SOUTH AFRICA & SADC

2011

MediaFacts

SOUTH AFRICA & SADC

In partnership with OMD, Tony Koenderman’s AdReview provides expert and accurate media information, ensuring the primacy of our brand

in media and marketing communications.

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is subject to change during the natural course of events.

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MediaFacts

S O U T H A F R I C A & S A D C

2011

Welcome to the latest edition of OMD’s SA and SADC ”Media Facts“©. Our first edition was published in 1997 and it’s

fascinating to look back and observe the development of media in South Africa and the African continent over the past fourteen years.

Advances in technology have brought a whole new set of possibilities to the interaction between brands and consumers. The speed and power of social media has been demonstrated very recently, used as it was to mobilize popular support for political uprisings across North Africa.

At OMD we have invested heavily in understanding what is generically called “digital” media, and how to integrate it fully with “older” mass media which, in SA at least, remain dominant in terms of reach and ad revenue for the time being. However, this will change, both in South Africa and the continent. When our clients want to look at new media technologies and new geographies, at OMD we have made sure we have the experience and infrastructure to help them.

From left: Josh Dovey (CEO) and Gary Westwater (Financial Director)

1

OMD SA www.omd.co.za

IntegratIng medIa

South African Development Community 3

SADC map 3 SADC Key Facts: Background and Geography 4 SADC Key Facts: People 6 SADC Key Facts: Economy 8 SADC Countries in the World 10SA Economic Indicators 11 South Africa: Provinces & Capitals 11 GDP by Economic Activity 12 Profile of Households with R750 000 p.a. 12 Household Expenditure by Population 12SA Demographics 13 Population Profile Adults 15+ 13 Population Distribution by Age 14 Population by Home Language 14The SA Media Markets 15 Access to Media – Adults Aged 15+ 15 Access to Telecommunications 15 Above-the-line Adspend in R’millions 16 Growth of Media Opportunities 16 Key indices 2001 to 2010 17 Above-the-line Adspend by Category 17Television 18 Top 5 Programmes 19 TV Performance 19Radio 20

Newspapers: Dailies 22

Newspapers: Major Weeklies 24

Newspapers: Community 25

Consumer Magazines 26

Business to Business 28

Cinema 30

Online Media 31

Out of Home 32-33

SADC Countries 34 Angola; Botswana; DRC; Lesotho; Malawi; 34-38 Mauritius; Mozambique; Namibia; Seychelles; 39-42 Swaziland; Tanzania; Zambia; Zimbabwe 43-46Useful Contacts 48

[ c o n t e n t s ]

2

3

AngloBotswanaDRCLesothoMalawiMauri t iusMozambique

NamibiaSeychel lesSouth Afr icaSwazi landTanzaniaZambiaZimbabwe

S a d C C O U n t r I e S

Lesotho

Swaziland

NamibiaBotswana

Angola

Zambia

Malawi

Democratic Republic of the Congo

(DRC)

MozambiqueMauritius

Seychelles

South Africa

Tanzania

Zimbabwe

[ s a d c : m a p ]

4

Background Climate Terrain Natural resources Land useAngola In 2002 Angola started rebuilding after the end of a Semi-arid in south and along Narrow coastal plain rises Oil, diamonds, Arable land: 3.0%; Total: 1,246,700sq km 27-year civil war following independence from Portugal coast to Luanda; north has cool, abruptly to vast interior iron ore, phosphates, other 97%. in 1975. A new constitution calls for elections in 2012. dry season (May to Oct) and plateau copper, feldspar, hot, rainy season (Nov to April) gold, bauxite, uranium Botswana Formerly the British protectorate of Bechuanaland, Semi-arid; warm winters and Predominantly flat to gently Diamonds, copper, nickel, salt, Arable land: 0.7%; Land: 566,730; water; Botswana adopted its new name upon independence hot summers rolling tableland; Kalahari soda ash, potash, coal, iron ore, other 99.3%. 15,000; total: 581,730 in 1966. Desert in southwest silverDemocratic Republic Established as a Belgian colony in 1908, it has been Tropical; hot and humid in Vast central basin is a Cobalt, copper, oil, diamonds, Arable land: 2.9%; of the Congo marred by extreme instability since gaining independence equatorial river basin; cooler low-lying plateau; mountains gold, silver, zinc, manganese, permanent crops: 0.5%; Land: 2,267,048; in 1960. A successful referendum was held in 2005 and and drier in southern highlands; in east tin, uranium, coal, hydropower, other 96.6%. water: 77,810; a presidency, National Assembly, and provincial cooler and wetter in eastern timber total: 2,344,858 legislatures installed in 2006. highlands. Lesotho Basutoland became the Kingdom of Lesotho on Temperate; cool to cold, dry Mostly highland with plateaus, Water, agriculture, diamonds, sand, Arable land: 10.9%; perma- Total: 30,355 independence from the UK in 1966. winters; hot, wet summers hills, and mountains clay, building stone nent crops: 0.1%; other 89%.Malawi Established in 1891, the British protectorate of Nyasaland Sub-tropical; rainy season Narrow elongated plateau with Limestone, arable land, hydropower, Arable land: 20.7%; Land: 94,080; water: became independent Malawi in 1964. (Nov to May); dry season rolling plains, rounded hills, some unexploited deposits of uranium, coal, permanent crops: 1.2%; 24,404; total: 118,484 (May to Nov) mountains and bauxite other 78.1%.Mauritius First explored by the Portuguese in 1505, it was held Tropical, modified by SE trade Island: small coastal plain Arable land, fish Arable land: 49%; Land: 2,030; water: by the Dutch, French and British before independence winds; warm, dry winter; hot, rising to discontinuous mountains permanent crops: 2.9%; 10; total: 2,040 in 1968. wet, humid summer encircling central plateau other 48%.Mozambique After almost 500 years as a Portuguese colony, independence Tropical to subtropical Mostly coastal lowlands, Coal, titanium, natural gas, Arable land: 5.4%; Land: 786,380; came in 1975. Emigration by whites and a civil war which uplands in centre, high plateaus hydropower, tantalum, permanent crops: 0.3%; water: 13,000; ended in 1992 hindered development. The 1990 constitution in northwest, mountains in west graphite other 94.3%. total: 799,380 provided for multiparty elections and a free market economy.Namibia Colonised by Germany in the late 1800s, Namibia was Mainly desert; hot, dry; Mostly high plateau; Namib Diamonds, copper, uranium, Arable land: 1%; Total: 824,292 administered by South Africa from 1918. After a 25-year rainfall sparse and erratic Desert along coast; Kalahari gold, lead, tin, lithium, other 99%. bush war, it gained independence in 1990 and has been Desert in east cadmium, zinc, salt, governed by SWAPO since. hydropower, fish.Seychelles Britain ruled the islands from 1814 to independence in Tropical marine; humid; cooler Islands. Mahe Group is granitic, Fish, copra, cinnamon trees Arable land: 2.2%; Total: 455 1976. A new constitution and free elections came in 1993. season in southeast monsoon narrow coastal strip, rocky, hilly; permanent crops: 13%; (late May to Sep); warmer during others are coral, flat, elevated reefs other 84.8%. northwest monsoon (Mar to May) South Africa After rule by various Boer republics and the British, the Mostly semi-arid; subtropical Vast interior plateau rimmed by Gold, chromium, antimony, coal, iron Arable land: 12.1%; Land: 1,214,470; resulting Union of South Africa (1910) and Republic (1961) along east coast; sunny days, rugged hills and narrow coastal ore, manganese, nickel, phosphates, permanent crops: 0.8%; water: 4,620; operated under a policy of the separation of the races. cool nights plain tin, uranium, diamonds, other 87.1%. total: 1,219,090 The 1990s brought an end to apartheid politically and in platinum, copper, vanadium, 1994 ushered in black majority rule. salt, natural gas Swaziland Autonomy for the Swazis of southern Africa was Varies from tropical to near Mostly mountains and hills; Asbestos, coal, clay, cassiterite, hydro- Arable land: 10.3%; Land: 17,203; water: guaranteed by the British in the late 19th century. Inde- temperate some moderately sloping plains power, forests, small gold and diamond permanent crops: 0.8%; 160; total: 17,363 pendence was granted in 1968. Political parties banned. deposits, quarry stone and talc other 88.9%.Tanzania Shortly after achieving independence from Britain in the Varies from tropical along Plains along coast; central Hydropower, tin, phosphates, iron Arable land: 4.2%; Land: 885,800; water: early 1960s, Tanganyika and Zanzibar merged to form the coast to temperate in plateau; highlands in north, ore, coal, diamonds, gemstones, gold, permanent crops: 1.2%; 61,500; total: 947,300 nation of Tanzania in 1964. highlands south natural gas, nickel other 94.6%.Zambia Northern Rhodesia was administered by the [British] South Tropical; modified by altitude; Mostly high plateau with some Copper, cobalt, zinc, lead, coal, Arable land: 7%; Land: 743,398; water: Africa Company from 1891 until it was taken over by the UK rainy season (October to hills and mountains emeralds, gold, silver, uranium, other 93%. 9,220; total: 752,618 in 1923, changing to Zambia upon independence in 1964. April) hydropower Zimbabwe The UK annexed Southern Rhodesia from the [British] Tropical; moderated by Mostly high plateau with higher Coal, chromium, asbestos, gold, Arable land: 8.2%; Land: 386,847; South Africa Company in 1923. In 1965 the (White) altitude; rainy season central plateau (highveld); nickel, copper, iron ore, vanadium, permanent crops: 0.3%; water: 3,910; government unilaterally declared its independence. UN (November to March) mountains in east lithium, tin, platinum group metals other 91.4%. total: 390,757 sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in 1980.

[ s a d c k e y f a c t s ]

Background & Geography

5

Background Climate Terrain Natural resources Land useAngola In 2002 Angola started rebuilding after the end of a Semi-arid in south and along Narrow coastal plain rises Oil, diamonds, Arable land: 3.0%; Total: 1,246,700sq km 27-year civil war following independence from Portugal coast to Luanda; north has cool, abruptly to vast interior iron ore, phosphates, other 97%. in 1975. A new constitution calls for elections in 2012. dry season (May to Oct) and plateau copper, feldspar, hot, rainy season (Nov to April) gold, bauxite, uranium Botswana Formerly the British protectorate of Bechuanaland, Semi-arid; warm winters and Predominantly flat to gently Diamonds, copper, nickel, salt, Arable land: 0.7%; Land: 566,730; water; Botswana adopted its new name upon independence hot summers rolling tableland; Kalahari soda ash, potash, coal, iron ore, other 99.3%. 15,000; total: 581,730 in 1966. Desert in southwest silverDemocratic Republic Established as a Belgian colony in 1908, it has been Tropical; hot and humid in Vast central basin is a Cobalt, copper, oil, diamonds, Arable land: 2.9%; of the Congo marred by extreme instability since gaining independence equatorial river basin; cooler low-lying plateau; mountains gold, silver, zinc, manganese, permanent crops: 0.5%; Land: 2,267,048; in 1960. A successful referendum was held in 2005 and and drier in southern highlands; in east tin, uranium, coal, hydropower, other 96.6%. water: 77,810; a presidency, National Assembly, and provincial cooler and wetter in eastern timber total: 2,344,858 legislatures installed in 2006. highlands. Lesotho Basutoland became the Kingdom of Lesotho on Temperate; cool to cold, dry Mostly highland with plateaus, Water, agriculture, diamonds, sand, Arable land: 10.9%; perma- Total: 30,355 independence from the UK in 1966. winters; hot, wet summers hills, and mountains clay, building stone nent crops: 0.1%; other 89%.Malawi Established in 1891, the British protectorate of Nyasaland Sub-tropical; rainy season Narrow elongated plateau with Limestone, arable land, hydropower, Arable land: 20.7%; Land: 94,080; water: became independent Malawi in 1964. (Nov to May); dry season rolling plains, rounded hills, some unexploited deposits of uranium, coal, permanent crops: 1.2%; 24,404; total: 118,484 (May to Nov) mountains and bauxite other 78.1%.Mauritius First explored by the Portuguese in 1505, it was held Tropical, modified by SE trade Island: small coastal plain Arable land, fish Arable land: 49%; Land: 2,030; water: by the Dutch, French and British before independence winds; warm, dry winter; hot, rising to discontinuous mountains permanent crops: 2.9%; 10; total: 2,040 in 1968. wet, humid summer encircling central plateau other 48%.Mozambique After almost 500 years as a Portuguese colony, independence Tropical to subtropical Mostly coastal lowlands, Coal, titanium, natural gas, Arable land: 5.4%; Land: 786,380; came in 1975. Emigration by whites and a civil war which uplands in centre, high plateaus hydropower, tantalum, permanent crops: 0.3%; water: 13,000; ended in 1992 hindered development. The 1990 constitution in northwest, mountains in west graphite other 94.3%. total: 799,380 provided for multiparty elections and a free market economy.Namibia Colonised by Germany in the late 1800s, Namibia was Mainly desert; hot, dry; Mostly high plateau; Namib Diamonds, copper, uranium, Arable land: 1%; Total: 824,292 administered by South Africa from 1918. After a 25-year rainfall sparse and erratic Desert along coast; Kalahari gold, lead, tin, lithium, other 99%. bush war, it gained independence in 1990 and has been Desert in east cadmium, zinc, salt, governed by SWAPO since. hydropower, fish.Seychelles Britain ruled the islands from 1814 to independence in Tropical marine; humid; cooler Islands. Mahe Group is granitic, Fish, copra, cinnamon trees Arable land: 2.2%; Total: 455 1976. A new constitution and free elections came in 1993. season in southeast monsoon narrow coastal strip, rocky, hilly; permanent crops: 13%; (late May to Sep); warmer during others are coral, flat, elevated reefs other 84.8%. northwest monsoon (Mar to May) South Africa After rule by various Boer republics and the British, the Mostly semi-arid; subtropical Vast interior plateau rimmed by Gold, chromium, antimony, coal, iron Arable land: 12.1%; Land: 1,214,470; resulting Union of South Africa (1910) and Republic (1961) along east coast; sunny days, rugged hills and narrow coastal ore, manganese, nickel, phosphates, permanent crops: 0.8%; water: 4,620; operated under a policy of the separation of the races. cool nights plain tin, uranium, diamonds, other 87.1%. total: 1,219,090 The 1990s brought an end to apartheid politically and in platinum, copper, vanadium, 1994 ushered in black majority rule. salt, natural gas Swaziland Autonomy for the Swazis of southern Africa was Varies from tropical to near Mostly mountains and hills; Asbestos, coal, clay, cassiterite, hydro- Arable land: 10.3%; Land: 17,203; water: guaranteed by the British in the late 19th century. Inde- temperate some moderately sloping plains power, forests, small gold and diamond permanent crops: 0.8%; 160; total: 17,363 pendence was granted in 1968. Political parties banned. deposits, quarry stone and talc other 88.9%.Tanzania Shortly after achieving independence from Britain in the Varies from tropical along Plains along coast; central Hydropower, tin, phosphates, iron Arable land: 4.2%; Land: 885,800; water: early 1960s, Tanganyika and Zanzibar merged to form the coast to temperate in plateau; highlands in north, ore, coal, diamonds, gemstones, gold, permanent crops: 1.2%; 61,500; total: 947,300 nation of Tanzania in 1964. highlands south natural gas, nickel other 94.6%.Zambia Northern Rhodesia was administered by the [British] South Tropical; modified by altitude; Mostly high plateau with some Copper, cobalt, zinc, lead, coal, Arable land: 7%; Land: 743,398; water: Africa Company from 1891 until it was taken over by the UK rainy season (October to hills and mountains emeralds, gold, silver, uranium, other 93%. 9,220; total: 752,618 in 1923, changing to Zambia upon independence in 1964. April) hydropower Zimbabwe The UK annexed Southern Rhodesia from the [British] Tropical; moderated by Mostly high plateau with higher Coal, chromium, asbestos, gold, Arable land: 8.2%; Land: 386,847; South Africa Company in 1923. In 1965 the (White) altitude; rainy season central plateau (highveld); nickel, copper, iron ore, vanadium, permanent crops: 0.3%; water: 3,910; government unilaterally declared its independence. UN (November to March) mountains in east lithium, tin, platinum group metals other 91.4%. total: 390,757 sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in 1980.

Source: CIA World Book

Background & Geography

6

Pop. 2009 Age Literacy Share of in- Population HIV/Aids (growth pa) structure Ethnic groups Languages % 15+ can come of high- % urban % adult 2005-2009 read/write est 10% (below (% in 1m prevalence (poverty line) cities)Angola

Botswana

Democratic Republic of the Congo Lesotho

Malawi

Mauritius

Mozambique

Namibia

Seychelles

South Africa

Swaziland

Tanzania

Zambia

Zimbabwe

Sources: World Bank/CIA World Book

0-14: 43.5%;15-64: 53.7%;+ 65: 2.7%0-14: 34.8%;15-64: 61.4%;+65: 3.9%0-14: 46.9%;15-64: 50.6%;+65: 2.5%0-14: 34.8%;15-64: 60.2%;+65: 5.0%0-14: 45.4%;15-64: 51.9%;+65: 2.7%0-14: 22.5%;15-64: 70.4%;+65: 7.1%0-14: 44.3%;15-64: 52.8%;+65: 2.9%0-14: 35.9%;15-64: 60.2%;+65: 3.9%

0-14: 22.8%;15-64: 70.1%;+65: 7.1%0-14: 28.9%;15-64: 65.8%;+65: 5.4%0-14: 38.6%;15-64: 57.9%;+65: 3.5%0-14: 43.0%;15-64: 54.1%;+65: 2.9%0-14: 45.1%;15-64: 52.6%;+65: 2.3%0-14: 43.9%;15-64: 52.2%;+65: 3.9%

Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%; Mestico (mixed European and native African): 2%;European: 1%; Other 22%Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other, including Kgalagadi and White: 7%

Over 200 ethnic groups, majority Bantu.Four largest tribes: Mongo, Luba, Kongo (Bantu), Mangbetu-Azande (Hamitic): about 45%Sotho: 99.7%; White, Asian and other: 0.3%

Chewa, Nyanja, Tumbuka, Yao, Lomwe, Sena, Tonga, Ngoni, Ngonde, Asian, European

Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%; Franco-Mauritian: 2%

African (Makhuwa, Tsonga, Lomwe, Sena and others): 99.7%; Europeans: 0.06%; Euro-Africans: 0.2%; Indian: 0.1%Ovambo: 50%; Kavangos: 9%; Herero: 7%;Damara: 7%; White 6%; Mixed 6.5%; Nama: 5%; Caprivian: 4%; Bushmen: 3%; Other: 3%

Mixed French, African, Indian, Chinese, and Arab

Black African: 79%; White: 9.6%; Colored: 8.9%: Indian: 2.5%

African: 97%; European: 3%

Mainland: African: 99% (mainly Bantu from over 130 tribes); Asian, European, and Arab: 1%; Zanzibar: Arab, African, mixed Arab and AfricanAfrican: 99.5%; European and other: 0.5%

Shona: 82%; Ndebele: 14%; Other Black: 2%; Mixed/Asian: 1%;White: under 1%

[ s a d c k e y f a c t s ]

People

18.5 million(2.6%)

1.9 million(1.5%)

66.0 million(2.7%)

2.1 million(0.8%)

15.3 million(2.8%)

1.3 million(0.5%)

22.9 million(2.3%)

2.2 million(1.9%)

0.1 million(1.2%)

49.3 million(1.1%)

1.2 million(1.5%)

43.7 million(2.9%)

12.9 million(2.5%)

12.5 million (0.5%)

7

Pop. 2009 Age Literacy Share of in- Population HIV/Aids (growth pa) structure Ethnic groups Languages % 15+ can come of high- % urban % adult 2005-2009 read/write est 10% (below (% in 1m prevalence (poverty line) cities)Angola

Botswana

Democratic Republic of the Congo Lesotho

Malawi

Mauritius

Mozambique

Namibia

Seychelles

South Africa

Swaziland

Tanzania

Zambia

Zimbabwe


Portuguese (official), Bantu and other African languages

Setswana: 78%; Kalanga 8%; Sekgalagadi: 3%; English (official): 2%; Other 9%

French (official), Lingala (a lingua franca trade language), Kingwana (dialect of Kiswahili), Kikongo, TshilubaSesotho, English (official), Zulu, Xhosa

Chichewa (official) 57.2%; Chinyanja: 12.8%; Chiyao 10.1%; Chitumbuka: 9.5%; Other: 10.4%Creole: 80.5%; Bhojpuri: 12.1%; French: 3.4%; English (official); 1%; Other: 4%

Emakhuwa: 26.1%; Xichangana: 11.3%, Portuguese (official; spoken by 27%): 8.8%; Elomwe: 7.6%; Cisena: 6.8%; Other: 39.4%English (official): 7%; Afrikaans (common language of most of the population/ 60% of Whites) German: 32%; Indigenous languages (Oshivambo, Herero, Nama)Creole: 91.8%; English (official): 4.9%;Other: 3.3%

Zulu: 23.8%; Xhosa: 17.6%; Afrikaans: 13.3%; Pedi: 9.4%; English: 8.2%; Tswana: 8.2%; Sotho: 7.9%; Tsonga: 4.4%; Other: 7.2%English (official, government business conducted in English), siSwati (official)

Kiswahili (official), English (official, language of commerce, administration, and higher education), Arabic, many local languages English (official); Major vernaculars: Bemba, Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga, plus some 70 other indigenous languagesEnglish (official); Shona; Sindebele (Ndebele); Numerous minor dialects

Total: 67.4%; Male: 82.9%; Female: 54.2%Total: 81.2%; Male: 80.4%; Female: 81.8%Total: 67.2%; Male: 80.9%; Female: 54.1%Total: 84.8%; Male: 74.5%; Female: 94.5%Total: 62.7%; Male: 76.1%; Female: 49.8%Total: 84.4%; Male: 88.4%; Female: 80.5%Total: 47.8%; Male: 63.5%; Female: 32.7%Total: 85%; Male: 86.8%; Female: 83.5%

Total: 91.8%; Male: 91.4%; Female: 92.3%Total: 86.4%; Male: 87%; Female: 85.7%Total: 81.6%; Male: 82.6%; Female: 80.8%Total: 69.4%; Male: 77.5%; Female: 62.2%Total: 80.6%; Male: 86.8%; Female: 74.8%Total: 90.7%; Male: 94.2%; Female: 87.2%

44.7%(40.5%)

N/A(30.3%)

34.7%(N/A)

39.4%(49.0%)

31.9%(53.0%)

N/A(8.0%)

39.2%(70.0%)

53.0%(56.0%)

N/A(N/A)

44.7%(50.0%)

40.7%(69.0%)

26.9%(36.0%)

38.8%(86.0%)

40.5%(68.0%)

58%(24%)

60%( - )

35%(17%)

26%( - )

19%( - )

43%( - )

38%(7%)

37%( - )

55%( - )

61%(34%)

25%( - )

26%(7%)

36%(11%)

38%(13%)

2.1%

23.9%

4.2%

23.2%

11.9%

1.7%

12.5%

15.3%

N/A

18.1%

26.1%

6.2%

15.2%

15.3%

People

8

GDP Exports Export Exports US$ 2009 FOB US$ Partners (%) (growth)

Angola

Botswana Democratic Republic of the CongoLesotho Malawi Mauritius Mozambique Namibia Seychelles South Africa Swaziland Tanzania Zambia Zimbabwe

75.5 billion (0.7%)11.8 billion (-3.7%) 10.6 billion (2.7%) 1,6 billion (0.9%) 5.0 billion (7.7%) 8.6 billion (2.1%) 9.8 billion (6.3%) 9.3 billion (-0.8%) 0.8 billion (-7.6%) 285.4 billion (-1.8%) 3.0 billion (1.2%) 21.6 billion (7.5%) 12.7 billion (6.0%) N/A ( - )

51.7 billion (2010 est)4.4 billion (2010 est) 3.8 billion (2009 est) 1.0 billion (2010 est) 1.2 billion (2010 est) 2.0 billion (2010 est) 2.5 billion (2010 est) 4.3 billion (2010 est) 0.5 billion (2010 est) 76.9 billion (2010 est) 1.4 billion (2010 est) 3.8 billion (2010 est) 6.5 billion (2010 est) 1.9 billion (2010 est)

China (36), USA (26) France (9), South Africa (4)European Free Trade Assoc., Southern African Customs Union, ZimbabweChina (47), USA (15), Belgium (10), Zambia (6) Excl. South Africa: USA (59), Belgium (37) Germany (12), South Africa (8), Egypt (8), Zimbabwe (8), USA (7)UK (26), France (17), USA (10) Netherlands (47), South Africa (11) South Africa, US UK (25), France (19), Italy (9) China (10), USA (9), Japan (8), Germany (7), UK (6), South Africa, EU, US, Mozambique India (9), China (8), Japan (7), Netherlands (6), UAE (6), Germany (5)China (24), Dem. Rep. Congo (9) Saudi Arabia (9), S. Korea (8)Dem. Rep. Congo (15), South Africa (13), Botswana (13), China (8)

Oil, diamonds, gas, coffee, sisal, fish, timber, cottonDiamonds, copper, nickel, soda ash, meat, textiles Diamonds, copper, oil, coffee, cobalt, gold, wood Clothing, footwear, vehicles, wool and mohair, food, live animalsTobacco (53%), tea, sugar, cotton, coffee, peanuts, wood products, clothingClothing and textiles, sugar, cut flowers, molassesAluminum, prawns, cashews, cotton, sugar, citrus, timber, bulk electricityDiamonds, copper, gold, zinc, lead, uranium; cattle, processed fish, karakul skinsCanned tuna, frozen fish, cinnamon bark, copra, oil products (re-exports)Gold, diamonds, platinum, other metals and minerals, machinery and equipmentSoft drink concentrates, sugar, wood pulp, cotton yarn, refriger- ators, citrus and canned fruitGold, coffee, cashew nuts, manufactured goods, cotton Copper/cobalt (64%), cobalt, electricity, tobacco, flowers, cottonPlatinum, cotton, tobacco, gold, ferro-alloys, textiles/clothing

[ s a d c k e y f a c t s : e c o n o m y ]

Imports Import Imports Currency FOB US$ partners (symbol) (%) US$ 1 = (year)

GDP Exports Export Exports US$ 2009 FOB US$ Partners (%) (growth)

9

Imports Import Imports Currency FOB US$ partners (symbol) (%) US$ 1 = (year)

18.1 billion (2010 est)4.5 billion (2010 est) 5.2 billion (2009 est) 1.8 billion (2010 est) 1.7 billion (2010 est) 3.9 billion (2010 est) 3.5 billion (2010 est) 5.2 billion (2010 est) 0.8 billion (2010 est) 77.0 billion (2010 est) 1.6 billion (2010 est) 4.9 billion (2010 est) 4.9 billion (2010 est) 2.9 billion (2010 est)

Portugal (18, China (17), USA (8), Brazil (8), S. Korea (7)Southern African Customs Union, EFTA, Zimbabwe South Africa (18), Belgium (10), Zambia (8), China (8) Excl. South Africa: China (43), Taiwan (20), South Korea (14), India (9)South Africa (40), India (7), China (7) India (25), France (12), South Africa (9), China (8) South Africa (34), Netherlands (8), India (6) South Africa, US Saudi Arabia (16), India (8), South Africa (7), Spain (7)China (17), Germany (11), USA (7), Saudi Arabia (5) South Africa, EU, Japan China (14), India (14), South Africa (8), Kenya (7), South Africa (52), UAE (8), China (6) South Africa (62), China (4)

Machinery, electrical equipment, vehicles, medicines, foodFood, machinery, electrical goods, transport equipment, textiles, fuel, wood and paper products, metal Food, mining and other machinery, transport equipment, fuel Food, building materials, vehicles, machinery, medicines, fuel Food, fuel, semi-manufactured goods, consumer goods, transportation equipmentManufactured goods, capital equipment, foodstuffs, fuel, chemicalsMachinery and equipment, vehicles, fuel, chemicals, metal products, food, textilesFood, fuel, machinery and equipment, chemicals Machinery and equipment, food, fuel, chemicals, scientific instrumentsMachinery and equipment, chemicals, fuel, scientific instruments, foodVehicles, machinery, transport equipment, food, fuel, chemicals Consumer goods, machinery and transportation equipment, industrial raw materials, oilMachinery, transportation equipment, oil products, electricity, fertilizer; food, clothingMachinery and transport equipment, other manufactured products, chemicals, fuel

Kwanza (AOA) 92.1 (2010)Pula (BWP) 6.74 (2010) Congolese Franc (CDF) 930 (2010)Maloti (LTL) 7.9 (2010)Malawian kwacha (MWK) 151.65 (2010)Mauritian rupee (MUR) 30.99 (2010)Metical (MZM) 35.00 (2010)Namibian dollar (NAD) 7.57 (2010)Seychelles rupee (SCR) 12.22 (2010)Rand (ZAR) 7.38 (2010)Emalangeni (SZL) 7.57 (2010)Tanzanian shilling (TZS) 1,423.3 (2010)Zambian kwacha (ZMK) 4,823.6 (2010)Zimbabwean dollar (ZWD) eliminated


10

Country GDP Rank Pop Rank GN Income Rank# US$ billion growth millions US$ per capita 2009 2009 2009WorldUnited States 14119.0 1 - 2.6 307.0 3 46360 8Japan 5069.0 2 - 5.2 127.6 10 38080 18China 4985.5 3 9.1 1331.5 1 3650 86Germany 3330.0 4 - 4.7 81.9 16 42450 15France 2649.4 5 - 2.6 62.6 21 42620 14United Kingdom 2174.5 6 - 4.9 61.8 22 41370 17Canada 1336.1 10 - 2.5 33.7 36 41980 16India 1310.2 11 7.7 1155.3 2 1180 121Australia 924.8 13 1.3 21.9 51 43770 12Finland 238.0 33 - 8.0 5.3 110 45940 9Malaysia 193.1 39 - 1.7 27.5 45 7350 52New Zealand 126.7 51 0 4.3 121 27940* 41*

AfricaSouth Africa+ 285.4 31 - 1.8 49.3 25 5760 62Egypt 188.4 41 4.6 83.0 14 2070 106Nigeria 173.0 43 5.6 154.7 8 1190 118Algeria 140.6 48 2.1 34.9 35 4420 74Angola+ 75.5 59 0.7 18.5 58 3750 84Kenya 29.4 81 2.6 39.8 33 760 138Ghana 26.2 86 4.7 23.8 48 1190 119Tanzania+ 21.6 91 5.5 43.7 30 500 146Zambia+ 12.7 103 6.3 12.9 69 970 131Botswana+ 11.8 108 - 3.7 1.9 144 6260 58Gabon 11.1 109 - 1.0 1.5 148 7370 51Congo, Dem. Rep.+ 10.6 111 2.7 66.0 20 160 159Mozambique+ 9.8 114 6.3 22.9 50 440 151Namibia+ 9.3 116 - 0.8 2.2 140 4270 76Mauritius+ 8.6 121 2.1 1.3 152 7250 53Malawi+ 5.0 134 7.7 15.3 64 280 158Swaziland+ 3.0 141 1.2 1.2 153 2470 101Lesotho+ 1.6 148 0.9 2.1 141 980 130Seychelles+ 0.8 159 - 7.6 0.09 192 8480 46Zimbabwe+ N/A N/A 12.5 71 N/A

Sub-Saharan Africa 956.6 1.6 840.3 1135World low income 429.7 4.7 846.1 511 World middle income 16116.6 2.5 4812.5 3391 World high income 41588.1 - 3.4 1116.6 37970World 58141.5 - 1.9 6775.2 8728+ SADC countriesThis table reads: According to the World Bank, South Africa’s Gross Domestic Product in 2009 was US$285.4 billion (rank 31) which grew by -1.8% over 2008, its population 49.3 million (rank 25) and the average Gross National Income per capita was US$5760 (rank 62). # Out of 161 countries; previously 200 countries were analysed. * 2008 data.

Source: World Bank/World Development Indicators 2010

SADC countries in the World

[ s a d c e c o n o m i c i n d i c a t o r s ]

11

Province Capital Area* Population# GDP+ Sq Km % ‘000 % %Eastern Cape Bhisho 169580 13.9 6744 13.5 7.6Free State Bloemfontein 129480 10.6 2825 5.7 5.5Gauteng Johannesburg 17010 1.4 11192 21.4 33.9KwaZulu-Natal Pietermaritzburg 92100 7.6 10645 21.3 16.1Mpumalanga Nelspruit 79490 6.5 3618 7.2 7.1Northern Cape Kimberley 361830 29.7 1104 2.2 2.3Limpopo Polokwane 123910 10.2 5440 10.9 7.0North West Mafikeng 116320 9.5 3201 6.4 6.5Western Cape Cape Town 129370 10.6 5224 10.4 14.0Total 1219090 100 49991 100 100

This table reads: Eastern Cape has 13.9% of the area of South Africa, 13.5% of its population and 7.6% of its GDP. * Pre-2006 boundaries. # Mid 2010 estimates based on 2001 Census with original boundaries. + Regional estimates of GDP 2009. Source: Statistics SA/South Africa Yearbook 2009/10

Provinces & Capitals

S O U t h a f r I C aProvinces and capi tals

[ s a e c o n o m i c i n d i c a t o r s ]

%Black 11Indian 6Coloured 4White 79ProvinceGauteng 45Western Cape 16KwaZulu-Natal 16Eastern Cape 5Other 18This table reads: Households with a combined income of over R750,000 pa are predominantly white (79%) and Gauteng (45%).

Source: Bureau of Market Research, UNISA

Group Black Coloured/ Indian WhiteShare of population 79,4% 11,4% 9,2%Food and non-alcoholic beverages 62,1 13,6 24,3Alcoholic beverages and tobacco 49,1 19,7 31,2Clothing and footwear 62,2 13,8 24,0Housing, water, electricity/fuel 39,8 14,5 45,7Furnishings, household equip., maint. 49,1 10,4 40,5Health 37,3 10,2 52,5Transport 36,7 13,0 50,3Communication 39,6 14,0 46,4Recreation and culture 32,2 13,7 54,1Education 47,1 10,4 42,5Restaurants and hotels 43,1 11,1 45,8Miscellaneous goods and services 37,1 11,0 51,9Total consumption expenditure 44,3 12,8 42,9This table reads: According to Statistics SA in 2005/6 Black households accounted for 62.1% of food and non-alcoholic beverage consumption expen-diture, Coloured/Indian households for 13.6% and White households for 24.3%.

Source: Statistics SA Income & Expenditure of Households 2005/6.

12

R millions at constant year 2005 prices Activity 2000 2010 R millions % R millions % % inc

Primary sectorAgriculture, forestry, fishing 34787 2.6 41247 2.2 18.6Mining, quarrying 99069 7.6 100659 5.5 1.6Secondary sectorManufacturing 222579 17.1 280190 15.3 25.9Electricity, water 28597 2.2 34311 1.9 20.0Construction 26410 2.0 58523 3.2 121.6Tertiary sectorWholesale, retail trade, hotels, restaurants 161503 12.4 218570 11.9 35.3Transport, communication 102874 7.9 167462 9.1 62.8Finance, real estate, bus. services 216747 16.6 385491 21.0 77.9Personal services 75735 5.8 102493 5.6 35.3General government services 191340 14.7 250425 13.6 30.9Total value at basic prices 1157441 88.9 1639372 89.54 41.6Taxes less subsidies 144129 11.1 194921 10.6 35.2GDP 1301813 100 1834293 100 40.9This table reads: Agriculture, forestry and fishing accounted for R34787m (2.6%) of GDP in 2000. In 2010 it accounted for R41247m (2.2%) – an increase of 18.6% at constant year 2005 prices.

Source: Statistics SA as at Q4 2010 estimates

Gross Domestic Product (GDP) by Economic activity 2000 vs 2010

Household Expenditure by Population

[ s a e c o n o m i c i n d i c a t o r s ]

Profile of Households with R750,000 pa 2009

Demographic ‘000 %Total 31523 100Race Black 25613 75.3Coloured 2942 8.6Indian 927 2.7White 4538 13.3SexMale 16113 47.4Female 17907 52.6Age15-24 10048 29.525-34 7748 22.835-49 8569 25.250+ 7655 22.5Household income pmR1-799 1434 4.2R800-1399 4177 12.3R1400-2499 4561 13.4R2500-4999 6996 20.6R5000-7999 5308 15.6R8000-10999 3795 11.2R11000-19999 4029 11.8R20000+ 3720 10.9CommunityMajor metropolitan 11541 33.9Cities/large towns 4626 13.6Small towns/villages 4147 12.2Settlements/rural 13706 40.3ProvinceWestern Cape 3524 10.4Northern Cape 718 2.1Free State 2210 6.5Eastern Cape 4734 13.9KwaZulu-Natal 7148 21.0Mpumalanga 2340 6.9Limpopo 3752 11.0Gauteng 6883 20.2North-West 2711 8.0Metro areaDurban 2063 6.1Pietermaritzburg 372 1.1

Demographic ‘000 %Johannesburg Greater 1934 5.7Reef 2710 8.0Pretoria 1344 3.9Vaal 716 2.1Cape Town 2298 6.8Cape fringe 332 1.0Port Elizabeth/Uiten. 853 2.5East London 386 1.1Kimberley 133 0.4Bloemfontein 317 0.9Read/UnderstandYes 32984 97.0No 1035 3.0Highest educationNo school 1194 3.5Some primary 1924 5.7Primary completed 2316 6.8Some high 13644 40.1Matric 10670 31.4Technikon degree 1826 5.4University degree 965 2.8Other post matric 1480 4.4Living Standards Measure (LSM)Group 1 808 2.4Group 2 1944 5.7Group 3 2394 7.0Group 4 4744 13.9Group 5 5636 16.6Group 6 6891 20.3Group 7 3621 10.6Group 8 2830 8.3Group 9 3038 8.9Group 10 2114 6.2EmploymentWork full time 8913 26.2Work part time 2946 8.7Do not work 22161 65.1This table reads: According to AMPS 2010AB, the adult population is 34.02 million. Of these 25.613 million (75.3%) are Black, 2.942 million (8.6%) are Coloured (Rounding-off occurs). Note: Previous surveys defined adults as aged 16+.

Source: AMPS 2010AB

13

Population Profile Adults 15+

[ s a d e m o g r a p h i c s ]

14

Age ’000 %0-9 10,302 20.6

10-19 10,429 20.9

20-29 9,537 19.1

30-39 7,501 15.0

40-49 4,755 9.5

50-59 3,673 7.3

60-69 2,305 4.6

70-79 1,136 2.3

80+ 354 0.7

Total 49,991 100.0This table reads: The 0 to 9 age group population is 10.3 million (20.6% of the total) according to the 2001 Census, adjusted mid 2010 (rounding off occurs)

Source: Statistics SA Census 2001 adjusted mid 2010

1996 2001Language % %

IsiZulu 22.9 23.8

IsiXhosa 17.9 17.6

Afrikaans 14.4 13.3

Sepedi 9.2 9.4

English 8.6 8.2

Setswana 8.2 8.2

Sesotho 7.7 7.9

Xitsonga 4.4 4.4

SiSwati 2.5 2.7

Tshivenda 2.2 2.3

IsiNdebele 1.5 1.6

Other 0.6 0.5

This table reads: IsiZulu home language speakers were 22.9% of the 1996 Census and 23.8% of the 2001 Census.

Source: Statistics South Africa Census 1996 and 2001

0-9

10-19 30-3950-59 70-70

20-29 40-49 60-69 80+

20,6

25

20

15

10

5

0

20,919,1

15,0

9,5

7,3

4,62,3

0,7

IsiZulu

IsiXhosa

Afrikaans

Sepedi

English

Sesotho

Xitsonga

SiSwati Other

Setswana

Tshivenda

25

20

15

10

5

0

17.6

13.3

9.48.2 8.2 7.9

4.42.7 2.3 1.6

0.5

23.8

Population distribution by Age

Population by Home Language

[ s a d e m o g r a p h i c s ]

15

All Races Black Coloured Indian WhitePopulation ’000 34020 25613 2942 927 4538 % % % % %Any of AMPS newspapersDailies (21) 29.4 25.5 49.7 36.4 36.6Weeklies (28) 33.4 30.3 31.8 63.0 45.4Any AMPS newspaper (52) 47.5 43.0 60.0 70.6 60.0Any of AMPS magazinesWeeklies (13) 26.8 20.2 41.0 33.7 53.6Fortnightlies (3) 12.1 11.9 18.3 9.9 10.0Monthlies (78) 36.8 32.4 38.1 49.3 58.1Alternate monthlies (15) 11.0 11.4 8.1 7.8 11.5Any AMPS magazine (116) 50.5 44.2 59.8 61.2 77.8Any AMPS newspaper/magazine (168) 64.6 58.4 77.2 83.1 87.7Cinema/Drive-inPast 3 months 10.0 5.6 13.6 38.2 27.1RadioLast 7 days 91.4 91.4 89.3 92.7 92.3TVLast 7 days 88.5 86.3 94.4 96.9 95.7InternetAccessed last 4 weeks 13.2 8.0 15.5 34.1 36.4Ads on Outdoor last 4 weeksBillboards 83.7 82.2 82.6 92.6 90.9In-store 89.7 89.5 89.9 94.4 89.4Bus shelters 55.4 49.4 70.9 76.2 75.4Taxis/minibuses 85.2 83.7 91.4 93.6 88.1Trailer Ads 57.8 53.6 60.5 80.1 75.3This table reads: According to AMPS 2010AB (12 months survey), 29.4% of all adults aged 15 and over were reached by the average issue of all 21 daily newspapers monitored by the survey. Penetration was highest among the Coloured population (49.7%) and lowest among Blacks (25.5%). Note: Previous surveys defined adults as aged 16+.

Source: AMPS 2010AB

Telephone mainlines per 100 people 9.1 Price basket for fixed line (US$ per month) 22.4Mobile subscribers per 100 people 92.4 Price basket for mobile (US$ per month) 12.3Population covered by mobile 100% Internet users per 100 people 8.6 Price basket for internet (US$ per month) 26.3PC’s per 100 people 8.5 Internet hosts 3.8 millionBroadband % of internet subscribers 1.7% Country code .za

Source: ICT at a Glance (research 2008 republished by World Bank 2010), CIA World Book

Access to Media - Adults aged 15+

Access to Telecommunications

[ t h e s a m e d i a m a r k e t s ]

16

Medium Dec Dec Dec Mar Mar Mar Mar 1991 2004 2006 2008 2009 2010 2011TV stations 7 67 74 85 92 100 160Radio stations (separate buys) 34 117 115 135 137 138 173Daily newspapers 22 18 20 21 21 21 22Major weeklies 25 25 28 29 27 26 27Consumer mags & newspapers 250 550 610 690 660 655 630Business to business print 300 640 725 775 735 700 680Community newspapers & mags N/A 330 375 475 470 470 470Internet web pages +8 Bn 9.7 Bn +12 Bn # # #

This table reads: There were 7 TV channels in 1991. In March 2011 there were 160. Comment: TV: includes DStv commercial and non-commercial and TopTV stations. Radio: Estimated to be actively broadcasting at any one time. ICASA licenced 201 radio stations March 2011. Print media: Dailies and weekends exclude regional supplements/business editions. Consumer and Business to Business is estimated total opportunities offered.# Internet: Estimated web pages indexed internationally by Google search engine up to 2008. Google stopped providing estimate in 2006 and since then widely different estimates of size of the internet and page indexing render figures meaningless. In 2009 a Google users blog boasted Google carries over 1 trillion URL addresses. Cuil.com, a new Google competitor, claimed to index 120 billion web pages. WorldwideWebSize estimated 25.4 billion pages. Source: Media Manager

Category 2000 2009 2010 R’m % R’m % R’m %Daily newspapers 1307.2 15.6 3268.2 13.4 3500.6 12.2Weekend newspapers 583.3 7.0 1573.4 6.4 1644.3 5.7Black/Coloured/Asian papers 172.8 2.1 inc. in other cat.Community newspapers 411.6 4.9 1535.5 6.3 1635.0 5.7Consumer magazines 973.5 10.4 2048.2 8.4 2112.0 7.3Trade, technical, financial 373.1 4.5 484.7 2.0 494.4 1.7Total print 3721.5 44.4 8910.0 36.4 9386.3 32.6TV 2977.1 35.5 10487.2 42.9 13408.3 46.6Radio 1224.6 14.6 3041.0 12.4 3687.8 12.8Cinema 69.8 0.8 299.4 1.2 351.3 1.2Out-of-Home 326.9 3.9 1075.1 4.4 1226.0 4.3Direct mail (unaddressed) not monitored 151.2 0.6 141.2 0.5Knock & drop 50.0 0.6 not monitoredInternet 13.7+ 0.2 469.3 1.9 557.4 1.9Total 8383.5 100 24433.2 100 28778.3 100Rounding off occurs. Important note: 2009 updated from original data published in 2010 Media Facts. Excludes self-promotion on TV in 2000, by all media 2009, 2010.This table reads: According to Multimedia, TV accounted for R2977.1 million (35.5%) of the R8383.5 million spend on media in 2000. TV rose to R10487.2 million (42.8%) in 2009 and R13408.3 (46.6%) in 2010.

Source: Nielsen Media Research’s Multimedia


Growth of Media Opportunities

Above-the-line Adspend in R’millions

17

Tobacco & related

Health &

beauty

Media promotion

Banking/insurance

Travel, transport & leisure

Household

Beverages

Businessto

Business

Food Retail

Education/gov.

Misc. small display

0

5

10

15

20

25

30

2010 R’m %Food 1369.6 4.8Beverages 2210.5 7.7Health & beauty 2566.0 8.9Household 1072.2 3.7Banking/insurance 3175.5 11.0Travel, transport & leisure 3942.3 13.7Tobacco & related 14.3 0.0Retail 8002.7 27.8Business to Business 3711.5 12.9Education/government etc 1791.1 6.2Misc. small display 273.1 0.9Media promotion 649.5 2.3Total 28778.3 100 This table reads: According to Nielsen’s Multimedia, above-the-line expenditure on food was R1369.6 million in 2010 (4.8%) out of the total of R28778.3 million.Note: Excludes media self-promotion. Rounding off occurs.

Source: Nielsen Media Research’s Multimedia

Above-the-line Adspend by Category


Year CPI GDP Rand to Prime Adspend % incr. % incr. US$ Rate % % incr.2001 6.6 2.7 8.61 13.00 8.32002 9.3 3.7 10.54 17.00 16.82003 6.8 2.9 7.58 11.50 17.72004 4.3 4.6 6.46 11.00 23.32005 3.9 5.3 6.38 10.50 15.82006 4.6 5.6 6.78 12.50 17.22007 6.5 5.6 7.06 14.50 16.42008 11.3 3.6 8.26 15.00 5.02009 7.1 -1.7 8.44 10.50 -0.62010 4.3 2.8 7.33 9.00 17.8This table reads: In year 2001 the Consumer Price Index (CPI) rose by 6.6% over 2000. The Gross Domestic Product (GDP) rose by 2.7%, the US$ bought R8.61, the Prime lending rate was 13.00% and adspend increased by 8.3%. Note: CPIX (metro & other urban) 2001 to 2008. CPI new measure 2009 onwards. GDP updated.

Source: Nedcor Economic Unit/Nielsen Media Research’s Multimedia

Key indices 2001 to 2010

18

The market: Top TV, as yet un-commercial, came on air May 2010. Viewership trend: Continues in flux as stations jostle for audience via programming opportunities.

Station Ownership/ Comment Last 7 days viewership adults 15+ ex AMPS 2010AB Language Total % of adult population ‘000 Black Coloured Indian White

SABC 1 SABC Free-to-air 26121 82.9 73.4 80.4 43.6 All official languages



eTV eTV Free-to-air 22512 64.6 78.4 83.6 63.7 Mainly English

MNet MNet Analogue/digital pay TV 2205 2.4 9.2 15.3 25.9 Mainly English station.

DStv Multichoice Digital satellite pay station, 6887 14.6 18.9 42.7 48.3 Mainly English over 100 channels (plus interactive offerings) 42 of which carry advertising sold by Oracle. Over 2 million subscribers (SA only). Larger channels include: MNet Movies 1 2535 3.5 10.0 17.9 25.7 MNet Movies 2 2446 3.4 9.8 17.4 25.1 Supersport 3 2432 5.3 9.0 18.1 14.4 Supersport 4 2070 5.1 7.0 12.3 9.5 Channel O 2010 6.3 5.3 9.9 3.3

Top TV On Digital Media Digital satellite pay station, N/A N/A N/A N/A N/A Mainly English over 60 channels. Reached 200,000 subscribers Jan 2011.

This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days viewership ex AMPS 2010AB is 26.121 million adults aged 15+. It reaches 82.9% of all Black adults and 43.6% of all White adults. Note: Previous surveys defined adults as aged 16+. Source: AMPS 2010AB

[ t e l e v i s i o n ]

19

Station Programme Genre Day AMR TimeSABC1 Generations Soap Thu 25.0 20h00-20h30 Zone 14 Drama Mon 19.5 20h30-21h00 Intersextions Drama Tue 18.4 20h30-21h00 Society Drama Fri 15.4 20h30-21h00 Xhosa News News Thu 13.8 19h30-20h00SABC2 Muvhango Drama Tue 15.6 21h00-21h30 Powerball Variety Tue 10.3 21h30-21h34 7deLaan Soap Thu 9.9 18h30-19h00 Stokvel Sitcom Sun 9.9 19h00-19h30 Gospel Time Religion Sun 9.4 20h00-21h00SABC3 Isidingo Soap Mon 6.9 19h30-20h00 ICC Cricket Sport Sat 6.5 10h30-19h30 News News Sat 5.9 19h30-20h00 Lassie Movie Mon 4.7 15h00-16h45 Generations - R Soap Thu 4.2 10h00-10h30e-TV Rhythm City Drama Thu 10.5 18h30-19h00 Aquamarine Movie Sat 10.4 20h00-22h15 Ekasi Drama Mon 10.2 21h00-22h15 News News Tue 9.9 19h00-19h30 Fantastic Four Movie Sun 9.5 20h00-22h00M-Net Hurt Locker Movie Sun 1.7 20h00-22h15 Carte Blanche Magazine Sun 1.6 19h00-20h00 CSI: Las Vegas Drama Tue 1.0 20h30-21h30 The Mentalist Drama Wed 1.0 20h30-21h30 Grey’s Anatomy Drama Mon 0.9 19h30-20h30This table reads: SABC1’s leading programme w/c 7th March 2011 was Thursday’s Generations broadcast between 20h00 and 20h30. It achieved 25.0 AMR (TV ratings) against all adults.

Source: SAARF’s TAMS w/c 7th March, 2011. Base: all adults

Station SABC1 SABC2 SABC3 eTV M-Net Total Cost 20x30” spots R614000 R594500 R522000 R560000 R375000 R2665500Performance in ARAll adults 153.0 107.3 58.1 106.3 8.5 433.2English/other 38.8 66.2 113.1 90.7 18.3 327.1Afrikaans/both 54.6 137.5 87.2 125.3 30.1 434.7Nguni 192.7 70.4 37.2 84.0 1.0 385.3Sotho 162.8 121.4 24.9 115.1 0.0 424.2Income high 69.8 83.3 53.4 81.7 28.0 316.2Income medium 150.0 98.1 50.0 93.2 1.7 393.0Income low 179.8 105.0 45.2 121.1 0.9 452.0Spots spread 15h00-23h00 Mon-Sun week commencing 7th March 2011. Channels per Media Inflation Watch package. Rates per rate card; significant discounts may be negotiated.This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun cost R614,000 without negotiation. The schedule yielded 153.0 AR (TV ratings) against all adults, and 192.7 against Nguni speaking adults.

Analysis: via Telmar

[ t e l e v i s i o n ]

TV Performance

Top 5 Programmes

20

The market: The medium is in a state of flux as stations vie for audience and revenue. New stations have intensified regional competition. Listenership trend: Audience fragmentation and fluctuation with total listening time trending downwards.

Category/Station Language/ Format/Target Audience all adults Owner or control 15+, past 7 days AMPS 2010AB 000 %National stations5fm English Popular music format to all major 2955 8.7 SABC metropolitan areas.

Metro FM English Contemporary black-orientated music, 5241 15.4 SABC news and talk shows targeted to trendy sophisticated blacks in major metropolitan areas.

SAfm English/SABC Public service content “for the well-informed.” 581 1.7

RSG (Radiosondergrense) Afrikaans/SABC Public service national community/cultural station. 1936 5.7

Radio 2000 Eng/Afr/SABC Mainly sports. Audience fluctuates with events covered. 943 2.8

Radio Pulpit/Kansel Eng/Afr (+ others) Religious. 160 0.5 Radio Pulpit

Regional/inter-regional stations702 Talk Radio English Mainly talk and news format to greater 636 1.9 Primedia Gauteng and beyond.

94.7 Highveld Stereo English Adult contemporary music format with 1547 4.5 Primedia humour, news & sports bulletins to Gauteng.

Classic FM 102.7 English Classic, good music and news. Gauteng 198 0.6 Classic FM based. Plus netcast.

Kaya FM 95.9 English Adult contemporary and smooth music for urban 1763 5.2 Primedia/others blacks in greater Johannesburg.

99.2 YFM English/HCI Youth station (mainly black) to greater Johannesburg. 1694 5.0

94.2 Jacaranda Eng/Afr Contemporary music format with news, sports 2197 6.5 Kagiso bulletins & morning talk to Gauteng and beyond.

North West FM Setswana/Eng Adult contemporary to NW Province and surrounds. 756 2.2 Various Launched Feb 2008.

M-Power FM Mainly English Adult contemporary to Mpumalanga and surrounds. 56 0.2 Various/AME Launched Dec 2007.

Capricorn FM Mainly English Adult contemporary to Limpopo and surrounds. 1265 3.7 Various Launched Dec 2007.

567 Capetalk Eng/Primedia Talk & news for Cape metro areas. Linked with 702. 157 0.5

Good Hope FM Eng/Afr Adult contemporary music format with 948 2.8 SABC news and sports bulletins to Western Cape.

Heart English Adult contemporary music format broadcasting 787 2.3 Makana Trust/Kagiso to Western Cape metropolitan area.

94.5 Kfm Eng/Afr Adult contemporary music with news, sports and 1278 3.8 Primedia (+Broadcape) entertainment info to Western Cape metropolitan area.

East Coast Radio English Adult contemporary music with news and 2077 6.1 Kagiso sport to KwaZulu-Natal.

[ r a d i o ]

21

Category/Station Language/ Format/Target Audience all adults Language Owner or control 15+, past 7 days AMPS 2010AB 000 %Gagasi 99.5 Eng/Zulu Adult contemporary music format broadcasting to 2000 5.9 Makana Trust/Kagiso KwaZulu-Natal metropolitan area.

Algoa FM Eng/Afr Adult contemporary music with news, 880 2.6 AME sports and talk to Eastern Cape.

OFM (Oranjé) Eng/Afr Adult contemporary music with news, 568 1.7 AME (+Kagiso) sports and talk to Free State, N. Cape and NW Province.

Lotus FM Eng/Indian Community/cultural station for 452 1.3 SABC Indian communities in KwaZulu-Natal, Gauteng & other areas.

African language stationsUkhozi FM Zulu Full service station for Zulu speakers 6054 17.8 SABC in KwaZulu-Natal, Gauteng, Mpumalanga and other areas. Has split broadcast facility.

Umhlobo Wenene FM Xhosa Full service station for Xhosa 4082 12.0 SABC speakers in Eastern Cape, Gauteng, S. Free State and other areas.

Motsweding FM Setswana Full service station for Setswana 3290 9.7 SABC speakers in NW Province, N. Cape, NE Free State & Mpumalanga.

Lesedi FM Sesotho Full service station for Sesotho 3409 10.0 SABC speakers in Free State, Gauteng, N. & E. Cape, NW Province & Mpumalanga.

Thobela FM N. Sotho Full service station for N. Sotho 3068 9.0 SABC speakers from the Free State, through Gauteng to Limpopo.

Munghana-Lonene FM Tsonga Full service station for Tsonga 1106 3.3 SABC speakers in Limpopo, NW Province & Gauteng.

Phalaphala FM Venda Full service station for Venda 1017 3.0 SABC speakers in far N. Limpopo & Gauteng.

Tru FM Eng/Xhosa Music station for Xhosa speakers 320 0.9 SABC in East London/former Ciskei.

Ikwekwezi FM Ndebele Full service station for Ndebele 1444 4.2 SABC speakers in Mpumalanga, Gauteng & Limpopo.

Ligwalagwala FM Swazi Full service station for Swazi 1412 4.1 SABC speakers in Mpumalanga & Gauteng.

Community Various Various Community appeal, from niche geographic, retail 8289 24.4 Independent/ and religious interest. Over 130 community/ international special stations monitored in AMPS 2010AB

This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (SABC). It has a popular music format with 2.955 million listeners (8.7% of the population aged 15+) over the past 7 days (AMPS 2010AB).

[ r a d i o ]

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The Market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. The last decade has seen a surge in popular journalism with the launch and massive success of Daily Sun. Revenue is under extreme pressureCirculation trend: Most dailies have a moderate to severe circulation decline.Readership trend: Larger English dailies exhibit a Black readership in excess of 50%, blurring editorial appeals between ‘Black’ and ‘White’ categories.

Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec ‘10 AMPS ‘10AB BW FC 000 000 Exc VAT Exc VATBloemfonteinVolksblad Media24 Afr AM 22.1 162 R64.60* R96.30*Cape TownCape Times INC Eng AM 42.7 268 R104.00 R166.40Cape Argus INC Eng PM 47.8 349 R116.55 R186.48Daily Voice INC Eng AM N/A 585 R93.30 R149.28Burger Media24 Afr AM 70.0 487 R146.20* R206.00*Kaap/Cape Son (Mon-Fri) Media24 Afr/Eng AM 115.1 1039 R135.50* R214.30*DurbanThe Mercury INC Eng AM 33.3 275 R83.70 R133.92Daily News INC Eng PM 37.1 430 R98.29 R157.26Isolezwe INC Zulu AM 100.8 696 Per FC R101.16East LondonDaily Dispatch Avusa Eng AM 27.2 269 R57.00 R109.00JohannesburgBusiness Day BDFM Eng AM 36.1 85 R156.00 R220.00Citizen Caxton Eng AM 69.0 370 R98.00 R132.00Daily Sun Media24 Eng AM 414.3 5023 R317.00* R420.00*Sowetan Avusa Eng AM 125.5 1522 R176.00 R292.00Star INC Eng AM/PM 143.1 574 R206.17 R329.87Times Avusa Eng AM 141.3 331 R150.00 R212.00Beeld Media24 Afr AM 85.0 506 R169.40* R237.40*KimberleyDiamond Fields Adv. INC Eng AM 9.8 75 R27.83 R44.53PietermaritzburgWitness Media24 Eng AM 19.8 152 R47.50* R95.00*Port ElizabethHerald Avusa Eng AM 22.4 256 R68.00 R125.00PretoriaPretoria News INC Eng PM 24.8 105 R60.10 R96.16

This table reads: Bloemfontein’s Volksblad is published by Media24 in Afrikaans, mornings Mon-Fri. Its ABC circulation Oct-Dec 2010 is 22,100 (rounded). Its all adults readership ex AMPS 2010AB (12 months) is 162,000. A single column cen-timetre BW is R64.60 and FC is R96.30 (Wed-Fri, 2011 exc VAT). * Wed-Fri or Thu-Fri

[ n e w s p a p e r s : d a i l i e s ]

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24

The market: Most large urban centres have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg. Recent movements include name changes and new launches, especially the emergence of Afrikaans popular journalism. Revenue is under extreme pressure. Circulation trend: Most titles are declining. Readership trend: per dailies.

Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec ‘10 AMPS '10AB BW FC 000 000 Exc VAT Exc VATNationalCity Press Media24 Eng Sun 152.9 1867 R265.00 R374.00

Mail & Guardian M&G Media Eng Fri 50.2 428 R260.00 R269.00

New Age TNA Eng Sun N/A N/A Per FC R459.00

Rapport Media24 Afr Sun 242.3 1396 R413.00 R630.00

Soccer Laduma Media24 Eng Wed 313.5 2925 Per FC R319.00

Sondag Media24 Afr Sun 55.6 179 R67.00 R91.00

Sunday Independent INC Eng Sun 37.7 107 R152.05 R243.28

Sunday Sun Media24 Eng Sun 227.0 2371 R157.00 R208.00

Sunday Times Avusa Eng Sun 462.4 3800 R583.00 R930.00

Sunday World Avusa Eng Sun 151.7 1680 R126.00 R172.00

BloemfonteinVolksblad Saterdag Media24 Afr Sat 19.1 62 R42.90 R72.30

Cape TownBurger Media24 Afr Sat 77.8 194 R140.80 R198.40

Son Op Sondag Media24 Afr Sun 66.1 389 R55.10 R96.10

Weekend Cape Argus INC Eng Sat/Sun 76.0 Sat: 213/Sun: 145 R129.15 R206.64

DurbanIlanga Mandla-Matla Zulu Mon/Thu 126.1 770 R81.10 R142.30

Ilanga Langesonto Mandla-Matla Zulu Sat/Sun 88.4 868 R41.60 R70.70

Independent on Saturday INC Eng Sat 48.2 280 R96.79 R154.86

Isolezwe ngeSonto INC Zulu Sun 74.9 755 Per FC R79.83

Post INC Eng Wed 46.3 429 R54.16 R86.66

Sunday Tribune INC Eng Sun 86.2 624 R155.98 R249.57

JohannesburgCitizen Caxton Eng Sat 44.1 181 R69.00 R109.00

Naweek Beeld Media24 Afr Sat 83.8 114 R140.50 R195.70

Saturday Star INC Eng Sat 105.0 291 R149.02 R227.34

Port ElizabethWeekend Post Avusa Eng Sat 24.5 218 R68.00 R122.00

This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Oct-Dec 2010 is 152,900 (rounded) and its AMPS 2010AB readership is 1,867,000 adults all races. A single column centimetre BW is R265.00 and FC is R374.00 (2011 exc VAT).

[ n e w s p a p e r s : m a j o r w e e k l i e s ]

25

The Market: SA has over 400 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: Many urban newspapers have increased circulation in line with the increase in local population/urbanisation. Small “grassroot” publishers are entering the market but churn is high.

Area/Title Group Lang. Appears Circulation Col Cm. Col Cm. Oct-Dec ‘10 BW FC 000 Exc VAT Exc VATGauteng: Greater JohannesburgAlberton Record Caxton Eng(+Afr) Weekly 38.4 free R54.24 R81.36Boksburg Advertiser Caxton Eng(+Afr) Weekly 43.9 free R57.35 R86.03Germiston City News Caxton Eng(+Afr) Weekly 29.3 free R43.30 R64.95Krugersdorp News Caxton Eng/Afr Weekly 30.3 free R47.69 R71.54Randburg Sun (N&S) Caxton Eng Weekly 66.7 free R74.63 R111.95Roodepoort Record Caxton Eng/Afr Weekly 53.6 free R63.91 R95.87Sandton Chronicle Caxton Eng Weekly 55.4 free R66.29 R99.43Southern Courier Caxton Eng(+Afr) Weekly 39.8 free R41.16 R61.74Gauteng: PretoriaRecord Centurion Caxton Afr/Eng Weekly 52.0 free R77.72 R108.19Gauteng: VaalVanderbijlpark Ster Media24 Eng/Afr Weekly 26.6 free R50.91 R76.37North WestPotchefstroom Herald Media24 Afr(+Eng) Weekly 8.0 sold R36.20 R54.30Rustenburg Herald Caxton Eng/Afr Weekly 25.8 sold R43.20 R64.80MpumalangaLowvelder Caxton Eng/Afr Tue & Fri 16.3 sold: Fri R34.07 R51.11Free StateOns Stad Media24 Afr/Eng Weekly 36.7 free R35.30 R56.50Vista Media24 Afr(+Eng) Weekly 37.9 free R39.00 R59.70KwaZulu-Natal: DurbanHighway Mail Caxton Eng Weekly 51.6 free R60.09 R90.13Northglen News Caxton Eng Weekly 27.6 free R43.30 R64.95KwaZulu-Natal: North/South CoastSouth Coast Herald Caxton Eng Weekly 12.5 sold R36.54 R54.81Zululand Observer Caxton Eng/Afr Tue & Fri 13.6 sold: Fri R40.39 R60.59Eastern Cape: Port ElizabethP. E. Express Media24 Eng(+Afr) Weekly 89.8 free R53.00 R90.20Western Cape: Cape TownConstantiaberg Bulletin INC Eng Weekly 31.8 free R47.90 R76.64Southern Suburbs Tatler INC Eng Weekly 48.7 free R48.85 R78.16Tygerburger (12 editions) Media24 Afr(+Eng) Weekly 285.5 free R253.30 R313.40Western Cape: BolandDistrict Mail Media24 Eng/Afr Weekly 12.2 sold R38.30 R59.30Eikestadnuus Media24 Afr(+Eng) Weekly 7.3 sold R32.10 R48.10

Circulation verification: Free: ABC: Free Distribution; Sold: ABCThis table reads: Alberton Record is published by Caxton in English plus some Afrikaans. Its latest circulation (ABC: Free Distribution) is 38,400 (rounded). A column centimetre BW is R54.24 and FC is R81.36 (2011 exc VAT).

[ n e w s p a p e r s : c o m m u n i t y ]

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The Market: SA has over 400 consumer orientated titles, most of which are small circulating and highly niched. Churn of titles is high. The top 5 publishers totally dominate circulation and adspend.

Circulation trend: Depends on the category, but average title is declining long-term. The important Women’s sector is under pressure from the large number of options allied to consumers reducing range of titles purchased.

Readership trend: Like circulation, generally softening. Most English, seemingly White editorial focus titles show significant, if not dominant, Black readership.

Subject/Title Group Lang Appears ABC Circ. Readers FP Latest AMPS ‘10AB FC 000 000 Exc VATCelebrity newsHeat Media24 Eng Weekly 40.5 574 R50652People Caxton Eng Weekly 86.5 1631 R25300Consumer ComputingPC Format Panorama Eng Monthly 18.5 220 R23760Current AffairsTime Magazine Time Warner Eng Weekly 50.9 230 R34100General Interest/TVBona + Caxton Eng Monthly 100.6 3603 R34200 +3Drum + Media24 Eng Weekly 129.3 2839 R39660Huisgenoot Media24 Afr Weekly 302.7 2480 R77625Reader’s Digest Reader’s Digest Aus. Eng Monthly 38.8 521 R19300Dish Premium/Skottel Multichoice Eng/Afr edit. Monthly 1415.2 2807 R80314TV Plus Media24 Eng/Afr edit. Fortnightly 100.7 1567 R34670You Media24 Eng Weekly 182.3 2604 R51400Lifestyle/EntertainmentCountry Life, SA Caxton Eng Monthly 36.8 133 R24500Longevity Longevity Eng Monthly 19.0 57 R28800Wine Ramsay$ Eng Monthly 9.7 92 R20800Men’s InterestFHM Media24 Eng Monthly 49.6 775 R67932GQ Conde Naste Eng 10xpa. 28.1 244 R39010Mens Health Media24 Eng Monthly 67.9 938 R63547MotoringBike SA Bike SA Eng Monthly 31.2 243 R19210Car Ramsay$ Eng Monthly 91.1 1108 R52000Speed & Sound OverDrive Eng Monthly 43.0 865 R24453Topcar Media24 Eng Monthly 18.4 863 R39105Music/YouthHype Panorama Eng 6xpa 18.4 569 R26620Seventeen Media24 Eng 10xpa 34.0 372 R28500Newspaper SupplementsMy Tyd - Rapport RCP Media* Afr Weekly see Rapport 927 R57600

[ c o n s u m e r m a g a z i n e s ]

Subject/Title Group Lang Appears ABC Circ. Readers FP Latest AMPS ‘10AB FC 000 000 ExcVATTravel/AdventureGetaway Ramsay$ Eng Monthly 58.5 510 R37000Weg!/Go! Media24 Eng/Afr edit. Monthly 81.5 331 R48305Retailer’s titlesEdgars Club Mag. New Media* Eng/Afr edit. Monthly 817.1 2445* R66660Jet Club + Publishing Part. Eng 10xpa 971.6 5866* R58490SportAmakhosi + Backpage Eng Monthly 30.6 1538 R30325Compleat Golfer Ramsay$ Eng Monthly 20.7 65 R30100Kickoff + Media24 Eng Fortnightly 46.3 2716 R47644Sport’s Illustrated, SA Media24 Eng/Afr edit. Monthly 28.7 410 R43184Stywe Lyne/Tight Lines Stywe Lyne Afr(+Eng) Monthly 27.9 133* R12500Women’s/Home InterestCosmopolitan Associated Eng Monthly 94.7 948 R59650Elle Avusa Eng Monthly 45.7 286 R42840Essentials Caxton Eng Monthly 44.0 149 R25500Fair Lady Media24 Eng Monthly 72.8 742 R46760Finesse Carpe Diem$ Afr Monthly 81.9 230 R25300Food & Home Entertaining Caxton Eng Monthly 40.3 529 R23500Garden & Home, SA Caxton Eng Monthly 63.1 673 R39500Glamour Conde Naste Eng Monthly 80.6 565 R52190House & Garden Conde Naste Eng Monthly 47.0 311 R44885House & Leisure Associated Eng Monthly 35.0 149 R37530Ideas/Idees Media24 Eng/Afr edit Monthly 84.3 157 R37135Living & Loving Caxton Eng Monthly 27.2 446 R24500Marie Claire Associated Eng Monthly 43.7 252 R42420Move! + Media24 Eng Weekly 140.4 2337 R24968O The Oprah Mag Associated Eng Monthly 40.6 511 R44670Rooi Rose Caxton Afr Monthly 127.6 752 R32000Sarie Media24 Afr Monthly 142.0 767 R38570Shape Media24 Eng Monthly 41.1 180 R43780True Love + Media24 Eng Monthly 88.7 3059 R52418Vrouekeur Caxton Afr Weekly 74.4 497 R17000Woman & Home Caxton Eng Monthly 111.0 282 R47600Your Baby Media24 Eng Monthly 20.0 233 R20590Your Family Caxton Eng Monthly 71.3 433 R27500+ Predominantly Black editorial focus * Part of Media24 (Naspers). $ Part of Caxton. Monthly includes 11xpa. * AMPS 2009A This table reads: Heat is published by Media24 weekly in English. Its latest ABC circulation is 40,500 (rounded) and its AMPS 2010AB readership is 574,000 adults all races. A full page full colour is R50,652 (2011 exc VAT).

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The Market: SA has over 650 trade, technical and professional journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high. The two big financial weeklies together with Engineering News dominate adspend. Circulation trend: Pressure on printing and distribution (ie, postage) costs forces publishers to continually cut non-core market circulation. Publishing costs and pressure on revenue is driving titles online and to e-ditions.

Subject/Title Group Lang. Appears ABC/Circ Readers FP/FC Latest AMPS ‘10AB A4/FC 000 000 Exc VATAgricultureFarmers Weekly Caxton Eng Weekly 13.9 135 R9700Landbouweekblad Media24 Afr Weekly 39.8 240 R29655Architecture/BuildingLeading Arch. & Design Media24 Eng 6xpa 5.5 R11860SA Builder Malnor Eng/Afr Monthly 5.0* R11180Built Avusa Eng 6xpa 3.7 R10500Automotive/TransportAuto Forum Swift Eng Monthly 13.9 R14950Automobile Future Pub. Eng(+Afr) Monthly 8.0 R18920FleetWatch Newslink Eng Monthly 4.7 R17400AviationAfrican Pilot Wavelengths Eng Monthly 6.7 R8000Business/ManagementAccountancy SA Inst. Chartered Acc. Eng Monthly 37.2 R26000Financial Mail BDFM Eng Weekly 25.2 217 R50990Finweek Media24 Eng/Afr Weekly 28.4 75 R49200Business Startup/EmergingEntrepreneur Smart Business Eng Monthly 16.7 118 R31580Succeed Succeed Eng Monthly 21.7 106 R24800Catering/HotelsHospitality Avusa Eng 6xpa 5.3* R9800Hotel & Restaurant Ramsay Eng Monthly 7.5 R18775Computers/ITiWeek IT Web Eng Weekly 8.8 R15150ConservationUrban Green File Brooke Pattrick Eng 6xpa 3.1 R12500Electrical/ElectronicsElectricity + Control Crown Eng Monthly 4.8 R16500Vector EE Pub. Eng Monthly 6.1 R16508

[ b u s i n e s s t o b u s i n e s s ]

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Human ResourcesHR Future Osgard Media Eng Monthly 36.9 R18200IndustryCivil Eng. Contractor Brooke Pattrick Eng Monthly 3.0 R14000Construction World Crown Eng Monthly 4.7 R13980Engineering News Creamer Media Eng Weekly 13.2 R19300MarketingAdVantage Media24 Eng Monthly 3.7 R16800Marketing Mix Systems Eng Monthly 2.8 R12000The Media Wag The Dog Eng Monthly 3.5 R16000MedicalModern Medicine IHS Eng Monthly 5.9 R16650SA Medical Jnl SA Medical Assoc. Eng/Afr Monthly 14.3 R19166MiningMining Mirror Brooke Pattrick Eng Monthly 3.2 R13300Mining Weekly Creamer Media Eng Weekly 13.1 R16900Municipal/GovernmentGovernment Digest Malnor Eng Monthly 5.0* R11180IMIESA 3S Eng/Afr Monthly 4.7 R14200PharmacyModern Pharmacy IHS Eng Monthly 3.3 R14200SA Pharmaceutical Jnl Medpharm Eng/Afr Monthly 5.3 R15400PrintingGraphix IHS Eng Monthly 2.1* R15800PropertyProperty Professional Future Pub. Eng 6xpa 12.8* R18260RetailWholesale Business Supermarket & Ret. Eng 6xpa 13.6 R26830Supermarket & Retailer Supermarket & Ret. Eng Monthly 8.1 R26830Travel & TourismSA’s Travel News Weekly Now Media Eng Weekly 6.6 R34000

Monthly includes 10 & 11xpa., * Claimed circulationThis table reads: Farmers Weekly is published by Caxton, weekly in English. Its ABC circulation Oct-Dec 2010 is 13,900 (rounded) and its AMPS 2010AB readership is 135,000 adults all races. A full page full colour (2011, exc. VAT) is R9700.

Subject/Title Group Lang. Appears ABC/Circ Readers FP/FC Latest AMPS ‘10AB A4/FC 000 000 Exc VAT

[ b u s i n e s s t o b u s i n e s s ]

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[ c i n e m a ]

The Market: Cinema chains are continually building, upgrading and revitalising cinema houses. Attendances: In recent years have been under pressure, fluctuating with the offers of Hollywood/Bollywood. Although rates are under extreme pressure, very significant discounts may be negotiated and packages bought. The following is a sample of movie houses. Foyer, sampling, branding and other opportunities are offered.

Area Centre Screens Chain Capacity Ave. Weekly Rate Attendance 30" non-peakGautengSandton Cine 11 (2x3D) Ster-Kinekor 1557 12414 R22100Fourways Montecasino 15 (4x3D) Nu Metro 3361 19032 R30500Hyde Park Hyde Park 10 (1x3D) Nu Metro 1494 5699 R18500Rosebank Nouveau 10 Ster-Kinekor 920 4540 R15000Randburg Brightwater Commons 6 Nu Metro 1222 2070 R6500Jhb CBD Carlton Cine 5 Ster-Kinekor 713 3534 R7500Bedfordview Bedford Centre 8 (1x3D) Nu Metro 1562 4490 R11000Roodepoort Westgate 10 Ster-Kinekor 1281 5489 R15600Boksburg East Rand Mall 9 (1x3D) Ster-Kinekor 1133 7502 R16900Pretoria CBD Arcadia Sterland 13 Ster-Kinekor 2494 9812 R20100Menlyn Park Menlyn Park 15 (3x3D) Nu Metro 2601 14644 R29000North WestKlerksdorp Klerksdorp 5 Nu Metro 765 2277 R6000LimpopoPolokwane Savannah Mall 6 Ster-Kinekor 1008 4767 R9300MpumalangaSecunda Secunda 3 Independent 458 1743 R3000Western CapeWaterfront V&A 11 (3x3D) Nu Metro 1499 9604 R23000Cavendish Cineplex 8 (2x3D) Ster-Kinekor 1406 12332 R17600Tokai Blue Route 6 Ster-Kinekor 789 5076 R9600Canal Walk Canal Walk 17 (3x3D) Nu Metro 3004 16189 R32500Bellville Tygervalley 10 (1x3D) Ster-Kinekor 1414 10167 R18400Somerset West Mall Cine 8 Ster-Kinekor 1339 7827 R12600Stellenbosch Eikestad Cine 6 Ster-Kinekor 828 3161 R9600Worcester Mountain Mill 5 Nu Metro 788 2738 R6000Eastern CapePort Elizabeth Greenacres Bridge 8 (1x3D) Ster-Kinekor 928 7772 R15100Port Elizabeth Walmer Park 8 (1x3D) Nu Metro 1237 5035 R11000East London Vincent Park 5 Ster-Kinekor 675 2485 R8100Free StateBloemfontein CBD Mimosa Mall 7 (1x3D) Ster-Kinekor 893 5967 R13600KwaZulu-NatalDurban CBD The Wheel 9 Ster-Kinekor 1892 4447 R14100Suncoast Casino 8 (2x3D) Independent 1501 15781 R15500Westville Pavilion 12 (3x3D) Nu Metro 1786 13343 R24500Musgrave Musgrave Cine 7 Ster Kinekor 993 8354 R11400Umhlanga Gateway Cine 18 (2x3D) Ster-Kinekor 4016 25031 R32900This table reads: Sandton’s Cine complex consists of 11 individual movie screens, 2 of them 3D. It is owned by Ster-Kinekor, capacity is 1557 seats and in an average week in Jan-Dec 2010, 12,414 tickets were sold. A 30-second spot (flat rate, effective Jul 2010 exc VAT) on all 11 screens costs R22,100 per week.

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Medium now main-stream. SA has thousands of sites that accept or would like to accept commercial advertising. Bigger sites have sub-com-munities to attract specialist targets. A selection of some of the larger sites follows (all members of Digital Media & Marketing Association):Category/site Address/owner Comment Unique browsers Base rate (Pg impressions)+ Business & financeBusiness Day Online www.businessday.co.za Online companion to daily. 260.7 R450* Bdfm (1155.2)Fin24 www.fin24.com Online companion to weekly. 630.8 R350* Media24 (2749.6)Moneyweb www.moneyweb.co.za Independent business & 254.1 R300* Moneyweb Holdings/Caxton financial site. (1877.7)MotoringWheels24 www.wheels24.co.za Feeds from group’s daily 220.9 R350* Media24 & weekly newspapers. (977.3)News/current affairsMail & Guardian www.mg.co.za Mail & Guardian online. 445.6 R400*Online Mail & Guardian (1851.5)Times Live www.timeslive.co.za Sunday Times/The Times 1222.7 R350* Avusa online. (6162.8)CommunitiesIndependent Online www.iol.co.za Feeds from group’s daily 1780.9 R300* Independent News & Media & weekend newspapers. (14359.2)M-Web Network www.mweb.co.za From major service provider. 887.6 R220 ^ Mweb (11569.9)Howzit MSN http://howzit.msn.co.za From international giant with. 2990.2 R350* Microsoft/Kagiso local partner. (29407.8)News24 www.news24.com Feeds from group’s 3357.8 R320* Media24 newspapers & magazines. (30512.3)IndustryEngineering News www.engineeringnews.co.za Online edition of weekly 183.8 R3700 pw.^ Creamer Media magazine. (464.2)MarketingBizCommunity www.bizcommunity.com Media, advertising & 410.5 R280* Biz Community marketing community. (3469.9)SportSupersport Zone www.supersport.com Community of sites for various 2751.1 R350* Supersport Holdings sport codes. DStv companion. (21186.6)Technology/TelecommunicationsIT Web www.itweb.co.za Internet, computer and 90.4 R12000 pw* IT Web Group telecommunications. (362.5)MyBroadband www.mybroadband.co.za Internet, computer and 879.5 R300* MyBroadband telecommunications. (4254.2)WomenWomen24 www.women24.com Feeds from group’s 300.9 R350* Media24 major magazines. (1556.0)+ Nielsen Online Ranking Feb 2011, total visits as released by Digital Media & Marketing Association. * Per 1000 impressions standard 728x90 leaderboard. ^ Per 1000 impressions standard 468x60 banner. Excludes volume discounts or additions for target-ing. Other sizes, keywords and rich media, sponsorship etc opportunities usually available.

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[ o u t o f h o m e ]

Spectaculars/Supersigns/ Building WrapsLarge format, landscape or Wraps placed on strategic buildings on Building wrap: R40000-R300000portrait, mainly illuminated permanent basis. Large format hoardings Construction site: R60000-R300000 placed around building sites on a temp- orary basis. Used as a broadcast medium.

Nightlife Static floodlit units and mobile Located where people congregate at Projections: from R5000 per nightprojections onto building night. Used as impact broadcast medium.

Airports Many formats including wraps, Units located all over airports in both Wrap: R100000-R360000billboards, electronic boards, public and secure areas. Used to target Washrooms: smaller units, washrooms business and tourist travellers. from R114000 per package

Mall media Many formats including banners, Banners placed in mall aisles and Hanging banner: R15000-R85000billboards, shopping trolleys and escalators, billboards in parkades, ads Parkade billboard: from R37000aisles in-store placed on shopping trolleys/trolleys “modified” and aisle advertising in-store. Used as point-of-purchase reminder.

96 sheet billboard 96 & 48 sheet billboards are the @ R5000 pm non-illuminated3m deep x 12m wide dominant outdoor variant in terms of number of sites in the rural environment. Available nationally. 48 sheet billboard @ R3000 pm non-illuminated3m deep x 6m wide 12 sheet billboard Smaller formats often placed near @ R1150 non-illuminated1,5m deep x 3m wide transport and shopping hubs, important in rural areas.

Portrait units 9m x 6m @ R12400 pm non-illuminated 6m x 4m @ R7800 pm non-illuminated CitiLites/Primelites Internally illuminated landscape sites, R31800 per face3m x 6m located on major arterials within urban areas. Sites rotate bi-weekly.

Street Pole Ads Located on major arterials in urban and R1174 per face premium sites some rural environments. to R420 lower traffic routes

The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public washrooms. The following variants are numerically/strategically important.

Variant/format Comment Base Rate per unit per month excl. production

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[ o u t o f h o m e ]

Electronic bulletin boardsMany different formats including Growing fast, digital out of home is 10-30 seconds in pharmacies/LCD screens available in various environments from R34900 package ranging from roadside, campuses, malls, retail including pharmacies etc.

Bus shelters Various formats depending on Located along urban bus routes. Many @ R3530 illuminatedcontractor and municipality close to schools and en-route to main @ R1760 non-illuminated shopping hubs.

Washroom/indoor media Frames and mirrors Located in traffic areas including bars, Packages from R62000 gyms, cinemas, campuses, clinics, retail fitting rooms, shopping malls. Used to focus targets/messages.

Airplanes/Trains/Buses/Taxis External & internal advertising Available in major metropolitan areas. Trains:opportunities. Ranging from full Often used as alternative out of home R600 for 4 panels per coachwraps to internal window strips medium where other formats not available, e.g. Cape Town and Durban. Buses: Metro Airplane opportunities range from seat @ R13200 fully branded double displays to full exterior paint jobs. decker @ R8800 fully branded single Number of different deckeropportunities at railway stations Buses : Putco @ R4210 pmand taxi ranks for kiosks and @ R1600 back of Putco buspromotional units Taxis: R1225 Mega taxi, R1850 Quantum taxi

Trailer AdsNormally adaptations of Available in all major metropolitan @ R20000 pm3 x 6m sites to fit on trailer areas. Often used for area specific or plus out-of-town mileagetowed by car short term campaigns.

Brand ActivationEngage and involve consumers, Range of activities designed to drive On quotationmost usually at point-of- results.purchase

Variant/format Comment Base Rate per unit per month excl. production

State of the mediaA rapidly growing media sector in a rapidly growing economy. Government grappling with concept of free media.

TelecommunicationsTelephone mainlines per 100 people 0.6 Mobile subscribers per 100 people 37.6 Population covered by mobile 40%

Research availabilityNo recent accurate or comprehensive media performance data exists. Some earlier research conducted by TV station.

TelevisionTV per 100 households: 34 6 TV stations plus international satellite services. Most important are: TPA1 & 2 (Portuguese/mainly urban/supervised by Government) TV Zimbo (Portuguese/mainly urban/private) TV Globo (Portuguese/broadcasts Brazil and Angola/popular for soaps) DStv (English/satellite broadcast from SA)

RadioRadios sets per 100 people: 6.8Stations: AM (24+), FM (6), Shortwave (7). Important rural medium: Canal A (Multi-lingual/national/ Radio LAC (Portuguese/national/commercial & vibey music with youth target) Radio Cinco (Portuguese/regional around Luanda) RNA (network of regional stations)

PrintDailies (5), Weeklies (8), Magazines (14+) Pan-African titles circulated. Jornal de Angola (Portuguese/national daily newspaper/government) Novo Jornal (Portuguese/daily newspaper) Semanario (Portuguese/official daily newspaper) Folha 8 (Portuguese/daily/private) A Capital (Portuguese/daily/Luanda/private) Angolense (Portuguese/weekly newspaper/private) Vida (Portuguese/weekly magazine) Economia & Mercados (Portuguese/quarterly business magazine)

CinemaToo few cinemas exist to be a viable medium.

OutdoorFull range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

OnlineInternet users per 100 people 3.1 Internet hosts 3,717PC’s per 100 people 0.6 Broadband % of internet subscribers 14.9%Country code .ao

34

[ s a d c c o u n t r i e s ]

Angola

Sources: BBC, CIA World Book, World Bank/ICT, own files

State of the mediaA vibrant albeit small media sector concentrated around Gaborone.

TelecommunicationsTelephone mainlines per 100 people 7.4 Mobile subscribers per 100 people 77.3Population covered by mobile 99%

Research availabilityBAMPS produced in 2006. Plus academic research conducted earlier.

TelevisionTV per 100 households: 102 TV stations (1 government, 1 private) plus 8 international satellite services: Botswana TV (BTV/English & Setswana/national government owned) GBC TV (English & Setswana/mainly regional around Gaborone) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 16Stations: National (2 government), Regional (3 private), plus overspill from South Africa. Most important are: Radio Botswana 2 (English & Setswana/national) GABZ FM (English & Setswana/regional around Gaborone) Yarona FM (English & Setswana/mainly youth regional around Gaborone) Duma FM (English & Setswana/regional around Gaborone)

PrintDailies (3), Weekly (12), a few magazines. South African and pan-African magazines circulated. Daily News (English & Setswana/daily newspaper/government) Mgegi/The Reporter (English & Setswana/national daily newspaper/private) Mgeni/Monitor (English & Setswana/national weekly newspaper/private) Midweek Sun (English & Setswana/weekly newspaper/private) Northern Advertiser (English & Setswana/weekly newspaper/private) Kutlwano (English & Setswana/monthly general interest magazine/government)

CinemaToo few cinemas exist to be a viable advertising medium.

OutdoorFull range of conventional outdoor opportunities exist. Serviced by local and South African contractors.

OnlineInternet users per 100 people 6.2 Internet hosts 2,739PC’s per 100 people 6.2 Broadband % of internet subscribers 89%Country code .bw


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Botswana

State of the mediaA vast country with massive challenges but a surprisingly large and comprehensive media indus-try. Huge potential.

TelecommunicationsTelephone mainlines per 100 people 0.0 Mobile subscribers per 100 people est. 15.0 Population covered by mobile est. 50%

Research availabilitySome research conducted in 2007.

TelevisionTV per 100 households: 4Stations: over 75 in total: 3 national/almost national (1 government, 2 private), 72 regional (10 govern-ment, 62 private). Includes large number of church stations. Some important DRC commercial stations: Radio Television Nationale Congolaise (RTNC1 & 2/French & others/almost national/cultural/govt) Raga Plus (French & others/regional around Kinshasa/entertainment/private) Raga TV (French & others/regional around Kinshasa/entertainment inc. soccer/private)

RadioRadio sets per 100 people: 35.8Stations: over 300 including community: 7 national, 13 government owned, balance private. State of

flux. Important stations are: Radio Television Nationale Congolaise (French & others/national/government owned) Raga FM (French & others/virtually national/private) Radio Top Congo (French & others/regional/private) Radio Tele Kin Malebo (RTKM/French & others/regional/music & entertainment/private) RTGA (French & others/main centres/general interest/private) RTEA (French & others/main centres/Christian/private)

PrintAn elastic situation with over 100 newspapers of all types, down from over 500 in 2002 (many politi-cally orientated titles ceased after the election). Plus French and pan-African magazines circulated. Les Palmares (French only/daily newspaper/mainly Kinshasa) Le Potentiel (French only/daily newspaper/mainly Kinshasa) Congo News (French only/weekly newspaper/multi-regional) Mwangaza (French only/weekly newspaper/multi-regional) Inter Media Magazine (French/monthly magazine)

CinemaNot a viable advertising medium.


OnlineInternet users per 100 people 0.4 Internet hosts 3,006PC’s per 100 people N/A Broadband % of internet subscribers N/ACountry code .cd


36


Congo, Democratic Republic of

State of the mediaA small, poor country with rudimentary local media industry. Much overspill from South Africa.


Research availabilityNo data exists.

TelevisionTV per 100 households: 13Stations: 1 station, government owned plus international satellite services. Lesotho TV (Sesotho & English/national broadcaster/cultural & social upliftment) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 3.3Stations: 8 stations (1 government, 7 private). Important stations are: Radio Lesotho (Sesotho & English/national/government owned) Ultimate FM (English only/regional/private) Kingdom of Joy (English mainly/largely national/social upliftment/private)

Print12 weeklies, few magazines produced for the local market. Public Eye (English & Sesotho/weekly newspaper/largely national/private) The Mirror (English & Sesotho/weekly newspaper/major centres/private) Mololi (Sesotho & English/weekly newspaper/major centres & citizens in SA/private) Lesotho Times (English/weekly newspaper/major centres) Family Mirror (English only/quarterly magazine/female target with social issues/private)


OutdoorFull range of conventional outdoor opportunities exists. Serviced mainly by South African contractors.

OnlineInternet users per 100 people 3.6 Internet hosts 632PC’s per 100 people 0.3 Broadband % of internet subscribers 1.8%Country code .ls


37

Lesotho


State of the mediaRather rudimentary media industry. Radio very important.

TelecommunicationsTelephone mainlines per 100 people 1.2Mobile subscribers per 100 people 12.0Population covered by mobile 93%

Research availabilityMAMPS conducted in 2006.

TelevisionTV per 100 households: 5Stations: 1 station, government owned plus international satellite services: Television Malawi (TVM/English & Chichewa/major centres/government) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 22.6Stations: 9 stations (2 government, 7 private). Some important stations are: Malawi Broadcasting Corp 1 (MBC1/Chichewa & others/national/mainly educational talk/

government) Malawi Broadcasting Corp 2 (MBC2/English & Chichewa/national/entertainment/youth/

government) Capital FM (English/regional in south/contemporary music and news/private) Power 101 (English & Chichewa/south & central areas/music & community upliftment/private)

Print12 newspapers, a few magazines produced for the local market. The Nation (English & Chichewa/daily newspaper/major urban areas) Daily Times (English & Chichewa/daily newspaper/major urban areas/private) The Nation on Sunday (English & others/weekly newspaper/major centres/private) Malawi News (English & Chichewa/weekly newspaper/major centres/private) Pride Magazine (English only/monthly magazine/general interest) Malawi First (English only/quarterly magazine/business & inflight magazine)



OnlineInternet users per 100 people 2.1 Internet hosts 870PC’s per 100 people 0.2 Broadband % of internet subscribers 3.2%Country code .mw


38

Malawi


State of the mediaDespite the relatively low population, its high education and income standards are served by a diverse media industry. Print is particularly active.


Research availabilityMAMPS conducted 2006.

TelevisionTV per 100 households: 96Stations: 11 stations, govt. owned inc international re-broadcasts. Plus international satellite services: MBC1 (French & English/national/general interest/government) MBC2 (French & English/major urban areas/general interest/government) MBC3 (French & English/national/community upliftment & general interest/government) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 35Stations: 12 stations (2 government, 10 private). Some important stations are: Radio 1 (French only/regional around Port Louis/family, music & talk/private) Top FM (English & French/regional around Port Louis/family, pop & talk/private) World Hot Radio (English/regional around Port Louis/family, pop & talk/private) Radio Plus (French & English/regional around Port Louis/family/private)

Print6 dailies, 9 weeklies, over 10 magazines produced for the local market. L’ Express (French & English, Creole/daily & weekend newspaper/major centres/private) Le Matinal (French & English/daily newspaper/regional around Port Louis/private) Le Mauricien (French & English, Creole/daily newspaper/major centres/private) Le Defit Plus (French & English/weekly newspaper/major centres/private) Weekend (French & English, Creole/weekly newspaper/major centres/private) Weekend-Scope (French & English/weekly magazine/major centres/private) Business Magazine (French & English, Creole/weekly business magazine/major centres/private)



OnlineInternet users per 100 people 22.2 Internet hosts 36,653PC’s per 100 people 17.6 Broadband % of internet subscribers 46.0%Country code .mu


39


Mauritius

State of the mediaA rapidly growing entrepreneurial media industry evolving with the country. North is particularly active.


Research availabilityLimited data exists.

TelevisionTV per 100 households: 9Stations: 1 national & 4 regional (government) and over 34 private/NGO/community stations. Plus international satellite services. Some important commercial services: TV Miramar (Portuguese/regional around Maputo) TVM (Portuguese/major centres/general interest & sport/government) STV (Portuguese/major centres/general interest & sport/private) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 4.6Stations: 1 national, 11 regional, 1 sports station (government). Plus dozens of private/NGO/ community stations. Some important commercial stations: Radio Mozambique Antena Nacional (Portuguese/network covering country/government) Radio Cidade (Portuguese/regional around Maputo/youth & entertainment) RM Desporto 93.1 (Portuguese/regional around Maputo/youth & entertainment) 99 FM Maputo (Portuguese/regional around Maputo/music and vibey)

Print2 dailies, 11 weeklies, some magazines produced for the local market. Plus a number of fax distribution newspapers. Noticias (Portuguese/daily newspaper/major centres) Diario de Mozambique (Portuguese/daily newspaper/Maputo & Beira) Domingo (Portuguese/Sunday newspaper/major centres) Jornal Campeao (Portuguese/weekly newspaper/major centres/mainly sport) Tempo (Portuguese/monthly magazine/major centres/general interest & sport) Africa Hoje (Portuguese/monthly magazine/official business title)



OnlineInternet users per 100 people 1.6 Internet hosts 21,172PC’s per 100 people 1.4 Broadband % of internet subscribers 0.0%Country code .mz


40


Mozambique

State of the mediaA large country with a small, diverse population. Media industry relatively mature.


Research availabilityNamibian All Media & Products Survey (NAMPS) was conducted up to 2001. Since then no industry-wide data has been released.

TelevisionTV per 100 households: 41Stations: 1 state owned, 2 private free-to-air stations. Plus international satellite services. Namibian Broadcasting Corporation (English Afrikaans, German & others/national/government) One Africa TV (English/free-to-air/main centres) DETV (English/free-to-air/main centres) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 13.7Stations: 1 national, 10 language/regional community (government). Plus number of private stations. Some important commercial stations: NBC National Radio (English/national/government) Radio Energy (English and others/national/youth orientated) Radio Oshiwambo (Oshiwambo & English/national/largest of NBC language stations) Radio 99 (English/major centres/youth & general interest/private)

Print4 dailies, some 6 weeklies, some magazines produced for the local market. Allgemeine Zeitung (German/daily newspaper/major centres) Die Republikein (Afrikaans, English and others/daily newspaper/major centres The Namibian (English/daily newspaper/major centres) Onyika/Lanterna (Portuguese and Oshiwambo & English/tabloid newspaper/mainly in north) Namibian Economist (English/weekly newspaper/major centres/business) Windhoek Observer (English/weekly newspaper/major centres) The Big Issue (English/monthly magazine/major centres/entertainment & lifestyle)

CinemaSmall number of cinemas in main centres.


OnlineInternet users per 100 people 5.3 Internet hosts 76,020PC’s per 100 people 23.9 Broadband % of internet subscribers 0.3Country code .na

41


Namibia


State of the mediaA very small population highly geared to tourism supports a similarly sized media industry.



TelevisionTV per 100 households: 92Stations: 1 national station. Plus international satellite services. Seychelles TV (French plus English & Creole/major islands/government) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 49.0Stations: 2 stations: AM Radio Seychelles (French plus English & Creole/larger islands/youth orientated) Paradise FM (French plus English & Creole/larger islands/general interest)

Print1 daily plus a few politically orientated weekly newspapers. Limited magazines. Seychelles Nation (French plus English & Creole/daily newspaper/all islands) Regar (English plus French & Creole/weekly newspaper/main islands) The People (English plus French & Creole/weekly newspaper/main islands) Isola Bella (English & French/monthly general interest magazine/main islands)


OutdoorRange of conventional outdoor opportunities exists. Serviced by local and South African contractors.

OnlineInternet users per 100 people 39.0 Internet hosts 256PC’s per 100 people 21.2 Broadband % of internet subscribers 60.3%Country code .sc


42


Seychelles

State of the mediaA small poor country with a media industry to match. Much overspill from South Africa.



TelevisionTV per 100 households: 35Stations: 2 TV stations. Plus international satellite services. Swazi TV (English, Siswati & Zulu/all major centres/national broadcaster) Channel Swazi (English & Siswati/larger centres/younger, upmarket target) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 15.0Stations: 3 government stations. Plus 1 private religious station: Radio Swaziland National Service (Siswati/national/traditional orientation) Radio Swaziland English Service (English/national/youth & entertainment)

Print3 dailies, a few weeklies and magazines produced for the local market. Swazi Observer (English & Siswati/daily newspaper/national) Times of Swaziland (English/daily newspaper/national) Tikhatsi Temaswati (Siswati/daily/national) Swazi News (English/weekly newspaper/major centres) Weekend Observer (English & Siswati/weekly newspaper/major centres) Nation Magazine (English/monthly magazine/urban/official magazine) Destiny Magazine (English/monthly magazine/urban/business & tourism)



OnlineInternet users per 100 people 6.9 Internet hosts 2,335PC’s per 100 people 3.7 Broadband % of internet subscribers 3.9%Country code .sz Sources: BBC, CIA World Book, World Bank/ICT, own files

43


Swaziland

State of the mediaA large poor country with a high population. Fuelled by development in Kenya, it supports a remarkably diverse and relatively strong media industry.


Research availabilitySteadman Group has conducted commercial media audience surveys since 2002.

TelevisionTV per 100 households: 6Stations: 15 licenced stations: 4 near national (1 government, 3 private), 11 regional stations. Plus 2 local cable networks and international satellite services. Some important commercial services: ITV (Independent Television/Kiswahili & English/major centres/private) TVT (Telvison ta Taifa/Kiswahili & English/national/government) Channel 10 (English & Kiswahili/regional around Dar-es-Salaam/private) Channel 5 (Kiswahili & English/coastal areas/music & documentaries/private) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 45.0Stations: almost 50 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and the balance community. Some important commercial stations: RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private) Radio One (Kiswahili & English/urban/information & education/private) Radio Tanzania (Kiswahili/national, mainly rural/family/government) Clouds FM (Kiswahili & English/entertainment & music/private)

Print15 dailies, 27 weeklies, some magazines produced for the local market. Plus Pan-East African and international titles. Nipashe (Kiswahili/daily & Sunday newspaper/major centres) Dar Leo (Kiswahili/daily newspaper/national) Business Times Tanzania (English & Kiswahili/weekly business newspaper/major centres) Mwananchi (Kiswahili/weekly newspaper/popular content/major centres) Bang Magazine (English & Kiswahili/6 x pa/showcases E. Africa & educational)



OnlineInternet users per 100 people 1.2 Internet hosts 24,182PC’s per 100 people 0.9 Broadband % of internet subscribers 0.0Country code .tz


44


Tanzania

State of the mediaThe range of media available is limited because the State controlled main-stream media until recent years.


Research availabilitySome local media audience research (mainly Steadman Group).

TelevisionTV per 100 households: 23Stations: 1 national (government), 2 regional (private) and 2 foreign satellite stations: ZNBC Television (English & vernacular/urban/government) Muvi TV (English/urban/private) DStv (English/satellite broadcast from SA)

RadioRadio sets per 100 people: 20.0Stations: 26 stations: 1 national, 1 regional (government), 1 national, 6 regional (private), 2 international, 14 community (Catholic church dominant). Some important commercial stations: Radio Phoenix (English & vernacular/urban/general interest/private) Zambia Radio 2 (English & vernacular/major centres/upper income interests) Zambia Radio 1 (Nyanja & other vernaculars/national/government) Hone FM (English/regional/general interest) Choice (English/major centres incl. Lusaka/private)

Print3 national dailies, 4 national, 3 regional weeklies, a few magazines produced for the local market: The Post (English/daily newspaper/major centres/private) Times of Zambia (English/daily newspaper/major centres/government) Zambian Daily Mail (English/daily newspaper/major centres/government) Zambian Financial Mail (English/weekly supplement to Daily Mail/national/government) Beauty Zambia Magazine (English/monthly magazine/major centres/general interest, health, music) Zambia Business Review (English/monthly magazine/urban/official business title)

Cinema5 cinemas screens operated by Ster-Kinekor (South Africa).


OnlineInternet users per 100 people 5.5 Internet hosts 14,771PC’s per 100 people 1.1 Broadband % of internet subscribers 31.8%Country code .zm


45


Zambia

State of the mediaState domination of media ownership together with a chronic operating and economic environ-ment has shrunk the industry. Zimbabwe Media Commission launched in 2009 is attempting media reforms and licensing of new media.


Research availabilityZimbabwe Advertising Research Foundation (ZARF) produced research until recent years.

TelevisionTV per 100 households: 31Stations: 1 national (government). Plus international satellite services: ZTV (English plus Shona & Ndebele/urban areas/government) DStv (English/satellite broadcast from SA/paid with foreign currency)

RadioRadio sets per 100 people: 10.5Stations: 4 national (government). Plus international stations broadcasting into Zimbabwe: National FM (Shona & other vernaculars/national/rural appeal/government) Spot FM (English/urban/upmarket appeal/government) Power FM (English/major centres/youth appeal/government) Radio Zimbabwe (Ndebele & Shona/national/government)

PrintUnder threat. Dailies (2), Weeklies (8). Government owns/controls most newspapers. A few consumer and special interest magazines produced for the local market. Overspill of magazines from South Africa. NewsDay (English/daily/private) The Chronicle (English/daily newspaper/major centres/government) The Herald (English, Shona & Ndebele/daily newspaper/major centres/government) The Sunday Mail (English/Sunday newspaper/major centres/government) The Financial Gazette (English/weekly newspaper/major centres/business, news & politics/ private) Zimbabwe Independent (English/weekly newspaper/urban centres/investigative style/private)

Cinema6 cinema screens operated by Ster-Kinekor (South Africa).


OnlineInternet users per 100 people 11.4 Internet hosts 29,866PC’s per 100 people 7.6 Broadband % of internet subscribers 17.1%Country code .zw


46


Zimbabwe

48

[ u s e f u l c o n t a c t s ]

INDuSTRy INTeReST BODIeSAdvertising Media Forum (AMF) Web: www.amf.org.zaC/O Ebony & Ivory, Private Bag X2, GREENSIDE, 2034.Tel: +27 011 327 6871, Fax: +27 011 327 6875, E-mail: [email protected]: Mr. Paul Middleton (National/JHB Operations)CT: Ms. Karen Phelan (CT operations) Tel: +27 021 526 6258, E-mail: [email protected]

Association for Communication & Advertising (ACA)Web: www.acasa.co.zaPO Box 2289, PARKLANDS, 2121.Tel: +27 011 781 2772, Fax: +27 011 781 2797, E-mail: [email protected]: Ms. Odette Roper (CEO),

The Creative CircleWeb: www.creativecircle.co.zaC/O East Block Dunkeld Crescent, Cnr Jan Smuts Avenue & Albury Road, HYDE PARKTel: +27 011 912 0062, E-mail: [email protected]: Mrs Arlene Donnenberg (Administrator)

Southern African Marketing Research Association (SAMRA)Web: www.samra.co.zaPO Box 1713, RANDBURG, 2125.Tel: +27 011 886 3771, Fax: +27 011 886 9721, E-mail: [email protected]: Ms. Nadia Cassim (Office Manager)

MeDIA OWNeR BODIeSNational Association of Broadcasters (NAB)Web: www.nab.org.za

PO Box 412363, CRAIGHALL, 2024.Tel: +27 011 325 5741, Fax: +27 011 325 5743, E-mail: [email protected]: Mr. Johann Koster (Executive Director)

Out of Home Media SA (OHMSA)Web: www.ohmsa.co.zaPO Box 4695, RANDBURG, 2125.Tel: +27 011 781 9367, Fax: +27 011 781 8963, E-mail: [email protected]: Ms. Barbara Cooke (Acting Executive Director)

Print Media SA (PMSA)Incorporates Newspaper Association of South Africa (NASA), Magazine Publishers Association of South Africa (MPSA), Association of Independent Publishers of Southern Africa (AIP).Web: www.printmedia.org.zaPO Box 47180, PARKLANDS, 2121.Tel: +27 011 551 9600, Fax: +27 011 551 9650, E-mail: [email protected]: Mrs. Ingrid Louw (CEO), Ms. Monica Morotolo (PA)

MeDIA INDuSTRy BODIeSAdvertising Media Association of SA (AMASA)Web: www.amasa.org.zaJHB: C/O FGI PO Box 302, RIVONIA 2128. Tel: +27 011 562 6802, Fax: +27 011 562 6809, E-mail: [email protected]: Mr. Brad Aigner (Chairperson) CT: Ms. Kim Alberts (Chairperson) Tel: +27 021 880 9350, E-mail: [email protected]

Audit Bureau of Circulations (ABC)Web: www.abc.org.za

PO Box 47189, PARKLANDS, 2121.Tel: +27 011 551 9700, Fax: +27 011 551 9720, E-mail: [email protected]: Mr. Mishack Nekhavhambe (Admin. Manager)

Digital Media & Marketing Association (DMMA)Web: www.dmma.co.zaPO Box 23820, CLAREMONT, 7735.Tel: +27 011 454 3534, Fax: +27 086 559 6740, E-mail: [email protected]: Ms. Theresa Vitale (Secretary)

SA Advertising Research Foundation (SAARF)Web: www.saarf.co.zaPO Box 98874, SLOANE PARK, 2152.Tel: +27 011 463 5340, Fax: +27 011 463 5010, E-mail: [email protected]: Dr. Paul Haupt (CEO)

INDuSTRy CONTROL BODIeSAdvertising Standards Authority (ASA)Web: www.asasa.org.zaPO Box 41555, CRAIGHALL, 2024.Tel: +27 011 781 2006, Fax: +27 011 781 1616, E-mail: [email protected]: Ms. Thembi Msibi (CEO)

Independent Communications Authority of SA (ICASA)Web: www.icasa.org.zaPrivate Bag X10002, SANDTON, 2146.Tel: +27 011 566 3000/3001, Fax: +27 011 566 3086, E-mail: [email protected]: Mr. Themba Dlamini (CEO)

Johannesburg: OMG House, Block 1, 66 Peter Place, Hurlingham Ext 5, Sandton, 2196 P O Box 785584, Sandton, 2146 Tel +27 11 303 2000 Fax: +27 11 463 0101

Cape Town: OMD Cape Town, Block F, Podium Level, The Boulevard, Searle Street Woodstock, Cape Town, 7925 Private Bag X23, Vlaeberg 8018 Tel: +27 21 461 5383 Fax: +27 21 461 5977

Durban: OMD Durban, 58 St. Andrews Drive, Durban North, Durban, 4017 Private Bag X03, Durban North, 4016 Tel: +27 31 582 9500 Fax: +27 31 582 9505

Angola: OnMEDIA OMD Angola Rua Bento Banha Cardoso, N25, Maianga-Luanda, Angola. Tel: 00244 222 33 30 92 (General no.) 00244 917 651 088 (Odair Peres - MD)

Ghana: OMD MediaReach Ghana 24 Dzatsui Street, ABN Building, Osu Ako-Adjei, Accra - Ghana Tel: (233) 249 138 516 Fax: (233) 21 784 306 Uwem Afanide

Kenya: OMD Saracen Kenya Ground Floor, Ideas House, Muthithi Road, Westlands, Nairobi Tel: 254 (20) 3760491 /741 or 254 (20) 3760927 Lenny Nganga

Nigeria: OMD MediaReach Nigeria 7 Shonny Highway, Sam Shonibare Estate, Maryland Tel 234 (01) 470 4402 Fax 234 (01) 496 2499 Tolu Ogunkoya OMD MediaReach Nigeria 51 Faramobi Ajike Street, Anthony Village, Lagos Tel: 234 (01) 493 2208 Fax: 234 (01) 497 8409 George Thorpe

Mozambique: OnMEDIA OMD Moçambique Rua Adamastor Nr 38, Maputo, Moçambique Caixa Postal 925, Maputo, Moçambique Tel: (+258) 21 41 4265 Mobile: (+258) 84 3404 803 (Alex da Cruz - MD)

uganda: OMD Uganda Ltd Plot 14 Lower Kololo Terrace P O Box 36332, Kampala, Uganda Tel +256414 348098/9 George Wanjehi

Documents

SOUTH AFRICA & SADC