© Townsquare Media (Confidential) | 1

SOLUTION FOR

January 8, 2016

© Townsquare Media (Confidential) | 2

Strategy

3. Grow…What we built

2. Set…What we learned

1. Ready…What you told us

• Grand opening of new Alabama location on MLK Jr. Day

• Looking to brand Pyro’s Pizza as unique pizza dining

experience.

• Pyro’s Pizza has great web and social media presence.

• Website is very informative, creative, interactive.

WHAT

• Commercials and Traffic

Sponsorships

• Celebrity endorsements

WHY

• We will reach your target

audience combined with

frequency

• To utilize local talent to drive

awareness and give live

testimonials of your product.

MAIN STREET’S GROWTH ENGINE

Content Wrap (Traffic)

CONTENT WRAP*

Your brand will wrap around local Tuscaloosa traffic updates

with a ten second message next to this content that listeners

desire.

By further packaging On-Air, Online and Onsite components, your marketing efforts will allow consumers to interact with your brand across multiple platforms thereby deepening brand association and brand recall.

Pull consumers closer to your brand by

associating with relevant content that

listeners crave.

Weekly Investment: $150

On Air

• 30/week across all 5 stations

• :10 billboard attached to

traffic reports during morning

and afternoon drive for 2 wks

MAIN STREET’S GROWTH ENGINE

On Air Online Onsite

• Live on Location: Bonus live remote from your business

Target Reach

TARGET REACH

If you’re focused on a specific customer profile, Townsquare

Media Tuscaloosa can deliver your audience. With 5 stations in our

cluster, we reach every major customer segment and can target the

right station audience for your brand.

Research has shown that combining On-Air and Online radio can

improve advertising response 3-8x. Digital billboards and video pre-roll

delivers even more targeted prospects with the added impact of sight

and action. Now that’s advertising effectiveness.

Select the right station to reach

your best customers at a great

price

• Standard Units :30’s Mon-Sat,

6am – 7pm

• Online/Mobile Radio Units: :30’s(matching schedule)

• Digital Package: Digital Leaderboard

• 16% S.O.V. p/week

MAIN STREET’S GROWTH ENGINE

CELEBRITY ENDORSEMENT

When on-air talent gets excited about a product or

service, the listeners lean in and listen. In addition to

adding instant credibility and localization, 70% of

listeners are loyal to their favorite DJs and feel

that they have a personal relationship. According to a

recent study*, personality endorsements can

increase response by up to 400% over non-

endorsed products and services.

Celebrity Endorsements– across our digital and

radio elements – separates your business from the

competition and entices listeners to shop for products

their “friends” love and use.

Ryan Fowler

2p – 6p

Celebrity Endorsement

On Air Online

• :60 Live Endorsement via Script

• Minimum 3 commercials/week for

4 weeks

• :60 Live Endorsement via Script

Separate from your competitors by having one

of our On-Air personalities endorse your brand

Weekly Investment: $150 26 weeks, 10% discount/ 52 weeks, 20% discount

MAIN STREET’S GROWTH ENGINE

CELEBRITY ENDORSEMENT

When on-air talent gets excited about a product or

service, the listeners lean in and listen. In addition to

adding instant credibility and localization, 70% of

listeners are loyal to their favorite DJs and feel

that they have a personal relationship. According to a

recent study*, personality endorsements can

increase response by up to 400% over non-

endorsed products and services.

Celebrity Endorsements– across our digital and

radio elements – separates your business from the

competition and entices listeners to shop for products

their “friends” love and use.

Monk

3p – 7p

Celebrity Endorsement

On Air Online

• :60 Live Endorsement via Script

• Minimum 3 commercials/week for

4 weeks

• :60 Live Endorsement via Script

• Blog post

Onsite

Separate from your competitors by having one

of our On-Air personalities endorse your brand

Weekly Investment: $135 26 weeks, 10% discount/ 52 weeks, 20% discount

• Live on Location: Bonus live remote the day of grand opening

© Townsquare Media (Confidential) | 7

Townsquare Everywhere

Program Summary

On Air Online

:30 commercials Mon-Sat, 6am

– 7pm

• (15)weekly on 95.3 The Bear

for 4 weeks

• (10) weekly on Tide 99.1 for 4

week

• (15) weekly on 101.7 B for 2

weeks

• (15) for 1 week on 92.9

WTUG/790 AM WTSK

• 2 weeks of traffic spots

across all stations

• 4 weeks of live

endorsements

• Blog on 95.3 The Bear website

• Digital Leaderboard on B101.7 /Tide 99.1 websites for 4 weeks

• Streaming commercial schedule to match on-air spot schedule

Onsite

• Bonus added value live remote from Monk on day of grand opening

Total Investment: $5,000

Client Signature Client Name Date

Townsquare Media does not discriminate in advertising sales based on race or ethnicity. Any provision in any order or agreement for advertising that purports to discriminate on the basis of race or ethnicity, even if hand-written, typed or otherwise made part of a particular contract, will be rejected.