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SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Research Focus and Resources for Agency Partners
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Ray Benedicktus: Customer Decision Making, Satisfaction and Loyalty
Over 10 years of experience in survey design and research study oversightBrings a creative approach to quantitative analysis and problem solvingSunil Thomas: Brand Research, Slogan/Name
Testing, Competitive Positioning
Over 15 years of experience in international marketing and brand managementGives clients a competitive edge with focus on data-driven decision makingMarcel Saucet: Psycho-analysis, Product Development, New Product Marketing
13 years of research and consulting experienceIntegrates consumer psychology into new product development researchConsults on new product launches in US and Europe
Our Team
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Data Insights
Identification of Key Performance Drivers
Actionable Insights
Clear, Easy to Read Research Reports
Data Analysis
Survey Data Internal Performance Data
Campaign and Social Analytics
Big Data Integrations
Data CaptureInnovative Data
Collection MethodsOnline, Mail, Phone and
Intercept SurveysOnline Community
ManagementConsumer/B2B Panel and
Customer Research
Custom Research Design
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
How much marketing information is packed into these two rows? Visit Frequency Average order
amount Motivation for visit Loyalty behavior Share of wallet Annual revenue
potential Segmentation data
Design Creativity
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Engaging Questions
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Engaging QuestionsReal-Time Summary Reporting
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Consumer Research Extensive US and International panel reach
Authentic responses from double opt-in panels with physical address verification
Significant penetration for consumer, B2B and healthcare markets
Access to large and small markets (e.g., Over 80 countries incl. Venezuela, Malaysia, Middle East)
Facilitation of respondent incentives
and more…
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
B2B Research
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Surveys and community forums deployed in a single research platform
Visual questions including enhanced multimedia (audio/video, highlighter, click map)
Ability to track activities and reference panelist data across surveys and discussion forums
Online Research Communities
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Permission Based | Deep Visibility | Online Tracking
Refine Strategies
Measure Effectiveness
Monitor Trends
Improve Social Media
Develop New Products
Follow-up with panelists using Survey Research
Online Behavioral Research
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Traditional Advertising Metrics
Digital Campaign Metrics
Social Campaigns…and more!
Compare Results Across Channels
Campaign Metrics
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Custom Dashboards for Any Data Set• Survey Data, Scanner & Sales Data, Big Data
Professional, Live, Sharable Data Visualizations
Complete Business Intelligence
Mobile Device Friendly!
No More Waiting Weeks for Analysis and Reports
Custom Data Visualizations
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
How The Tools Are Used
Marketing Research• Generate New Product Ideas• Test and Refine
– Product Ideas– Packaging Concepts– Positioning– Advertising/Messaging
• Understand Customer Needs• Track and Improve Satisfaction• Discover Brand Perceptions• Track Brand Performance• Compare Campaign Success
Performance Analysis• Sales, Scanner, Critical Event Data• KPI Reporting• Customer Lifetime Value• Product Metrics• Customer Support Cases• Employee Research/Surveys
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
Agencies and Partners
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS
OC Marketing AnalyticsRay Benedicktus: [email protected] Mobile: 714.470.3456
Sunil Thomas: [email protected] Mobile: 714.869.8123
Phone: 714-212-6812Twitter.com/AnalyticsOCFacebook.com/AnalyticsOCWeb: www.ocmarketinganalytics.com
