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Solar Deployment and Policy
Justin Baca Director of Research
Solar Energy Industries Association
About SEIA
• Founded in 1974
• U.S. National Trade Association for Solar Energy
• 1,000 member companies from around the world
• Members from across 50 states
• Largest companies in the world as well as small installers
• Our Mission: Build a strong solar industry to power America
• Our Goal: 10 gigawatts (GW) of annual installed solar capacity in the U.S. by
2015
July 18, 2014 © 2014 Solar Energy Industries Association® 2
Key Solar Policies
• Federal 30% Investment Tax Credit (ITC) through 2016
– Commercial credit drops to 10% on January 1, 2017
– Residential credit expires January 1, 2017
• Renewable Portfolio Standards
• Net Energy Metering for Customer-Sited PV
– Value dependent on rate structure, load profile and solar generation profile
• Interconnection Policy
• Improved Financing to Ease Tax Equity Crunch
July 18, 2014 © 2014 Solar Energy Industries Association® 3
Policy is Not Just About Incentives
• Net metering, interconnection and utility procurement policies define
market access for solar.
• Carbon policy will play a role. Watch how 111(d) develops.
• For customer-sited systems, the permitting process has the potential
to break a market through inefficiencies.
• The housing and financial markets impact financing options for solar.
• Trade policy matters
July 18, 2014 © 2014 Solar Energy Industries Association® 4
Solar Workforce
• 143,000 Solar Workers in 2013
July 18, 2014 5
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
So
lar
Wo
rke
rs
U.S. Solar Employment
SEIA Rough Estimate TSF National Solar Jobs Census
© 2013 Solar Energy Industries Association®
Solar Businesses
• 6,100 businesses engaged in the solar industry employing 143,000
people
July 18, 2014 © 2014 Solar Energy Industries Association® 6
Solar Installations
• PV installations up 79% in Q1 2014 vs Q1 2013
July 18, 2014 © 2014 Solar Energy Industries Association® 7
0
500
1,000
1,500
2,000
2,500
3,000
N/A Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Pre-2010Cumulative
2010 2011 2012 2013 2014
Me
ga
wa
tts
Solar Installations by Quarter
CSP
Utility
Non-Residential
Residential
SEIA/GTM Research U.S.
Solar Market Insight
Year to Date Solar Installations
July 18, 2014 © 2014 Solar Energy Industries Association® 8
0
1,000
2,000
3,000
4,000
5,000
6,000
2010 2011 2012 2013 2014
Me
ga
wa
tts
Annual Solar Installations
CSP
Utility
Non-Residential
Residential
SEIA/GTM Research U.S.
Solar Market Insight
Outcomes Driven by Different Policy and Market Structures
July 18, 2014 © 2014 Solar Energy Industries Association® 9
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Residential Non-Residential Utility CSP
Me
gaw
att
s
Cumulative Solar Capacity by State CaliforniaArizonaNew JerseyNorth CarolinaNevadaMassachusettsHawaiiColoradoNew YorkNew MexicoPennsylvaniaFloridaTexasOtherMarylandGeorgiaOhioConnecticutOregonTennesseeIndianaDelawareIllinoisMissouriVermontWashingtonWisconsin
SEIA/GTM Research U.S. Solar Market Insight
System PV Prices Continue to Decline
• Typical residential system now about $3.73/Wdc
• Typical commercial system now about $2.53/Wdc
• Utility system now $1.77/Wdc
July 18, 2014 © 2014 Solar Energy Industries Association® 10
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$8.00
Residential Non-Residential Utility
$/W
dc
National Average Installed Price of PV
2010-Q1 2010-Q2 2010-Q3 2010-Q4 2011-Q1 2011-Q22011-Q3 2011-Q4 2012-Q1 2012-Q2 2012-Q3 2012-Q4
SEIA/GTM Research U.S. Solar Market Insight
Non-Incentive Policies Impact PV System Costs
• Top two components largely driven by non-incentive policies.
July 18, 2014 © 2014 Solar Energy Industries Association® 11
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Residential Commercial Utility
$/W
dc
Typical PV System Pricing Breakdown Q1 2014
Supply Chain, Logistics, Customer Acquistion,Overhead and MarkupDesign, Engineering, Permitting, Interconnection
Direct Labor
Structural BOS
Electrical BOS
PV Inverter
PV Module
Base Total
Low Pricing
SEIA/GTM Research U.S. Solar Market Insight
No Secret that Costs Matter
• Small changes can
have a large impact
• Incentives decreased
over the time shown
in the chart
• Most new deployment
in CA now done
without rebates or PBIs
i © 2014 Solar Energy Industries Association® 12
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$8.00
0
200
400
600
800
1,000
1,200
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2010 2011 2012 2013 2014
Insta
llati
on
s (
MW
dc)
California Historical Solar Installations and Prices
Sum of Installations (MW) - Residential Sum of Installations (MW) - Non-Residential
Sum of Installations (MW) - Utility Sum of Installations (MW) - CSP
Average of Price ($/Wdc) - Residential Average of Price ($/Wdc) - Non-Residential
Average of Price ($/Wdc) - Utility Average of Price ($/Wdc) - CSP
SEIA/GTM Research U.S. Solar Market Insight.(Utility pricing reflects national average, not state
specific value.)
Residential Retail Parity
• $2.00/Wdc with ITC at 30% • $2.00/Wdc with no incentives
July 18, 2014 © 2014 Solar Energy Industries Association® 13
Source: NREL “Residential PV Breakeven Scenario Viewer”
Solar Installation Forecast
• 38 GWdc of PV and 2.6 GWac of CSP expected to be online by the
end of 2016.
July 18, 2014 © 2014 Solar Energy Industries Association® 14
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2010 2011 2012 2013 2014E 2015E 2016E
Megaw
att
s
Solar Installation Forecast
CSP
Utility
Commercial
Residential
SEIA/GTM Research U.S. Solar Market Insight
Solid, Timely Data is Critical to Policy and Markets
• The Energy Information Administration has a critical role to play
– Continue to improve solar coverage: more data, better data, faster access
• Policymakers/regulators depend on data and analysis to inform their
decisions
– Integrated Resource Plans (IRP) forecasting informs investments in assets
that will exist for decades
– Outdated or inaccurate data and can lead to sub-optimal decisions
• Markets thrive on accurate data
– Consumers develop confidence
– Financiers can lower costs when they have access to reliable data on asset
performance
July 18, 2014 © 2014 Solar Energy Industries Association® 15
Thank you
Justin Baca
July 18, 2014 © 2014 Solar Energy Industries Association® 16