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Some Guidelines for Screen and Slide Design
WE WANT YOU...
TO DESIGN EFFECTIVE GRAPHICS!
Use Heavier Darker Colors at the Bottom
of a Frame When Including Gradation Effects
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Be Aware of the Meaning Contained in ColorThe color choices are inappropriate for the nations they represent.
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Be Aware of the Meaning Contained in ColorThe color choices are appropriate for the nations they represent.
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Be Aware of the Meaning Contained in ColorThe color choices are inappropriate for what they represent.
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Be Aware of the Meaning Contained in ColorThe color choices are appropriate for what they represent.
Avoid Using Complimentary Colors Side by SideThey create visual dissonance.
Use Color Discriminately in Graphs and Charts
Darker Colors Denote Emphasis
BooksPencilsPaperProfit
Drop ShadowsDrop ShadowsDrop ShadowsGrab viewer attention with:
• Use them sparingly• Shadows can be colors other than black or gray• Deep shadows make object appear closer• Shadows can be darker or lighter than the shadowed image.
Use color sparingly:
• Limit colors to two or three on a contrasting background
These are too many colors
Not enough contrast here
Use Distinctive Color Contrasts
• Dark blues and blacks for background
• Whites or yellows for text, bullets, etc.
• We can’t easily read light on light
• Or dark on dark
Bright Colors
• Use for dominant message
• Don’t use on accompanying graphics/balance your colors
• Don’t overuse
More than one chart per slide can cause.....
Information
Overload
•Designing Products
•Orders from Customers
•Shipping & Logistics
•Contracts & Estimating
Use parallel grammar on bulleted lists. NOT... Like this
The Four Key Manufacturing Processes
The Four Key Manufacturing Processes
•Product Process & Design
•Customer Delivery
•Materials Management
•Contract Administration & Estimation
Like this…
Organizing Ideas
Use bullets to organize ideas in list format:
• Dots may be used as bullets
√ Check marks may be used as bullets
* Asterisks may be used as bullets
- Dashes may be used as bullets
Organizing Ideas
Use numbers to list items that are naturally sequenced:
1. May be chronological order
2. May be order of importance
3. May be hierarchical order
Do not superimpose words on graphics. This makes them hard to read.
Text•AVOID USING ALL CAPS FOR LONG TEXT •ALL CAPS ARE HARD TO READ•Upper and lower case are easier to read
•Limit each slide to two typefacesToo many get distracting
•Serif fonts are easier to read than san serif fonts for long text.
