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*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.
2
Page 2: Table of Contents
TABLE OF CONTENTS
KEY MESSAGES …………………………………………………………………………………………………………………………….…..……4
Learn why the Artistry Supreme LX™ Collection is the ultimate in anti-aging skincare.
PITCH ANGLES …………………………………………………………………………………………………………………………..……......5
Pique media interest and position the launch of the Artistry Supreme LX™ Collection in your market.
NEWS RELEASE ………………………………………………………………………………………………………………………………………7
Tell the story behind the Artistry Supreme LX™ Collection using consistent global language that can be
customized to your market.
SCIENTIFIC FAQS..………………………………………………….………………………….……………………………………………......9
Get an insider’s look at the Artistry Supreme LX™ Collection, its precious ingredients and exclusive
technology.
FACT SHEET ………………..……………………………………………………………………………………………………………….….…..12
Share key facts about the Artistry Supreme LX™ Collection.
SOCIAL MEDIA CONTENT ……………………………………………………………………………………………………………….…….14
Discover how to use posts and tweets to highlight the Artistry Supreme LX™ Collection in your market.
MEDIA GALLERY ……..…………………………………………………………………………………………………………………………..15
Download Artistry Supreme LX™ Collection photos, videos and other assets from BrandNext for your PR
campaigns and social media channels.
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.
3
Pages 3-4: Key Messages
KEY MESSAGES
MESSAGE SUPPORTING FACTS
Healthy-, youthful- looking skin is
energized and synchronized.
• Advanced skin cellular research directly links visible aging
to skin’s natural, 24-hour biorhythms and energy. When
synchronized and energized, skin functions properly and
looks its most youthful.
• Exploration of this science, known as Chronobiology, led
Artistry™ scientists to create a catalyst to prompt a total
regeneration of skin’s youthful beauty: the Artistry
Supreme LX™ Collection.
The invention of the Artistry
Supreme LX™ Collection ushers
in a new pinnacle of beauty for
Artistry™ skincare.
• The Artistry Supreme LX™ Collection harnesses the anti-
aging breakthroughs of precious yet powerful ingredients,
combined with our scientifically superior anti-aging
technology exclusive to the Artistry™ brand.
• This next-generation skincare helps erase all signs of visible
aging by amplifying skin’s ability to energize itself – skin is
empowered to act up to 15 years younger. The collection
earned unprecedented three-day consumer claims:
• Instantly, skin becomes softer, smoother, radiant
and re-energized, while the appearance of fine lines
is diminished. The eye area is softer, smoother and
more luminous with reduced visible fine lines.
• In just three days, skin looks younger and firmer,
while visible wrinkles fade away. The eye area looks
younger, firmer and brighter.
The power behind the Artistry
Supreme LX™ Collection is
precious Gardenia Grandiflora
Stem Cell Extracts.
• Artistry™ scientists consulted with a world-renowned
botanic research center and global leader in plant science
to identify and evaluate more than 300 species from
around the world. This research fueled the discovery of the
youth-renewing powers of Gardenia Grandiflora Stem Cell
Extracts.
• Gardenia Grandiflora is lauded for its beauty and its
resilience – it flourishes in the harshest climates, due to the
regenerative properties of its stem cells.
• For the Artistry Supreme LX™ Collection, Artistry™
scientists selected a pure, stabilized, highly efficacious elixir
extracted from Gardenia Grandiflora Stem Cells that were
created using an exclusive biotech process.
Exclusive CellEffect24 Complex
complements the effects of
Gardenia Grandiflora Stem Cell
Extracts.
• Opulently enriched with 24 Karat gold, precious Cardiolipin
and four more highly efficacious and exclusive ingredients,
CellEffect24 Complex is a next-generation technology that
4
helps replenish, energize, repair and protect skin over a 24-
hour time period.
• This exclusive blend of ingredients helps multiply, renew
and heighten skin’s ability to energize itself.
• Laboratory tests conducted on the Artistry Supreme LX™
ingredient blend, including both CellEffect24 Complex and
Gardenia Grandiflora Stem Cell Extracts, showed a boost of
skin’s Energy Index by 68 times when compared to
untreated cells.*
*Energy Index was tested by an in vitro test method on Human Dermal
Fibroblast cells with Artistry Supreme LX™ ingredient blend technology
(including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).
The Artistry Supreme LX™Collection
embodies the three pillars of the
Artistry™ brand: Discovery,
Imagination and Invention.
• Skin health and vitality have been a focus of Artistry™
scientists since the brand’s beginnings in the 1950s. Their
relentless pursuit of technologically advanced, ultra-
luxurious skincare led them to:
-Discover the powers of Gardenia Grandiflora
-Imagine a way to harness the regenerative properties of
Gardenia Grandiflora Stem Cell Extracts
-Invent the exclusive CellEffect24 Complex
• Innovation like this has elevated the Artistry™ brand to be
among the world’s top five, largest-selling, premium
skincare brands.*
*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.
5
Page 5-6: Pitch Angle
PITCH ANGLE
AUDIENCE PITCH
• Prestige beauty media
• In-market, local media
• Industry publications/bloggers
Subject: Skin that’s empowered and energized to act up to 15
years younger – this is a new pinnacle of beauty
Dear [influencer’s/editor’s name],
Youthful looking skin is the continual quest of women across
generations and around the world.
Their search is over.
As its name states, the Artistry Supreme LX™ Collection is our
superior new generation of luxury skincare that forever changes
the face of beauty, energizing and empowering skin to act up to
an astonishing 15 years younger.
These next-generation formulas harness the regenerative
powers of Gardenia Grandiflora Stem Cell Extracts and
CellEffect24 Complex, to act like a ‘fountain of youth’ to virtually
erase all visible signs of aging. An exclusive biotech process
distills Gardenia Grandiflora Stem Cells into a pure, stabilized
elixir to help resynchronize skin’s natural biorhythms and
recharge skin cell energy.
Complementing the powerful Gardenia Stem Cell Extracts is
our exclusive CellEffect24 Complex. A laboratory test of the
Artistry Supreme LX™ ingredient blend, including both
CellEffect24 Complex and Gardenia Grandiflora Stem Cell
Extracts, showed a boost of skin’s Energy Index by 68 times
when compared to untreated cells.*
Instantly after using the Artistry Supreme LX™ Collection, women
in consumer studies said their skin felt softer, smoother, radiant
and re-energized, while the appearance of fine lines diminished.
In just three days, their skin looked younger and firmer, while
visible wrinkles faded away.
I welcome the opportunity to share more about this bold new
collection. I’d also be happy to introduce you to Director of
Global Technology Discovery Paul Seehra, Ph.D. for deeper
insights into the science behind the Gardenia Grandiflora
discovery.
Thank you for your consideration,
[signature
name/title]
6
*Energy Index was tested by an in vitro test method on Human Dermal
Fibroblast cells with Artistry Supreme LX™ ingredient blend technology
(including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.
7
Pages 7-8: News Release
NEWS RELEASE
FOR IMMEDIATE RELEASE Contact: [PR Office]
[Phone Number]
[Email Address]
THE ARTISTRY™ BRAND PUTS A BOLD NEW FACE ON BEAUTY
WITH THE INVENTION OF THE ARTISTRY SUPREME LX™ COLLECTION
With precious ingredients and powerful technology, this luxury skincare
empowers skin to act up to an astonishing 15 years younger.
CITY, COUNTRY (Date) – The root of skin aging is found in rhythms – the body’s natural biorhythms, to be
exact. When synchronized and energized, skin functions properly and looks its most youthful. Yet as the
body ages, these rhythms fall out of step.
Is it possible to resynchronize skin’s youthful rhythms? It’s a question Artistry™ scientists posed and
positively answered with the invention of the Artistry Supreme LX™ Collection. Comprised of two formulas –
Artistry Supreme LX™ Regenerating Cream and Artistry Supreme LX™ Regenerating Eye Cream – the
collection is infused with the most groundbreaking Artistry™ skincare ingredients and technology to date, to
deliver equally revolutionary results.
“The Artistry Supreme LX™ Collection is luxury skincare like none other from the Artistry™ brand,” says
Vice President of Global Beauty Maud Pansing. “The results are striking – after using these incredibly
luxurious formulas, women told us their skin looked younger, firmer and better than it had in years.”
The Secret Lies in Skin Energy
Advanced cellular research led Artistry™ scientists to understand that a comprehensive reduction of visible
aging begins within the skin’s 24-hour biorhythms. This finding fueled the discovery of a plant-based catalyst
that could prompt their resynchronization, to help regenerate the youthful appearance of skin.
As part of their global research, Artistry™ scientists consulted with a world-renowned botanic research
center and global leader in plant science. More than 300 plants from every corner of the world were
meticulously evaluated before Artistry™ scientists selected a stunningly beautiful – and powerful – species,
Gardenia Grandiflora.
“Inside this exquisite flower’s stem cells, we discovered properties that allow it to flourish in even the
harshest climates” notes Director of Global Technology Discovery Paul Seehra, Ph.D. “Then we collaborated
with a world-leader in botanical research and plant science, which used an exclusive biotech process to
distill Gardenia Grandiflora Stem Cells into a pure, stabilized elixir. This powerful extract helps resynchronize
skin’s natural biorhythms and boost its ability to renew its natural, youthful energy.” Both Artistry Supreme
LX™ formulas harness the regenerative powers of these Gardenia Grandiflora Stem Cell Extracts.
Exclusive CellEffect24 Complex complements the Gardenia Grandiflora Stem Cell Extracts and helps enhance
skin’s ability to energize itself. This next-generation technology is opulently enriched with 24 Karat gold,
which provides optical light diffusion to impact the appearance of wrinkles and fine lines; patented
Cardiolipin and L-Carnosine, which help energize skin cells. Harvested from our own organic Nutrilite™
farms; Green Acerola Cherry Extract, an antioxidant that helps protect skin from environmental aggressors;
patented Nutrilite™ Spinach Leaf Extract, which helps boost skin’s natural ability to repair itself; and
Rhodiola Complex, which helps resynchronize skin’s natural biorhythms.
(more)
8
“CellEffect24 Complex is a powerful blend of highly efficacious and exclusive ingredients,” adds Seehra.
“Instantly and over time, our formulas containing this multi-phase technology replenish, energize, repair and
protect skin so it looks and performs more like it did when it was younger.” In fact, a laboratory test of the
Artistry Supreme LX™ ingredient blend, including both CellEffect24 Complex and Gardenia Grandiflora Stem
Cell Extracts, showed a boost of skin’s Energy Index by 68 times when compared to untreated cells.*
Breakthrough Beauty, Inside and Out
Elegantly engineered packaging showcases the Artistry Supreme LX™ Collection. Jewel-like metallic gold
finishes add sophistication and hint at the precious ingredients inside. The Artistry Supreme LX™
Regenerating Cream cap closure even features 24 facets, signifying both the 24 Karat gold infused in the
formula and the 24-hour cycle of the body’s biorhythms, the inspiration behind CellEffect24 Complex. Tops
of closures show the inner facets, mirroring the effects of a sundial and paying homage to the
resynchronization story.
“From form to function, this new generation of luxury skincare embodies the discovery and invention that
sets the Artistry™ brand above and apart,” adds Pansing. “By empowering skin to act up to an astonishing 15
years younger, the Artistry Supreme LX™ Collection answers the call of women everywhere. As we
witnessed in studies, the results speak for themselves.”
Amway™ products are sold exclusively through a network of more than three million Amway distributors
worldwide. Please visit Amway.com for more information or to locate a distributor.
# # #
About Artistry™
Artistry™ is ranked among the world’s top-five, largest-selling premium skincare brands.** Founded in 1958
by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed
with new technologies and proprietary plant ingredients, targeting both the biological and environmental
signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.
Superior formulations reflect the global research, development and quality assurance conducted by a
network of more than 900 scientists and directed by a board of scientific and academic advisors who work
together to push the boundaries of beauty forward. Artistry™ products are sold through more than three
million Amway distributors in more than 100 countries and territories worldwide.
About Amway™
Amway™ is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for
Amway™ are Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare and color cosmetics;
and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in
2013 made Amway™ the #1 direct selling business in the world, according to the Direct Selling News 2014
Global 100. For company news, visit globalnews.amway.com.
*Energy Index was tested by an in vitro test method on Human Dermal Fibroblast cells with Artistry Supreme LX™ ingredient blend
technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex). **Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.
9
Pages 9-11: Scientific FAQ
FREQUENTLY ASKED QUESTIONS
What is the Artistry Supreme LX™ Collection?
This exclusive skincare collection reaches a new pinnacle of anti-aging technology for the Artistry™ brand.
Luxurious in look and feel, the Artistry Supreme LX™ Collection provides comprehensive, 24-hour skin
revitalization powered by the latest scientific discoveries in skin energy and synchronization. The collection
comprises two high-performing products – Artistry Supreme LX™ Regenerating Cream and Artistry Supreme
LX™ Regenerating Eye Cream – that instantly and over time help reduce all visible signs of aging.
What distinguishes the Artistry Supreme LX™ Collection?
The Artistry Supreme LX™ Collection leverages the expertise of Artistry™ scientists and their leading
discoveries in skin health. In their continual search to discover breakthroughs to heighten the optimal
functions of skin’s cellular activities, Artistry™ scientists focused on identifying the catalyst to ignite a total
regeneration of skin’s youthful beauty. In fact, a laboratory test of the Artistry Supreme LX™ ingredient
blend, including both CellEffect24 Complex and Gardenia Grandiflora Stem Cell Extracts, showed a boost
of skin’s Energy Index by 68 times when compared to untreated cells.*
Gardenia Grandiflora Stem Cells
Artistry™ scientists searched the globe to identify a stunningly beautiful – and powerful
– species of Gardenia whose stem cells held extraordinary regenerative abilities. Stem
cells are the origin of plant vitality – they self-renew and never undergo the aging
process. An exclusive biotech process distills Gardenia Grandiflora Stem Cells into a
pure, stabilized elixir to help resynchronize skin’s natural biorhythms and recharge skin
cell energy.
CellEffect24 Complex
A powerful blend of highly efficacious and exclusive ingredients, this next-generation,
multi-phase technology profoundly impacts skin’s natural energy levels. CellEffect24
Complex is opulently enriched with precious Cardiolipin and 24 Karat gold, which
imparts optical light diffusion on wrinkles and imperfections, enhancing the youthful
look of skin.
Why focus on skin energy?
Skin requires energy to power all its functions, and these energy levels naturally diminish with age. Skin
functions best when its natural biorhythms are balanced. By day, skin responds to environmental stress and
protects itself. By night, skin repairs environmental stress and replenishes moisture, along with other
functions. Skin becomes unsynchronized due to lack of sleep, UV damage, illness, chronological aging, travel,
stress and more, causing it to function less efficiently. The Artistry Supreme LX™ Collection helps renew skin
cell energy and resynchronizes skin’s youthful rhythms to dramatically reduce all visible signs of aging,
empowering skin to act up to an astonishing 15 years younger.
What benefits does the Artistry Supreme LX™ Collection deliver?
The Artistry Supreme LX™ Collection results are the most comprehensive for the Artistry™ brand:
• Fine lines, even deep-set wrinkles, on the face and neck visibly diminish.
• Crepey, thinning skin looks firmed and smoothed.
• Even tone and clarity visibly improve, while dark spots fade.
• An overall, youthful appearance emerges. (more)
10
Who is the Artistry Supreme LX™ Collection customer?
Global trends show that the luxury beauty customer is a woman, 30 years or older, who opts for a
comprehensive skincare regimen. Modern, discerning and interested in reversing or preventing visible aging,
she looks to the latest advances in technology and rare, precious or exotic ingredients to maintain youthful,
healthy, radiant looking skin in her face, neck and eye area.
What inspired the Artistry Supreme LX™ Collection packaging?
Precious formulas deserve equally precious packaging. The patent-pending, custom designs align with
Artistry™ Forward Beauty package design, yet the ‘reverse Crescendo’ sets the collection apart. Metallic
finishes speak to luxury skincare and signal the 24 Karat gold contained within the formulas. The Artistry
Supreme LX™ Regenerating Cream features a 24-faceted jar cap, to symbolize the body’s 24-hour cycle of
biorhythms. (To avoid crowding, the Artistry Supreme LX™ Regenerating Eye Cream closure features 12
facets.) Tops of closures show the inner facets, mirroring the effects of a sundial and again paying homage
to the resynchronization story.
What is the Artistry Supreme LX™ Collection fragrance?
A symphonic floral, the Relaxing Fragrance features a harmonic resonance between its scent and the texture
of the cream. The top is a synergy of vivid citrus notes and fresh green notes, together imparting a sense of
surging energy. The middle exudes sweet, crisp fruit coupled with blossoms, awakening a sense of luxury.
The base features rich, warm scents that invoke a feeling of deep relaxation. Only the Artistry Supreme LX™
Regenerating Cream features the Relaxing Fragrance; Artistry Supreme LX™ Regenerating Eye Cream is
fragrance free.
How does the Artistry Supreme LX™ Collection fit into an optimal anti-aging skincare regimen?
The beauty of Artistry Supreme LX™ products is that they fit into any Artistry™ skincare regimen. For optimal
anti-aging results, pair with the Artistry Youth Xtend™ Collection (for fine lines and wrinkles) and the Artistry
Youth Xtend™ Ultra Collection (for firming and lifting), both morning and evening:
PREP
Cleanse with Artistry Youth Xtend™ Rich Cleansing Foam. Tone with Artistry Youth
Xtend™ Softening Lotion.
INFUSE
Once skin is dry, treat face, if desired, with Artistry Youth Xtend™ Serum Concentrate or
Artistry Youth Xtend™ Ultra Lifting Essence Concentrate, then treat eyes with Artistry
Youth Xtend™ Lifting Eye Serum Concentrate.
NOURISH
Apply Artistry Supreme LX™ Regenerating Eye Cream, followed by Artistry Supreme LX™
Regenerating Cream. In the morning, apply a layer of UV protection like Artistry Ideal
Radiance™ UV Protect SPF 50.
What is Artistry™?
Exclusive to Amway™, Artistry™ is ranked among the world’s top-five, largest-selling premium skincare
brands.** Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features
advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the
biological and environmental signs of aging for men and women, along with classic and seasonal color
collections for face, eyes and lips. Superior formulations reflect the global research, development and
quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific
and academic advisors who work together to push the boundaries of beauty forward.
(more)
11
What is Amway™?
Amway™ is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for
Amway™ are Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare and color cosmetics;
and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in
2013 made Amway™ the #1 direct selling business in the world, according to the Direct Selling News 2014
Global 100. For company news, visit globalnews.amway.com.
*Energy Index was tested by an in vitro test method on Human Dermal Fibroblast cells with Artistry Supreme LX™ ingredient blend
technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).
**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and/or Tech Reg.
12
Page 12-13: Fact Sheet
FACT SHEET
The Artistry Supreme LX™ Collection
This exclusive skincare collection comprises two luxurious formulas that reach a new pinnacle of anti-aging
discovery for the Artistry™ brand. Together, Artistry Supreme LX™ Regenerating Cream and Artistry
Supreme LX™ Regenerating Eye Cream act as a virtual ‘fountain of youth’ by helping precisely resynchronize
skin’s natural 24-hour biorhythms and, ultimately, help energize skin to look younger. Doing so dramatically
reduces all visible signs of aging, empowering skin to act up to an astonishing 15 years younger. In fact, a
laboratory test of the Artistry Supreme LX™ ingredient blend, including both CellEffect24 Complex and
Gardenia Grandiflora Stem Cell Extracts, showed a boost of skin’s Energy Index by 68 times when compared
to untreated cells.*
Precious Discovery
Gardenia Grandiflora Stem Cells: The origin of plant vitality, stem cells self-renew and never undergo the
aging process. Artistry™ scientists chose Gardenia Grandiflora because its stem cells hold incredible
regenerative power. Through an exclusive biotech process, Gardenia Grandiflora Stem Cells are distilled into
a pure, stabilized elixir that helps resynchronize skin’s natural biorhythms and recharge skin cell energy.
Next-Generation Technology
CellEffect24 Complex: This scientifically-advanced blend of highly efficacious and exclusive ingredients
profoundly impacts skin’s natural energy levels. CellEffect24 Complex is opulently enriched with precious 24
Karat gold, which optically diffuses wrinkles and imperfections, enhancing the youthful look of skin.
Super Skincare, Super Results
The Artistry Supreme LX™ Collection delivers comprehensive results:
• Instantly, skin becomes softer, smoother, radiant and re-energized, while the appearance of fine
lines is diminished. The eye area is softer, smoother and more luminous with reduced visible fine
lines.
• In just 3 days, skin looks younger and feels firmer, while visible wrinkles fade away. The eye area
looks younger, firmer and brighter.
• In 2 weeks, skin looks better than it has in years with these most luxurious creams. Visible
under-eye bags, puffiness and sagging are all dramatically reduced.
• In 4 weeks, others will notice how great skin looks; crepiness, dark spots, and deep wrinkles are
visibly reduced and skin looks lifted. The appearance of dark circles and deep wrinkles around
the eyes is clearly improved.
• In 8 weeks, skin appears dramatically firmer as elasticity of the face, neck and eye area is
improved.
Use Instructions
For optimal anti-aging results, pair the Artistry Supreme LX™ Collection with the Artistry Youth Xtend™
Collection (for fine lines and wrinkles) and/or the Artistry Youth Xtend™ Ultra Collection (for firming and
lifting) to complete the skincare regimen. Use both morning and evening – and in the morning, apply a layer
of UV protection like Artistry Ideal Radiance™ UV Protect SPF 50.
(more)
13
About Artistry™
Artistry™ is ranked among the world’s top-five, largest-selling premium skincare brands.** Founded in 1958
by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed
with new technologies and proprietary plant ingredients, targeting both the biological and environmental
signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.
Superior formulations reflect the global research, development and quality assurance conducted by a
network of more than 900 scientists and directed by a board of scientific and academic advisors who work
together to push the boundaries of beauty forward. Artistry™ products are sold through more than three
million Amway distributors in more than 100 countries and territories worldwide.
*Energy Index was tested by an in vitro test method on Human Dermal Fibroblast cells with Artistry Supreme LX™ ingredient blend
technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).
**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.
14
Page 14: Social Media Content
SOCIAL MEDIA CONTENT
The Artistry™ corporate Facebook™ page and Twitter™ feed will highlight the launch of the Artistry Supreme
LX™ Collection. Watch your weekly social media email for content and, whenever possible, consider
incorporating the handle @Artistry within your own posts on Facebook™, Twitter™, Instagram™, Vine™ and
more.
Sample Posts
Concept #1: Next generation of technology
o Highlight the CellEffect24 Complex. Focus on how this technology initiates a 24-hour regeneration of
the skin.
Concept #2: Artistry Supreme LX™ Regenerating Cream: Transform your skin instantly
o Focus on claim: skin instantly becomes smoother, softer, and re-energized while the
appearance of fine lines is diminished.
Concept #3: Blog-
o How the Artistry Supreme LX™ Collection fits into an optimal anti-aging skincare regimen.
Concept #4: Beauty behind the science: One on One with an Artistry™ Scientist
o 3-5 benefits of using Artistry Supreme LX™ Collection
Concept #5: Artistry™ Supreme LX™ Collection Film
o Timeless glamour meets a new era of luxury skincare in a short film presented by the Artistry
Supreme LX™ Collection. Shot in black and white as an homage to old Hollywood glamour, the
two-minute film stars Global Face of Artistry™ Teresa Palmer, whose classic beauty and
confidence make her the muse of this exclusive collection. With lush images of Teresa
highlighted by the collection’s signature gold palette, the video exudes the elegance that
embodies the Artistry Supreme LX™ Collection while illustrating the scientific discoveries in skin
energy and resynchronization that set it above and apart. It reveals the pinnacle of beauty –
beauty supreme.
This PR toolkit is not to be used for advertising, distributor education, literature or marketing unless reviewed by local Legal and Tech Reg.
15
Page 15: Media Gallery
MEDIA GALLERY
Use these photos, videos and other assets from BrandNext to tell the Artistry Supreme LX™ Collection
story across your PR campaigns and social media channels.
ASSET BRANDNEXT SEARCH
COMING SOON
Artistry Supreme LX™ Collection Asset Guide
Search: [Need search terms.]
Artistry Supreme LX™ Collection Brand Standards
Search: Art_SupremeLX_BrandStndrds_LR
Artistry Supreme LX™ Collection Print Ads
• One-Page Ad: Search: Art_Lay_SupremeLX_1pgAd
• Two-Page Ad: Search:
Art_Lay_SupX_TP_HeroMain_2pgAd
• Advertorial: Search: Art_PDF_SupremeLX_Advertorial
16
Artistry Supreme LX™ Collection Print
Brochure: Search: Art_PDF_SupremeLX_Book_LR
[Needs to be loaded to BNext Still]
Artistry Supreme LX™ Regenerating Cream Product Sales
Guide
Search: Art_SupremeLX_RgnrtCrm_PSG
Artistry Supreme LX™ Regenerating Eye Cream Product
Sales Guide
Search: Art_SupremeLX_RgnrtngEyeCrm_PSG
Artistry Supreme LX™ Collection Brand Video
Search: Art_SupremeLX_Brand_Film_Master
Length: 2:06
Artistry Supreme LX™ Collection Short Film
Search: Art_SupremeLX_Product_Master
Length: 1:50