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The South End real estate market is showing strong signs of a recovery in the first quarter of 2010, following a strong decline in 2009. While average and median sales prices are on the rise, values have still not returned to the highs seen in 2008. Looking beyond the data, there has been renewed optimism and increased activity in the neighborhood. Simply put, the buzz is back. We saw buyers re-enter the market toward the end of 2009, and in the beginning of 2010, sellers have followed. In fact, the number of homes for sale in- downtown Boston just passed the 1,000 unit mark. This means that owners are more confident that they can find buyers, and buyers are enjoying ample choices this spring. in sight South End The South End’s only village real estate report Quarter 1, 2010: January 1 - April 1 Buyers have returned, sellers are following SPRING 2010 Median South End sale prices Visit us: InRealtyInc.com Call us: 617-265-3500 Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston The new Just in Boston Properties Total number of South End sales

South End InSight Report

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The South End isn't one, homogenous neighborhood - it's a collection of distinct and unique urban villages. That's why our proprietary Intra-market reporting is different than typical real estate reports. We look inside each market to uncover the nano-trends that escape broader analysis. Our agents study buyer patterns within the South End and cross-check these trends with quarterly sales data.

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The South End real estate market is showingstrong signs of a recovery in the first quarter of2010, following a strong decline in 2009.

While average and median sales prices are on therise, values have still not returned to the highs seenin 2008. Looking beyond the data, there has beenrenewed optimism and increased activity in theneighborhood. Simply put, the buzz is back.

We saw buyers re-enter the market toward the endof 2009, and in the beginning of 2010, sellers havefollowed. In fact, the number of homes for sale in-downtown Boston just passed the 1,000 unit mark.This means that owners are more confident that theycan find buyers, and buyers are enjoying amplechoices this spring.

in sight South EndThe South End’s only village real estate report

Quarter 1, 2010: January 1 - April 1

Buyers have returned, sellers are following

SPRING 2010

Median South End sale prices

Visit us: InRealtyInc.com Call us: 617-265-3500

Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston

The new Just in Boston Properties

Total number of South End sales

One neighborhood, fourteen villages.

The South End isn’t one, homogeneous neighborhood – it’s a collection of distinct andunique urban villages. That’s why our proprietary Intra-market Reporting is differentthan typical real estate reports.

We look inside each market to uncover thenano-trends that escape broader analysis.Our agents study buyer patterns within theSouth End and cross-check these trends withquarterly sales data.

“The Golden Triangle” Fronting the Back Bay, thisarea features some of thehighest values in the SouthEnd. In addition to brown-stones, the housing stockincludes some of the SouthEnd’s most luxurious newdevelopments.

“Columbus North”The streets and housingstock in this village closelymimic those in the BackBay, with several singlefamily homes nestledamong converted condo-minium brownstones.

“Columbus South”This village is similar andlook and feel to the neighboring streets to thenorth, yet offer buyers better value for theirmoney.

“South End Central” The name says it all. This isthe heart of the South End,with brick-lined streetsand a large collection ofquintessential, VictorianSouth End brownstones.

“South End South”Similar to South End Central, this is a stablearea with potential forlong-term growth. Thehousing stock here provides greater value tobuyers and more investment opportunities.

“SoWa” One of Boston’s greatesturban success stories, thelively and eclectic SoWaloft district arose from asea of under-utilized andvacant warehouse buildings.

“Eight Streets”This village features directaccess to the bustle ofTremont Street’s Restau-rant Row, but on quiet,brick-lined streets. BostonMagazine named WalthamStreet one of the beststreets to live in the state.

“Easties”Home to Boston MedicalCenter, this area featuressome of the best values inthe South End. In additionto a great place to live, themedical students and staffprovide a steady pool ofrenters to investors.

“The Squares”This village is home to theSouth End’s most-historicparks – Worcester, Black-stone and FranklinSquares. The Penmark is anew, luxury developmentthat has helped to redefinethis historic area.

“The Bookend” This village stretchesalong the southwesternedge of Massachusetts Avenue. Handsome brownstones and larger,Victorian-era apartmenthouses offer investors andbuyers some of the bestvalues in the South End.

Castle Square, Villa Victoria, Cathedral and the Boston Medical Centercampus do not offer for-sale housing options.

Quarterly snapshot:

Sales: 7 closed

Highest: $820,000

Lowest: $380,000

Average: $539,110

Q1 Average Values by Village

Quarterly snapshot:

Sales: 7 closed

Highest: $460,000

Lowest: $105,000

Average: $297,060

Quarterly snapshot:

Sales: 8 closed

Highest: $770,000

Lowest: $487,000

Average: $651,125

Quarterly snapshot:

Sales: 5 closed

Highest: $1,873,000

Lowest: $327,000

Average: $575,000

Quarterly snapshot:

Sales: 9 closed

Highest: $900,000

Lowest: $442,000

Average: $657,960

Quarterly snapshot:

Sales: 9 closed

Highest: $1,700,000

Lowest: $435,000

Average: $856,220

Quarterly snapshot:

Sales: 15 closed

Highest: $1,150,000

Lowest: $305,000

Average: $702,880

Quarterly snapshot:

Sales: 12 closed

Highest: $1,750,000

Lowest: $206,000

Average: $719,870

Quarterly snapshot:

Sales: 5 closed

Highest: $737,000

Lowest: $300,000

Average: $500,560

Quarterly snapshot:

Sales: 1 closed

Highest: $765,000

Lowest: $765,000

Average: $765,000

Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston

Visit us: InRealtyInc.com Call us: 617-265-3500

The new Just in Boston Properties

More For Sellers

- Free in-house staging - Credit card payments - Professional photos- Enhanced online

listings

More for the South End.

More For Buyers

- Cash back at closing- Intra-market

statistics- Paperless

transactions- Design consultation

More For Owners

- Online Reporting - Guaranteed postings- Enhanced listings- Award-winning staff- 24-hour, on-call service

More For Renters

- Credit cards for deposits & fees

- Sortable listings- More pictures per listing

- More no-fee options

At In Realty, we’ve built our success by offering more services, embracing newtechnology and providing market-leading knowledge and insight. In a marketcrowded with nationally-branded sales mills, our local, boutique approach tocustomer service is as unique as the South End itself.

Visit us: InRealtyInc.com Call us: 617-265-3500

The new Just in Boston Properties

Dorchester | South End | South Boston | Jamaica Plain | Roslindale | Representing all of Greater Boston

Justin is one of Boston’s leading real estate agents,widely-recognized for his use of new technologies andservices to assist his clients.Boston Magazine recentlynamed him one of Boston’stop ten “Power Brokers”.

John is a well-known experton downtown real estate,often quoted in national andlocal media. He currently co-writes the Boston Herald’s“Getting Real” real estateblog, and is a long-time resident of the South End.

Prior to her real estate career, Nadine analyzed rawdata at a Fortune 500 firm touncover and report salestrends. Today, she uses herstatistical skills to create ourIntra-market Reportsthroughout Greater Boston.

Justin Green, Owner & Broker John A. Keith, South End Manager Nadine Fallon, Statistical Analyst/Broker

More knowledge. Meet the South End Intra-market reporting team: