Some suggestions

Structure Design Component (Essential)

EngineChassisDoorSteering wheelSeatswheels

Begin in the design and engineering roomBlueprint

Start assembling the componentsAssembly plantAdd the essential parts first

Add unique design features that separates this model from any other model

Test the car for usefulness Send it for sale

1. develop a framework1. Prepare a structure of your report

2. Start gathering the components1. Add the information in each relevant section.

Do the calculations, research, analysis

3. Put them all together in a systematic way1. Start writing the report in a structured format

4. Add unique features to your report1. Insert charts, graphs, research information,

pictures, appendix, references

if someone gave this report to you, would you read it?? (is it interesting, informative, attractive and

understandable?) What is my main message in this

report? What have I recommended or suggested

to be done? Am I clear about my references, sources

and calculations?

Cover page/ title Table of content Introduction Detailed description Your findings/analysis Your conclusion Appendix reference

Write a formal report on your analysis.  The report should be in good business reporting format (i.e.,

Title Page; Introduction; Discussion; Summary; and Statistical Sections

What type of company is WHSmith. Where do they do business. What is their core business. What are the different sectors they are

involved in.

How have they been doing as a business in the past few years..

How do the different stakeholders see this company. Discuss how some of the internal and external

stakeholders see this company. Critically appraise published financial

information in terms of its quality, applicability to interested parties, and value in terms of the organisation’s planning and/or control function.

mention what limitations this type of information may have.

Discuss how they present their reports, How often do they produce reports. What standards, rules and regulations

they follow. Explain if the accounting standards have

influenced the way they present the reports.

Describe the concepts and conventions, using most of the proper language.

Divide this part into sub-sections. Do the financial analysis on the major ratios

of : Profitability Ratio, Efficiency ratio,Gearing,Liquidity, and Investment (at least 2 in each category).

Only use summary and graphs in this section. Put the detailed ratio calculations in appendix.

For your analysis, explain what the trend is, how the ratio have changed and especially explain why the ratios have changed .

Explain which ratios would be useful for which stakeholder, and the relevance of such analysis in the benchmarking process.

Also, offer a basic interpretation of company performance through consideration of share price, dividends and price/earnings ratios

Conclude the paper with the answer to the questions:

What do you think will be the future financial condition of the firm? Better than now? Worse than now? Explain why you think so.

What should the company do in the future to improve?

Details of ratio calculations. Other printout of newspaper articles, reports or analysis you used for reference

List of books and website used for reference.

Use Harvard Reference method. Mention at least 2 books, 2 newspapers

and 3 websites. More the better. It shows that you have done a lot of research.

Make sure all reference is properly mentioned in your main report too.

Do not give definitions of the ratios, we all know it already, you can put them in appendix if you want

Put your calculations in appendix. Only the summary and graphs in the main body

See pdf file!!!

Profitability Efficiency Liquidity Gearing Investment

Ability to make profit Reduce cost, operating, financing,

procuring, Margins Gross profit Operating profit Net profit ROE ROCE

How liquid the assets are Do they have enough cash to run

business Acid test Current ratio

How efficient they have used their assets and investments

Any waste of resources? Business cycle management Stock holding Debtor collection Creditor payment

Amount of loan and can they pay it Are they paying off debt from the profit?

Debt / equity Profit /Interest

What incentives do the investors have? Do they want to invest in the company

Dividend per share Dividend payout ratio Earnings per share (EPS) PE ratio