South African Memory Institute

Head Office 2A Hibiscus Street Durbanville, 7550

Tel: 021 979 2225 Fax: 086 6172144

info@memoryinstitute.co.za www.memoryinstitute.co.za

LEARNING, LIFE AND LITERACY SKILLS COURSE

South African Memory Institute (SAMI) – Business Profile© Page 1

The South African Memory Institute provides a Skills Development Course for primary and

secondary school learners to improve their confidence and grades by teaching them to use

the most effective study methods. This will benefit the learner and school by improving

their pass rate. The course prepares learners for tertiary education and ultimately the

working environment.

Vision:

To offer equitable opportunities whereby children in Africa may develop their talents, so as to realize their full potential. To continuously assist learners to develop the necessary Learning and Life Skills to:

Improve pass rate

Improve literacy and numeracy

Reduce study time

Mission:

To provide every child in Africa with the skill to study effectively.

Organogram:

Franchisor

Franchisee

Educational advisors

Facilitators

South African Memory Institute (SAMI) – Business Profile© Page 2

According to education economist Nicholas Spaull, the following conclusion was made:

In 2013 we launched a Pilot Programme in the Western Cape. The program focused on grade six learners from 8 different schools. The Pilot Programme was launched in February 2014 and consisted of 20 1 hour sessions after school hours. Trained facilitators presented these sessions in English and Afrikaans using SAMI visual aids, handbooks, workbooks, practical exercises and activities. An external Evaluation company, Business Development Centre of Excellence (BDCE), was appointed to monitor the learners’ progress, capture the data and conduct a pre and post progress evaluation. This enabled us to compare the progress of the learners who participated in the programme with those who did not participate in the programme.

2003

1 100 000 - Grade 1's

2014

400 000 Matriculated

150 000

with bacholor passes

5% Tertiary

qualification (Fig.1)

South African Memory Institute (SAMI) – Business Profile© Page 3

DESCRIPTION COMMENTS A. Course name Inginqi Enrichment Programme

B. Course Duration 18 days (1 hours per day)

C. Follow up 2 days (1 hours per day)

D. Goals To enhance and introduce study methods appropriate to the learner

To increase learners self-esteem

Improve comprehension To reduce study time and improve learner’s grades – hence

reduce school drop-out rate.

Improving literacy and numeracy

E. Target group Beneficiaries

Grade six (6) learners only

8 schools = 415 learners

F. Pre & Post Evaluation Assessment Group

Grade 6 learners

8 schools - Total = 874 learners

English and Afrikaans Medium

G. Target schools

Low fees schools and MOD Centre’s

One school in each District of Western Cape

SCHOOL NAME District

1. Protea Primary Overberg

2. Diazville Primary West Coast

3. Hillcrest Primary Winelands

4. Fanie Theron Primary Metro East

5. Kenmere Primary Metro Central

6. De Vrije Zee Primary Metro North

7. Rosemoor Primary Eden

8. Wavecrest Primary Metro South

H. Pilot Programme Implementation

February – June 2014

I. External Evaluation & Assessment

BDCE (Pty) Ltd

J. Improvements Comprehension = 46.6% All subject pass rate = 13%

Pass rate excluded: Kenmere Primary - Fire in classroom that lead to disruptions De Vrije Zee Primary – Term 2 data not provided

South African Memory Institute (SAMI) – Business Profile© Page 4

Objective 1 - Learners

1. LEARNING SKILLS - Left and right brain development

- Effective listening, writing and reading

- Memorising and recalling

- Summaries and identifying of key words

- Exam techniques and exam stress

- Problem solving

- Develop your full potential - Reduce study time, while you are having fun

2. LIFE SKILLS

- Positive attitude

- Communication skills (Active listening)

- Better concentration, logic and creativity

- Time management, planning

- Motivation

- Goal setting

- Coping with stress

- Preparation for tertiary studies

- Improve perception and understanding

- Other subjects: your future in perspective, coping with change, relationships, etc.

3. SUBSCRIPTION BENEFITS

- FOLLOW UP COURSE

- CERTIFICATE

- AN ENROLLED LEARNER MAY REPEAT THE COURSE FOR FREE, AT ANY VENUE WHERE SUCH

COURSES MAY BE PRESENTED.

- MANUAL

- MATHS TUTOR CD (ACCORDING TO CAPS SYLLABUS)

- ADVANCED READ CD

- LEARNER’S CD WITH EDUCATIONAL GAMES, MUSIC, SUMMARIES, ENTREPRENEURIAL WORKSHEET

AND PARENTAL GUIDE WITH MONTHLY UPDATES AND EXERCISES.

Extracting of keywords

Summarizing teqniques

Study methods

Concentration

South African Memory Institute (SAMI) – Business Profile© Page 5

3.1 What is a Franchise?

A Franchise is a person/partnership/private school that renders the services of the SA Memory

Institute in an exclusive area for an income.

3.2 Responsibilities and duties

A Franchise is responsible for the healthy management, development and growth of SAMI in a

specific area, i.e. approaching schools, collecting the leads, making of appointments with parents,

evaluating, enrolling and training the children. This will include follow up services. A business

plan is in place to help you, step by step, in all above mentioned responsibilities and duties. We

will make 100% sure you are capable of representing the SA Memory Institute.

3.3 Evaluation (Educational Advisor)

Children (gr. 4 -12) complete a learning skill profile at their school, which indicates certain strong

and weak areas. After this an exercise (evaluation) follows that will enable the child to learn 20

words in any order, in the presence of his parents. This would usually take the child 40 minutes,

but with our methods it will be reduced to less than 5 minutes! Families, for the first time, clearly

see the full potential of their children, with the help of SAMI.

3.4 The Course (Course Presenter)

The course is +15 hours (usually 1 week x 2½ hours per day). It is presented after school at a

time that is convenient for you and the children. Most schools provide a classroom at the school

that eliminates transport problems and the school receives a donation. A maximum of 15

scholars per session, primary and secondary scholars separate. A minimum of 3 per session is

advisable for group work and to make it feasible. The course is available in Afrikaans and English.

3.5 Conclusion

To evaluate children shouldn’t be hard work; it is rather a privilege. It is encouraging to see a

child blossom when they reach their full potential and confidence is high… To achieve an above

average income from this is a bonus.

This is an opportunity for everyone that wants

to make a difference in children’s lives.

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4. COURSE FEES AND YOUR INCOME

The complete course for the learners, including manuals, certificates and computer software amounts to

R2995, payable from only R95 p.m.

Royalties (incl. course material) is R995 per enrolled child.

Profit = R2000 per enrolled child.

At no stage is it compulsory for a franchisee to present the course or evaluate the children. It is

important that you should be equipped to recruit and train others to do this.

5. Investment amount = From R49 000 – R250 000 (Please contact for more details)

“You taught me many new skills and study methods, now every time I write a test I get very good

marks… I wish you could stay with us for the rest of the year” (Jenau Canham Gr. 6)

“This course has helped me in so many ways. You have made my year! The mind map technique

helped me millions! It’s weird to thinks how this course has changed my life.” (Jessica Russouw Gr.6)

“Ek kan nou baie beter leer. Ek het altyd gesê ek kan nie en ek weet nie hoe nie, maar na die SAMI

kursus weet ek hoe om te leer.” Bianca Ainslie Gr.6

“You showed us that studying could be fun… I hope you can teach other people this methods cause it

really helps… I know I’m going to do good in the exams.” (Ashli Olsen Gr.6)

“You showed me methods that help me study better and that I can use this study methods when I’m

older… I improved in my subjects.” (Ashley van Blerk Gr.6)

“I loved the days, we had fun, learned new things and got good marks… I loved Maths because of you”

Holyanna Soares Gr.6

“In hierdie tyd het ek by SAMI geleer hoe om 10 bladsye kort te maak. Dankie SAMI dat julle vir ons

kom leer het hoe om deur die lewe te kom.” Deidré Lindi Gr.6

I improved in my subjects because you made me think positive and helped me in ways to study.” Jada

Andrews Gr.6

“I used to bad at my subjects but thanks to SAMI I now get 70’s and 80’s. The column and visualisation

methods work for me.” (Jhonathan Kitching Gr.6)

The learners are being enriched with knowledge they can apply in class and improve their learning

process.

The SAMI lessons have helped me as an educator to improve my teaching and I have applied these

learning methods in my class.

This SAMI Programme can definitely make a difference at various schools.

From the first session I attended, I was captivated by the methods that were taught to the learners. The

facilitator interacted well with the learners and was amazing in presenting the content in an interactive

and exciting way to the learners. I noticed a visible improvement with the results and the motivation of

the children

We need to provide the rest of the children in the school with this opportunity as well because they

need to receive the knowledge too.

As the principal of the school, I am excited about the SAMI Programme. The Programme is achieving

its goals and I request that it continues in our school.