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The Soul Rebellion phenomena was founded in March 2006, within the context of the US Spring Break market in Negril Jamaica, which was desperately in need of a new and forward thinking re-envisioning to reverse years of steady neglect and generalization. In the history of Spring Break in Jamaica there has never been an event like Soul Rebellion. This new and unique business model is constructed of several social entrepreneurial event components that revolve around a committment to track, illustrate, and present Jamaica’s cultural impact on the world stage, give Jamaica’s artistes an opportunity to present a signature performance, and specifically provide a canvas upon which to paint Jamaica’s profound and relevant influences on US street culture while providing a conduit for visitors and attendees to assist the local community. Anchored by this core premise of sustaining annual positive investments in the people of Negril, Jamaica, Soul Rebellion events have been responsible for thousands of dollars raised to benefit local communities while literally infusing Jamaica’s culture into the visiting Spring Breaker’s experience, unfolding an organic event in which visitors and attendees experience culture through contact, and delivering trackable resources to the public school system. Soul Rebellion engages participants through the presen-tation of songs, dance, folk customs and culture, poems, music, and history. Local fine artists and local legends share the best examples of Jamaica’s inspired cuisine and art, so for example while listening to Grange Hill High Schools’s spoken word performance, listeners sample hand made patties from Miss Sonia, and while tasting Miss Sonia’s traditional open wood fire cooking Johnkonnu dancers parade past local Rastafarian Elders engaged in a drum session. Soul Rebellion weaves a rich tapestry of irresistible opportunities to fall in love with Jamaica and Negril, thereby creating passionate missionaries who will influence peers and return to Jamaican again and again.

Soul Rebellion’s Buy-A-Brick program provides visitors with a visceral link to Jamaica as they purchase cinder blocks for $100J (approximately $1.17US) and paint their names or school slogans on the blocks, which are then delivered to a local school in need of infrastructural improvements. Through a partnership with ASAP, the Associa-tion for the Social Advancement of People, and with the Negril Environment and Education Trust (N.E.E.T.), Soul Rebellion has since expanded to investing event generated resources into towns well outside the Negril area and throughout Jamaica. Soul Rebellion works, and is endorsed by Jamaica’s Consul General and also by the Jamaica Tourist Board.

“The Concert With A Cause”

I. The Concert with a Concept:Jamaica has had a profound influence in the development of popular culture in the United States, particularly in thedevelopment of music enjoyed by 14-34 yr olds. The genres of Hip Hop, Rap, Punk and Alternative Rock, and someforms of Electronic Dance music can all trace influences and even origins to Jamaica and her ground breaking producersand music studios, such as King Tubby and Lee Scratch Perry. Jamaican music, dance, fashion, and the concept of thesound clash, which gave rise to rap and hip hop, all have left their mark abroad. Soul Rebellion, with an eye to the future,taps into this visceral legacy imbedded in our cultural landscape by such legendary icons as the world beloved Bob Marley.The thousands of American Spring Breakers visiting Negril act as a platform on which to express this legacy through alive music and cultural event. Soul Rebellion is the first music and cultural festival of its kind to take place in Negril duringSpring Break. It is designed to reinvest in the local community, display the fruits of Jamaica’s cultural legacy, and illustratethe impact amongst those members of each respective society who are responsible for generating our emerging cultures. Inorder to fit this hand in glove, Soul Rebellion lives as a music and cultural event comprised of two components, taking placeon Tuesdays for four weeks during the month of March, as well as various domestic on campus sub events:

1. Daytime cultural activation featuring student to student cultural exchanges anchored by a “Buy A Brick” program.2. A night time music event featuring one of today’s hottest artists. Local school children who are of age and who

maintain high grades are given complimentary admission to the shows.

Soul Rebellion’s Buy-A-Brick program creates an exchange between visitors and resident school children that invests thevisitor with an ability to affect a positive difference in the host area from which they derive their spring break experience.Cinder blocks are available which the visiting spring break students can purchase for nominal fees and then decorate withtheir names, school slogans, or other impressions. The bricks are then used to build various structures in local schooldevelopments, displaying the notes, names, and slogans, and thereby establishing a connection between the Soul Rebellionparticipants and Jamaica’s school children. Partnered with tour operators such as Student City, and having developed aSoul Rebellion travel package to secure maximum spring break attendance, Soul Rebellion is the first event of its kind, theoriginal Negril Spring Break Music festival dedicated to sustaining while presenting and providing world class events.

II. The Music: Jamaica has taken root amongst several American subcultures with rampant music and fashion. Lifestylebrands from Roots Athletics, Puma, and Stussy continually reference Jamaica, and converging subculture scenes such assurf/skate/hip hop/punk/streetwear scenes consistently draw identity from and reference to Jamaica. The past foundation isthe present manifestation, and fundamental root level influences are readily apparent. For example, Kingston born DJ KoolHerc brought the Jamaican sound system concept to NYC, where he also invented what is known as “the break,” a bedrockelement of Hip Hop and Rap music. Another example is provided in the genre of Punk and Alternative Rock, as Reggaeand Ska have had tremendous impact on the formation of this genre as evidenced by the Clash, Sublime, and Gwen Stefani.The corporate impact of artists such as Sean Paul or Beenie Man requires no further explanation.

Soul Rebellion’s concert exemplifies this influence through the showcasing of an artist whose musical contribution has beentouched by Jamaica’s legacy. The Jungle Nightclub hosts the concert component in an intimate, secure, and safe environmentproviding a special, unforgettable evening with all the Jamaican hallmarks. The event also features additional culturalcomponents such as local artists, DJs, and dance crews.Proposed 2010 Schedule- March 9th/16th/23rdPrevious Artists: TOK, Sasha, Beenie Man, Sizzla, Vybz Kartel, Wayne Marshall, Munga Honorable, Bounty Killer, Mavado, Giant PandaGuerilla Dub Squad, Dugal, Five Star, Ras Noble, Ras Slick. Potential Artistes 2010: Mavado/Wu Tang Clan/ Akon/ Game/ Ludacris/ Jr.Gong/ Rihanna/P.O.D./ Lil’ Wayne/Asher Roth/ Alicia Keys/Panic at the Disco.

III. Past Sponsor Engagement:VP Records • Jamaica Tourist Board • Bmobile • ReTV/ Negril TV • Negril.com • Travelers Beach Resort, Negril Beachclub,Negril Escapes Resort and Spa, The Jungle Nightclub, The Sunrise Club • Negril Environment Education Trust (N.E.E.T)Art Of The Drink • Complex/Jamrock Magazine • Red Bull • Red Stripe • Magnum • Heinekin

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Spring Break generally falls between the weeks of February 24th thru mid April*

Number of Spring Breakers as reported by Major Tour Operators2004: 16,000*2005/2007: no figures available2006: 10,335*

Figures are summations submitted by the major spring break tour operators, who have all reported a decline in theirnumbers which reflects a shift in student travel booking practices. It was noted in ground sampling interviews that over48% of all students booked their trips over the internet. Student travel purchasers are steadily being drawn away fromtraditional tour operators to internet booking sites such as Travelocity, Orbitz, Expedia, etc. where they match packagesbeing offered by tour operators and build their own.

* Figures taken from Jamaica Tourist Board Spring Break Report

During the main month of Spring Break travel, Jamaica as a travel destination attracts**:March 2004: 98,585 US Visitors traveled to Jamaica(approximately 47,596 of all visitors to Jamaica were between ages of 18-34. 21,297 of whomwere between ages 18-24)

March 2005: 116, 435 total US visitors.(approximately 49726 visitors between the ages 18-34, of which 22,106 visitors were between theages of 18-24)

March 2006: 123, 934 total US visitors.(approximately 21,347 of all visitors between ages of 18-24)

March 2007: 108, 447 total US visitors, of which 37,143 visitors stayed in Negril.

March 2008: 120,064 US visitors arrived in Jamaica, with 38,589 staying in Negril.

Now imagine if every tourist to Negril simply purchased 1 block, for $100J, approximatelyUS$1.17. That would result in approximately 14 library/computer rooms being built in thesurrounding area, and over $50,000US in cash generated annually, to assist students in Jamaicawith achieving their educational goals.* Although Soul Rebellion remains embedded within the calendar period of spring break, it’s structure and implementation can fluidly remap to othercalendar periods, thereby increasing it’s investment potential. These calculations are for illustrative purpose only.

*dream provided by Kraft-E/Coalition/NEET/The Jungle**figures provided by the Jamaica Tourist Board

2010

Soul Rebellion Annual Impact:

In addition to the general benefits to the local economy represented by a resurging Spring Break season amchored by a marketable event, Soul Rebellion’s community contributions are now derived from an ongoing annual process which brings benefits to Jamaica and her communities throughout the calendar year, made possible through N.E.E.T’s position at Traveller’s Beach Resort in Negril, Buy A Brick and Soul Rebellion have gained permanent position in Negril. Some of N.E.E.T’s donations for which Soul Rebellion is directly responsible are:

1. Soul Rebellion’s direct impact: 2006: St. Paul’s Primary: a. New bathroom facilities replacing pit toilets b. Block Donation c. Scholarship Awards d. Computer Room 2007: Ferris Primary School a. Computer donations b. Tuck Shop (Rec Room) contstruction c. Scholarship Awards 2008: St. Paul’s Primary/Little London Primary/Frome/Petersfield a. Computer donations b. Scholarship Awards c. Container Library 2009: Bethel Town Basic School a. Computer Donations b. Book donations throughout N.E.E.T’s school roster c. 1500 Blocks delivered to Bethel Town

Buy-A-Brick/Soul Rebellion/N.E.E.T Accomplishments:

• The first of 4 new libraries was opened on the 31st of October at 11AM. The first new Library islocated at Little London Primary School.

• New Resource Center/Computer Room at St. Paul's Primary in Little London

• New Bathrooms at St. Paul's Primary in Little London

• New Tuck Shop at Ferris School in Savanna La Mar

• At Grange Hill High School NEET implemented a new "Touch Type" instruction program, a uniqueand revolutionary way to teach typing. Twenty specially modified color coded keyboards and lessonplans were presented to the school for classroom use. An additional 12 schools have been selected toparticipate in this program.

• The following schools have benefited from NEET programs: Scholarship awards, material donations,desktop and laptop computers, books, school supplies, and other donations:

• Gordons’ Early Childhood Inst.

• S.T. Paul’s Primary

• Broughton Primary School

• Friendship Primary School

• Peggy Barry Primary

• Little London High School

• Little London Primary

• Grange Hill High School

• Grange Hill Primary School

• Frome Technical High School

• Negril All Age School

• Negril Library

• Hanover Library

• Savanna-La-Mar Library

• Riverside All Age School

• Little Bay All Age School

• Kendal All Age School

• Blauwearie All Age School

• Mannings High School

• Red Ground Basic School

• Mount Airy All Age School

• Sheffield All Age School

• Mount Grace All Age School

• Paul Island Primary School

• Sir Clifford Campbell School

• Llandilo School of Hope

• Green Island ComprehensiveHigh School

• Green Island Primary School

• Moreland Hill Primary School

• Moreland Hill Basic School

• Upper Rock Spring

• Georges Plain Primary School

• New Hope Primary

• Petersfield High School

• Ruseas High School

• Mearnsville All Age

• St Faiths Basic School

• Barnett Holiness Basic School

• Bull Savanna SDA Preparatory

• Bay City Academy

• Lyson Kindergarten

• West End Basic School

• Enfield Primary

• White Kindergarten and Basic

• Windward Road Junior High

• Bethel Town Basic School

• Roehampton Primary School

• Constabulary Force Lucea

• Westmoreland Const. Force

• Rhodes Hall High School

• Howard Cooke Primary

• Christian Fellowship Basic

• Mt. Peto Primary School

• Elite Education Institute

• Nain Primary & Junior High

• Nazareth All-Age School

• Bethabara Primary

• Strawberry Primary School

• Frome Preparatory School

• Mango Hall Basic

• Negril Police

• Jamaica Fire Bridge

• Frome Police Youth Council(Street Children)

• Frome Community College

• Kiddies Preparatory

• Lucea Infant School

• March Town SDA Preparatory

• Maryland all Age

• Green Park Basic

• Grove Town

• Kendal Skill Training & Res.Cen.

• Ketto ECI

• Lighthouse EvangelisticMinistries

• Torrington Basic School

• Portmouth Primary

MATERIALS:

6” Concrete Blocks: 26001/2” Steel Bars: 3 Tons3/8” Steel Bars: 2 Tons3000 P.S.I Concrete: 41 CU.YDSOrdinary Cement (Portland): 350 Bags3/4” Stone Aggregate: 80 CU.YDSSand Aggregate: 80 CU.YDSConstruction Plyboard: 75 SheetsW.P.P. Lumber (2”x4”x16’-0”) 110 PCS.

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2010 5th Annual Spring Break Concert Series, Negril, JamaicaSponsorship Opportunities 5/9, 5/16, 5/23

Base Package $30,000 (Inclusive of 5/9, 5/16, 5/23):1. Brand Positioning in all material promo collateral distributed for Soul Rebellion Concert

Series presented in conjunction with media partners, featuring performances by acts such asRootz Underground, Bounty Killer, Beenie Man, etc.

Dedicated Event flyers- 30,000 4”x6” distribution (3 Shows)On-site and Perimeter Location Banners/Signage 14’x16’ (3 Shows)Soul Rebellion Graphic Packages for Brand PR and media blastsPremium distribution at all Soul Rebellion events

2. Charity donation status through ASAP/NEET.3. Celebrity placements with performers and VIPs at Soul Rebellion events.4. Beach Placement of Brand materials and street team distribution at beach hotspots.5. Video and still media tracking of all events.6. Placement of Brand inclusive content on all supporting web channels, such as FADER

Magazine/RealVibez.tv7. Web Banner and Signage placement at Soul Rebellion internet portals.8. Editorial in-book coverage of Soul Rebellion events in print media, such as Fader Magazine.9. TV media coverage of Soul Rebellion events, local and international. (ReTV, Tempo)10. Inclusion in all Pod casting, event merchandising collateral: posters, programs, t-shirts.11. Inclusion in all PR blasts by Rhona Fox Agency12. Branding displayed locally in Negril Annually- 4 positions, please see detail

Premium Package $40,000 (Inclusive of 5/9, 5/16, 5/23):13. Official Presenting Sponsor Statuts:

Branded as such in all radio, print, web and television promo.14. 20 second Brand intro segment on all supporting promo videos developed for Youtube15. On site inclusion at Jungle Nightclub: Brand Pavilion, week long brand premium/materials

distribution, product give-a-ways and sampling.16. Right to use Soul Rebellion marks for marketing and advertising17. Title to proprietary sub-event18. Sponsorship of Rick’s Café Dive Team, which performs for thousands daily.19. Membership campaigns can include sign-up stations, Daily beach team marketing,

promotional sweepstakes or interactive incentive program such as brand awardedcompetitions to individuals or group teams.

20. Positioning or sub-event at a VIP party such as:Monday- TOGA party at the Jungle NightclubTuesday- SOUL REBELLIONWednesday- Mardi GrasThursday- OLD SKOOL.Friday- Foam Party at MargaritavilleSaturday- FIRE, Bonfire Beach Bash Welcoming PartySunday- Skinny Dip SUNDAY Pool PartyAll Week Long- After hours program at Jungle NightclubDaytime positioning at Student City spring break headquarters at Traveler’s BeachResort poolside parties- party hours every day.

21. Staff Hosting and Hospitality night of event.22. Motor Marketing Spring Break Promo Bag distribution in all markets

Right of first refusal 2011 US Based Soul Rebellion College Tour

© Kraft-E Marketing- Disclaimer:

2010

SOUL REBELLION BRANDING PLACEMENT OPTIONS

SOUL REBELLION BRANDING PLACEMENT OPTIONS

Every spring, hundreds of thousands of college students travel to Spring Break destinations across America. Motor Marketing knows that this is the of year for brands

to reach that target audience.

Motor Marketing will be at these popular locations once again this year on its ! Get your product into the hands of Spring

Breakers across America by inserting your branded promotional item(s) into Motor Marketing’s promo bags. The following items may be included in the Spring Break Promo Bags, and can be

customized to your company:

Motor Marketing will distribute Spring Break Promo Bags at the following destinations:

-Distribution to over 50,000 spring breakers *distribution does not include cost of premium

Spring Break 2010 Promo Bag Campaign

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SOUL REBELLION 2008 SHOTS/Press Samples

Pat Meschino writing for BILLBOARD Magazine, Richard Sloan, Director of SoulRebellion, Winston and Winthrope Wellington of the Negril Environment Education Trust (N.E.E.T), Michele Naraine of the Rhona Fox PR Team, and students of St. Paul’s Primary School of Little London, Jamaica, stand in front of the Soul Rebellion “Buy-A-Brick” wall, donated to the school in April 2007.

• All images courtesy of Rhona Fox and Michele Pooley ©2008

SOUL REBELLION 2007 Daytime Pics

2006 Soul Rebellion Daytime Shots

Spring Break 2007 Event Flyers for on-site distribution

2005-2006 Event Flyers

Domestic 4x6 Flyer Runs, 18x24 Posters, Full Page Ad in Jamrock Magazine

SOUL REBELLION 2008 Press Samples

Other Event Flyers/NEGRIL.COM Promo

SOUL REBELLION 2007 CONCERT PICS BEENIE MAN • BOUNTY KILLER • SIZZLA

2006 1st Annual Spring Break Concert Series. Negril, Jamaica, Evening Highlights, Sasha/TOK

Soul Rebellion 2006 EveningConcert Series Featuring LivePerformances by Sasha and TOK.

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As the premiere spring break event with an emphasis on giving back to the Jamaicancommunity, the 2010 Soul Rebellion in Negril, Jamaica is more than a show – it’s adestination. As a portal for world-class artists and thus attention, willhandle all media marketing, publicity and relations for this event and it’s sponsors.

will regularly present the 2010 Soul Rebellion to the worldwidemedia, with targeted approaches to key Reggae and Caribbean entertainment markets in theworld, including the U.K., Germany, France, North America, Japan and the Caribbean. Wewill continue to brand as an opportunityto help the youth in Jamaica, andbring attention to the purpose of this unique event to our many editorial contacts and liaisons,driving home the story of , to reinvest in the local economy by creating aconnection between visiting college students and the people of Jamaica, especially throughthe development and branding of the program, which assists Soul Rebellion inthe construction of new school buildings and infrastructural improvements.

To distinguish this event from competing festivals in the region, the 2010 Soul Rebellion festival will be branded as a socially conscious event for spring break.

- Weekly blasts to media houses worldwide with information on andits partners, detailing what the event is all about.

- Arrange and set-up interviews with artists and organizers of - Provide a medium for questions, feedback and relations to all media at large- Thorough evaluation of media personnel wishing to attend the festival- Media accreditation for the event- Will oversee all press activity at , including manning the press tent

and facilitating artist interviews- Will follow-up with all media houses in attendance for media clippings, and provide

to client to add to festival’s database for future use.

- Soul Rebellion 2010 Media Plan -

$20,000(Start Date September-End Date March)

Public Relations:

MUSIC | MEDIA| MARKETINGTel.: 1-212-300-3813 Fax: 1-212- 937-3556Email: info@rhonafox.com

1010 Ave. of the Americas3rd Floor, Wizard SuiteNew York, NY 10018

All 2010 Soul Rebellion Public and Media Relations are handled and developed by the Rhona Fox, Inc. agency. For a full press archive of all Soul Rebellion impressions please send an email inquiry to the address listed below

2009 Soul Rebellion Launch Party/Gyptian Album Release

FADER Magazine Proposed SAMPLE Components:

1. FADER.com posting of sponsor bearing promotional videos developed (SR EPK)for SR Concert/Charity on blog and link to Booksmart Microsite dedicated toFADER promo.

2. FADER.com posting of sponsor branded event flyers with announcement ofartists performing, links posted to partner sites.

3. FADER.com contest posting for free VIP/Backstage All Access Grantedadmission to Soul Rebellion events. Contest automatically entered when bookingthrough Booksmart SR/FADER portal.

4. Coverage:a. Web based lead up to event: General Posts, Artist Interviews, etc. of SR

on the blog and link to Booksmart Micro Site.b. In-book coverage post event wrap up.

5. Usage rights of associated marks

MEDIA PLAN

All Soul Rebellion Sponsors will enjoy positioning in a Media Plan (sample below)executable by Hot 97 FM, the NY Tri-State* area’s no.1 Urban Radio Station:

Hot 97FM SAMPLE Media Plan• A 360 degree campaign on HOT97  - over 3 weeks• 35 On Air Promos per week - Tied in with the HOT97 HOT SPOTS!• Promos are valued at $1000 each (105 total)• HOT97 will promote Spring Break Negril contesting (2 promos per

giveaway - at solicit and payoff)• A Website banner will be created on the HOT97 home page to

drive click thrus (website metrics attached)• Clicks directly through to a Spring Break Negril website with a link to

purchase tickets• Promotion of Spring Break Negril - at 3 Live Fire Sunday's parties

hosted by Bobby Konders & Jabba. • Each week - Bobby & Jabba will give away a trip for 2 - at

Fire Sunday's.• Street team will distribute all flyers and package info at these club

nights• Spring Break Negril will be tagged on all Fire Sunday's Here's What's

HOT promos• Spring Break Negril will receive signage at 3 Fire Sunday's nights at

Caribbean City• Spring Break Negril will own sponsorship for 6 weeks in On Da

Reggae Tip with Bobby & Jabba• This promotion, via a huge call to action invitation bulletin, will be

blasted to our 200,000+ friends on Myspace.com & Facebook.com• $145,000 IN MEDIA VALUE

(*NY/NJ/Connecticutt)

HOT97.COM By The Numbers: DECEMBERHOT97.com reaches the active consumer that listens to HOT 97. Each week,

over 84 announcements invite HOT 97 listeners to check out sections andoffers on the site. We also continue to build a database of our most active

listeners through the HOT 97 E-mail Click.

HOT 97 weekly Arbitron audience: 2 Million

HOT97.com E-mail Click members: 224,592 Avg. Age of Members: 25

% of Males: 40% % of Females: 60%

HOT97.COM Monthly page views: 2,221,550 Unique visitors: 329,098 Average visit length: 6 min.

Average Impressions per session: 2

Top Pages Homepage Playlist Videos Podcasts Morning Show Angie Martinez Music News All Things HOT Funkmaster Flex TOP 97 of 2007

HOT97.com is a lifestyle destination portal site that speaks to the 18-34 year-old in the NewYork Tri-Statearea.

If your business wants to target these active consumers, look to HOT 97 and HOT97.com for IntegratedMarketing Programs. Source: Based on DECEMBER 2007 Webside Story

“Investing in our children’s future, ASAP!”

The Association for the Social Advancement of People (ASAP) was founded inRosedale, NY by four recent alumni of Stony Brook University in Long Island, NY.ASAP has since expanded it’s ability to impact the lives of at risk children in positive,sustainable ways through a partnership with N.E.E.T, the Negril Education EnvironmentTrust, and the Soul Rebellion Event Series, based in Negril Jamaica.

The Board includes the following leadership team:

Harold Dangervil, Founder/Chief Executive OfficerMandel Julien, Founder/Vice President of MarketingBrikener Jean-Gilles, Founder/Chief Operations OfficerRichad Sloan, N.E.E.T Liaison, Soul Rebellion Founder/Director

ASAP’s initiative, as a community focused service for our civil leaders, is to correct andreverse the self fulfilling prophecy and negative trend of exposure with which our youthare illustrated and saddled with in the general media. ASAP reinvigorates communityempathy with their younger members by building awareness and illustrating socialinterconnectivity. At the same time we are committed to generating self sufficientopportunities to support this positive disposition.

ASAP's mission includes, Youth Empowerment by securing and fostering educationpathways, including introduction to Financial Literacy Workshops and true SocialResponsibility, while encouraging Corporate Mentor relationships and educating ouryouth to the availability of, and providing support for, the pursuit of Higher Education.

ASAP’s first major initiative was partnering with the Administration for Children’sServices (ACS), in October 2006, to conduct a seven week financial literacy curriculum.This was the first financial literacy initiative in New York City developed specifically tofocus on the needs of foster care youth. Several area professionals participated byvolunteering their time to expose and engage the ACS clients to responsible moneymanagement, spending, planning and investments in their own future. The curriculumincluded money management, banking, budgeting, and the importance/availability of acollege education.

Representatives of ASAP were invited to speak in the Dominican Republic fromNovember 29th- to December 3rd 2006, at the Counseling & Treating People of ColourConference. There, ASAP became the first recipients of the Frances L. BrisbaneEndowment for Leadership & Social Justice for our tireless efforts in teaching financialliteracy to foster care youth and high school students. In the fall of 2007, Brikener Jean-Gilles was awarded the Program Associate position on Mayor Bloomberg’s Commissionfor Economic Opportunity for his commitment to raising a generation of financiallyliterate youth. He is currently developing the curriculum for New York City’s Youth

Financial Empowerment Initiative. ASAP prides itself on its devoted effort in preparingour youth for adulthood.

In September of 2006 ASAP began a partnership with N.E.E.T in support of the SoulRebellion Concert Series, wherein a series of events are produced during the spring breakseason which at once display and invest Jamaica’s cultural contributions to the UnitedStates in the visitor’s experience and also invests resources generated from these eventsback into the Jamaican Public School system, primarily through the Buy-A-Brickinitiative, in which attendants and visitors can purchase a cinder block for a nominal fee,decorate the block, and then the block and donation are invested in a local school.

We share with you the following objectives:

ASAP's Vision is to:

Provide Financial Literacy Workshops

Propel Youth Empowerment

Raise Social Responsibility Awareness

Promote College-Enrollment Programs & Scholarship Opportunities

ASAP’s Mission: The Association for the Social Advancement of People, Inc. (ASAP) isa non-profit organization whose mission is to teach financial literacy and socialresponsibility to the youth in rural, urban, and suburban communities throughout theUnited States and other nations who contribute to our demographics.

The driving force behind our mission is fueled and loosely based on the words of JamesGarfield the 20th President of the United States.“Next in importance to freedom and justice is popular education, without which neitherfreedom nor justice can be permanently maintained.”

Sincerely,Harold DangervilChief Executive Officer/CEOThe Association for the Social Advancement of People (ASAP Inc.)2207 Hoffman AvenueElmont, NY 11003Phone: 516-233-1718Fax: 516-216-1717Email: asapnfpinc@gmail.com

"Investing in our Children's Future, ASAP!"

Corporate Summary:Myspace.com/soulrebellionjamaicaContact: Richard Sloan 516.850.6330 email: hengfa@optonline.net

Kraft-E:Since it’s birth in the volatile undergroundstreet scene of Long Island, NY in 1991,Kraft-E Marketing has developed and streettested peer-to-peer guerilla marketingtechniques. Using these viral techniques todefine a culture in a cauldron of transienttrends Kraft-E successfully managed theCaffeine and Buggirl Clothing brandthrough the difficult and often brandswallowing jump to corporate hyperspace.Armed with a few basement printed logoshirts, Kraft-E cut their teeth navigatingCaffeine from a small blip on the culturalradar screen into a multi-million dollar cutand sew lifestyle fashion and culture brand.Kraft-E created a scene and forged aworldwide DJ Tour that hit markets as faraway as Tokyo Japan. Fashion shows thatwere once produced using friends in area nightclubs quickly grew into participation in Bryant Park’s 7th on6th during NY’s Fashion Week. The DJ’s were organized into a hit-making record label, and Kraft-E eventswere brought into Negril, Jamaica to augment the spring break experience there with parties like IGNITE,

Deltahouse, Jungle Afterhours,and the Wet party, featuring a PlayboySwimsuit Fashion Show. Kraft-E has a proven resonance with whatMadison Avenue calls “the Cultural Influencer.” We call them our own.Kraft-E continues to work intuitively within the social matrix of theseCultural Influencers by creating 360˙ marketing landscapes thatanchor brands as focal points upon which we generate an engagedexperience. Kraft-E is considered a self-styled passionate missionaryfactory. Kraft-E Marketing is exceptionally proud of founding the SoulRebellionSpring Break Concert Series, now in it’s third year. This signatureevent is designed to transform the face of spring break andreinvigorate the declining market there. Kraft-E has developed asustainable business model for Negril by merging a unique andgroundbreaking concert event with a community overlay that bridgesand communicates the cultural exchanges taking place between theUS and Jamaica, and re-invests resources into the local communityupon which the experience is based.

© Kraft-E Marketing- Disclaimer: THE INFORMATION CONTAINED IN THIS MESSAGE ANDANY ATTACHMENT MAY BE PRIVILEGED, CONFIDENTIAL, PROPRIETARY OR OTHERWISEPROTECTED FROM DISCLOSURE. If the reader of this message is not the intended recipient, you arehereby notified that any dissemination, distribution, copying or use of this message and any attachment isstrictly prohibited. If you have received this message in error, please notify us immediately andpermanently delete it from your computer and destroy any printout thereof.

The Jungle Nightclub, centrally located in Negril on Norman Manley Blvd, has established a well deserved reputation for epic parties, concerts, and events and has consistently ranked amongst the top Caribbean Nightclubs year after year in survey after survey. The club consists of a large car park which is often transformed into a staging area for major shows, an upstairs outdoor deck equipped with sound and lights where smaller events such as fashion shows and smaller stage shows are produced, and the inside of the venue boasts a multi format club with multiple VIP rooms, a Heineken Theme Bar, a pool lounge, and 3 main bars surrounding a sunken dance floor driven by a state of the art light show and sound system. The Jungle has built it’s reputation in Negril, Jamaica, and the world, by producing and hosting game changing events such as the Soul Rebellion Annual Concert Series, ATI/RTI parties during Independence and Emancipation weekends, Spring Break parties such as IGNITE, and by maintaining an aggressive schedule of events throughout the year such as Milkshake, Strawberry Milkshake, FAME FM Roadshows, Soca Carnival Events, Easter Sunday Concerts, and Christmas Concerts, as well as it’s regular schedule of afterhours and weekend club night offerings. With it’s mulit-format production capabilities, video screen and projector systems, the Jungle offers it’s patrons the vibe and energy of a huge arena show but with the feeling of an intimate setting, and is therefore conducive tooffering artistes a career performance often umatched by other venues. The Jungle is extremely active in the local community, supporting various football teams and is one of the major sponsors of Soul Rebellion’s Buy-A-Brick program, having donated thousands of blocks to the cause.

CAPACITY:1500-2,000 People depending on production format. Larger crowds canbe accommodated.

HOTEL PARTNERS:The Jungle provides entertainers VIP accomodations at the following partner establishments:Negril Escape Resort and Spa, Negril Beach Club, RIU Club or Tropical Bay

SOUND: Kraft-E and Jungle Nightclub provide the highest quality sound and light show, special requests and specific needs are always taken into consideration and addressed.

PROMOTIONS: The Jungle, through a partnership with Kraft-E, fields several street teams as part of an overallstrategy of promotions and marketing including television and radio campaigns, flyering and massive full colorbillboarding, as well as standard road signage deployments of screened 2x2s. A person can not enter or leave Negrilwithout seeing Jungle event displays.

N.E.E.T Corporate Summary:The Negril Education Environment Trust (N.E.E.T.) is a non-profitorganization based at Travellers Beach Resort in Negril,Jamaica. Understanding the importance of an education,N.E.E.T.'s vision is to give this priceless gift back to the childrenof Jamaica.

The goal of N.E.E.T is to supply books, computers, and muchneeded school supplies to those schools most in need. N.E.E.T has a deepconcern for the environment  as well, and through education teaches the children pride in theirenvironment. The value of an education has also been proven instrumental in combating crime.

The ultimate goal of N.E.E.T is to make a difference. The motto is a book in every child's handand a computer in every classroom. In the last 3 years, the organization has been able to donatealmost two million books to various schools. Each year special teachers are recognized and arehonored as having gone above and beyond. Recently, 100 computers have been donated toN.E.E.T and are being distributed to schools around Jamaica. Through donations, N.E.E.T hasalso been able to build a library at St.Paul's Primary, allowing books to reach all of thecommunity. Beyond the classroom, N.E.E.T is involved in adult training and after trainingthrough Travellers Beach Resort.

The goals of N.E.E.T however go beyond just the walls of the classroom and the value of aneducation. In the near future, working with an organization in the U.S.A., ten of the mostdeserving families in the area will soon be living in homes provided by N.E.E.T.

The importance of an education is unsurpassable in improving the quality of life for Jamaicanchildren as they grow into adults. Through N.E.E.T and the donations received through eventsand concerned organizations such as Soul Rebellion, Student City, The Jungle, and Kraft-E, thisgift can be shared and the vision actualized, the priceless gift of an education and all it allows.

http://www.neetja.com/

Realvibez Media is an integrated media and entertainment company focused primarily on Caribbean content and the delivery of that content via multiple platforms and distribu-tion channels.

Realvibez is a multinational brand that unites music, technology and everyday island life. Realvibez chronicles the best in Caribbean music, events and pop culture in a fully integrated scheme that includes a dynamic website, branded channels, events and merchandise that reaches forward to represent a generation savvy to global brands and an increasingly wired lifestyle.

The company operates its own video portal, Realvibez.tv, which has over 35,000 visi-tors per month. The website is hosted by Flux, a subsidiary of MTV Networks, and as an official Caribbean media partner.

In July 2008 Realvibez became YouTube.com’s first official Caribbean media partner, allowing us to create branded partner channels and earn revenue from the content placed on the number one website for sharing videos.

Realvibez is also an official partner of Imeem.com, a social networking site focused on music with over 25 million users, making it one of the top 5 social networks in the USA and the largest music social networking site in the USA. Realvibez manages a branded channel and recommends Caribbean videos and playlists to be featured across the site.

Realvibez also works with musicians to create merchandise for sale, securing a deal first with popular group T.O.K. in 2008. The brand has been a sponsor of events such as Reggae Sumfest in Jamaica.

Realvibez was founded by two brothers, David and Robert Mullings, during their MBA program at the University of Miami and continues to evolve with the focus of promoting the positive aspects of Caribbean music and culture to the world by leveraging the web.