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Sotheby's International Realty - Marketing Plan, spreadsheet.
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January February March April May June July August September October November DecemberBRAND ADVERTISINGWall Street Journal Digital NetworkBBC.com “Living In” & “Voices”Telegraph.co.uk “World’s Most Extraordinary Places to Live”NYTimes.com/IHT.comYouTube.com/sothebysrealtyArchitecturalDigest.com / Estates for SaleReal Estate Launch Sponsorship HongKongTatler.comTatler (Print Magazines)
PROPERTY ADVERTISINGBloomberg MarketsThe Wall Street JournalSotheby’s At AuctionCountry LifeNew York Times Home SectionRobb Report Exceptional PropertiesRobb Report CollectionInternational Herald TribuneInternational Herald Tribune Event WrapsLuxury Property MagazineFinancial TimesRESIDE® Magazinee-RESIDE®Globe & MailMountain LivingLand Report
SEARCH ENGINE MARKETINGYahoo!GoogleBing.comYouTubeYandex
ONLINE BANNER ADVERTISINGsothebys.comNYTimes.comInternational Herald Tribune (GlobalNYTimes.com)WallStreetJournal.comAsia.WSJ.comEurope.WSJ.comCN.WSJ.comJP.WSJ.comFinancialTimes.comFTchinese.comscmp.com (South China Morning Post)Telegraph.co.ukBBC.com (British Broadcasting Corp.)PropGoLuxury.comPropGo.comCountryLife.co.ukArchitecturalDigest.comJamesList.comHongKongTatler.comGoogle’s Display Network
Sotheby’s International Realty®
2013 MARKETING PLAN
Continued…® MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
• WALL STREET JOURNAL • NY TimES iPAd • BBC.COm • ThEdAiLYTELEgRAPh.COm • FRONTgATE.COm/SOThEBYSREALTY • NYTimES.COm • TmAgAziNE • KEY mAgAziNE • SOThEBY’S AT AUCTiON • COUNTRY LiFE • NEW YORK TimES hOmE SECTiON • ROBB REPORT ExCEPTiONAL PROPERTiES • ROBB REPORT COLLECTiON • iNTERNATiONAL hERALd TRiBUNE • ThE gLOBE ANd mAiL • LUxURY PROPERTiES mAgAziNE • FiNANCiAL TimES • RESidE® mAgAziNE • ERESidE • RESidE LOCALE • YAhOO! • gOOgLE • BiNg.COm • ziLLOW • TRULiA • hOmEFiNdER • JAmESLiST.COm • hOmES.COm • EgALLERY • WAShiNgTONPOST.COm • CYBERhOmES.COm • ARChiTECTURAL digEST • gLOBE & mAiL • mOUNTAiN LiviNg • LANd REPORT • YOUTUBE
January February March April May June July August September October November DecemberONLINE PROPERTY DISTRIBUTIONThe Wall Street Journal Digital NetworkCN.WSJ.comNYTimes.comInternational Herald TribuneZillow.comTrulia.comYahoo! Real EstateFrontDoor.com / OpenHouse.comRealestate.AOL.comHomefinder.comPropGoLuxury.comlp-luxuryproperties.comJamesList.comHomes.comTelegraph.co.ukCountryLife.co.uklpdibiao.com (Luxury Properties Chinese)Real-Buzz.comTe Atrium
MOBILE ADVERTISINGBBC Smartphone TargetingBBC iPad Safari BrowserArchitectural Digest iPad Safari BrowserNew York Times iPhone AppNYTimes.com iPad Safari BrowserWall Street Journal China iPad App
SOCIAL MEDIAFacebookTwitterGoogle+Pinterestyoutube.com/sothebysrealty
SIR MobileeGalleryINTERNATIONAL SIGNIFICANT SALESBRAND PUBLIC RELATIONS EFFORTS
Delivering Over 700 milliOn impressiOns wOrlDwiDeDelivering Over 700 milliOn impressiOns wOrlDwiDe
Sotheby’s International Realty®
2013 MARKETING PLAN