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THE ECO-FRUITAINER GREEN SOLUTION Lorena García Arena Pedro Alejandro González Islas Daniela Fernanda Herrera Hil Sergio Jhonattan Pacheco Torres

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Page 1: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

THE ECO-FRUITAINER

GREENS O L U T I O N

Lorena García ArenaPedro Alejandro González Islas

Daniela Fernanda Herrera HilSergio Jhonattan Pacheco Torres

Page 2: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

Scoping Process

1FOOD INDUSTRY: Harmful operations to the environment amongst the food value chain.

2 FOOD PRESERVATION:Area of opportunity in which to make a positive impact and reduce pressure to the environment.

3VULNERABILITY APPROACH:

Fruits are susceptible to change and fragile by nature. Packaging and

transportation activities are harmful.

4CHALLENGES: Mantain fruit integrity and quality under changing conditions.

5OPPORTUNITIES:

Transportation sector can demand proper models to enable better ways of

commercializing food and reduce impact.

S O L U T I O N

Page 3: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

PEANUT SHELL

HONEY COMB

TUCAN HIPPOPOTAMUSBEETLE

JUMPINGBEAN

WOOD ANTS

AFRICAN ELEPHANT

MOTH CATERPILLAR CALF

MEXICO

Organisms & BiologicalStrategies

NEPHILA CLAVIPES

TERMITE MOUND

POROUS MATERIALS

SCOT PINE BARK

OPUNTIA FICUS-INDICA

MAMMAL’S TRANSPIRATION

PRAIRIE DOG

GREEN BIRD-WING BUTTERFLY

LASPEYRESIA SALTITANS

Page 4: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

1

2

3

4

5

Green Birdwing Butter�y2

Nephila Clavipes3

Trees4

Jumping Beans

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5

Prairie Dog

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1

Final Entities

To regulate the temperature inside its burrow, this local entity from Coahuila-Mexico, build its under-ground home with 2 openings at opposite ends to allow an appropiate wind induced ventilation.

With the help of honeycombed wing scales with inverse v-type ridges, this butter�y can reduce re�ection and absorb enough light depending on the color pattern in its wings to regulate its body heat.

The “golden silk spider” usually �nd in Yucatán-Mexico, has a very resistant web used to form an orb with stickiness properties that makes catching of a prey much easier.

The web captures atmospheric moisture to ensure it’s purpose.

Trees, like Scots Pine and Norway Spruce ,have a spiral growth pattern in their trunks, branches and steams that protects them from breaking, reduces bending stress and controls the direction of air along the tree.

When mexican jumping moth or Laspeyresia Saltitans lays an egg on the inmature ovaries of �owers to protect the future hatching larvae, it serves as a capsule with strings that allow safe movements for the new born.

After the capsule falls to the ground they start “jumping” to move around and keep themselves cool.

References: 1. http://www.asknature.org/strategy/e27b89ebcdec8c9b5b2cd9ac84b8f8a0 / 2. http://www.asknature.org/strategy/9abb17b27c6a15d202031601fad5�e5 /3. http://www.asknature.org/strategy/74c739da5f4a5253e73cb8efc5440f55 /4. http://www.asknature.org/strategy/e70b6b7753773a7177fe8358ec26ed2c /5. http://www.asknature.org/strategy/3e45f263cf38ab095-

Page 5: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

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Sacks will be delivered to farmers.

The farmers place the fruiton the sacks.

2

3 4

67

5

The sack has a zipper to extract an absorbent fabric that must remain

wet to mantain fruit quality during transportation.

Fruit is arranged in the container and will be

preserved naturallyuntil it reaches

buyers.

The truck deliversfruit to di�erent

places.

Users can come closer to nature with a new

shopping experience and buy quality fruits

that provides a social bene�t.

Service Description

The container arrives to the

farm tocollect sacks

from the farmers.

Marketing e�orts will be displayed in the truck and environmental companies would be able to display content in order to generate consciousness and create new sustainable life style patterns. People can buy the sacks if they want to extend the food preservation at home naturally.

Page 6: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

Clay pipes �lled with water extract heat from the container. (Porous composition.)

Condensation system in the roof controls temperature. (Mammal’s transpiration.)

Air �ow is forced inside and outsi-de the container by lowering air pressure . (Pairie Dog.)

REDUCE COST STRENGHT ECO-FRIENDLY

RE-USE of ship containers.

Container

Prairie Dog Burrow Ventilation System

Burrows structure produces a lower air pressure to pull stale air out of the tunnels.

Pipes connect with the towers so water can “cover” fruits without really touching them.

Page 7: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

ECO-FRIENDLY

Water �ows by natural convection inside the rail, di�erent temperatures can be reached along the

tower so that fruit conservation can be ensured even when mixed loads are displayed by towers.

Exhibition towers can be covered by a net inspired on spider silk to keep fruit in place and safe during transportation.

The rail is made out of recycled PET.

The tower and the rail are shaped into a spiral to enhance air �ow imitating the tree

bark strategy.

The rail will be covered by a resin to protect the fruit like the jumping beans.

Exhibition tower resembles trees to create a new shopping experience.

Watermelon

Pinapple

Cantaloupe

Avocado

Cannon

Apple

Orange

Tangerine

Pear

Coconut

Recycled wood is used to build the structure for the

exhibition rail.

Exhibition Tower

21°C

2°C

Page 8: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

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MORE ABSORTION

MORE REFLECTION

Green Roof

HEAT is absorbed di�erent-ly through the container

depending on the color of the plants in the roof.

Fruit distribution depends on the amount of heat received by each

tower.

Water collectors in the roof act as a source of raw

material for the cooling system.

Water is stored by the substrate, allowing

photosynthesis.

Microenvironments can be created to sustain plants

and insects.

Plants reduce CO2 from the environment.

Higher temperatures will be reached underneath darker

plants.

Green Birdwing Butter-�y uses this technique

to regulate it’s own temperature depen-ding on it’s biological needs. Darker colors

absorb heat while lighter colors re�ects

the sun’s radiation.

Page 9: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

Zipper

The sack contains a special absorbent fabric that can be removed to

keep wet and then place back. This will

mantain fruit quality for longer.

Nephila Clavipes Spider

FRUIT SACK

Maximum capacity: 6 Sacks

Maximum fruit capacity: 15 kg43 cm

72 cm

Agave �ber was selected as a material to emulate silk

due to its great resistance and �exibility.

The �ber �laments can be weaved just like Nephila

Clavipade web.

Di�erent layers were considered to reproduce the spider orb structure and guarantee support, protection and fruit

conservation.

The sack adapts to the fruit, reducing compression and surface damage.

Spider web simulation

Fruit

Waterproof fabric

Absorbent fabric

Sack Layers

Sack’s ContainerTo give more protection during the transporta-

tion, there will be a container to place the

sacks safely.

Page 10: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

01

02

Zero energy consumption and multi-functional design: food preservation and transporta-tion.

NATURE USES ONLY ENERGY IT NEEDS AND FREELY AVAILABLE

NATURE RECYCLES ALL MATERIALS

System recycles water from the environment and later returns it without any harm.

NATURE IS RESILIENT TO DISTURBANCESRedundant cooling systems respond to environmental changes, assuring optimal functionality.

NATURE REWARDS COOPERATION

Promotes social cooperation and enhance relationships between nature and people.

NATURE OPTIMIZES RATHER THAT MAXIMIZES

Nature’s UnifyingPatter n s

0404

03

Ecofriendly design, no consumables needed.

Distribution center facilitate access.

No energy expenses.

Cares about resources availability. (Recycled materials.)

Safe process for all living things.

Avoids unnecessary expenses.

Natural temperature regulation.

Avoids waste and mantains integrity of fruits.

Redundant systems guarantee uninterrupted earnings.

Less energy and space required.

Better opportunities to exchange products.

Space optimization increases earnings.

Optimal fruit storage and exchange model that o�ers a unique experience.

Prevents resources depletion.

Improves business opportuni-ties and food accessibility.

Low operation cost.

05

Environmental Value

Social Value Economic Value

Page 11: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

06NATURE RUNS ON

INFORMATION

Temperature regulation is initiated through changes in

the environment.

NATURE USES CHEMISTRY AND SAFE MATERIALS FOR LIVING ONES

No chemicals or harmful materials are been used, recycled materials were

incorporated.

07

08

09

07

08

Nature’s UnifyingPatter n s

10

Environmental Value

Social Value Economic Value

It increases life cycle of products.

Fruits don’t jeopardize human health or habitable environment.

Savings in raw materials.

Less transportation emissions, care for non-renewable resources.

Favors local markets in Mexico.

No importation expenses and lower acquisition prices.

Low energy consumption.

Design can be scaled accordin-gly to geographical space.

Zero energy expenses in operation.

NATURE BUILDS USING ABUNDANT RESOURCES

Recycled and abundant mate-rials such as wood were selec-

ted. Mexican suppliers were reached to keep process local.

NATURE IS LOCALLY ATTUNED AND RESPONSIVE

The cooling system adapts to preserve food in response to

what is locally happening in the environment.

NATURE USES SHAPE TO DETERMINE FUNCTIONALITY

Air�ow is mantained by selected shapes and natural patterns,

models were created to achievethe functionality desired.

Better use of resources.

Design improves accesibility and enhances the experience.

Justi�ed investment with functionality guarantee.

Low energy response.

Natural control keeps itsafe for people intake.No control equipment needed.

Page 12: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

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Key Partners

- Know how.- Project funding. - Quality fruits.- Raw materials.- E�cent transportation. - Water collectors.- Variety of plants.

Key Resources

- Making deals with farmers.- Find ideal routes of transportation.- Identify potential commercial spots.- Alliances with suppliers & green companies.

Key Activities- Lower environmental impact.

- Social models that enhance quality of life.

- Develop conditions that favor local economy.- Provide a better service in a narrowed sector.

- Provide quality products.

- Creation of jobs and betterincomes.

- Creates a small network that leads the way into sustainable development.

Value Proposition

- Personal assistance.- All media channels of communication.

Customer Relationship Key Partners-Investors.-Suppliers of raw materials.-Mexican government. (Per-mits.)- Farmers. (Fruit.)- Eco-friendly companies.- Marketing companies.

Cost Structure

- Value driven: deliver product quality and motivational shopping experience.- Most important costs: transportation, permits, raw materials, fruits and production.

Revenue Streams- Assets sale.- Fixed pricing: acquisition of quality and well preserved fruits.- Extra incomes: renting spaces inside the truck for marketing of external companies.

Biomimicry BusinessModel Canvas

Channels- Visually appealing scenery that generates awareness through visual information.- Customer approach techniques.- Sacks that extends food preservation.- State their positive impact after every purchase.

- Fruit consumers.- Major cities.- People concerned with food quality.- People trying to reconnect with nature.- Customers who �nd that current markets are unable to o�er high environmental standards.

Customer Segments

Page 13: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

USEFULNESSEFFECTIVENESSEFFICIENCY

PLANETPEOPLE PROFIT

5. Accept Responsability

3. Energy Flows

8. Humans & Nature Co-exist

6. Share Knowledge

7. Eliminate Waste

9. Quality of Life

2. Recognize Interdependence

4. Create Value

1. Model Nature

Design inspired by cooling systems found in nature. Selected strategies maximizes materials and energy use.

Materials were carefully selected, emis-sions are reduced except on transporta-tion, the system doesn’t damage the environment.

Balance between inputs and outputs: water is completely retur-ned to the environment and uses natural air �ows.

E�cient cooling sytems represent signi�cant savings in energy expenses.Distribution of value is easily delivered.

It promotes thoughful decisions that leads to responsible actions that can enhance life quality, environmental health and sustainable models. (Meaningful actions.)

Marketing strategies will spread knowledge between customers. A movable solution serves as a live example of sustainable solutions.

System doesn’t generates waste, decreasing looses for business. No additional inputs once the project starts working.

The model doesn’t put any pressure on nature, it’s not invasive.Natural landscape is incorporated.

Better access to food and better prices.The model shows how it can improve life styles.Preservation of food can be extended at home.

Based on the triple bottom line accountability

and the Hannover Principles.

Sustainable Business Model

Page 14: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

Next Steps of Design

OBSTACLES TO OVERCOME:- Permits.- Networking.- Further testing required.

CURRENT LIMITATIONS OF DESIGN:- Lack of funding.- Not yet in business with suppliers or farmers.

UNKNOWN FACTORS TO CONSIDER:- Mexican legislation.- Market analysis.- Customer acceptance.- Marketing strategies.

NEXT STEPS:- Build a solid social network.- Detail the manufacturing process.- Find investors that trust the idea.

Page 15: SOLUTION - up.edu.mx · between customers. A movable solution serves as a live example of sustainable solutions. System doesn’t generates waste, decreasing looses for business

Team Makeup and Dynamic

Team worked together to de�ne

the scope and how to address the problem.

We created a sche-

dule to guide goals reached. Weekly mee-tings were settled to

discuss develop-ment.

We designed and developed the

concept together.

Students from Universidad Panamericana.

Interdisciplinary Team:- Architecture- Innovation and Design Engineering- Mechatronics Engineering

Di�erent approaches to solving problems.

Bio-Design and Environmental Technologies

References: http://www.fao.org/docrep/016/i2697s/i2697s00.htm http://www.fao.org/docrep/t0073s/t0073s00.htm