SOPHIA MARIE GUMINA San Diego, CA 920377 ♦ sg92037@yahoo.com ♦ 858-750-5024

PROFILEStrategic Communications Major. Experienced in Marketing and Advertising. Tenacious and determined to execute any project efficiently. Solution and Detail-Oriented. Thoroughly communicates thoughts and ideas in a positive manner. Looking for a career in marketing where I can build on my skills and abilities to effectively contribute to a positive brand image. EDUCATION

NATIONAL UNIVERSITY, COLLEGE OF LETTERS AND SCIENCES – San Diego, CA Bachelors Degree in Strategic Communications, March 2016

PROFESSIONAL EXPERIENCEMARKETING COORDINATOR 2016

Parq Restaurant and Nightclub – San Diego, CA Responsible for updating and maintaining the back-end of the website: uploading all events, pages, ticketing,

heroes to Shopify, Urvenue, EVEY, and Eventbrite Maintained the functionality of the website: checking content and links for accuracy Created tracking links and vanity URLs for ticketing Assisted in creating and checking accuracy of weekly e-mail blasts Accountable for generating content for the Social Media Director Responsible for project management and maintaining collateral In charge of overseeing both the social media and graphics department Distributed collateral to third parties such as: promoter groups, audiovisual team and advertising partners Managed Yelp pages for both the restaurant and the nightclub Managed the ticketing e-mail: gave refunds, re-sent tickets, and responded to inquiries Responsible for writing content for press releases and blogs Produced monthly analytics reports Produced weekly Yelp and ticketing reports Assisted in creating content calendars Assisted with daily, weekly and monthly social media plans Coordinated talent announcements Maintained the Dropbox archive Responsible for ordering physical collateral when needed: posters and flyers

DIRECTOR OF MARKETING AND ADVERTISING 2009- 2013

A Better Deal Designer Tuxedos & Suits – San Diego, CA Responsible for creative/artwork design such as: fliers, brochures, and advertisements Took care of all marketing needs such as: social media, e-mail marketing, direct mail marketing Made final decisions on all advertising needs regarding cost and content Archived all content and information in organized binders and documents Responsible for updating the CMS, Facebook, and Pinterest Main point of contact for partnering vendors and advertisers in the industry Headed social media campaigns for various local and national awards the company won Tracked monthly cost and effectiveness on Google, Yahoo and Yelp Organized annual trade show events the company participated in Generated sources for leads and tracked business received from each source

PROMOTIONS INTERN 2010-2011

Eventvibe.com – San Diego, CA In 2012, Eventvibe had a contract with the Del Mar Fairgrounds; To prevent the breach of contract and loss of

their venue, I started a campaign to save the Del Mar Fairgrounds from being bought out by private investors. In a one month period I gained 700 “likes” on Facebook and was contacted by the local news which created more public awareness to help prevent the buy-out. Below is a link to the site:

(https://www.facebook.com/pages/Save-the-Fairgrounds/175499622460087)

Informed the public about different events happening Provided customers with the product (tickets) and persuading customers to purchase tickets; providing incentives

for customers, and coming up with an informative sales pitch Posted and created events on the company’s website and Facebook Page Developed ways to make the website load quicker and keeping up with the status of the site

OTHER SKILLS Excel ♦ Power Point ♦ ALOHA ♦ Microsoft Office ♦ Quickbooks ♦ MICROS ♦ MailChimp ♦ Urvenue ♦ Shopify ♦

EVEY ♦

References available and furnished upon request