Solutions for Managing

Hospital Parking

Challenges and

Customer ExpectationsSeptember 20, 2016

Andrew J. Vidor

1© Walker Parking Consultants

Parking challenges faced by hospitals vary greatly and the way in

which the system is managed, can have a profound effect on the

parker’s experience and perception of the hospital.

Each user group on campus has a different set of needs and

expectations when it comes to the location, availability, and

functionality of parking. The hospital must balance the needs of

patients/visitors, physicians, and staff/employees with the available

resources.

The trend of increasing daily bed census and overall daily patient

services continues to put pressure on hospitals’ limited resources. The

need to support a growing demand within a fixed parking supply is a

real pressure administrators and facilities managers face. The

challenges and constraints at each medical facility are unique and

expectations of their patients and staff vary.

Learn about an array of strategies including technology, operational

improvements, shuttle operations, and valet services to help address

these challenges.

Presentation Overview

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1. Identify parking-related challenges

your customers are facing.

2. Learn about best practices for

managing the various parking

groups (patients/visitors, physicians,

staff) in your operation.

3. Recognize areas where your

organization’s parking challenges

could be improved.

4. Take home a list of potential solutions

which could be implemented to

solve those parking challenges.

Learning Objectives

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“I couldn’t find a

parking space”… at the front door

Common Parking Challenges

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Not enough parking

spaces

Parking in the wrong

location

Difficulty finding the correct

parking location

Ample parking supply located

away from destinations

Valet Service

Signage & Wayfinding

Employee Shuttle Operation

Website, Maps and Directions

Pre-Admission Communication

Technology

Topics

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Excellent service

to ease the

patient/visitor

burden

Goal

Valet Service

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Free

Staff should be knowledgeable

to direct patients and visitors to

destinations inside the hospital

Staffing:

• Professional attire

• High level of customer service

• Location at primary entrances

• Sufficient staffing capable to

overlap breaks and retrieve

vehicles promptly

OpportunityIncreased

density of

vehicles parked

Ø$

Signage and Wayfinding

Consistent branding/theming

Appropriately-sized text for

drivers viewing distance,

driving speed and reaction

time to process information

Clear and concise information

Balance between too much

and not enough information

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Employee Shuttle

Benefits

Remote parking

accommodates patient/

visitor parking

Provides incentive for

employees who use shuttle

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Short-term solution during

new parking construction

Less cost than building

structured parking

Shuttle size meets

demand periods

Facilities are well lit

and maintained

Short headways during

shift changes

Employee Shuttle

Operational Considerations

Enclosed waiting areas

at bus stops

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Image Source: http://www.handi-hut.com/catalog.php?category=13

Image Source: vhttp://fairviewtaxi.com/employee-shuttle-bus/

http://pts.umich.edu/maps/commuter_southbound.pdf

Website, Maps and Directions

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Rates, payment options,

free options, validations$

Hours of operation

Directions to parking

Destinations served by

parking

Valet, if available

Pre-Admission Communication

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Include information about

parking:

Valet parking, if available,

is a convenient and free

option

Where to park and how to

get there

Parking rates

Other parking or

transportation topics

relevant to your hospital

Drivers can choose

parking in advance

of arriving at facility

based on availability

Technology

FACILITY

AVAILABILITY

LEVEL

AVAILABILITY

INDIVIDUAL

SPACE

SIMPLISTIC

COMPLEX© Walker Parking Consultants

Closing Remarks

Andrew Vidor

Walker Parking Consultants

andrew.vidor@walkerparking.com

810.265.2639

www.walkerparking.com