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Something to Remember. Sarah Kozikis 11 th Grade Age 1 7. Mission Statement. Mission Statement To help people who have little time to make something for their special occasions, and teach them what color schemes go together for their future scrapbooks. Opportunity - PowerPoint PPT Presentation
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Something to Remember
Sarah Kozikis11th Grade
Age 17
Mission Statement
Mission Statement To help people who have little time to make
something for their special occasions, and teach them what color schemes go together for their future scrapbooks.
Opportunity Increasing trend, 73% of household owners
have purchase scrapbook supplies in 2005 Brings enjoyment and laughter Colorful, ease to the eye, catches attention
Business Profile
Type of Business Service Creating Scrapbooks for people who do
not have time or lack of skill to make their own, for an occasion.
Legal Structure Sole Proprietorship I do not have to rely on someone else to
be able to work with me and create ideas. I rather do things on my own and not have
to ask another what they feel about it.
Qualifications
I’m qualified to run this business because:
Took a scrapbooking class in elementary schoolContinued scrapbooking for 15 years; family who does tooHave taken a Marketing and Entrepreneurship class
Market Analysis
Industry Name Toy & Game Manufacturing
Industry Size $20 million
Total Population All of Connecticut
Target Market Mainly females between the age of 35 to 80 who are not technologically savvy
Potential Market 58% of people take pictures often and 50% of them print the pictures and don’t know what to do with them.
3,574,097
525,261
1,050,523
Total Population
Target Market
Potential Market
7
Target Market Segment
Demographics Creative adults and
seniors between the ages of 35-80 who are not technologically savvy
Geographics Connecticut residents
Psychographics Creative adults
Buying Patterns I hope that my customers
will like my product and come back for another or tell their friends about my business
Competitive Advantage
Something to RememberMixbookDo it
yourselfFactors
Affordable
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
Affordable to high
Affordable
Good Excellent Excellent
Less skill Ease to create
Creative skill
Home Online Local Hartford
areaNone Good Great
Marketing Mix
People Product Place Price Promotion
Mainly women between the ages of 35-80
Business cardsWord of mouthWebsiteConnecticut
A scrapbook Competitive
Promotional Mix
Advertising Business Cards, Flyer $0.32
Publicity Word of month, Websites $0.00
Personal Selling
Bring my flyers to Arts and Craft shows $0.00
Sales Promotion 10% off in the month of August(13.60) $1.13
Total Monthly Promotional Expense $1.45
Promotional Expense MonthlyAmount
Cost of Materials/LaborOne unit of sale: 1 Scrapbook minimum of 10 pages
MaterialsMaterial Description Cost/Total Quantity Cost per Unit
Album $9.00/1 unit $9.00
Insert Pages $0.50/5 units 5 sheets$0.50
Design paper $8.00/608 units 10 sheets $0.13
Glue $31.68/144 sticks $0.22
Total Material Cost per Unit $9.85
LaborLabor Cost per Hour Time (in Hours) to
Make One UnitLabor Cost per Unit
$8.25 45 minutes $6.19Total Labor Cost per Unit $6.19
COGS (per Unit) $16.04
Economics of One Unit
Selling Price$33.99
(plus shipping/handling or delivery)
COGS (per Unit) $16.04
Other Variable Expenses $0.00
Total Variable Expenses (per Unit) $16.04
Contribution Margin (per Unit) $17.95
Description of One Unit of Sale: 1 Scrapbook 10 page minimum
Average Monthly Fixed Expenses
Fixed Expense Average Monthly Expense
Salary $10.00
Advertising (Business cards and website) $1.45
Depreciation (Scissors, Cell, Computer) $2.70
Utilities (Computer, Telephone) $20.00
Rent (Home) $10.00
Total Average Monthly Fixed Expenses $44.15
Time-Management PlanSchedule for a Typical Week
Total Hours in a Week = 168
School
New Business
Work
Free Time
0 10 20 30 40 50 60 70
45
35
20
68
Hours
Monthly Sales ProjectionsFirst Year
02468
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Uni
ts S
old
Total Units Sold
44
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.3
Monthly Fixed Expenses
Contribution Margin per Unit= Monthly Break-Even Units
3 Monthly Break-Even Units=17.95
45.15
Projected Yearly Income StatementFirst Year
Selling Price per Unit $33.99
Number of Units Sold 44
Total Sales $1,495.56
Variable Expenses $705.76
Contribution Margin $789.80
Fixed Operating Expenses $529.8
Pre-Tax Profit $260.00
Taxes @ 15% $39.00
Net Profit $221.00
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
Scissors Online $1.00
Computer Best Buy already own
Stamps Online $2.00
Ink Online $1.00
Business Cards (250) Vistaprint.com $3.99
Packaging(100 pc.)
Uline.com $1.06
Total Start-Up Expenditures$9.05
Cash ReservesEmergency Fund $4.53
Reserve for Fixed Expenses $ 132.45
$146.03Total Start-Up Investment
ROS & ROI
ROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
$221.00$1,495.56
X 100 = 15%
$221.00$146.03 X 100 = 151%
$0.15
$1.51
Financing Strategy
Source Amount Debt Equity Gift
Personal Savings $146.03
Totals $146.03
$146.03Total Start-Up Investment
Business Responsibility & Philanthropy
Philanthropy I will give 5% of my net profits to a local homeless
shelterBusiness Responsibility
I will write this on my website and on my business cards
Business & Personal Goals
To have a website up and running to advertise my business
To be accepted into a nice college that suits my future ideas in life
Business Personal
To get my business out of the house and into a store front
Be an online scrapbooking company as well as manual
Shor
t-Ter
mLo
ng-T
erm
To graduate from the college I decide and become a nurse
Put your memories in my hands
Thank you for your consideration.
Something to RememberWebsite coming soon!