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Sony Pictures Entertainment: Fallout from the Hacking
Scandal
Jessica O’Donnell, Chipo Runesu, Sam Gray, Brooke Katzmarek
Mock PortfolioCategories
O Comedy, Same Director, Same Actors O Comedy, 1 actor O Comedy with similar budget (35-60M) O Comedy with dissimilar budget
Categories Weighted and Used to CalculateO Total Expected Worldwide Box Office RevenuesO Number of TheatersO Average Revenue per Theatre
Schedule of RevenuesO Growth Assumptions
O 2015 monthly rate: -15%O 2016 monthly rate: -25%
O Growth in perpetuity
Schedule of Revenues
1 2 3 4 5 6 $-
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
Box Office Revenues
Month
Schedule of Revenues
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
DVD and Electronic Release Revenue
DVD Revenue Electronic Revenue
WACC12/31/2013 WACC Inputs
Rm 8.13%Rf 1.50%Beta 1.102Re 8.81%Tax Rate 31.2%Rd 6.19%E 65.63%D 34.37%WACC 7.25%
December 31st, 2013
PV of Revenues $149,569,202
Budgeted Costs $44,000,000
Overall Profitability $105,569,202
December 16th, 2014Assumptions
O Revenue AlterationsO 30% overall decrease in box office attendanceO 5% increase in electronic viewing
O Additional CostsO PR Consultant: $1,000,000O Cyber Security Increase: $96,154O Additional Marketing: $5,000,000
O WACC AdjustmentsO 6.02%
December 16th, 2014
PV of Revenues
$103,947,016
Budgeted Costs + Additional Costs
$44,000,000 + $6,096,154
= $ 50,096,154
Overall Profitability $80,850,862
Time Value of Money Adjusted Profitability $78,200,230
December 20th, 2014Assumptions
O Revenue AlterationsO Eliminate DVD salesO 300 theaters screeningO 10% decrease in expected theater revenuesO 5% discount for electronic viewing sites
O Additional CostsO No change
O WACC AdjustmentsO 6.02% (no change)
December 20th, 2014
PV of Revenues
$50,146,082
Budgeted Costs + Additional Costs
$44,000,000 + $6,096,154
= $ 50,096,154
Overall Profitability $49,928
Time Value of Money Adjusted Profitability $ (2,600,704)
Conclusion
O Heavy losses for SPE due to terrorist threatOLoss of Revenues and Additional Costs
O Mitigated losses by increase of electronic revenuesO Early release date and increased
publicity
Questions