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SONG AND DRAMA DIVISION. MINISTRY OF INFORMATION & BROADCASTING. WORKSHOP ON RURAL DEVELOPMENT & LOCAL SELF GOVERNANCE. 22 – 23 July 2010. About S & D D. One of the two media units of the Government of India which operates on a `target specific` basis at the grass roots levels. - PowerPoint PPT Presentation
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WORKSHOP ON RURAL DEVELOPMENT & LOCAL SELF
GOVERNANCE
22 – 23 July 2010
About S & D D
One of the two media units of the Government of India which operates on a `target specific` basis at the grass roots levels.
In a Federal set up, it remains a key organization that does advocacy and talks about India and Union Government in differently administered State and regions all across the country.
MOST POPULAR MEDIA
Performances by S&DD still remains one of the biggest crowd pullers and effective means of inter personal communication all across the Indian hinterland.
Objectives
TARGET SPECIFIC SOCIAL
COMMUNICATION
GENERALLY NON URBAN
& AT GRASS ROOTS
LEVEL.
SUBJECTS OF COMMUNICATION
1. To create awareness and emotional receptivity, through performing arts among the general public regarding socio-economic progress of the country, its democratic and developmental ideals as enshrined in the Constitution of India.
SUBJECTS OF COMMUNICATION
2. To sensitize the public, through performing arts about the efforts of the Government of India to bring about a positive change in their lives. 3. Special Campaigns on pressing National public issues requiring State interventions.
Method/ Ways& Means
Wide range of live performing arts such as folk and traditional dramas, ballets, operas, dance dramas, folk and traditional recitals, puppetry, magic, various kinds of music.
Ministry's Focus Areas
Bharat Nirman
CMP
LWE
Developmental issues
North East + J&K
BHARAT NIRMAN
AT AKAKONAM ,TAMIL NADU
PROGRAMME IN LWE AFFECTED MEHOOB NAGAR (A.P.).
PRIVATE REG. TROUPE PERFORM IN ALMORA (UTTARAKHAND)
TO CREATE AWARENESS AMONG THE PUBLIC
ON WATER CONSERVATION
PROGRAMME ON CMP AT JANAPADA KAMASALE KALA VIDARA SANGHA IN BANGALORE
STAFF ARTISTE OF IMPHAL SUB CENTRE (BORDER PUBLICITY UNIT)
PERFORMING FOR TROOPS OF ASSAM RIFLES
STAFF ARTISTE FROM JAMMU CENTRE PERFORMING ROUF IN FRONT OF THE PRISONERS
AT THE KOTA BALMAL JAIL.
Our Other Key Clients
Ministry of Rural Development
Ministry of Home Affairs
Ministry of Agriculture
Ministry of Health & Family Welfare
Department of Women & Child
Development
NACO
Total Programme Achievement
Year Achievement
2007-08 21251
2008-09 21768
2009-10 28467(Feb 28th)
Programme on National Integration and Communal Harmony in Kashmir Valley
Artistes of Song & Drama Division presenting Bharat NirmanAwareness campaign before the audience in LWE area.
Programme on National Rural Employment Guarantee Scheme and Women Empowerment.
Programme on Peace, National Integration and Communal HarmonyIn Bongaigaon Distt. (Assam).
Programme Dollu Kunitha at Athani Taluk, Belgaum in Karnataka.
Women Empowerment Programme for School Children In Punjab.
Programme in PIC at Tehatta, Nadia, West Bengal.
Programme on Drug Abuse Covering ‘World No Tabacco Day’ in Ribbhoi Distt. (Meghalaya)
A programme highlighting the theme NFSM inMalda District- West Bengal
Awareness Programme on the occasion of Anti Tabacco Day in Delhi Region
An Emotional scene from Sound & Light Programme ‘Samar Yatra’ based on India’s Independence Struggle.