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SOPUS
Shell Advantage
The 2010 Shell Advantage
Brands: National leading brands on 1 invoice , 1 truck
Research & Development: World’s largest technology center and cutting edge Innovations, OEM Partnerships.
Marketing Resources: Installers can increase customer traffic, trust, loyalty, and improve staff competencies • Dedicated marketing resources and 2010 calendar of activities • E-learning, online Education on Oil, Quaker State products and recommending motor oil • Instant Expert face to face education designed to increase confidence of mechanics and service writers
for making recommendations• Grand opening program, promotional, funding support• Retention programs: The Quaker State Preferred Customer program helps you retain business by giving
customers an incentive to keep coming back for regular Quaker State Oil Changes. Rebates up to $30 to consumers for the average cost of oil changes in 18 months. Encourages regular vehicle maintenance and brings customers back to your shops.
Pricing: Midas has contracted that should bulk pricing change, it can only change once quarterly. Competitive National Pricing on Pennzoil & Quaker State
• Bulk Pricing Less Brand Commitment $0.10 Per Gallon• Co-op Funding$0.20 Per Gallon• Less Quarterly Rebate $0.46
Formula Shell: Pricing Less Quarterly Rebate: $0.18 Per Gallon
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2010 Activity Calendar
AugJan Feb Mar Apr Jun Jul Sep Oct Nov DecMay
Radio, Print, Online Advertising
Durability PR
National TV and RadioNational TV and RadioNational TV & Radio Value Smart Choice, Durability
National TV & Radio Value Smart Choice, Durability
Dexos 5W30
Dexos 5W30
FSI Drop 1 FSI Drop 1
Synthetics, Print, OnlineSynthetics, Print, Online
Installer - Direct Mail Installer - Direct Mail
OW20 OW20 GF-5 LaunchGF-5 Launch
Service Certificate – RainXService Certificate – RainX
Wear Wars II PR
Electronic web FSIConsumer will activate through QS webGive Midas link for QS promo site
Service CertificateEither with or with out
RainX
Hispanic activation for specific Grand openings and other events TBD by NHRA calendar
Instant Experts F2 face education
MOTOR OIL MATTERS Certified installer
Radio or online tags
Radio or online tags
Installer Education E education
NASCAR Hendricks Motor Sports online and activation
Midas Custom promotion
Email Marketing rebate
AnnualMeeting
Grand Opening Support Program – Driven by new stores opening in 2010 Combo program and Dealer program
Quaker State Preferred Customer Program
Midas Activity
Quaker State Activity