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Monetization opportunities for Windows Store apps in Windows 8.1
Arik CohenPrincipal Program Manager Lead3-121
Monetization optionsNew in Windows 8.1Your choicesFinding the right sweet spot
Agenda
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Monetization options
Industry trends on how monetization is being done
Growth in advertising and post-download purchases
Advertising Pay for download In-app purchases Freemium Subscriptions
38%
32%
26%25%
12%
What monetization option(s) are used by ISVs
January 2013Source: VisionMobile, January 2013
Global opportunity
What’s new in Windows 8.1
AlipayGift card70+ new developer marketsConsumable in-app purchasesManaging your own in-app catalogAdditional types of in-app contentAuto-updating of your apps
Monetization options
Advertising
Pay for download
In-app purchases
Use existing
Demo: Monetization options in action
Monetization options
Advertising
Pay for download
In-app purchases
Use existing
Update your app as your ad platform updatesRecent Microsoft Ads SDK update gives your app ad targeting and keeps your users in control
Use ad sizes that pay the most250x250, 300x250, 160x600, 728x90, 300x600 (new)
Design ads into your app experience
AdvertisingBest practices
Choice of ad providers
Microsoft Ads SDKEnables targeting
Ads SDK integrated into VS 2013
Advertising
Demo: Microsoft Ads SDK 8.1
Monetization options
Advertising
Pay for download
In-app purchases
Use existing
12x download vs paid only
15x download when promoted
~70% of top paid apps have trials
95% of top grossing apps have trials
Pay for downloadBest practices - trials
Time-based trials
Feature-differentiated trialsPay for download
Implementation basics
Check the license
Get listing data to
populate UX
Prompt for purchase
Check the license
// get access to the current app
using Store = Windows.ApplicationModel.Store.CurrentApp;
// check to see if the user has an active non-trial license
if (Store.LicenseInformation.IsTrial) {
// user has trial version of the application
}
// get access to the current app for testing
using Store = Windows.ApplicationModel.Store.CurrentAppSimulator;
// check to see if the user has an active non-trial license
if (Store.LicenseInformation.IsTrial) {
// user has trial version of the application
}
Get the listing data
try
{
StoreListingInfo = await Store.LoadListingInformationAsync()
}
catch
{
// handle offline case
}
string price = StoreListingInfo.FormattedPrice;
<ListingInformation> <App> <MarketData xml:lang="en-us"> <Name>Build my run</Name> <Price>1.99</Price> <CurrencySymbol>$</CurrencySymbol> <CurrencyCode>USD</CurrencyCode> </MarketData> </App> </ListingInformation>
Prompt for purchase
await Store.RequestAppPurchaseAsync(fRerequestReceipt);
Demo: Add feature-differentiated trial
Monetization options
Advertising
Pay for download
In-app purchases
Use existing
Psychology of a user
Where to offer upsell
In-app purchasesBest practices
Durable purchases
Expiring durable purchases
Consumables
Manage your own catalog
In-app purchases
Consumable basics
App builds purchase history
Must report fulfillment before it can be purchased again
Initiate the purchase
Grant
user the product
Report
fulfillmen
t
Demo: Consumable purchases
Measuring performance
Find the right sweet spot
Example app 1Paid appat
$3.99
Added 7 day trial
Moved to
feature differentiated
trial
Changed price
to $2.49
Free app with ads
Added new
IAPs to provide additio
nal functionality
Added IAP to
remove ads
Added 3 new IAPs to replace ads for differe
nt amount
s of time
Example app 2
Monetization options
Advertising
Pay for download
In-app purchases
Use existing
More information
Microsoft Ads SDK update for Windows 8 apps available nowUpdated samples and SDK content @ http://dev.windows.com
More talksThursday @ 5pm 3-125 The fast lane for certificationFriday @ 9am 3-126 Validating Windows Store purchases for your app Friday @ 10:30am 2-130 The Wow Factor: Making your Windows Store app promotable
Use Microsoft Ads SDK as part of the Quickstart Challenge
Evaluate this session
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© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
