Some people think Some people think that “Dip” - that “Dip” -

Chewing Tobacco - Chewing Tobacco - Is Much Safer Than Is Much Safer Than

Smoking…Smoking…

THAT IS FALSE!THAT IS FALSE!

““Dip,” “Snus,” ”Chew,” or “Spit Dip,” “Snus,” ”Chew,” or “Spit Tobacco”Tobacco” all contain poisons all contain poisons

and the and the addictive drugaddictive drug nicotinenicotine. .

You are at great risk for You are at great risk for addiction.addiction.

““Dip” contains fiberglass Dip” contains fiberglass particles and carcinogens particles and carcinogens like arsenic, formaldehyde, like arsenic, formaldehyde, and benzopyrene.and benzopyrene.

One pinch of dip can contain One pinch of dip can contain more than 3 times the amount more than 3 times the amount of nicotine that is in one of nicotine that is in one cigarette.cigarette.

*Nicotine is the stuff that makes cigarette’s addictive, too.

WHAT’S TRUE ABOUT “DIP”

Ingredients:* High levels of nicotine

* 1 can = 30-40 cigarettes

* 28 cancer-causing chemicals

* Sugar (increase diabetes risk)

* Flavored to hide harshness

ALSO TRUE ABOUT “DIP”

Damages:* Halitosis* Gum disease, tooth decay* 27,000 oral cancers in US* Heart Disease* Addiction* Leukoplakia – white sores,pre-cancerous

““Dip” causes head & face cancers, gum Dip” causes head & face cancers, gum problems and tooth loss.problems and tooth loss.

Smokeless tobacco Smokeless tobacco products also have products also have

been introduced in a been introduced in a variety of candy shop variety of candy shop

flavors, such as grape, flavors, such as grape, apple, vanilla, and apple, vanilla, and

berry blend.berry blend.

Snus

Snus is the newest Snus is the newest smokeless, spitless smokeless, spitless

tobacco product on the tobacco product on the market. R.J. Reynolds’ market. R.J. Reynolds’

Camel SnusCamel Snus, Philip , Philip Morris’ Morris’ Marlboro SnusMarlboro Snus & Lorillard’s & Lorillard’s Swedish Swedish MatchMatch are currently are currently

available or are in test available or are in test markets around the U.S markets around the U.S

& Europe.& Europe.

Snus are teabag-like Snus are teabag-like packets containing packets containing tobacco and other tobacco and other flavorings that flavorings that users place between users place between the upper gum and the lip. the upper gum and the lip. Not having to spit Not having to spit enables “snusers” enables “snusers” to get their nicotine to get their nicotine fix when they fix when they otherwise can’t..otherwise can’t..

Virginia Slims “Purse Pack”Guess who THIS targets!

Sean Marsee began “Dip” at age 12; by age 18 he had 3 major Sean Marsee began “Dip” at age 12; by age 18 he had 3 major disfiguring surgeries. Sean was an outstanding athlete, he won disfiguring surgeries. Sean was an outstanding athlete, he won

28 track medals. 28 track medals. He died as a result of his habit at age 19He died as a result of his habit at age 19

Source: http://whyquit.com/whyquit/SeanMarsee.html

MARKETING STRATEGY

• US Smokeless Tobacco Company

Shifts marketing to Youth Magazine Ads

1997 $3.6 million

+161% increase!2001 $9.4 million

Tobacco Industry 2003 Spending

• $72,900,000 on Prevention

• $15,150,000,000 on Product Marketing and Promotion

Tobacco Industry “Prevention” Materials

RJ Reynolds “Right Decisions, Right Now”– Free Parent Education Booklets offered

through schools– Philip Morris ads “Talk. They’ll listen.”

WHAT THEY DON’T SAY-Tobacco Industry’s behavior*Parent quit information**

*They have a track record of lying**It’s incredibly hard to

Tobacco Industry Sponsorships• TARGET: School kidsRJ Reynolds’ sponsors Miss NY State

“Right Decisions, Right Now”’

(free presentations for school kids)

Tobacco Industry Sponsor Curriculum

• TARGET: Schools

• WHAT: Life Skills

• HOW: Philip Morris & Brown and Williamson sponsorship– Hired public relations firm– Hired evaluator

RESULTS

Life Skills evaluation: no evidence they are effective after the first or second year*

Tobacco Industry’s public relations strategy is to

shift our focus from Tobacco Industry behavior** to the perception that they are our partners

Source: American Journal of Public Health

*Their programs do nothing

**They make products that kill us & have lied about it for decades

Ending thought…

• If Big tobacco makes money on the sale of its products that kill us, should you trust anything it says, does, or makes?