Being incharge

Caring fornature

Obeying laws and fulfilling obligations

These shoppers prefer companies that:

• Reduce their energy use• Reduce their packaging• Provide safe products

WHAT THEY VALUE

34%of the U.S. population

LinkedIn Watches TV ontheir computer

HBO Now and Hulu Plus No Commercials

MEDIA PREFERENCES

Buys organicfood

Prefers receivingmarketing messages

via phone

Decides where toshop based on a

brand’s reputation

SHOPPING BEHAVIORS AND PREFERENCES

Prefers stores with fast/helpful employ-ees and an easy rere-

turn policy

Values productsthat are produced

sustainably

Accepting of those who are

different

Avoidingupsetting or

harming people

Obeying laws and fulfilling obligations

These shoppers seek out companies that:

• Treat their employees fairly• Are honest and trustworthy• Have truthful advertising• Price products fairly

WHAT THEY VALUE

90%of the U.S. population

Facebook Watchesstandard TV

HBO Now, Showtime and Starz

Buys organicfood

Prefers receivingmarketing messages

via snail mail

Decides where toshop based on

product selection

SHOPPING BEHAVIORS AND PREFERENCES

Prefers stores with good prices and sales

Values productsthat are

cost-effective

MEDIA PREFERENCES

Being incharge

These shoppers buy from companies that:

• Donate to charities• Support the community

WHAT THEY VALUE

24%of the U.S. population

Twitter Watches TV ontheir tablet

FX+, Hulu Plus, ESPN+

Buys organicfood

Prefers receivingmarketing messages

via phone call

Decides where toshop based on if the

company isindependent orlocally owned

SHOPPING BEHAVIORS AND PREFERENCES

Prefers stores with knowledgeable

employees

Values productsthat are produced

sustainablyCONNECT WITH THESE SHOPPERS

MEDIA PREFERENCES

Obeying laws and fulfilling obligations

Caring fornature

READY TO CONVERT THESE SHOPPERS?

REQUEST A DEMO

Resonate is a pioneer in consumer and customer intelligence, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single, simple-to-use SaaS platform. Resonate has contextually relevant data and deep consumer insights across multiple industries featuring more than 13,000 attributes, including the individual values and motivations that describe more than 200 mil-lion U.S. consumers. Hundreds of companies have used Resonate to reveal and engage “The Human Element,” the deepest understanding of their target audience that extends beyond traditional demo-graphics, psychographics and behavioral data to uncover WHY consumers choose, buy or support certain brands, products or causes. Empowered by this unparalleled data, leading brands, agencies and

organizations build stronger relationships with customers and prospects, to achieve better outcomes, drive growth and increase customer lifetime value.

3 TYPES OF ACTIVIST SHOPPERS

Married woman between ages

25-34 with no children

THE ENVIRONMENTAL SHOPPER#1

Social channelthey use the most:

Preferred streaming services:

Married woman between ages

35-54 with no children under age 18

THE ETHICAL SHOPPER#2

Social channelthey use the most:

Preferred streaming services:

Married woman between ages

25-44 with 2-3 children under age 18

THE CHARITABLE SHOPPER#3

Social channelthey use the most:

Preferred streaming services:

CONNECT WITH THESE SHOPPERS

CONNECT WITH THESE SHOPPERS