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1. Norway (as a country) sees tourism as an important part of its economy
2. International visitors are an important and growing part of this sector
3. Oppland as a County relies more on tourism than Norway as a country
4. The mountainous parts of Oppland rely more on tourism than the rest of the County
5. National Parks, globally, are seen as assets that can be of benefit to their communities and the local economy
6. National Parks need additional resources to manage visitors if they are to deliver these benefits
Some Statements of Facts:
Inspire
Look/ Book
Book
Travel/ Book
Visit
Keep in Touch
Think of the visitor
journey….
Create Tourism Experiences?
Where can you add the greatest value
to develop the experience?
1. National Parks can be a huge tourism asset and can benefit their communities
Key Points
National Parks as an Attraction
Search for Authenticity
at all levels from traditional, modern and contemporary
MUST be genuine, true to the product and connect to your customer.
Visitors want the ‘real deal’
The increase in social and spiritual
awareness
Recharge mental and physical batteries
Consumers look to combine their holiday with fitness or wellbeing activities
Path Erosion
1. Connect with people where they are
2. Make it possible to experience NPs in half a day/full day
3. Focus on the early moments
…first impressions matter
A Few Points in Summary
What will this mean?
• You will probably have to spend more money on visitor management
• You can do a lot more to promote the Parks
• Communities should celebrate THEIR National Parks
2. Understand the international market
Key Point
…….They don’t know what you know!
The absolute quest for
security and safety
easy access to interesting, spectacular and helpful content
a. Sell the buzz - Use of Images
b. Links
c. Use of local names often means nothing – what is the offering?
d. Control the Message - Are NPs a tourist asset?
Provide at least an English version
See your world through others eyes
Key Point
3. Value v quality
Understanding customer’s journey central to consistent customer service.
Less patience for variable delivery.
C₃: Consistency, Consistency, Consistency.
The quest for quality and value
Value Disparity Value for money still doesn’t mean cheap.
Emotional Uncertainty Increasing uncertainy about predicting financial future
The critical role of technology
78% trust recommendations
14% trust
advertising
Be ‘Talk Provoking’
Sell the Experience not just the Product
You will be judged by the WHOLE visitor journey
……not just one element of it!
…but, if one bit is poor then that will spoil the whole experience
for many visitors
Key Point
4. Co-operation and Partnerships are Vital
International visitors do not recognise internal boundaries
They are not interested in local or national agencies
They want a seam-less product
The product has to be significant enough to
standout in the marketplace
Conclusions
Norway has a wonderful natural environment
It has huge potential to attract high spending foreign visitors
The National Parks can be an important asset for
the tourism sector
At the moment the National Parks are largely invisible for foreign visitors
Tusen Takk