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YOUR LOGO
Phase 2 Internationalwww.Phase2.com
Software as a Service using the Web
YOUR LOGO
Introduction
Contents
Introduction Definition of SaaS
Opportunities of SaaS
Points of consideration
Risks of SaaS
Page 2
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Introduction Definition of SaaS
Software-as-a-Service (SaaS) has evolved from limited on-line software delivery of the 1990s to a fully matured “direct-sourcing” business model for enterprise applications
SaaS is one of the fastest growing concepts: more than 10 million companies will be using SaaS in the next 5 - 10 years; more than 50% of all Fortune 500 companies are already using SaaS
According to influential IT institutes, SaaS is the leading business model of choice for 2008/2009
Virtually all big software/service vendors (IBM, Microsoft, Oracle, Cisco) are investing heavily in SaaS
With the continuously increasing bandwidth and reliability of the internet, using web services over the (public) internet has become a viable option
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Introduction Definition of SaaS
S o f t w a r e D e l i v e r y M o d e l s
Traditional Software Software as a Service
On Premise In the Cloud
Centralized Decentralized
Large Upfront Cost Pay As You Go
S o f t w a r e - a s - a - S e r v i c e B u s i n e s s M o d e l
Application Hosting Software-as-Services
Perpetual License Subscription
One-to-Few One-to-Many
Private Infrastructure Public Infrastructure
Source: Software On Demand’s Impact on the Software Industry: Transformation, Extinction or Rebirth?; July 2005
Source: U.S. Software On-Demand Delivery Model 2005–2009 Forecast; IDC #33493 June 2005
Page 4
YOUR LOGONote*: Sample size: 42, Respondents’ profile: Software decision makers at companies of all sizes that are currently piloting or using SaaS, Geography:
EuropeSource 1: Forrester The State Of Enterprise Software Adoption In Europe Jan 2006
Companies (incl. SMB’s) using or piloting SaaS software applications, HR , messaging, security and
supply chain management all top customer relationship management (CRM) in adoption.
Last year, respondents were much more likely to adopt SaaS for ERP (31%) and CRM (27%): CRM
has in fact grown by 11% while ERP remained static.
Other
Enterprise resource planning (ERP)
Customer relationship management (CRM)
Supply Chain Management
Security
Messaging (incl. email, calendar, contacts, IM)
Human Resources (HR)
0% 10% 20% 30% 40% 50% 60%
Prominent SaaS applications
Page 5
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ISVsTechnology & connectivity makes it possible
Recurring revenue stream
Single version for all customers
Strong customer feedback loop
Easier to trial
Reach broader target market
End UsersPricing matches economic benefits
Reduced initial outlay; complexity and risk
Reducing IT Operations cost
Shift Capex to Opex
Easier to trial
Focus on core business
Drivers for SaaS Adoption
Page 6
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Opportunities of SaaS
Software provided as a service by a software vendor to multiple customers with the following main characteristics:
Standardization of software – eventually customized for specific customers and markets – License based on usage (subscription or “pay-as-you- go”)
Service including maintenance, support and upgrades – Data storage at the SaaS vendor
Web based – usage over the (public) internet
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Opportunities of SaaS
SaaS offers potential for lowering the Total Cost of Ownership
Lower operational costs
No large scale, costly, high risk implementations of applications
Fewer operational resources for application management
No platform and hardware (maintenance) costs for application servers
Reduced operational complexity: software delivered as a transparent service through the web
Minimized software development costs – No lengthy software development and testing cycles
Lower costs for software use
No software license and annual maintenance fees
No expensive software upgrades
Lower application consultancy and support costs
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SaaS allows corporations to focus on core business activities and responsibilities
Transparent overview and usage of electronic data and information
Automation of iterative, manual tasks
Faster Time to Market – easy to scale software
More flexibility in changing and modifying application services for business needs – Full-scale integration of business processes
Control over IT
Minimized IT Service Management efforts mainly focused on availability – Well-defined SLAs between the corporation and the IT vendor
More predictable cash flow – easier licensing based on access/usage of software
Increased productivity and improved user satisfaction – Shorter implementation times for IT services and changes – Single point of entrance to business applications provided via the web – Automatic software upgrades with minimal outage
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Opportunities of SaaS
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Considerations of SaaS
Depreciation of existing software and software servers
Integration/alignment of existing Service Management processes and the processes of the SaaS vendor(s)
Single or multi-vendor solutions
Standardized or customized services
Several pricing models possible
Identity & Access Management
The rate of “outsourcing”
Logging and monitoring
Data confidentiality/integrity
By using SaaS, the business (critical) data is stored at remote location. It may well lead to extreme dependency on vendor’s integrity and expertise
Page 10
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Global reach
Ease of provisioning
Business agility
Manageability
Security and Privacy
Ability to Customize
Visibility and Control
Data accessibility
The Industry Debate
Page 11
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On-premise Hosted
ERPCRM
Financial BI
HR
SCM
Collab
The Industry Debate SaaS vs. S+S
Page 12
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The Move Is OnE
nte
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S
oft
wa
re IBM Blue Cloud, Lotus BluehouseSAP Business ByDesignSiebel CRM OnDemandSun Hydrazine
Co
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Google Gears, Earth, PicasaYahoo! IM, Konfabulator widgetseBay Turbo Lister, Outlook AddIn
Des
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are Microsoft Online Suite
Apple iTunes, iPhone SDKAdobe AIRQuicken Online
Pu
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lay
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aaS
Phase 2 Salesforce.comNetSuite OfficeZoho CRMPage 13
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Web conferencing solution
IBM Lotus Notes IBM Lotus Quickr IBM Lotus Connections Microsoft Office SharePoint Server 2007 Microsoft Exchange 2007 Microsoft Team Foundation Server Microsoft Project 2007 Microsoft Customer Relationship Management
Microsoft Office Communicator 2005 Blackberry Synchronization
Offering