to Market
202-800-2695
Engaging Your Customer & the PublicYour Science, Their Hearts
Julie Murphree
Arizona Farm Bureau Outreach Director
June 2018
Overview
•The Murphree Farm Story
•Today’s Setting
•Communicate with EASE
Murphree Family Farms
• Cotton, Wheat & Alfalfa
• Third Generation
• Trusted Counsel: • Crop Advisor
Today’s Setting
Questions of science, science and progress
DO NOT SPEAK AS
LOUD AS MY HEART …
The Scientist
• So …
Making Crop Production Systems
More SustainableHow do you talk about it and make it stick!?
Communicate with EASE
• Engage = Talk about the subject wherever and whenever possible.
•Acknowledge = Recognize & acknowledge farmers’ concerns and biases.
• Share = Share what you do; be truthful, give transparent answers.
• Earn Trust = Address concerns with compassion; trust will be earned.
Caution: with EASE
This is not talking down to someone; it’s about
Connecting and showing compassion.
Special Note: with EASE
Put Your Cell Phone Away.
Place on mute!
And, why this matters …
Q&A…Julie Murphree
Outreach Director
Arizona Farm Bureau
