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January February March April May June July August September October November December BRAND ADVERTISING Wall Street Journal Digital Network BBC.com “Living In” & “Voices” Telegraph.co.uk “World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines) PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s At Auction Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International Herald Tribune International Herald Tribune Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Mountain Living Land Report SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (GlobalNYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FinancialTimes.com FTchinese.com scmp.com (South China Morning Post) Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com CountryLife.co.uk ArchitecturalDigest.com JamesList.com HongKongTatler.com Google’s Display Network Sotheby’s International Realty ® 2013 MARKETING PLAN Continued… ® MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.

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January February March April May June July August September October November DecemberBRAND ADVERTISINGWall Street Journal Digital NetworkBBC.com “Living In” & “Voices”Telegraph.co.uk “World’s Most Extraordinary Places to Live”NYTimes.com/IHT.comYouTube.com/sothebysrealtyArchitecturalDigest.com / Estates for SaleReal Estate Launch Sponsorship HongKongTatler.comTatler (Print Magazines)

PROPERTY ADVERTISINGBloomberg MarketsThe Wall Street JournalSotheby’s At AuctionCountry LifeNew York Times Home SectionRobb Report Exceptional PropertiesRobb Report CollectionInternational Herald TribuneInternational Herald Tribune Event WrapsLuxury Property MagazineFinancial TimesRESIDE® Magazinee-RESIDE®Globe & MailMountain LivingLand Report

SEARCH ENGINE MARKETINGYahoo!GoogleBing.comYouTubeYandex

ONLINE BANNER ADVERTISINGsothebys.comNYTimes.comInternational Herald Tribune (GlobalNYTimes.com)WallStreetJournal.comAsia.WSJ.comEurope.WSJ.comCN.WSJ.comJP.WSJ.comFinancialTimes.comFTchinese.comscmp.com (South China Morning Post)Telegraph.co.ukBBC.com (British Broadcasting Corp.)PropGoLuxury.comPropGo.comCountryLife.co.ukArchitecturalDigest.comJamesList.comHongKongTatler.comGoogle’s Display Network

Sotheby’s International Realty®

2013 MARKETING PLAN

Continued…® MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.

• WALL STREET JOURNAL • NY TimES iPAd • BBC.COm • ThEdAiLYTELEgRAPh.COm • FRONTgATE.COm/SOThEBYSREALTY • NYTimES.COm • TmAgAziNE • KEY mAgAziNE • SOThEBY’S AT AUCTiON • COUNTRY LiFE • NEW YORK TimES hOmE SECTiON • ROBB REPORT ExCEPTiONAL PROPERTiES • ROBB REPORT COLLECTiON • iNTERNATiONAL hERALd TRiBUNE • ThE gLOBE ANd mAiL • LUxURY PROPERTiES mAgAziNE • FiNANCiAL TimES • RESidE® mAgAziNE • ERESidE • RESidE LOCALE • YAhOO! • gOOgLE • BiNg.COm • ziLLOW • TRULiA • hOmEFiNdER • JAmESLiST.COm • hOmES.COm • EgALLERY • WAShiNgTONPOST.COm • CYBERhOmES.COm • ARChiTECTURAL digEST • gLOBE & mAiL • mOUNTAiN LiviNg • LANd REPORT • YOUTUBE

January February March April May June July August September October November DecemberONLINE PROPERTY DISTRIBUTIONThe Wall Street Journal Digital NetworkCN.WSJ.comNYTimes.comInternational Herald TribuneZillow.comTrulia.comYahoo! Real EstateFrontDoor.com / OpenHouse.comRealestate.AOL.comHomefinder.comPropGoLuxury.comlp-luxuryproperties.comJamesList.comHomes.comTelegraph.co.ukCountryLife.co.uklpdibiao.com (Luxury Properties Chinese)Real-Buzz.comTe Atrium

MOBILE ADVERTISINGBBC Smartphone TargetingBBC iPad Safari BrowserArchitectural Digest iPad Safari BrowserNew York Times iPhone AppNYTimes.com iPad Safari BrowserWall Street Journal China iPad App

SOCIAL MEDIAFacebookTwitterGoogle+Pinterestyoutube.com/sothebysrealty

SIR MobileeGalleryINTERNATIONAL SIGNIFICANT SALESBRAND PUBLIC RELATIONS EFFORTS

Delivering Over 700 milliOn impressiOns wOrlDwiDeDelivering Over 700 milliOn impressiOns wOrlDwiDe

Sotheby’s International Realty®

2013 MARKETING PLAN