SOUTHEASTERN OKLAHOMA STATE UNIVERSITY GRAPHIC

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GRAPHICSOUTHEASTERN OKLAHOMA STATE UNIVERSITY

www.se.eduSTANDARDS

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- October 2020 -

DEPARTMENT OF UNIVERSITY MARKETING

2 Southeastern Oklahoma State University

Contents

Contents ........................................................................................................................................... 2Why is a Consistent Southeastern Visual Identity Important? ......................................................... 3The Southeastern Pillars Logo ......................................................................................................... 4The Southeastern Oklahoma State Signature ................................................................................... 5The Southeastern Oklahoma State University Seal ......................................................................... 6Official Southeastern Oklahoma State University Colors ............................................................... 7Protected Area .................................................................................................................................. 7Minimum Sizes ................................................................................................................................ 8Identity Typefaces ............................................................................................................................ 8Using The Southeastern Logo – Applications ................................................................................. 9Southeastern Oklahoma State University Logos | Non-Commercial Purposes ............................. 10

3Graphic Standards Manual

Why is a Consistent southeastern Visual identity important?The Southeastern Oklahoma State University Visual Standards Manual is a resource for all members of the South-eastern community and the vendors who work with the university. It is designed to ensure consistent and appro-priate use of the university’s visual identity.

Consistency is the number one factor for developing a successful brand identity. Southeastern’s logo and word marks are part of the university brand. For that graphic identity to retain its power, meaning and recognizability, the guidelines in this visual standards manual must be adhered to faithfully. Please give your close attention to the mandatory usage guidelines presented in this manual. The guidelines apply to both printed and electronic forms of the Southeastern Oklahoma State University visual identity. These guidelines do not apply to athletic marks. See the Athletic Logo and Graphic Standards and Style Guide.

The Southeastern academic or administrative programs may be co-branded with Southeastern athletics marks with the approval of the Department of University Marketing. University policy dictates that all printed and electronic material intended for external audiences must be developed and produced under the guidance of the Southeastern Department of University Marketing. Use of the logo must not deviate from the guidelines in this manual. Any visual effects applied to the logo in print, video or web mediums must be submitted to the Department of Univer-sity Marketing for approval.

The guidelines included in this manual represent official university policy related to any and all graphic repre-sentation of Southeastern and its programs. For additional information or further clarification of the university’s visual standards, please contact the Office of University Marketing at (580) 745-2842 or [email protected].

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Blake Allen | Marketing Manager | 580.745.2842 | [email protected]


the southeastern pillars logo

The roofed columns in the design represent the supreme institution of higher education upheld and sustained by the pillars of knowledge. The rising sun graphic element represents Southeastern’s historical designation as “The School of the Rising Sun”, a former institutional motto that grew out of a 1923 university fight song.

Ideal For:

• Almost all applications• All print applications• Engraving or embossing• Embroidery

Not Recommended For:

• Where name recognition is desired

The logo should not be reproduced less than 1/2 inch in size at its greatest width. The logo may be blind embossed or printed in Southeastern blue, gold, black or white on backgrounds that are darker than the equivalent of 50% black.

If material is printed in black and one additional color, then logo and signature should be printed in black or reversed.

All merchandise that includes the Southeaster Oklahoma State University name or logos must be approved through the SE Department of University Marketing, prior to submitting artwork or design to vendors for production. An officially licensed vendor must produce all Southeastern branded merchandise.

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the southeastern oklahoma state signature

The complete signature of the university gives name recognition to the logo and must appear on off-campus signage, advertisements and must be the first identifier of Southeastern in all printed documents.

Ideal For:

• The cover of all publications• Formal print applications• Where university recognition is required

Not Recommended For:

• Small online usage• Small application merchandising• Other small applications

The signature logo must appear as the first identifier of Southeastern in all official printed documents (including, but not limited to, letterhead, e-mail letterhead, electronic/Internet web sites, publications and reports, catalogs, handbooks and master plans) and on off-campus signage and non-athletic advertisements.

The signature logo should not be reproduced less than 1/2 inch in size at its greatest width. The logo may be blind embossed or printed in Southeastern blue, gold, black or white on backgrounds that are darker than the equivalent of 50% black.

If material is printed in black then logo and signature should be printed in black or reversed.

There should never be a deviation from the proportions and layouts shown here.

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the southeastern oklahoma state uniVersity seal

The Seal of Southeastern Oklahoma State University was designed, on paper, by Max McClendon, faculty member from the Art Department, for the 1987 investiture of President Larry Willliams. The seal is hexagon-shaped, with the six sides representing the six Oklahoma regional universities, and thus Southeastern’s membership in a statewide network of higher education. The words “Progress” and “Education” appear on the inside edge of the hexagon, indicating the University’s mission. Within the hexagon is a triangle, symbolizing the convergence of the Red, Blue, and Washita Rivers in this part of the state. Within the triangle are two iconic images of the Southeastern campus: Morrison Hall and a magnolia blossom. At the bottom of the seal, the year 1909 indicates when the University was founded.

The Southeastern seal is to be used only for official business of the university. It is designed to function as a stamp of validation and not as a logo.

Approved usage:

• Special resolutions• Diplomas• Commencement-related items• Official publications• Letters of certification• Transcripts• Grant applications• Course catalogs• Academic certificates• Legal documents• Pre-approved gifts (not for resale)

Non-approved usage:

• Stationery or forms• Business cards• Random program publications• Ads (print, web, television)• Signage• Materials that publicize a facility, event

or service• PowerPoint presentations• Merchandise available for sale• Web sites• Videos• Printed material: brochures, magazines,

newsletters, etc.

The university seal should not be reproduced less than 1/2 inch in size at its greatest width. The logo may be blind embossed or printed in Southeastern blue, gold, black or white on backgrounds that are darker than the equivalent of 50% black.


offiCial southeastern oklahoma state uniVersity Colors

Southeastern’s official colors are Royal Blue and Gold. When possible, use the Pantone Matching System (PMS) colors 2935 for blue and 109 for gold. The black used as an accent color is a pure black.

When using a grayscale palette, Blue will be represented by pure black or 85% pure black and Gold will be represented by 35% pure black. (see grayscale logo on page 5).

PMS 2935C=100, M=68, Y=4, K=0

R=0, G=93, B=166

PMS 109C=2, M=16, Y=100, K=0

R=251, G=208, B=8

BlackC=0, M=0, Y=0, K=100

R=0, G=0, B=0

GrayC=0, M=0, Y=0, K=35R=186, G=186, B=186

Pure WhiteC=0, M=0, Y=0, K=0

R=255, G=255, B=255

proteCted area

The protected area around any of the approved logos ensures that no other distracting graphic elements or typography interfere with its clarity and integrity.

The protected area will always be scaled symmetrically with the logotype. The depth of the protected area is equivalent to the height and width of the space where the gray dot is placed.

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minimum sizes

The university logos have a minimum allowable size. In order to ensure clear reproduction and legibility, the marks may not be used any smaller than the sizes shown on this page. The art should be used at these minimum sizes only when necessary. It is preferred that they be used larger than shown on this page.

Vector files, or files with an .EPS extension, are to be used if the logo is needed for large-scale production.

identity typefaCes

Times New Roman

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Times New Roman Italic


Times New Roman Bold


Times New Roman Bold Italic


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using the southeastern logo – appliCations

Brochures

The logo was designed with various usages in mind. The logo should appear in all university publications, whether print or electronic. It may also be used as identification on promotional items. Here are a few examples of how you might apply the logo.

The Pillars signature logo must appear on all official printed documents (including, but not limited to, letterhead, email letterhead, electronic/Internet websites, publications and reports, catalogs, handbooks and master plans) and on off-campus signage and advertisements.

Merchandise

All merchandise that includes the Southeastern name or logos must be approved through the Department of University Marketing, prior to submitting artwork or design to vendors for production. An officially licensed vendor must produce all Southeastern Oklahoma State University branded merchandise. The list of officially licensed vendors is available at https://www.se.edu/university-marketing. For any merchandise licensing questions, contact the Department of University Marketing at (580) 745-2842 or [email protected].

Office Forms

Stationery, memo forms, fax cover sheets, message pads, business cards, envelopes, etc… are available from SE Printing Services, (580) 745-2660 or www.se.edu/business-affairs/printing-services.

Customized Logos

The layout options for the Pillars logo with customized department name are shown. Contact the market-ing department for layout and design.

Aviation Sciences Institute

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Promotional Items

An approved vendor holding a standard or restricted license must produce items that bear any Southeastern mark intended for promotional purposes. Examples include, but are not limited to, departmental shirts, coffee mugs, key chains, sport mini-balls, towels, etc.

Retail Items

Items produced for resale (e.g., intended to be sold to the public), which bears any Southeastern mark, must be produced by an approved vendor holding a standard license. These items must strictly adhere to the identity guidelines set forth in this standards manual. Southeastern Oklahoma State University shall have the right to disallow the production of any promotional item deemed inappropriate.

southeastern oklahoma state uniVersity logos non-CommerCial purposes

For additional information regarding the use of Southeastern non-athletics logos, and for advice on and approvals for their use in non-commercial purposes, please contact the Department of University Marketing (580) 745-2842 or [email protected].

Contact us for:

• Questions about university visual identity standards• Permission to use the university identity marks• Production and/or approval of SE off-campus communications• Digital logo files• Including departmental logos

For athletics logos, please refer to the Athletic Graphic Standards and Style Guide.

Reproduction of any logos or wordmarks is prohibited without the approval of Southeastern Oklahoma State University and Learfield Licensing Partners.

For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.

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SOUTHEASTERN OKLAHOMA STATEUNIVERSITY

October 2020

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2018.COLOR INFORMATION

COLORS PANTONE® HTML RGB PROCESS

Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%

Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%

Gray 20% Process Black C1C1C1 R:210 G:211 B:213 C:0% M:0% Y:0% K:20%

PRIMARY ATHLETIC MARKS

SOU75-00001 SOU75-00002 SOU75-00003 SOU75-00004

PRIMARY UNIVERSITY MARKS

SOU75-00088 SOU75-00089 SOU75-00090 SOU75-00091

SECONDARY UNIVERSITY MARKS

SOU75-00092 SOU75-00093 SOU75-00094 SOU75-00096SOU75-00095





October 2020



Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%

Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%


SOU75-00024

SOU75-00040

SOU75-00029

SOU75-00030

SOU75-00021

SOU75-00035

SOU75-00019

SOU75-00032

SOU75-00020

SOU75-00033

SOU75-00025

SOU75-00018 SOU75-00023

SOU75-00022SOU75-00026

SOU75-00034

SOU75-00027

SOU75-00038

SOU75-00028

SOU75-00039

SECONDARY ATHLETIC MARKS





October 2020



Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%

Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%


SECONDARY ATHLETIC MARKS (CONTINUED)

SOU75-00037 SOU75-00031 SOU75-00036

SOU75-00006

SOU75-00043

SOU75-00005

SOU75-00013

SOU75-00007

SOU75-00047 SOU75-00044

WORDMARKS

SOU75-00041SOU75-00008

SOU75-00050

SOU75-00009

SOU75-00011 SOU75-00012 SOU75-00042SOU75-00010





October 2020



Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%

Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%


WORDMARKS (CONTINUED)

SOU75-00053 SOU75-00049 SOU75-00045

SOU75-00059

SOU75-00055 SOU75-00061SOU75-00057

SOU75-00048 SOU75-00046

SOU75-00052SOU75-00051

SOU75-00058

SOU75-00054 SOU75-00060

SOU75-00056





October 2020



Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%

Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%


SOU75-00014

SOU75-00063

SOU75-00068

SOU75-00073

SOU75-00016

SOU75-00065

SOU75-00070

SOU75-00075

SOU75-00015

SOU75-00064

SOU75-00069

SOU75-00074

SOU75-00017

SOU75-00066

SOU75-00071

SOU75-00076

SOU75-00067

SOU75-00072

SOU75-00077

MASCOT MARKS

SPORT SPECIFIC MARKS





October 2020



Blue 2935 005DA6 R:0 G:93 B:166 C:100% M:67% Y:4% K:1%

Gold 109 FFD100 R:255 G:209 B:0 C:0% M:10% Y:100% K:0%


SOU75-00078

SOU75-00083

SOU75-00080

SOU75-00085

SOU75-00079

SOU75-00084

SOU75-00081

SOU75-00086

SOU75-00082

SOU75-00087

SPORT SPECIFIC MARKS (CONTINUED)

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SOUTHEASTERN OKLAHOMA STATE UNIVERSITY GRAPHIC